Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

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Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Price Range of Common Stock

Our common stock is quoted on the NASDAQ Global Select Market under the symbol "PCLN." The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported on the NASDAQ Global Select Market:



2015	High		Low

First Quarter	$	1,264.00	$	990.69
Second Quarter	1,280.97		1,103.45
Third Quarter	1,395.00		1,115.77
Fourth Quarter	1,476.52		1,212.00



2014	High		Low

First Quarter	$	1,378.96	$	1,103.90
Second Quarter	1,292.66		1,087.26
Third Quarter	1,329.90		1,139.27
Fourth Quarter	1,229.00		1,017.28

Holders

As of February 10, 2016, there were approximately 213 stockholders of record of The Priceline Group Inc.'s common stock.

Dividend Policy

We have not declared or paid any cash dividends on our capital stock since our inception and do not expect to pay any cash dividends for the foreseeable future.

Performance Measurement Comparison

The following graph shows the total stockholder return through December 31, 2015 of an investment of $100 in cash on December 31, 2010 for The Priceline Group Inc. common stock and an investment of $100 in cash on December 31, 2010 for (i) the NASDAQ Composite Index, (ii) the Standard and Poor's 500 Index and (iii) the Research Data Group ("RDG") Internet Composite Index. The RDG Internet Composite Index is an index of stocks representing the Internet industry, including Internet software and service companies and e-commerce companies. Historic stock performance is not necessarily indicative of future stock price performance. All values assume reinvestment of the full amount of all dividends and are calculated as of the last day of each month:



Measurement Point December 31	The Priceline Group Inc.	NASDAQ Composite Index	S&P 500 Index	RDG Internet Composite

2010	100.00	100.00	100.00	100.00
2011	117.06	100.53	102.11	102.11
2012	155.27	116.92	118.45	122.23
2013	290.93	166.19	156.82	199.42
2014	285.37	188.78	178.29	195.42
2015	319.10	199.95	180.75	267.25

Issuer Purchases of Equity Securities

The following table sets forth information relating to repurchases of our equity securities during the three months ended December 31, 2015:

ISSUER PURCHASES OF EQUITY SECURITIES



Period	(a) Total Number of Shares (or Units) Purchased		(b) Average Price Paid per Share (or Unit)		(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs	(d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs

October 1, 2015 —	397,038	(1)	$	1,308.60	397,038	$	229,261,810	(1)
October 31, 2015	335	(2)	$	1,352.60	N/A	N/A
	—
November 1, 2015 —	179,588	(1)	$	1,276.37	179,588	$	41,029	(1)
November 30, 2015	1,863	(2)	$	1,325.08	N/A	N/A

December 1, 2015 —	—	(1)	$	—	—	$	41,029	(1)
December 31, 2015	1,188	(2)	$	1,289.16	N/A	N/A
Total	580,012		$	1,298.66	576,626	$	41,029


(1)	Pursuant to a stock repurchase program announced on February 19, 2015, whereby the Company was authorized to repurchase up to $3,000,000,000 of its common stock.


(2)	Pursuant to a general authorization, not publicly announced, whereby the Company is authorized to repurchase shares of its common stock to satisfy employee withholding tax obligations related to stock-based compensation.

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