filings.toolsItem 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
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Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Price Range of Common Stock
Our common stock is quoted on the NASDAQ Global Select Market under the symbol "BKNG." Prior to February 27, 2018, it was traded under the symbol "PCLN." The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported on the NASDAQ Global Select Market:
| 2017 | High | Low | ||||||
| First Quarter | $ | 1,798.75 | $ | 1,459.49 | ||||
| Second Quarter | 1,927.13 | 1,738.34 | ||||||
| Third Quarter | 2,067.99 | 1,774.40 | ||||||
| Fourth Quarter | 1,961.45 | 1,630.56 |
| 2016 | High | Low | ||||||
| First Quarter | $ | 1,361.63 | $ | 954.02 | ||||
| Second Quarter | 1,394.00 | 1,148.06 | ||||||
| Third Quarter | 1,481.78 | 1,245.51 | ||||||
| Fourth Quarter | 1,600.93 | 1,422.19 |
Holders
As of February 20, 2018, there were approximately 190 stockholders of record of Booking Holdings Inc.'s common stock.
Dividend Policy
We have not declared or paid any cash dividends on our capital stock since our inception and do not expect to pay any cash dividends for the foreseeable future.
Performance Measurement Comparison
The following graph shows the total stockholder return through December 31, 2017 of an investment of $100 in cash on December 31, 2012 for our common stock and an investment of $100 in cash on December 31, 2012 for (i) the NASDAQ Composite Index, (ii) the Standard and Poor's 500 Index and (iii) the Research Data Group ("RDG") Internet Composite Index. The RDG Internet Composite Index is an index of stocks representing the Internet industry, including Internet software and service companies and e-commerce companies. Historic stock performance is not necessarily indicative of future stock price performance. All values assume reinvestment of the full amount of all dividends and are calculated as of the last day of each month:
| Measurement Point December 31 | Booking Holdings Inc. | NASDAQ Composite Index | S&P 500 Index | RDG Internet Composite | ||||||||
| 2012 | 100.00 | 100.00 | 100.00 | 100.00 | ||||||||
| 2013 | 187.37 | 141.63 | 132.39 | 163.02 | ||||||||
| 2014 | 183.79 | 162.09 | 150.51 | 158.81 | ||||||||
| 2015 | 205.51 | 173.33 | 152.59 | 224.05 | ||||||||
| 2016 | 236.31 | 187.19 | 170.84 | 235.33 | ||||||||
| 2017 | 280.10 | 242.29 | 208.14 | 338.52 |
Sales of Unregistered Securities
Between October 1, 2017 and December 31, 2017, we issued 103,343 shares of our common stock in connection with the conversion of $196.1 million principal amount of our 1.0% Convertible Senior Notes due 2018. The conversions were effected in accordance with the indenture, which provides that the principal amount of converted notes be paid in cash and the conversion premium be paid in cash and/or shares of common stock at our election. In each case, we chose to pay the conversion premium in shares of common stock (fractional shares are paid in cash). The issuances of the shares were not registered under the Securities Act of 1933, as amended (the "Act") pursuant to Section 3(a)(9) of the Act.
Issuer Purchases of Equity Securities
The following table sets forth information relating to repurchases of our equity securities during the three months ended December 31, 2017:
ISSUER PURCHASES OF EQUITY SECURITIES
| Period | (a) Total Number of Shares (or Units) Purchased | (b) Average Price Paid per Share (or Unit) | (c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs | (d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs | ||||||||||||
| October 1, 2017 — | 76,324 | (1) | $ | 1,912.59 | 76,324 | $ | 2,944,901,911 | (1) (2) | ||||||||
| October 31, 2017 | 86 | (3) | $ | 1,909.37 | N/A | N/A | ||||||||||
| — | ||||||||||||||||
| November 1, 2017 — | 129,393 | (1) | $ | 1,746.53 | 129,393 | $ | 2,718,913,770 | (1) (2) | ||||||||
| November 30, 2017 | 2,822 | (3) | $ | 1,702.72 | N/A | N/A | ||||||||||
| December 1, 2017 — | 185,236 | (1) | $ | 1,748.97 | 185,236 | $ | 2,394,940,699 | (1) (2) | ||||||||
| December 31, 2017 | 23 | (3) | $ | 1,782.62 | N/A | N/A | ||||||||||
| Total | 393,884 | $ | 1,779.58 | 390,953 | $ | 2,394,940,699 |
| (1) | Pursuant to a stock repurchase program announced on February 17, 2016, whereby the Company was authorized to repurchase up to $3,000,000,000 of its common stock. |
| (2) | Pursuant to a stock repurchase program announced on February 27, 2017, whereby the Company was authorized to repurchase up to $2,000,000,000 of its common stock. |
| (3) | Pursuant to a general authorization, not publicly announced, whereby the Company is authorized to repurchase shares of its common stock to satisfy employee withholding tax obligations related to stock-based compensation. |
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