Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
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Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
The following discussion should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2022, including Part I, Item 1A "Risk Factors," as well as our Unaudited Consolidated Financial Statements and accompanying notes and the Section entitled "Special Note Regarding Forward-Looking Statements" in this Quarterly Report on Form 10-Q. The information on our websites is not a part of this Quarterly Report and is not incorporated herein by reference.
We evaluate certain operating and financial measures on both an as-reported and constant-currency basis. We calculate constant currency by converting our current-year period operating and financial results for transactions recorded in currencies other than U.S. Dollars using the corresponding prior-year period monthly average exchange rates rather than the current-year period monthly average exchange rates.
Overview
Our mission is to make it easier for everyone to experience the world. We connect consumers who wish to make travel reservations with travel service providers around the world through our online platforms. We offer these services through six primary consumer-facing brands: Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK, and OpenTable.
We derive substantially all of our revenues from enabling consumers to make travel service reservations. We also earn revenues from advertising services, restaurant reservations and restaurant management services, and various other services, such as travel-related insurance services. See Note 2 to our Unaudited Consolidated Financial Statements for more information.
Trends
The COVID-19 pandemic and the resulting implementation of travel restrictions by governments around the world resulted in a significant decline in travel activities and consumer demand for related services. Accommodation room nights, which include the impact of cancellations, declined rapidly as the COVID-19 pandemic spread in 2020. Since the second quarter of 2020 and through the first quarter of 2023, changes in accommodation room nights versus the comparable period in 2019 have generally improved as government-imposed travel restrictions have eased and consumer demand for travel has generally rebounded. In 2022, global room nights were 52% higher than in 2021 and 6% higher than in 2019. The year-over-year growth in room nights in 2022 was driven primarily by the recovery in Europe, Asia, and Rest of World, as well as by growth in North America. In the first quarter of 2023, global room nights were 38% higher than the first quarter of 2022, as the impact of the COVID-19 pandemic lessened, and were 26% higher than the first quarter of 2019. The year-over-year growth in room nights in the first quarter of 2023 was driven primarily by the continued recovery in Europe and Asia. In the first quarter of 2023, the booking window expanded as compared to the first quarters of 2022 and 2019, which benefited room night growth in the first quarter of 2023 as compared to both prior-year periods.
To illustrate the impact of the COVID-19 pandemic and recovery over time, the chart below compares results against the comparable period in 2019.
Quarterly Room Nights and Change versus 2019


In early March 2022, following Russia's invasion of Ukraine, we suspended the booking of travel services in Russia and Belarus. This led to the loss of new bookings from bookers in these countries. Excluding room nights from bookers in Russia, Ukraine, and Belarus in each comparable period, our overall room nights in the first quarter of 2023 were up about 40% versus 2022 and up about 31% versus 2019.
We have observed an improvement in cancellation rates since the high in April 2020, though we have seen periods of elevated cancellation rates typically coinciding with significant increases in COVID-19 cases and newly imposed travel restrictions. The cancellation rate in the first quarter of 2023 improved compared to the cancellation rate in the first quarter of 2022. In the first quarter of 2023, a lower mix of our room nights were booked with flexible cancellation policies as compared to the first quarter of 2022. The cancellation rate in the first quarter of 2023 was also lower than the first quarter of 2019 despite seeing a higher mix of our room nights booked with flexible cancellation policies in the first quarter of 2023 as compared to the first quarter of 2019.
Because we recognize revenue from bookings when the traveler checks in, our reported revenue is not at risk of being reversed due to cancellations. Increases in cancellation rates can negatively impact our marketing efficiency as a result of incurring performance marketing expense at the time a booking is made even though that booking could be canceled in the future if it was booked under a flexible cancellation policy. There are many factors in addition to cancellation rates that contribute to marketing efficiency including average daily rates ("ADRs"), costs per click, foreign currency exchange rates, our ability to convert paid traffic to booking consumers, the timing and effectiveness of our brand marketing campaigns, and the extent to which consumers come directly to our platforms for bookings. Significant increases in cancellation rates such as those experienced during the second quarter of 2020 may increase our customer service costs.
Since the second quarter of 2020, government-imposed travel restrictions have generally limited international travel (travelers booking a stay at a property located outside their own country) more than domestic travel (travelers booking a stay within their own country). We believe the continued easing of government-imposed travel restrictions in many countries throughout the world helped drive an increase in the mix of our room nights booked for international travel in the first quarter of 2023 as compared to the first quarter of 2022, however, the mix remained below the first quarter of 2019.
The mix of our room nights booked on a mobile device in the first quarter of 2023 was in line with the first quarter of 2022. The mix of our room nights booked on a mobile app in the first quarter of 2023 was above the first quarter of 2022. We saw an increase in the mix of our room nights booked on a mobile device and on a mobile app in the first quarter of 2023 compared to the first quarter of 2019. We continue to see favorable repeat direct booking behavior from consumers in our mobile apps, which allow us more opportunities to engage directly with consumers. The revenue earned on a transaction from a mobile device may be less than a typical desktop transaction as we see different consumer purchasing patterns across devices. For example, accommodation reservations made on a mobile device typically are for shorter lengths of stay and have lower accommodation ADRs.
Our global ADRs increased approximately 9%, on a constant currency basis, in the first quarter of 2023 as compared to the first quarter of 2022, driven primarily by higher ADRs in Europe as well as increases in ADRs across all other regions as compared to the first quarter of 2022. The increase in our global ADRs in the first quarter of 2023, as compared to the first quarter of 2022, was negatively impacted by approximately five percentage points from changes in geographical mix in our business driven primarily by stronger year-over-year room night growth in Asia, which is a lower ADR region, and lower year-over-year room night growth in North America, which is a high ADR region. Our global ADRs increased approximately 30%, on a constant currency basis, in the first quarter of 2023 as compared to the first quarter of 2019.
Prior to the COVID-19 outbreak, we observed a trend of declining constant-currency accommodation ADRs partially driven by the negative impact of the changing geographical mix of our business (e.g., lower ADR regions like Asia were generally growing faster than higher ADR regions like Western Europe and North America) as well as pricing pressures within local markets from time to time. Those declining ADR trends resulted in accommodation gross bookings growing less than room nights. As the travel market continues to recover from the impact of the COVID-19 pandemic and with all regions experiencing general inflation in prices, we have seen travel industry ADRs generally increasing from pandemic lows in 2020. While our ADRs have continued to increase in the first quarter of 2023 as compared to the first quarter of 2022, it remains highly uncertain what the trend in industry ADRs will look like going forward.
As part of our strategy to provide more payment options to consumers and travel service providers, increase the number and variety of accommodations available on Booking.com, and enable our long-term strategy to build a more integrated offering of multiple elements of travel connected by a payment platform, which we refer to as the "Connected Trip," Booking.com increasingly processes transactions on a merchant basis, where it facilitates payments from travelers for the services provided. This allows Booking.com to process transactions for travel service providers and to increase its ability to offer secure and flexible transaction terms to consumers, such as the form and timing of payment. We believe that expanding these types of service offerings will benefit consumers and travel service providers, as well as our gross bookings, room night, and earnings growth rates. However, this results in additional expenses for personnel, payment processing, chargebacks (including those related to fraud), and other expenses related to these transactions, which are recorded in "Personnel" and "Sales and other expenses" in our Unaudited Consolidated Statements of Operations, as well as associated incremental revenues (e.g., credit card rebates), which are recorded in "Merchant revenues." The mix of our gross bookings generated on a merchant basis was 51% in the first quarter of 2023, an increase from 40% in the first quarter of 2022. To the extent more of our business is generated on a merchant basis, we incur a greater level of these merchant-related expenses, which negatively impacts our operating margins despite increases in associated incremental revenues. Further, to the extent our non-accommodation services (e.g., airline ticket reservation services) have lower margins and increase as a percentage of our total business, our operating margins may be negatively affected.
We have established widely used and recognized e-commerce brands through marketing and promotional campaigns. Our total marketing expenses, which are comprised of performance and brand marketing expenses that are substantially variable in nature, were $1.5 billion in the first quarter of 2023, up 32% versus the first quarter of 2022 as a result of the improving demand environment and our efforts to invest in marketing. Our performance marketing expense, which represents a substantial majority of our marketing expense, is primarily related to the use of online search engines (primarily Google), meta-search and travel research services, and affiliate marketing to generate traffic to our platforms. Our brand marketing expense is primarily related to costs associated with producing and airing television advertising, online video advertising (for example, on YouTube and Facebook), and online display advertising.
Marketing efficiency, expressed as marketing expense as a percentage of gross bookings, and performance marketing returns on investment ("ROIs") are impacted by a number of factors that are subject to variability and are in some cases outside of our control, including ADRs, costs per click, cancellation rates, foreign currency exchange rates, our ability to convert paid traffic to booking customers, and the timing and effectiveness of our brand marketing campaigns. In recent years, we observed periods of stable or increasing ROIs. Although it is difficult to predict how performance marketing ROIs will change in the future, ROIs could be negatively impacted by increased levels of competition and other factors. When evaluating our performance marketing spend, we typically consider several factors for each channel, such as the customer experience on the advertising platform, the incremental traffic we receive, and anticipated repeat rates.
Marketing efficiency can also be impacted by the extent to which consumers come directly to our platforms for bookings. Marketing expenses as a percentage of total gross bookings in the first quarter of 2023 were lower than the first quarter 2022 due to an increase in the share of room nights booked by consumers coming directly to our platforms and higher performance marketing ROIs. Performance marketing ROIs were higher in the first quarter of 2023 versus the first quarter 2022 due to higher than expected ADRs, lower than expected cancellation rates, and a longer than expected average length of stay.
Historically, our growth has primarily been generated by the worldwide accommodation reservation business of Booking.com due in part to the availability of a large number of properties through Booking.com. Booking.com included over 2.8 million properties on its website at March 31, 2023, consisting of over 450,000 hotels, motels, and resorts and approximately 2.4 million alternative accommodation properties (including homes, apartments, and other unique places to stay), and representing an increase from approximately 2.4 million properties at March 31, 2022. The year-over-year increase in total properties was driven primarily by an increase in alternative accommodation properties.
The mix of Booking.com's room nights booked for alternative accommodation properties in the first quarter of 2023 was approximately 33%, up versus approximately 31% in the first quarter of 2022. We have observed an overall longer-term trend of an increasing mix of room nights booked for alternative accommodation properties as consumer demand for these types of properties has grown, and as we have increased the number and variety of alternative accommodation properties available to consumers on Booking.com. We may experience lower profit margins due to additional costs, such as increased customer service costs, related to offering alternative accommodations on our platforms. As our alternative accommodation business has grown, these different characteristics have negatively impacted our profit margins and this trend may continue.
Although we believe that providing an extensive collection of properties, excellent customer service, and an intuitive, easy-to-use consumer experience are important factors influencing a consumer's decision to make a reservation, for many consumers, the price of the travel service is the primary factor determining whether a consumer will book a reservation. Discounting and couponing (i.e., merchandising) occurs across all of the major regions in which we operate, particularly in Asia. In some cases, our competitors are willing to make little or no profit on a transaction, or offer travel services at a loss, in order to gain market share. As a result, it is increasingly important to offer travel services, such as accommodation reservations, at a competitive price, whether through discounts, coupons, closed-user group rates or loyalty programs, increased flexibility in cancellation policies, or otherwise. These initiatives have resulted and, in the future, may result in lower ADRs and lower revenue as a percentage of gross bookings. Total revenue as a percentage of gross bookings was negatively impacted by investments in merchandising in the first quarter of 2023 compared to the first quarter of 2022.
Many taxing authorities are increasingly focused on ways to increase tax revenues and have targeted large multinational technology companies in these efforts. As a result, many countries and some U.S. states have implemented or are considering the adoption of a digital services tax or similar tax that imposes a tax on revenue earned from digital advertisements or the use of online platforms, even when there is no physical presence in the jurisdiction. Currently, rates for this tax range from 1.5% to 10% of revenue deemed generated in the jurisdiction. The digital services taxes currently in effect, which we record in "General and administrative" expense in the Unaudited Consolidated Statements of Operations, have negatively impacted our results of operations. While the Organisation for Economic Co-operation and Development has been working on multinational tax changes that could require all member parties to remove all digital services taxes, the timing for completion of
that project has been delayed and many details remain uncertain. If that project is significantly delayed or not completed, more countries could implement digital services taxes, which could negatively impact our results of operations and cash flows.
Increased regulatory focus on online businesses, including online travel businesses like ours, could result in increased compliance costs or otherwise adversely affect our business. For example, the Digital Markets Act ("DMA") and Digital Services Act ("DSA") give regulators in the EU more instruments to investigate and regulate digital businesses and impose new rules and requirements on platforms designated as "gatekeepers" under the DMA and online platforms more generally, with separate rules for "Very Large Online Platforms" (VLOP) under the DSA. Booking.com has recently received a VLOP designation notice from the European Commission. For more information on the impacts of regulations on our business, see Note 13 to our Unaudited Consolidated Financial Statements.
Our businesses outside of the U.S. (see Note 2 to our Unaudited Consolidated Financial Statements for information related to revenue by geographic area) represent a substantial majority of our financial results, but because we report our results in U.S. Dollars, we face exposure to movements in foreign currency exchange rates as the financial results and the financial condition of our businesses outside of the U.S. are translated from local currency (principally Euros and British Pounds Sterling) into U.S. Dollars. For example, the U.S. Dollar strengthened in the first quarter of 2023 versus both the Euro and British Pound Sterling by 4% and 9%, respectively, as compared to the first quarter of 2022. As a result of the movements in foreign currency exchange rates, both the absolute amounts of and percentage changes in our foreign-currency-denominated net assets, gross bookings, revenues, operating expenses, and net income as expressed in U.S. Dollars are affected. Our total revenues increased by 40% in the first quarter of 2023 as compared to the first quarter of 2022, but without the impact of changes in foreign currency exchange rates our total revenue increased year-over-year on a constant-currency basis by approximately 47%. Since our expenses are generally denominated in foreign currencies on a basis similar to our revenues, our operating margins have not been significantly impacted by currency fluctuations. We generally enter into derivative instruments to minimize the impact of foreign currency exchange rate fluctuations. We enter into foreign currency forward contracts to hedge our exposure to the impact of movements in foreign currency exchange rates on our transactional balances denominated in currencies other than the functional currency. See Note 6 to our Unaudited Consolidated Financial Statements for additional information related to our derivative contracts. In addition, we designate certain portions of the aggregate principal value of our Euro-denominated debt as a hedge of the foreign currency exposure of the net investment in certain Euro functional currency subsidiaries. Foreign currency transaction gains or losses on the Euro-denominated debt that is not designated as a hedging instrument for accounting purposes are recognized in "Other income (expense), net" in the Unaudited Consolidated Statements of Operations (see Notes 9 and 14 to our Unaudited Consolidated Financial Statements). Such foreign currency transaction gains or losses are dependent on the amount of net assets of the Euro functional currency subsidiaries, the amount of the Euro-denominated debt that is designated as a hedge, and fluctuations in foreign currency exchange rates.
Other Factors
Over the long term, we intend to continue to invest in marketing and promotion, technology, and personnel within parameters consistent with attempts to improve long-term operating results, even if those expenditures create pressure on operating margins. In recent years, we have experienced pressure on operating margins as we invested in initiatives to drive future growth. We also intend to broaden the scope of our business, including exploring strategic alternatives such as acquisitions.
The competition for technology talent in our industry is intense. As a result of the competitive labor market and inflationary pressure on compensation, our personnel expenses to attract and retain key talent are increasing, which may adversely affect our results of operations.
Outlook
In April 2023, we continued to see strong travel demand with room night growth versus April 2019 that was slightly higher than the 26% growth we saw in the first quarter of 2023. On a year-over-year basis, room night growth in April 2023 was a mid-teens percentage. For the second quarter of 2023, we assume room nights will grow a mid-single digits percentage relative to the second quarter of 2022. Given that assumption for room night growth, we expect the following for the second quarter of 2023:
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the year-over-year growth in gross bookings will be about four percentage points higher than the year-over-year growth in room nights;
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revenues as a percentage of gross bookings will be higher than it was in the second quarter of 2022; and
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operating profit will be higher than in the second quarter of 2022.
Critical Accounting Estimates
Management's Discussion and Analysis of Financial Condition and Results of Operations is based upon our Unaudited Consolidated Financial Statements, which have been prepared in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"). Certain of our accounting estimates are particularly important to our financial position and results of operations and require us to make difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. We use our judgment to determine the appropriate assumptions to be used in the determination of certain estimates and we evaluate our estimates on an ongoing basis. Estimates are based on historical experience, terms of existing contracts, our observance of trends in the travel industry, and on various other assumptions that we believe to be reasonable under the circumstances. Our actual results may differ from these estimates under different assumptions or conditions. Matters that involve significant estimates and judgments of management include the valuation of investments in private companies, the valuation of goodwill and other long-lived assets, income taxes, and contingencies. For a discussion of our critical accounting estimates, see the "Critical Accounting Estimates" section of the Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the year ended December 31, 2022.
Recent Accounting Pronouncements
See Note 1 to our Unaudited Consolidated Financial Statements, which is incorporated by reference into this Item 2, for details regarding recent accounting pronouncements.
Results of Operations
Three Months Ended March 31, 2023 compared to the Three Months Ended March 31, 2022
We evaluate certain operating and financial measures on both an as-reported and constant-currency basis. We calculate constant currency by converting our current-year period operating and financial results for transactions recorded in currencies other than U.S. Dollars using the corresponding prior-year period monthly average exchange rates rather than the current-year period monthly average exchange rates. Foreign exchange rate fluctuations negatively impacted our year-over-year growth in gross bookings, revenues, and operating expenses for the three months ended March 31, 2023. Since our expenses are generally denominated in foreign currencies on a basis similar to our revenues, our operating margins have not been significantly impacted by currency fluctuations.
Operating and Statistical Metrics
Our financial results are driven by certain operating metrics that encompass the booking and other business activity generated by our travel and travel-related services. See "Results of Operations" in Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the year ended December 31, 2022 for additional information on our Operating and Statistical Metrics, including room nights, rental car days, airline tickets, and agency and merchant gross bookings.
Room nights, rental car days, and airline tickets reserved through our services for the three months ended March 31, 2023 and 2022 were as follows:
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Room nights | 274 | 198 | 38.3 | % | ||||||||||||||||||||||||||||||||||
| Rental car days | 19 | 15 | 22.7 | % | ||||||||||||||||||||||||||||||||||
| Airline tickets | 8 | 5 | 73.3 | % |
Room nights, rental car days, and airline tickets reserved through our services increased significantly for the three months ended March 31, 2023, compared to the three months ended March 31, 2022, due primarily to the continued improvement in travel demand trends as the impact of the COVID-19 pandemic lessened in the first quarter of 2023.
Gross bookings resulting from reservations of room nights, rental car days, and airline tickets made through our agency and merchant categories for the three months ended March 31, 2023 and 2022 were as follows (numbers may not total due to rounding):
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Agency gross bookings | $ | 19,500 | $ | 16,286 | 19.7 | % | ||||||||||||||||||||||||||||||||
| Merchant gross bookings | 19,927 | 11,007 | 81.0 | % | ||||||||||||||||||||||||||||||||||
| Total gross bookings | $ | 39,427 | $ | 27,293 | 44.5 | % |
Agency and merchant gross bookings increased for the three months ended March 31, 2023, compared to the three months ended March 31, 2022 due primarily to the continued improvement in travel demand trends. Merchant gross bookings increased more than agency gross bookings due to the expansion of merchant accommodation reservation services at Booking.com.
The year-over-year increase in gross bookings during the three months ended March 31, 2023 was due primarily to the increase in room nights and the increase in accommodation ADRs of approximately 9% on a constant-currency basis, partially offset by the negative impact of foreign exchange rate fluctuations. Gross bookings resulting from reservations of airline tickets increased 110% year-over-year during the three months ended March 31, 2023 due to higher unit growth and ticket price increases. Gross bookings resulting from reservations of rental car days increased 3% year-over-year during the three months ended March 31, 2023 due primarily to higher unit growth, partially offset by lower average daily car rental prices.
Revenues
Online travel reservation services
Substantially all of our revenues are generated by providing online travel reservation services, which facilitate online travel purchases between travel service providers and travelers. See "Results of Operations" in Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the year ended December 31, 2022 for additional information on our revenues, including agency and merchant revenues.
Advertising and other revenues
See "Results of Operations" in Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the year ended December 31, 2022 for additional information on our advertising and other revenues.
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Agency revenues | $ | 1,782 | $ | 1,450 | 22.9 | % | ||||||||||||||||||||||||||||||||
| Merchant revenues | 1,752 | 1,050 | 66.9 | % | ||||||||||||||||||||||||||||||||||
| Advertising and other revenues | 244 | 195 | 24.6 | % | ||||||||||||||||||||||||||||||||||
| Total revenues | $ | 3,778 | $ | 2,695 | 40.2 | % | ||||||||||||||||||||||||||||||||
| % of Total gross bookings | 9.6 | % | 9.9 | % |
Agency, merchant, and advertising and other revenues increased for the three months ended March 31, 2023, compared to the three months ended March 31, 2022, due primarily to the continued improvement in travel demand as the impact of the COVID-19 pandemic lessened in the first quarter of 2023, partially offset by the negative impact of foreign exchange rate fluctuations. Merchant revenues for the three months ended March 31, 2023 increased more than agency revenues due to the expansion of merchant accommodation reservation services at Booking.com.
Total revenues as a percentage of gross bookings were 9.6% for the three months ended March 31, 2023, down from 9.9% for the three months ended March 31, 2022 due to investments in merchandising, an increase in the mix of airline ticket gross bookings, and the slower year-on-year growth in advertising and other revenues which have no associated gross bookings. The year-on-year decrease in total revenues as a percentage of gross bookings was partially offset by a less negative impact from differences in the timing of booking versus travel in the three months ended March 31, 2023, as well as a year-on-year increase in revenues from facilitating payments.
Operating Expenses
Marketing Expenses
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Marketing expenses | $ | 1,517 | $ | 1,147 | 32.3 | % | ||||||||||||||||||||||||||||||||
| % of Total gross bookings | 3.8 | % | 4.2 | % | ||||||||||||||||||||||||||||||||||
| % of Total revenues | 40.2 | % | 42.5 | % |
Marketing expenses consist primarily of the costs of:
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search engine keyword purchases;
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affiliate programs;
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referrals from meta-search and travel research websites;
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offline and online brand marketing; and
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other performance-based marketing.
We adjust our marketing spend based on our growth and profitability objectives, as well as the travel demand and expected ROIs in our marketing channels. We rely on our marketing channels to generate a significant amount of traffic to our websites. Our marketing expenses, which are substantially variable in nature, increased significantly in the first quarter of 2023 compared to the first quarter of 2022, due primarily to the continued improvement in travel demand as the impact of the COVID-19 pandemic lessened in the first quarter of 2023. Marketing expenses as a percentage of total gross bookings decreased in the first quarter of 2023 compared to the first quarter of 2022 due to year-over-year increases in the mix of direct traffic and year-over-year increases in performance marketing ROIs. Performance marketing ROIs were higher in the first quarter of 2023 versus the first quarter 2022 due to higher than expected ADRs, lower than expected cancellation rates, and a longer than expected average length of stay.
Sales and Other Expenses
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Sales and other expenses | $ | 542 | $ | 339 | 59.9 | % | ||||||||||||||||||||||||||||||||
| % of Total gross bookings | 1.4 | % | 1.2 | % | ||||||||||||||||||||||||||||||||||
| % of Total revenues | 14.4 | % | 12.6 | % |
Sales and other expenses consist primarily of:
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credit card and other payment processing fees associated with merchant transactions;
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fees paid to third parties that provide call center, airline ticket reservations, website content translations, and other services;
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chargeback provisions and fraud prevention expenses associated with merchant transactions;
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travel transaction taxes;
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customer relations costs; and
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provisions for expected credit losses, primarily related to accommodation commission receivables and prepayments to certain customers.
For the three months ended March 31, 2023, sales and other expenses, which are substantially variable in nature, increased compared to the three months ended March 31, 2022, due primarily to an increase in merchant transaction costs of $130 million, and an increase in third-party call center costs of $62 million. Merchant transactions increased year-over-year in the first quarter of 2023 due to the continued improvement in travel demand trends as the impact of the COVID-19 pandemic lessened, as well as the expansion of merchant accommodation reservation services at Booking.com. The year-over-year increase in third-party call center costs in the first quarter of 2023 was due in part to the transfer of certain customer service operations of Booking.com to Majorel, which shifted costs from personnel expenses to sales and other expenses.
Personnel
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Personnel | $ | 722 | $ | 596 | 21.1 | % | ||||||||||||||||||||||||||||||||
| % of Total revenues | 19.1 | % | 22.1 | % |
Personnel expenses consist primarily of:
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salaries;
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stock-based compensation;
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bonuses;
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payroll taxes; and
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employee health and other benefits.
Personnel expenses, excluding stock-based compensation, increased 21% for the three months ended March 31, 2023, compared to the three months ended March 31, 2022, due to an increase in salary expense of $72 million and an increase in bonus expense accruals of $17 million. Employee headcount of approximately 22,400 as of March 31, 2023 increased by 7% as compared to March 31, 2022. Personnel expenses for the three months ended March 31, 2023 and employee headcount as of March 31, 2023 were reduced due to the transfer of certain customer service operations of Booking.com to Majorel, which shifted costs from personnel expenses to sales and other expenses. Stock-based compensation expense was $113 million for the three months ended March 31, 2023 compared to $93 million for the three months ended March 31, 2022.
General and Administrative
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| General and administrative | $ | 289 | $ | 158 | 81.7 | % | ||||||||||||||||||||||||||||||||
| % of Total revenues | 7.6 | % | 5.9 | % |
General and administrative expenses consist primarily of:
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indirect taxes such as digital services taxes and certain travel transaction taxes;
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occupancy and office expenses;
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fees for outside professionals; and
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personnel-related expenses such as travel, relocation, recruiting, and training expenses.
General and administrative expenses increased for the three months ended March 31, 2023, compared to the three months ended March 31, 2022 due to an increase of $81 million in indirect taxes, which was impacted by a $39 million accrual related to the potential settlement of certain indirect tax matters as well as by the reversal in the first quarter of 2022 of accruals for certain travel transaction taxes of approximately $25 million (see Note 13 to our Unaudited Consolidated Financial Statements), as well as an increase of $22 million in personnel-related expenses, and an increase of $16 million in fees for outside professionals.
Information Technology
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Information technology | $ | 137 | $ | 134 | 1.7 | % | ||||||||||||||||||||||||||||||||
| % of Total revenues | 3.6 | % | 5.0 | % |
Information technology expenses consist primarily of:
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software license and system maintenance fees;
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cloud computing costs and outsourced data center costs;
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payments to contractors; and
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data communications and other expenses associated with operating our services.
Information technology expenses increased during the three months ended March 31, 2023 compared to the three months ended March 31, 2022 due to increased cloud computing costs and software license fees, partially offset by a decrease in payments to contractors.
Depreciation and Amortization
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Depreciation and amortization | $ | 120 | $ | 111 | 8.1 | % | ||||||||||||||||||||||||||||||||
| % of Total revenues | 3.2 | % | 4.1 | % |
Depreciation and amortization expenses consist of:
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amortization of intangible assets with determinable lives;
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amortization of internally-developed and purchased software;
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depreciation of computer equipment; and
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depreciation of leasehold improvements, furniture and fixtures, and office equipment.
Depreciation and amortization expenses increased during the three months ended March 31, 2023, compared to the three months ended March 31, 2022, due primarily to increased amortization expense related to internally-developed and purchased software.
Restructuring, disposal, and other exit activities
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Restructuring, disposal, and other exit activities | $ | 1 | $ | 36 | (95.8) | % | ||||||||||||||||||||||||||||||||
| % of Total revenues | — | % | 1.3 | % |
Restructuring, disposal, and other exit activities for the three months ended March 31, 2022 relates to the loss recorded on the held-for-sale classification of assets as of March 31, 2022. See Note 15 to our Unaudited Consolidated Financial Statements for additional information.
Interest Expense
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Interest expense | $ | 194 | $ | 68 | 184.1 | % | ||||||||||||||||||||||||||||||||
Interest expense increased for the three months ended March 31, 2023, compared to the three months ended March 31, 2022, primarily due to higher interest rates related to our cash management activities (with related income recorded in interest income) and the issuance of senior notes in November 2022, partially offset by the maturities of senior notes during 2022.
Other Income (Expense), Net
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Other income (expense), net | $ | 47 | $ | (955) | (104.9) | % | ||||||||||||||||||||||||||||||||
The following table sets forth the composition of "Other income (expense), net" for the three months ended March 31, 2023 and 2022:
| Three Months Ended March 31, | ||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||
| Interest and dividend income | $ | 228 | $ | 3 | ||||||||||||||||||||||
| Net losses on equity securities | (133) | (987) | ||||||||||||||||||||||||
| Foreign currency transaction (losses) gains | (53) | 30 | ||||||||||||||||||||||||
| Other | 5 | (1) | ||||||||||||||||||||||||
| Other income (expense), net | $ | 47 | $ | (955) |
See Note 14 to our Unaudited Consolidated Financial Statements for additional information.
Interest and dividend income increased for the three months ended March 31, 2023, compared to the three months ended March 31, 2022, primarily due to the impact of higher interest rates on cash management activities (with related expenses recorded in interest expense) and investment activities.
See Note 5 to our Unaudited Consolidated Financial Statements for additional information related to the net losses on equity securities.
Foreign currency transaction (losses) gains for the three months ended March 31, 2023 and 2022 include losses of $26 million and gains of $30 million, respectively, related to our Euro-denominated debt and accrued interest that were not designated as net investment hedges and losses of $17 million and $16 million, respectively, on derivative contracts.
Income Taxes
| Three Months Ended March 31, | Increase (Decrease) | |||||||||||||||||||||||||||||||||||||
| (in millions) | 2023 | 2022 | ||||||||||||||||||||||||||||||||||||
| Income tax expense (benefit) | $ | 37 | $ | (149) | (125.2) | % | ||||||||||||||||||||||||||||||||
| % of Income (loss) before income taxes | 12.4 | % | 17.6 | % |
Our 2023 effective tax rate differs from the U.S. federal statutory tax rate of 21%, primarily due to the benefit of the Netherlands Innovation Box Tax (discussed below), partially offset by higher international tax rates and certain non-deductible expenses. Our 2022 effective tax rate differed from the U.S. federal statutory tax rate of 21%, primarily due to higher international tax rates, valuation allowances related to certain unrealized losses on equity securities, and certain non-deductible expenses, partially offset by the benefit of the Netherlands Innovation Box Tax.
Our effective tax rate for the three months ended March 31, 2023 is lower compared to the three months ended March 31, 2022, primarily due to a lower valuation allowance related to certain unrealized losses on equity securities, lower international tax rates, lower U.S. federal and state tax associated with our international earnings, and certain lower non-deductible expenses, partially offset by a decrease in the benefit of the Netherlands Innovation Box Tax.
During the three months ended March 31, 2023 and 2022, a majority of our income was reported in the Netherlands, where Booking.com is based. Under Dutch corporate income tax law, income generated from qualifying innovative activities is taxed at a rate of 9% ("Innovation Box Tax") rather than the Dutch statutory rate of 25.8%. A portion of Booking.com's earnings during the three months ended March 31, 2023 and 2022 qualified for Innovation Box Tax treatment, which had a beneficial impact on the effective tax rates for these periods. For additional information relating to Booking.com's Innovation Box Tax treatment, including associated risks, please see Part I, Item 1A, Risk Factors - "We may not be able to maintain our "Innovation Box Tax" benefit." in our Annual Report on Form 10-K for the year ended December 31, 2022.
Liquidity and Capital Resources
Our financial results and prospects are almost entirely dependent on facilitating the sale of travel-related services. Marketing expenses and personnel expenses are the most significant operating expenses for our business. We rely on marketing channels to generate a significant amount of traffic to our websites. See our Unaudited Consolidated Statements of Operations and "Trends" and "Results of Operations" above for additional information on marketing expenses and personnel expenses including stock-based compensation expenses. Our continued access to sources of liquidity depends on multiple factors which are more fully described in Part I, Item 1A, Risk Factors - "Our liquidity, credit ratings, and ongoing access to capital could be materially and negatively affected by global financial conditions and events" in our Annual Report on Form 10-K for the year ended December 31, 2022.
At March 31, 2023, we had $15.3 billion in cash, cash equivalents, and investments, of which approximately $10.6 billion is held by our international subsidiaries. Cash, cash equivalents, and long-term investments held by our international subsidiaries are denominated primarily in Euros, U.S. Dollars, and British Pounds Sterling. See Notes 5 and 6 to our Unaudited Consolidated Financial Statements for additional information about our cash equivalents and investments. In February 2023, we completed the sale of our investment in equity securities of Meituan and received gross proceeds of $1.7 billion. Our investment policy seeks to preserve capital and maintain sufficient liquidity to meet operational and other needs of the business.
Deferred merchant bookings of $4.5 billion at March 31, 2023 represents cash payments received from travelers in advance of us completing our performance obligations and are comprised principally of amounts estimated to be payable to travel service providers as well as our estimated future revenue for our commission or margin and fees. The amounts are mostly subject to refunds for cancellations.
At March 31, 2023, we had a remaining transition tax liability of $811 million as a result of the U.S. Tax Cuts and Jobs Act ("Tax Act"), which included $711 million reported as "Long-term U.S. transition tax liability" and $100 million included in "Accrued expenses and other current liabilities" in the Consolidated Balance Sheet. This liability will be paid over the next four years. In accordance with the Tax Act, generally, future repatriation of our international cash will not be subject to a U.S. federal income tax liability as a dividend, but will be subject to U.S. state income taxes and international withholding taxes, which have been accrued by us.
In March 2023, we repaid $500 million on the maturity of the Senior Notes due March 2023. From April 1, 2023, the convertible senior notes due in May 2025 are convertible at the option of the holder and have been classified as "Short-term debt" in the Consolidated Balance Sheet as of March 31, 2023. See Note 9 to our Unaudited Consolidated Financial Statements for additional information related to our debt arrangements, including principal amounts, interest rates, and maturity dates. At March 31, 2023, there were no borrowings outstanding and $16 million of letters of credit issued under our revolving credit facility. The revolving credit facility contains a maximum leverage ratio covenant. At March 31, 2023, we were in compliance with the relevant maximum leverage ratio covenant. There can be no assurance that we will be able to meet the maximum leverage ratio covenant at any particular time, and our ability to borrow under the revolving credit facility depends on compliance with the covenant. Further, the lenders have the right to require repayment of any amounts borrowed under the facility if we are not in compliance with the covenant.
During the three months ended March 31, 2023, we repurchased shares of our common stock for an aggregate cost of $2.2 billion. At March 31, 2023, we had a total remaining authorization of $21.9 billion authorized by our Board of Directors to repurchase our common stock. We expect to complete repurchases under that authorized amount within the next four years, assuming we remain in compliance with the applicable maximum leverage ratio covenant under the credit facility amendment (see Note 9 to our Unaudited Consolidated Financial Statements). Effective January 1, 2023, the Inflation Reduction Act of 2022 has mandated a 1% excise tax on share repurchases. Excise tax obligations that result from our share repurchases are accounted for as a cost of the treasury stock transaction. See Note 10 to our Unaudited Consolidated Financial Statements.
In November 2021, we entered into an agreement to acquire global flight booking provider Etraveli Group for approximately 1.6 billion Euros ($1.8 billion). Completion of the acquisition is subject to certain closing conditions, including regulatory approvals.
At March 31, 2023 and December 31, 2022, we had lease obligations of $857 million and $867 million, respectively. Additionally, at March 31, 2023 and December 31, 2022, we had, in the aggregate, $387 million and $378 million, respectively, of non-cancellable purchase obligations individually greater than $10 million. Such purchase obligations relate to agreements to purchase goods and services that are enforceable and legally binding, that specify all significant terms, including the quantities to be purchased, price provisions, and the approximate timing of the transaction.
At March 31, 2023 and December 31, 2022, there were $786 million and $452 million, respectively, of standby letters of credit and bank guarantees issued on our behalf. These are obtained primarily for regulatory purposes.
See Note 13 to our Unaudited Consolidated Financial Statements for additional information related to our commitments and contingencies.
We believe that our existing cash balances and liquid resources will be sufficient to fund our operating activities, capital expenditures, and other obligations through at least the next twelve months. However, if we are not successful in generating sufficient cash flow from operations or in raising additional capital when required in sufficient amounts and on terms acceptable to us, we may be required to reduce our planned capital expenditures and scale back the scope of our business plans, either of which could have a material adverse effect on our business, our ability to compete or our future growth prospects, financial condition, and results of operations. If additional funds were raised through the issuance of equity securities, the percentage ownership of our then current stockholders would be diluted. We may not generate sufficient cash flow from operations in the future, revenue growth or sustained profitability may not be realized, and future borrowings or equity sales may not be available in amounts sufficient to make anticipated capital expenditures, finance our strategies, or repay our indebtedness.
Cash Flow Analysis
Net cash provided by operating activities for the three months ended March 31, 2023 was $2.9 billion, resulting from net income of $266 million, a favorable impact from adjustments for non-cash and other items of $147 million, and a favorable net change in working capital and long-term assets and liabilities of $2.5 billion. Non-cash items were principally associated with deferred income tax benefit, net losses on equity securities, depreciation and amortization, stock-based compensation expense and other stock-based payments, provision for expected credit losses and chargebacks, and operating lease amortization. For the three months ended March 31, 2023, deferred merchant bookings and other current liabilities increased by $2.0 billion, primarily due to increases in business volumes, and accounts receivable decreased by $158 million.
Net cash provided by operating activities for the three months ended March 31, 2022 was $1.7 billion, resulting from a favorable net change in working capital and long-term assets and liabilities of $1.3 billion and a favorable impact from adjustments for non-cash items of $1.1 billion, partially offset by net loss of $700 million. Non-cash items were principally associated with net losses on equity securities, deferred income tax benefit, depreciation and amortization, stock-based compensation expense and other stock-based payments, provision for expected credit losses and chargebacks, and operating lease amortization. For the three months ended March 31, 2022, deferred merchant bookings and other current liabilities increased by $1.9 billion and accounts receivable increased by $326 million primarily due to increases in business volumes.
Net cash provided by investing activities for the three months ended March 31, 2023 was $1.6 billion, principally resulting from proceeds from sale and maturity of investments of $1.7 billion, partially offset by additions to property and equipment of $88 million. Net cash used in investing activities for the three months ended March 31, 2022 was $121 million, principally resulting from the purchase of property and equipment.
Net cash used in financing activities for the three months ended March 31, 2023 was $2.6 billion, almost entirely resulting from payments for the repurchase of common stock of $2.2 billion and payments on the maturity of debt of $500 million, partially offset by proceeds from exercise of stock options of $105 million. Net cash used in financing activities for the three months ended March 31, 2022 was $2.1 billion, almost entirely resulting from the repayment of debt of $1.1 billion and payments for the repurchase of common stock of $1.0 billion.
Contingencies
For information related to tax matters, see Note 13 to our Unaudited Consolidated Financial Statements and Part I, Item IA, Risk Factors - "We may have exposure to additional tax liabilities" in our Annual Report on Form 10-K for the year ended December 31, 2022.
For information related to the pension matter and our other contingent liabilities, see Note 13 to our Unaudited Consolidated Financial Statements.
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Form 10-Q contains forward-looking statements. These forward-looking statements reflect our views regarding current expectations and projections about future events and conditions and are based on currently available information. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and assumptions that are difficult to predict including the Risk Factors identified in Part I, Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2022; therefore, our actual results could differ materially from those described in the forward-looking statements.
Expressions of future goals and expectations and similar expressions, including "may," "will," "should," "could," "aims," "seeks," "expects," "plans," "anticipates," "intends," "believes," "estimates," "predicts," "potential," "targets," and "continue," reflecting something other than historical fact are intended to identify forward-looking statements. Unless required by law, we undertake no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise. However, readers should carefully review the reports and documents we file or furnish from time to time with the Securities and Exchange Commission, particularly our Annual Report on Form 10-K for the year ended December 31, 2022, our subsequent Quarterly Reports on Form 10-Q, and our Current Reports on Form 8-K.
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