Item 9B. OTHER INFORMATION.

Rule 10b5-1 Trading Plan Elections

On December 15, 2025, Ryan Keeton, the Company's Chief Brand Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a "10b5-1 Plan"). Mr. Keeton's 10b5-1 Plan provides for the sale of up to 38,000 shares of Class A common stock between the first potential sale date of March 16, 2026 and the expiration of the 10b5-1 Plan on December 31, 2026.