eBay (EBAY) risk factors: FY2025 10-K
Item 1A of the 10-K for the period ending 2025-12-31, filed 2026-02-19. 29 risk factor headings as filed. Read Item 1A in full · The whole 10-K · What changed since FY2024
21new since FY2024
2reworded
20removed
6unchanged
Headings mentioning a theme: Tariffs 0 · AI 1 · Cybersecurity 2 · China 0 · Interest rates 1. Compare across the S&P 500.
Business, Economic and Operating Risks
15- We experience significant variation in our operating and financial results, including GMV and net revenues.new
- We face intense competition that may materially harm our business.new
- If our advertising products, including our Promoted Listings, are not competitive, we will lose advertising revenues and our business will be harmed.new
- Our business depends on consumer engagement and spending, which makes our results of operations particularly sensitive to shifts in, and events that impact, consumer confidence, platform engagement and buying trends.new
- We may not be able to keep pace with technological changes, including emerging AI technologies, and with changes in consumer demands and expectations.newAI
- Our international operations subject us to various uncertainties, costs and risks, which could harm our business.new
- Cross-border trade is an important source of revenue and profit for us, and changes to global trade policies can significantly impact our customers and materially harm our business.new
- Our buyer and seller trust and protection programs increase our costs and loss rate, and failure to manage such programs effectively can damage customers’ trust in transacting on our platforms, which could harm our business.new
- Systems failures and business interruptions could harm our business.new
- Our payments and financial services offerings require ongoing investment and subject us to substantial legal, operational and third-party risks.new
- We are subject to significant fraud risk on our platforms.new
- We face significant risk from cyberattacks and data security breaches.newCybersecurity
- Our success largely depends on attracting, retaining, and developing our senior managers and other key employees.new
- We and our customers depend in part on third parties for products and services, some of which are controlled by our competitors, and changes to these products and services could harm our business.new
- Our acquisitions, dispositions, joint ventures, strategic partnerships and strategic investments create potential material risks to our business.new
Regulatory and Legal Risks
9- We are subject to extensive and increasing regulation and oversight, which could adversely impact our business.reworded
- We face significant risk of liability for the actions of our customers, including products sold by sellers on our platforms.new
- Increasing levels of regulation in the areas of privacy, protection of user data and cybersecurity could harm our business.rewordedCybersecurity
- We face risk from third parties that allege that we infringe, or are responsible when our customers infringe, on their intellectual property rights.new
- We are subject to laws and regulations that are not primarily intended for online commerce, and governments and regulators regularly subject us to litigation, inquiries and investigations, as they seek to extend new and existing laws to reach our business model.new
- Our business and our sellers and buyers may be subject to evolving sales and other tax regimes in various jurisdictions, which may harm our business.
- We may be unable to adequately protect or enforce our own intellectual property rights.new
- Our disclosures and stakeholder expectations related to environmental, social and governance matters may impose additional costs and expose us to new risks.
- We may be exposed to claims and liabilities as a result of the Distribution of PayPal.
Financial Risks
5- We may have exposure to greater than anticipated tax liabilities.
- Fluctuations in interest rates, and changes in regulatory guidance related to such interest rates, could adversely impact our financial results.Interest rates
- We are exposed to fluctuations in foreign currency exchange rates, which could negatively impact our financial results.
- We have substantial indebtedness and we cannot guarantee that we will always generate sufficient cash flow to service our existing and future indebtedness. Failure to comply with the terms of our indebtedness could have a material adverse effect on our cash flow and liquidity.new
- Our stock repurchases are discretionary and, even if effected, they may not achieve the desired objectives.new
No longer in Item 1A
20Headings in the FY2024 10-K with no match this year.
- Our operating and financial results are subject to various risks and uncertainties that could adversely affect our business, financial condition, results of operations and cash flows, as well as the trading price of our common stock and debt securities.
- Substantial and increasingly intense competition worldwide in ecommerce may harm our business.
- Our international operations and engagement in cross-border trade are subject to risks, which could harm our business.
- Our business may be adversely affected by geopolitical events, natural disasters, seasonal factors and other factors, including increased usage of other websites, that could cause our users to spend less time, or transact less, on our websites or mobile platforms and applications.
- If we cannot keep pace with rapid technological developments or continue to innovate and create new initiatives to provide new programs, products and services, the use of our products and our revenues could decline.
- Changes to our programs to protect buyers and sellers could increase our costs and loss rate, and failure to manage such programs effectively can result in harm to our reputation.
- Operations and continued development of our payments system and financial services offerings require ongoing investment, are subject to evolving laws, regulations, rules, and standards, and involve risk, including risks related to our dependence on third-party providers.
- We may be unable to adequately protect or enforce our intellectual property rights and face ongoing allegations by third parties that we are infringing their intellectual property rights.
- Failure to deal effectively with fraudulent activities on our Marketplace platforms would increase our loss rate and harm our business and could severely diminish merchant and consumer confidence in and use of our services.
- Cyberattacks and data security breaches and incidents could significantly damage our reputation, reduce our revenues, increase our costs, result in litigation and regulatory penalties, and otherwise harm our business.
- Systems failures and resulting interruptions in the availability of or degradation in the performance of our websites, applications, products or services could harm our business.
- Our success largely depends on key employees. Because competition for key employees is intense, we may not be able to attract, retain, and develop the highly skilled employees we need to support our business. The loss of senior management or other key employees could harm our business.
- Problems with or price increases by third parties who provide services to us or to our sellers could harm our business.
- We are subject to laws and regulations that are not primarily intended for online commerce, and interpretations of these laws and regulations could harm our business.
- We are regularly subject to litigation and regulatory and government inquiries, investigations and disputes, as our business evolves and as governments and regulators seek to extend new and existing laws to reach our business model.
- We could be subject to regulatory or agency investigations and/or court proceedings under unfair competition laws that could adversely impact our business.
- The listing or sale by our users of certain items, including items that allegedly infringe the intellectual property rights of rights owners, including pirated or counterfeit items, illegal items or items used in an illegal manner, may harm our business.
- We are subject to risks associated with information disseminated through our services.
- We have substantial indebtedness, and we may incur substantial additional indebtedness in the future, and we may not generate sufficient cash flow from our business to service our indebtedness. Failure to comply with the terms of our indebtedness could result in the acceleration of our indebtedness, which could have an adverse effect on our cash flow and liquidity.
- Acquisitions, dispositions, joint ventures, strategic partnerships and strategic investments could result in operating difficulties and could harm our business or impact our financial results.
Headings are the lines of Item 1A set wholly in bold or italics, as the parser reads them, without the introductory paragraph that opens the section. A heading is new when no heading in the prior 10-K matches it after ignoring case and punctuation, and reworded when it shares at least 60 percent of its words with one that went away. Source: the filing on sec.gov.
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