GoDaddy (GDDY) 10-K risk factor changes: FY2025 vs FY2024

- If we are unable to [removed: attract and retain customers and] [added: continue to] increase sales to new and existing customers, our business and operating results would be harmed.

- [removed: The use] [added: Our use, development, adoption, deployment and maintenance] of [added: AI and other] new and evolving [removed: technologies, such as AI, in our offerings] [added: technologies] may [added: present significant risks, which could] result in [added: increased costs, litigation,] reputational harm and liability.

- Our business could be affected by new [removed: governmental] [added: laws, rules,] regulations [added: or court orders] regarding the [removed: Internet.][added: internet.]

If we are unable to [removed: attract and retain customers and] [added: continue to] increase sales to new and existing customers, our business and operating results would be harmed.

Our success [added: largely] depends on our ability to [removed: attract and retain customers and] [added: continue to] increase sales to new and existing customers.

We cannot be assured that we will achieve increasing growth rates in future periods as our [removed: total] [added: ability to increase sales to new and existing] customers and [added: ultimately our total] revenue could [removed: decline or grow slower than we expect] [added: fluctuate] as a result of a number of factors, such as lower demand or satisfaction with our solutions, the timeliness and success of new products or product enhancements, pricing of our solutions compared to our competitors, competitive conditions, customer spending levels, changes in the type and size of our customer base, the reliability and availability of our customer support, general economic and global market conditions, or other factors that are not known to us at this time.

[removed: If this market fails to be as lucrative as we project or we are unable to market and sell our services to these] businesses effectively, or we are unable to increase sales of our products to all customer segments we target, or may target in the future, our ability to grow our revenues and maintain profitability [removed: will] [added: may] be harmed.

The markets in which we compete are characterized by constant [removed: change and] [added: change,] innovation, frequent new product and service introductions and evolving industry standards.

We expect these markets to continue to rapidly [removed: evolve.][added: evolve, including as a result of developments in AI.]

Our historical success has [removed: been] [added: been, in part,] based on our ability to identify and anticipate customer needs and design products [added: and services] that provide our customers with the tools they need to grow their businesses.

We must continue to identify our customers' needs and develop new and enhanced [added: solutions, tools and] technology to maintain our competitive [removed: position.][added: position, including solutions and tools powered by AI.]

Our new [removed: products or] [added: products,] product enhancements [added: or technology advancements] could fail to attain meaningful customer acceptance for many reasons, [removed: including:][added: some of which may be unknown to us, but may include:]

If our new [removed: products or] [added: products, product] enhancements [added: or technological advancements] do not achieve adequate acceptance by our [removed: customers,] [added: customers] or [removed: if our new products] do not result in increased sales or subsequent renewals, our competitive position will be impaired, our anticipated revenue growth may not be achieved and the negative impact on our operating results may be particularly acute because of the upfront technology and development, marketing and advertising and other expenses we may incur in connection with new products or enhancements.

[removed: The use] [added: Our use, development, adoption, deployment and maintenance] of [added: AI and other] new and evolving [removed: technologies, such as AI, in our offerings] [added: technologies] may [added: present significant risks, which could] result in [added: increased costs, litigation,] reputational harm and liability.

We are increasingly using new and rapidly evolving technologies, such as AI, [added: including agentic AI,] to, among other things, develop new tools and [removed: products, and additional] [added: solutions, add new] features in our existing [removed: products, including ongoing deployment and improvement of existing AI,] [added: solutions] and [removed: the development of new product technologies, such as generative AI.][added: enhance our own business operations.]

There are significant risks involved in the development, adoption, use, deployment and maintenance of AI, such as [removed: an increase] [added: potential increases] in intellectual property infringement or [removed: misappropriation,] [added: misappropriation claims,] privacy, data protection, cybersecurity, confidentiality, operational and technological risks, as well as risks associated with harmful content, accuracy, bias and discrimination, any of which could affect our further development, adoption, use, deployment and maintenance of [removed: AI, and may cause us to incur additional research and development costs to resolve any issues arising from such risks.][added: AI.]

[removed: In addition to the foregoing risks, the introduction] [added: Our use] of AI technologies [removed: into] [added: in] new [removed: or] [added: and] existing [removed: products] [added: solutions and within our business operations] may result in new or [removed: enhanced] [added: increasing] governmental or regulatory scrutiny, litigation, ethical [removed: concerns] [added: concerns, increases in research and development] or other [added: costs or other] complications that [added: are not yet known to us, each of which] could adversely affect our business, reputation or financial results.

Legal and regulatory frameworks related to the use of AI are rapidly evolving, as regulation of the use of AI continues to be considered and adopted by various U.S. and international governmental and regulatory [removed: entities, including the E.U., the Securities and Exchange Commission and the Federal Trade Commission (FTC).][added: entities.]

We may not be able to adequately anticipate or respond to new laws, rules and regulations, and we may need to expend additional resources to adjust our offerings [added: or update our business practices] in certain jurisdictions if applicable legal frameworks are inconsistent across jurisdictions.

The costs of complying with such laws, rules or regulations could be significant and [removed: would] [added: could] increase our operating expenses, which could adversely affect our business, financial condition and results of operations.

In addition, many existing laws, rules and regulations apply to certain aspects of AI, such as automated decision [removed: making] [added: making,] affecting fundamental data subject rights.

[added: Any content created by us using generative AI tools may] not [removed: be subject to] [added: benefit from] intellectual property protection which may affect our ability to commercialize such content.

The use or adoption of AI technologies in our [removed: products and services] [added: solutions] may subject us to copyright infringement or other intellectual property claims.

We may not always be able to anticipate how to comply with these legal and regulatory frameworks and we may have to expend resources to adjust our tools, [removed: products] [added: solutions] or [removed: other offerings] [added: business operations] to meet [added: the] standards set by such frameworks, which [removed: may] vary by [removed: jurisdiction if AI-related legal and regulatory frameworks are not consistent across jurisdictions.][added: jurisdiction.]

Any inability to appropriately comply with the [removed: evolving] [added: existing laws, rules and regulations that implicate aspects of] AI [removed: regulatory landscape] could result in legal liability, regulatory action or brand and reputational harm.

If we enable or offer solutions that draw [removed: controversy,] [added: controversy] or [added: if] these new offerings do not work as we [removed: describe them,] [added: intend,] we may experience brand or reputational harm, competitive harm or legal liability.

Further, [removed: generative] AI may create content that appears correct but is factually inaccurate, incomplete, insufficient, biased or otherwise flawed or contains copyrighted or other protected material, which may not be easily detectable despite internal policies and diligence [removed: efforts we may have in place which are designed to mitigate such deficiencies.][added: efforts.]

Additionally, [removed: if any of] our employees, contractors, vendors [removed: or] [added: and] service [removed: providers] [added: providers'] use [removed: any third-party] [added: of] AI-powered software [removed: in connection with our business or the services they provide to us, it] [added: offered by third-parties] may lead to the inadvertent disclosure of our personal, sensitive, proprietary or confidential information into publicly available third-party training sets, which may impact our ability to realize the benefit of, or adequately maintain, protect and enforce our intellectual property or our personal, sensitive, proprietary or confidential information, harming our competitive position and business.

The rapid evolution of the use of AI requires and will continue to require resources to develop, test and maintain our products and services [added: and implement AI governance and controls] to help ensure that AI is implemented appropriately [removed: in order] to minimize unintended and harmful impacts.

It is not possible to predict all [removed: of the] risks related to the use of AI, and changes in laws, rules, directives and regulations governing AI may adversely affect our development, adoption, use, deployment and maintenance of AI or subject us to legal liability, regulatory action or brand and reputational harm.

[removed: Evolving technologies and administration of the Internet,] [added: - Evolving technologies, including AI-based technologies,] and [removed: the resulting] changes in customer behavior and [removed: customer] practices [added: with respect to the internet] may impact the [removed: value of and] demand for [removed: our products, including domain names] and [added: value of] our [removed: websites.][added: products and services.]

[removed: This evolution has] [added: For example, the domain name registration market continues to evolve] and [added: adapt to changing technologies, which has, and] may in the future [removed: include] [added: include,] changes in the administration or operation of the [removed: Internet,] [added: internet,] including the creation and institution of alternate systems for directing [removed: Internet] [added: internet] traffic without using the existing domain name registration system, or fundamental changes in the domain name resolution protocol used by web browsers and other [removed: Internet] [added: internet] applications.

The widespread acceptance of any alternative system, such as mobile [removed: applications] [added: applications, AI-powered products and tools] or closed networks, could eliminate the need to register a domain name [added: or] to establish an online presence and could materially and adversely affect our business.

As reliance on [removed: these] [added: social media channels,] applications [added: and AI-powered tools] increases, domain [removed: names] [added: names, websites and online stores and marketplaces] may become less [removed: prominent] [added: prominent,] and their value may decline.

[removed: We] [added: In addition, we] are dependent on the interoperability of our products with these [added: channels,] applications and mobile devices.

If we are unable to effectively integrate our [removed: products] [added: solutions with and] within these [added: channels and] applications or on these devices, we may lose market share.

These [added: and other] evolving [removed: technologies] [added: technologies, including AI,] and changes in customer behavior may have an adverse effect on our business and growth prospects.

The market for our products and services is highly [removed: competitive] [added: competitive,] and we expect this competition to continue in the future as existing and new competitors introduce new solutions or enhance existing solutions.

[removed: We] [added: In addition, we] and our competitors continue to invest in [removed: AI, including generative] AI and [removed: integration of] [added: integrate] AI capabilities into [removed: products] [added: products, services] and [removed: services.][added: internal operations.]

AI technology and services are highly competitive, rapidly [removed: evolving,] [added: evolving] and [added: may] at times require significant investment, including with respect to development and operational costs, to meet the changing needs and expectations of our existing and potential [removed: customers.][added: customers and our own operations.]

If this market fails to be as lucrative as we project or we are unable to market and sell our services to these

For example, following the launch of Airo in 2023, we have continued to enhance our AI-powered experience, most recently transforming the platform into an agentic solution built to handle our customers fundamental jobs to be done, such as domain searches and naming, logo creation and building websites and applications.

We also continue to expand our commerce offerings, for example, we recently launched GoDaddy Capital, a merchant cash advance program, and Same-Day Payouts, an option for customers to elect to receive their payouts on the same day as the payment is processed.

We also are developing and deploying agentic AI systems that operate with greater autonomy, which presents additional risks, including unintended or unauthorized actions and increased difficulty in predicting, supervising and controlling agentic behavior.

Our use of AI could also pose other concerns.

For further information concerning the risks posed by our competitors' use of AI, please refer to the Risk Factor "We face significant competition for our products, which we expect will continue to intensify, and we may not be able to maintain or improve our competitive position or market share."

Evolving technologies, including AI-based technologies, and changes in customer behavior and practices with respect to the internet may impact the demand for and value of our products and services.

Technologies related to our customers' Identity and Presence, including domain names, websites, website building, social media, search engines, apps, mobile devices and AI-powered tools and services have rapidly evolved and continue to evolve.

This evolution and continued evolution could negatively impact the demand for certain of our products and services, including domain names, aftermarket, websites and website building tools or email and productivity solutions.

Additionally, technological changes to web browsers or internet search could reduce demand for domain names.

If internet users' preferences or practices shift away from recognizing and relying on web addresses or they were to significantly decrease their use of web browsers in favor of apps or AI-based tools to locate and access content, demand for domain names in the gTLDs we operate could be negatively affected.

Our customers and their businesses rely heavily on tools and solutions that help them manage and grow their Presence, including dedicated websites, online stores and social media channels, such as Meta, TikTok, Snapchat, X and WeChat.

In addition, advances in AI, including tools that enable customers to create, modify, and deploy websites, applications or digital experiences using AI-powered platforms, including those that utilize natural language or other high-level inputs rather than traditional development workflows, may alter customer expectations and behavior with respect to website creation, hosting and management.

If customers increasingly rely on third-party AI platforms, closed ecosystems or other competing services, including those that offer automated or natural-language-driven website creation and hosting capabilities, demand for our website building tools, hosting products, domain names or related services could decline or pricing pressure could increase, which could materially and adversely affect our business.

For further information concerning the risks posed by our competitors' use of AI, please refer to the Risk Factor "We face significant competition for our products, which we expect will continue to intensify, and we may not be able to maintain or improve our competitive position or market share." For further information concerning the legal and other risks arising from the development, adoption, use, deployment and maintenance of AI and AI-powered tools and solutions, refer to our risk factor "Our use, development, adoption, deployment and maintenance of AI and other new and evolving technologies may present significant risks, which could result in increased costs, litigation, reputational harm and liability."

If we fail to successfully and meaningfully develop, adopt, use, differentiate and maintain AI capabilities into our solutions and internal operations, effectively manage the related risks or if we are unable to translate AI adoption into tangible outcomes, such as improved productivity, enhanced customer experience or accelerated innovation, we may lag our competitors that are more effective at leveraging AI technologies and/or our growth and competitiveness could suffer.

and products at low or no cost.

In addition, we continue to expand our employee base in a number of international locations, including in India, Bulgaria and Serbia.

Our international business and operations subject us to a variety of risks, including related to political, economic, social and other risks, some of which we may not generally encounter in the U.S. Such risks may include, but are not limited to:

- differing labor laws and regulations, including those related to working time, benefit provisions and labor rights;

- greater risk of investigation, audit and sanctions by labor authorities in connection with our labor practices;

- greater risk of sudden changes in labor law and practice in connection with changes in government or governmental policy; and

In addition, the migration of information and data can create additional exposure to cyber attacks and other cybersecurity incidents, including, but not limited to, improper access to our or our customers' websites and data (including personal data).

Our monitoring and updates to our controls and oversight frameworks may be insufficient to mitigate impacts to our business as a result of emerging fraud trends.

resulting from our GoDaddy Guides working remotely.

Our email offerings are a core component of many customers' productivity and daily operations and our ability to provide these services at scale depends, in significant part, on the continued availability, functionality and commercial terms of our partnerships, including with Microsoft and other email providers.

We also maintain partnerships to help provide other core services to our customers, including with Norton Small Business, a provider of device security, cloud backup and other security tools, LegalZoom.com, Inc. and ZenBusiness, Inc., providers of business formation services, and with other providers that assist our customers with e-signatures, insurance and bookkeeping.

The NIS2 Directive is in the process of being transposed into many E.U. member states' respective national laws.

transmission of payment information will adequately prevent cybersecurity incidents affecting systems.

We have in the past and may in the future expand our solutions through acquisitions.

- rapid technological change, including as a result of developments in AI adoption and integration;

- frequent new product introductions;

- evolving industry standards;

- changes to regulatory bodies, such as the Internet Corporation for Assigned Names and Numbers (ICANN);

- changes in laws, rules, regulations or policies, including those concerning AI, domain name registration, content control and other matters;

sales activity from becoming immediately observable in our statements of operations.

We are subject to periodic examination of our domestic and foreign tax returns by the Internal Revenue Service, state, local and foreign tax authorities, some of whom are challenging our tax positions.

We regularly assess the likelihood of adverse outcomes from these examinations in determining the adequacy of our provision for income taxes and other tax liabilities.

If the ultimate determination of income and other tax liabilities differ from the amounts recorded or accrued, our business, financial condition or results of operations may be adversely impacted.

The Organization for Economic Co-operation and Development (OECD) has and continues to release guidance and certain countries have enacted legislation, with widespread implementation of the Pillar Two framework expected in the near future.

Although our total customers and revenue have grown rapidly in the past, in recent periods our growth rates have slowed or declined, reflecting the larger size, scale and maturity of parts of our business.

For example, in 2023 we launched Airo, an AI-powered, customizable experience designed to automatically build the interconnected pieces of what we call the "Entrepreneur's Wheel," to save our customers time and effort.

We also continue to expand our commerce offerings, for example, by rolling out GoDaddy Payments in Canada, launching new SaaS plans offering premium commerce features and discounted fees, introducing a new point-of-sale

device to our line of GoDaddy Smart Terminals and providing on-the-go solutions such as Tap-to-Pay in the GoDaddy Mobile App, Pay Links and Virtual Terminal.

Several jurisdictions have also passed, or are considering, new laws, rules and regulations relating to the use of AI or its outputs.

For example, in 2024, the E.U. adopted the E.U. AI Act and U.S. states, including Colorado and California, have adopted laws, rules and regulations directly relating to the use of AI or extending the application of existing laws, rules and regulations to AI systems and outputs.

Any content created by us using generative AI tools may

Our reliance on the use of AI could also pose ethical concerns and lead to a lack of human oversight and control.

The domain name registration market continues to evolve and adapt to changing technology.

In addition, businesses rely heavily on social media channels, such as Meta, TikTok, Snapchat, X and WeChat, to reach their customers, and consumers are accessing the Internet more frequently through applications on mobile devices.

Any failure to successfully develop, adopt, use and maintain AI products and services, or effectively manage the related operational risks, could harm our reputation.

Conducting and expanding international business subjects us to risks we generally do not face in the U.S., including:

Certain of our operations and business are in higher risk regions such as China, India and Ukraine.

We do not have material operations in China or Ukraine but our operations have grown, and we may continue to grow in India.

Although we have not seen a material impact, these and other factors associated with our international business could impair our growth prospects and adversely affect our business, operating results and financial condition.

In addition, following Russia’s invasion of Ukraine, the U.S., UK and E.U. governments, among others, developed coordinated financial and economic sanctions targeting Russia.

As such, we opted to shut down our GoDaddy website in Russia and removed support for the Ruble.

However, it is impossible to predict the extent to which our operations will be impacted or the ways in which geopolitical changes may impact our business in the long term.

The number of total customers over the years and the increase in the number of transactions we process have increased the amount of our stored customer data.

additional resources to improve our infrastructure and to enhance its scalability and security.

In addition, the migration of information and data could subject us to additional risks of cyber attacks and other cybersecurity incidents, including improper access to our or our customers' data (including personal data) which could delay or interrupt service to our customers, cause us to not be in compliance with applicable local or international laws, rules or regulations or harm our reputation, any of which could cause us to incur substantial costs or subject us to significant liabilities.

In addition, cyberattacks are constantly evolving as threat actors discover new vulnerabilities and leverage new techniques and technologies, including through the use of AI.

In addition, although our customers are required to set passwords or personal identification numbers

subscription renewal rates and in our ability to cross-sell our products and our reputation may suffer, any of which could adversely affect our business, reputation and operating results.

We maintain a network of different types of partners, some of whom create integrations with our products.

For example, we partner with Microsoft Corporation to offer Microsoft 365 email and related productivity tools.

In addition, we provide payment options for customers' websites through providers such as PayPal, Stripe, Block and Mercado Libre.

The NIS2 Directive has yet to be fully transposed into the E.U. member states' respective national laws, and the specific obligations and expectations on registries and entities providing domain name registration services are uncertain.

If we fail to develop and execute reliable policies,

Historically, equity awards have been a key component of our employee compensation program, and as a

In addition, immigration laws may be modified to further limit the availability of H-1B visas.

To the extent we hire personnel from industry competitors, we may be subject to allegations that they have been improperly solicited or divulged proprietary or other confidential information.

- rapid technological change, frequent new product introductions and evolving industry standards;

- changes to regulatory bodies, such as ICANN;

As a result of our increased expenditures, we have needed and expect to continue to need to generate and sustain increased revenue to maintain future profitability.

in which we operate or have business, or if we fail for any reason to continue to capitalize on growth opportunities.

Numerous countries have agreed to a statement in support of the Organization for Economic Co-operation and Development (OECD) model rules that propose a global minimum tax rate of 15% for companies with revenue above €750 million, calculated on a country-by-country basis, and E.U. member states have agreed to implement the global minimum tax.

Certain countries have enacted or are expected to enact legislation to be effective in 2024, with widespread implementation of a global minimum tax expected by 2025.

Our future effective tax rates could be subject to volatility or adversely affected by several factors, including:

- changes in the valuation of our DTAs and DTLs;

*This section generally discusses [removed: 2024] [added: 2025] and [removed: 2023] [added: 2024] items and year-to-year comparisons between [removed: 2024] [added: 2025] and [removed: 2023.][added: 2024.]

Discussion of [removed: 2022] [added: 2023] items and comparisons between [removed: 2023] [added: 2024] and [removed: 2022] [added: 2023] that are not included in this Form 10-K can be found in "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Form 10-K for the year ended December 31, [removed: 2023.*][added: 2024.*]

We serve a large market of entrepreneurs, through the development and delivery of easy-to-use products in a [removed: one stop] [added: one-stop] shop solution [removed: alongside] [added: backed by trusted proactive, informed and] personalized guidance.

- Applications and Commerce (A&C), which primarily consists of sales of products containing [added: our] proprietary software, notably our website building products, [removed: as well as] [added: and] our proprietary commerce [removed: solutions and] [added: solutions, as well as] third-party email and productivity solutions and sales of certain products when they are included in bundled offerings of our proprietary software products.

We generate bookings and revenue, which help us measure the success of our efforts, from the sales of our [removed: product subscriptions.][added: products.]

[removed: In addition, we] [added: We] monitor total bookings as we believe it is an indicator of the expected growth in our revenue and is a supplemental measure of the operating performance of our business.

Total bookings and revenue derived from both of our product [removed: categories] [added: segments] have increased in each of the last three years, with many of our non-domains products growing faster in recent periods.

The primary factors driving growth in our business are [removed: pricing and bundling,] [added: our] seamless technology experience, [removed: commerce,] cost optimization and retention of high intent [removed: customers.][added: customers, pricing and bundling, and commerce.]

[removed: We] [added: In tandem, we also] continue to expand our AI-powered experiences, including Airo, and incorporate [added: generative and agentic] AI innovations into our [removed: products,] [added: products and] services and throughout our operations to make use of efficiencies and increase productivity.

During the year ended December 31, [removed: 2024, the Company] [added: 2025, we] engaged in cost optimization initiatives, including [removed: reductions in headcount,] decreases in rent and utilities expenses, and reductions in costs associated with data center and systems infrastructure as we continue to migrate to a cloud-based infrastructure.

*Commerce.* We continue to grow our commerce offerings with tailored OmniCommerce solutions, [removed: including point-of-sale systems] [added: POS systems, financial tools such as GoDaddy Capital] and [added: Instant Payouts and] SaaS plans with premium features and discounted transaction fees to merchants.

We also continue to enhance our offerings with new [added: agentic] AI-powered features that simplify operations for our customers.

Our onboarding paths and seamless technology are designed to help customers more easily navigate the solutions for their [removed: one-stop-shop] [added: one-stop shop] experience through an integrated platform.

[removed: For] [added: In each of] the [removed: year] [added: five years] ended December 31, [removed: 2024,] [added: 2025,] our customer retention rate was approximately [removed: 84%, a slight reduction from] [added: 85%, with] the [removed: approximate 85% in each] [added: exception] of the [removed: four years prior,] [added: year ended December 31, 2024 when the retention rate was approximately 84%] due to divestitures, migrations and [removed: the] end of life of certain products as part of our efforts to streamline brands outside [added: of] the GoDaddy platform.

In addition, the retention rate for our customers who had been with us for over three years as of December 31, [removed: 2024] [added: 2025] was approximately 90%.

Greater than 89% of our total revenue [added: for the year ended December 31, 2025] was generated by customers who were also customers in the prior year.

We believe [added: we are able to build strong relationships with our customers through] the breadth and depth of our solutions, the intelligent and proactive AI-powered experiences and the high quality and responsiveness of our customer care [removed: team builds strong relationships with our customers and] [added: team, all of which] are key to our high level of customer retention.

Below are our key consolidated financial highlights for [removed: 2024,] [added: the year ended December 31, 2025,] with comparisons to [removed: 2023.][added: the year ended December 31, 2024.]

- Total [removed: revenue] [added: bookings] of [removed: $4,573.2] [added: $5,400.0] million, an increase of [removed: 7.5%] [added: 7.2%,] on a reported and constant currency basis(1).

- International revenue of [removed: $1,459.8] [added: $1,626.8] million, an increase of [removed: 5.7%,] [added: 11.4%,] or approximately [removed: 5.8%] [added: 11.8%] on a constant currency basis(1).

- Total [removed: bookings] [added: revenue] of [removed: $5,038.8] [added: $4,951.1] million, an increase of [removed: 9.5%,] [added: 8.3%,] or approximately [removed: 9.7%] [added: 8.4%] on a constant currency basis(1).

- Operating income of [removed: $893.5] [added: $1,127.3] million, an increase of [removed: 63.2%.(2)][added: 26.2%.(2)]

- Net income of [removed: $936.9] [added: $875.0] million, a decrease of [removed: 31.9%.(2)][added: 6.6%.(2) (3)]

- Normalized [removed: EBITDA(3)] [added: EBITDA(4)] of [removed: $1,395.9] [added: $1,585.9] million, an increase of [removed: 23.0%.][added: 13.6%.]

- Net cash provided by operating activities of [removed: $1,287.7] [added: $1,599.4] million, an increase of [removed: 22.9%.][added: 24.2%.]

(1) *Discussion of constant currency is set forth in "Quantitative and Qualitative Disclosures about Market [removed: Risk."*][added: Risk" below.*]

(2) *Our operating results for the [removed: year] [added: years] ended December 31, [removed: 2024] [added: 2025] and December 31, [removed: 2023] [added: 2024] included [removed: $39.4] [added: $11.1] million and [removed: $90.8] [added: $39.4] million, respectively, in restructuring and other charges, as further discussed in Note [removed: 14] [added: 13] to our financial [removed: statements.][added: statements.*]

[removed: (3)] [added: (4)] *A reconciliation of Normalized EBITDA to net income, its most directly comparable GAAP financial measure, is set forth in "Reconciliation of NEBITDA"* *below*.

| | | | [removed: 2024] [added: 2025] | | | | | | | | | [removed: 2023] [added: 2024] | | | | | | | | | [removed: 2022] [added: 2023] | | | | | |

| Core [added: Platform] | | | [removed: 2,920.2] [added: 3,062.1] | | | [removed: 63.9] [added: 61.8] | | % | | | | [removed: 2,823.7] [added: 2,920.2] | | | [removed: 66.4] [added: 63.9] | | % | | | | [removed: 2,811.6] [added: 2,823.7] | | | [removed: 68.7] [added: 66.4] | | % |

| Total revenue | | | [removed: 4,573.2] [added: 4,951.1] | | | 100.0 | | % | | | | [removed: 4,254.1] [added: 4,573.2] | | | 100.0 | | % | | | | [removed: 4,091.3] [added: 4,254.1] | | | 100.0 | | % |

| Cost of revenue (excluding depreciation and amortization) | | | [removed: 1,652.0] [added: 1,801.5] | | | [removed: 36.1] [added: 36.4] | | % | | | | [removed: 1,573.6] [added: 1,652.0] | | | [removed: 37.0] [added: 36.1] | | % | | | | [removed: 1,484.5] [added: 1,573.6] | | | [removed: 36.3] [added: 37.0] | | % |

| Technology and development | | | [removed: 814.4] [added: 841.5] | | | [removed: 17.8] [added: 17.0] | | % | | | | [removed: 839.6] [added: 814.4] | | | [removed: 19.7] [added: 17.8] | | % | | | | [removed: 794.0] [added: 839.6] | | | [removed: 19.4] [added: 19.7] | | % |

| Marketing and advertising | | | [removed: 356.9] [added: 375.1] | | | [removed: 7.8] [added: 7.6] | | % | | | | [removed: 352.9] [added: 356.9] | | | [removed: 8.3] [added: 7.8] | | % | | | | [removed: 412.3] [added: 352.9] | | | [removed: 10.1] [added: 8.3] | | % |

| Customer care | | | [removed: 287.5] [added: 289.1] | | | [removed: 6.3] [added: 5.8] | | % | | | | [removed: 304.5] [added: 287.5] | | | [removed: 7.2] [added: 6.3] | | % | | | | [removed: 305.9] [added: 304.5] | | | [removed: 7.5] [added: 7.2] | | % |

| General and administrative | | | [removed: 394.2] [added: 388.9] | | | [removed: 8.6] [added: 7.9] | | % | | | | [removed: 374.0] [added: 394.2] | | | [removed: 8.9] [added: 8.6] | | % | | | | [removed: 385.5] [added: 374.0] | | | [removed: 9.4] [added: 8.9] | | % |

| Restructuring and other | | | [removed: 39.4] [added: 11.1] | | | [removed: 0.9] [added: 0.2] | | % | | | | [removed: 90.8] [added: 39.4] | | | [removed: 2.1] [added: 0.9] | | % | | | | [removed: 15.7] [added: 90.8] | | | [removed: 0.4] [added: 2.1] | | % |

| Depreciation and amortization | | | [removed: 135.3] [added: 116.6] | | | [removed: 3.0] [added: 2.3] | | % | | | | [removed: 171.3] [added: 135.3] | | | [removed: 3.9] [added: 3.0] | | % | | | | [removed: 194.6] [added: 171.3] | | | [removed: 4.7] [added: 3.9] | | % |

| Total costs and operating expenses | | | [removed: 3,679.7] [added: 3,823.8] | | | [removed: 80.5] [added: 77.2] | | % | | | | [removed: 3,706.7] [added: 3,679.7] | | | [removed: 87.1] [added: 80.5] | | % | | | | [removed: 3,592.5] [added: 3,706.7] | | | [removed: 87.8] [added: 87.1] | | % |

| Operating income | | | [removed: 893.5] [added: 1,127.3] | | | [removed: 19.5] [added: 22.8] | | % | | | | [removed: 547.4] [added: 893.5] | | | [removed: 12.9] [added: 19.5] | | % | | | | [removed: 498.8] [added: 547.4] | | | [removed: 12.2] [added: 12.9] | | % |

Our seamless experience initiative is focused on delivering improved customer conversion, product engagement and renewal through enhancements to all parts of the customer journey, from initial onboarding through to the purchase path.

These cost optimization initiatives have resulted in increased NEBITDA margins.

Our pricing and bundling initiative is focused on giving customers greater value and choice through tailored bundles that simplify their decision making and deepen engagement across our platform.

During the year ended December 31, 2025, this initiative continued to deliver results across both segments of our business.

Our commerce platform works in tandem with our web building capabilities, allowing our customers to set up their online store with a full integrated cart experience, including inventory and order management.

In each of the five years ended December 31, 2025, greater than 85% of our total revenue was generated by customers who were also customers in the prior year.

To track our growth and the stability of our customer base, we monitor, among other things, revenue and retention rates generated by our annual customer cohorts over time, as well as corresponding marketing and advertising spend.

We define an annual customer cohort to include each customer who first became a customer during a calendar year.

For example, in 2017, we acquired approximately 5.0 million gross customers, who we collectively refer to as our 2017 cohort, and we invested $253.2 million in marketing and advertising expenses.

By the end of 2025, the 2017 cohort had generated an aggregate of approximately $3.0 billion of total bookings.

We expect this cohort to continue to generate bookings and ultimately revenue in the future.

For the seven years ended December 31, 2025, the average annual revenue retention rate of the 2017 cohort was more than 91%, which is calculated by averaging the ratio of the cohort's annual revenue for each of the seven years to its annual revenue for each respective preceding year.

We selected the 2017 cohort as an example for this analysis, as we believe it illustrates the long-term value of our customers.

(3) *Net income for the year ended December 31, 2025 included a one-time benefit for the recognition of an uncertain tax position of $34.6 million.

Net income for the year ended December 31, 2024 included a non-routine, non-cash benefit to income taxes of $267.4 million related to the conversion of GoDaddy's Desert Newco, LLC (Desert Newco) subsidiary from a partnership to a disregarded entity for U.S. income tax purposes.*

| Applications and Commerce | | | $ | 1,889.0 | | 38.2 | | % | | | | $ | 1,653.0 | | 36.1 | | % | | | | $ | 1,430.4 | | 33.6 | | % |

*Domains under management (DUM).* DUM is a business metric representing the total number of domains that are registered through GoDaddy and its affiliated registrars.

| Restructuring and other(1) | | | 17.3 | | | | | | 65.7 | | | | | | 110.0 | | | | | | | | | | | | | | |

Constant Currency

The following table provides a reconciliation of constant currency:

| | | | | | | | | | | | | | | | | | | | | | | | |

| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

| | | | Year Ended December 31, 2025 | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | |

| Revenue | | | $ | 4,951.1 | | | | | | | | | | | | | | | | | | | |

| Constant currency adjustment | | | 5.6 | | | | | | | | | | | | | | | | | | | | |

| Constant currency revenue | | | $ | 4,956.7 | | | | | | | | | | | | | | | | | | | |

The $236.0 million, or 14.3%, increase in A&C revenue for the year ended December 31, 2025 was due to continued customer adoption of our subscription-based products.

This increase was partially offset by a shift in sales mix as well as an $11.9 million decrease in hosting revenues related to end-of-life migrations away from certain products and the disposition of certain hosting assets in 2024.

| | | | Year Ended December 31, | | | | | | | | | | | | | | | | | | 2025 to 2024 | | | | | | | | | | | | 2024 to 2023 | | | | | | | | |

| | | | 2025 | | | | | | 2024 | | | | | | 2023 | | | | | | $ change | | | | | | % change | | | | | | $ change | | | | | | % change | | |

The $361.2 million, or 7.2%, increase in total bookings for the year ended December 31, 2025 was driven by strength in domains and aftermarket and continued customer adoption of our subscription-based A&C products.

Following a competitive rebid in the second quarter of 2025, we no longer operate as the registry service provider for the .CO top-level domain after October 3, 2025.

This transition did not have a material impact to our financial results during the year ended December 31, 2025, and we will continue to offer .CO to customers in our capacity as an accredited registrar.

| | | | Year Ended December 31, | | | | | | | | | | | | | | | | | | 2025 to 2024 | | | | | | | | | | | | 2024 to 2023 | | | | | | | | |

| | | | 2025 | | | | | | 2024 | | | | | | 2023 | | | | | | $ change | | | | | | % change | | | | | | $ change | | | | | | % change | | |

The $149.5 million, or 9.0%, increase in cost of revenue for the year ended December 31, 2025 was driven by the increases in revenue described above.

| | | | Year Ended December 31, | | | | | | | | | | | | | | | | | | 2025 to 2024 | | | | | | | | | | | | 2024 to 2023 | | | | | | | | |

| | | | 2025 | | | | | | 2024 | | | | | | 2023 | | | | | | $ change | | | | | | % change | | | | | | $ change | | | | | | % change | | |

The $27.1 million, or 3.3%, increase in technology and development expenses for the year ended December 31, 2025, was attributable to a $19.7 million increase in personnel costs associated with our continued investment in product development.

During the year ended December 31, 2024, pricing and bundling initiatives resulted in an increase in bookings and continued strong growth in A&C revenue.

Our marketing efforts set out to educate current and potential customers about the depth and breadth of our offerings.

For the year ended December 31, 2024, customer retention for customers within the GoDaddy platform, which represents the vast majority of our customers, was approximately 87%.

Net income for the year ended December 31, 2023 included a $971.8 million benefit for income taxes primarily due to a $1,014.0 million release of the majority of our domestic valuation allowance*.

| A&C | | | $ | 1,653.0 | | 36.1 | | % | | | | $ | 1,430.4 | | 33.6 | | % | | | | $ | 1,279.7 | | 31.3 | | % |

| Acquisition-related expenses, net of reimbursements | | | 0.2 | | | | | | 12.1 | | | | | | 35.1 | | | | | | | | | | | | | | |

| Restructuring and other(2) | | | 65.5 | | | | | | 97.9 | | | | | | 27.4 | | | | | | | | | | | | | | |

(1)The year ended December 31, 2024 and 2023 excludes $0.8 million and $2.3 million, respectively, of equity-based compensation expense associated with our restructuring activities, which is included within restructuring and other.

The 15.6% increase in A&C revenue for the year ended December 31, 2024 was driven by: (i) 20.3% growth in revenue related to our productivity applications, most notably from our pricing and bundling initiatives; (ii) 8.7% growth in revenues due to continued customer adoption of our subscription-based products designed to establish and grow an online presence; and (iii) 40.1% growth in revenue related to our commerce solutions, as continued customer adoption has resulted in an increase in payment volume.

The 9.5% increase in total bookings for the year ended December 31, 2024 was primarily driven by continued customer adoption of our productivity solutions and related add-ons as well as pricing and bundling initiatives, strength in domains, and continued strong adoption of our website-building presence products and commerce solutions.

The 5.0% increase in cost of revenue for the year ended December 31, 2024 was driven by: (i) 7.1% growth in domain registration and add-on revenues and 5.0% growth in aftermarket revenues; (ii) 20.3% growth in revenue related to our productivity applications, most notably our pricing and bundling initiatives; (iii) 8.7% growth in revenues due to continued customer adoption of our subscription-based products designed to establish and grow an online presence; and (iv) 40.1% growth in revenue related to our commerce solutions.

The 3.0% decrease in technology and development expenses for the year ended December 31, 2024 was attributable to a $13.0 million decrease in personnel costs driven by lower average headcount and acquisition related employee retention payments, and a $6.8 million decrease in legal, professional, and technology license costs.

Additionally, data center and systems infrastructure costs decreased by $12.4 million, offset by a $9.3 million increase in public cloud cost as we migrate to a cloud-based infrastructure.

The 5.6% decrease in customer care for the year ended December 31, 2024 was attributable to a $20.1 million decrease in personnel costs driven by lower average headcount in conjunction with cost optimization initiatives including our use of alternative technologies and an increase in hiring in lower cost regions.

The 5.4% increase in general and administrative expenses for the year ended December 31, 2024 was primarily attributable to a $14.8 million increase in personnel costs, driven by higher stock-based compensation, and an $11.4 million increase in legal and professional costs.

These increases were partially offset by a $6.1 million reduction in rent and utilities expenses, primarily the result of closed facilities and lease abandonments during 2024.

Restructuring and other of $39.4 million during 2024 primarily includes $18.2 million in severance, employee benefits and equity-based compensation, as well as individually immaterial amounts resulting from non-cash impairment charges and abandonment of certain operating leases.

Restructuring and other of $90.8 million during 2023 primarily includes costs incurred pursuant to restructuring activities as further discussed in Note 14 to our financial statements, as well as a charge of $17.0 million related to the termination of a revenue sharing agreement.

The 21.0% decrease for the year ended December 31, 2024 was attributable to a $26.4 million decrease in amortization of acquired intangible assets driven by certain intangible assets reaching the end of their useful life and an $8.1 million decrease in depreciation primarily due to property and equipment being fully depreciated or disposed of during the period.

The 11.6% decrease in interest expense for the year ended December 31, 2024 was attributable to the refinancing of the 2029 Term Loans in July 2023, January 2024 and December 2024 and the 2031 Term Loans in May 2024, each of which reduced our interest margin.

The 5.7% decrease in other income (expense), net for the year ended December 31, 2024 was attributable to the $12.1 million increase in the carrying value of one of our equity investments during the year ended December 31, 2023 which did not occur during the year ended December 31, 2024 as well as a $4.8 million decrease in foreign exchange gains, driven by the

strengthening of the USD relative to other currencies in 2024.

This decrease was partially offset by a $4.4 million increase in interest income from higher invested cash balances.

*Loss on debt extinguishment*

In 2024, we recognized a loss on debt extinguishment of $4.6 million related to the refinancing of the 2027 and 2029 Term Loans.

In 2023, we recognized a loss on debt extinguishment of $1.5 million related to the refinancing of the 2029 Term Loans.

During 2023, we released a majority of our domestic valuation allowance on a portion of our deferred tax assets resulting in a $1,014.0 million non-cash income tax benefit.

This release was related to our U.S. federal and state domestic NOLs, credit carryforwards and other deferred tax assets (DTAs).

The 14.1% increase in Core Segment EBITDA for the year ended December 31, 2024 was attributed to a $96.6 million increase in revenue as described above and a $42.1 million decrease in operating expenses (excluding acquisition-related costs and equity-based compensation expense and depreciation and amortization) attributable to lower marketing, customer care and technology and development costs.

Partially offsetting these increases was an increase in cost of revenue due to 7.1% growth in domain registration and add-on revenues and 5.0% growth in aftermarket revenues.

Bookings growth was due to strong adoption across our A&C product suite, particularly within productivity solutions as a result of our pricing and bundling initiatives, as well as continued strength in domains.

Net cash provided by investing activities increased $123.9 million from $102.4 million net cash used in 2023 to $21.5 million net cash provided in 2024, due to maturities of short-term investments of $40.0 million, a $15.4 million reduction in capital expenditures and $35.4 million of intangible asset purchases that occurred in 2023.

Net cash used in financing activities decreased $584.3 million from $1,261.7 million used in 2023 to $677.4 million used in 2024, primarily due to a $593.7 million decrease in share repurchases.

In December 2024, we entered into an amendment to the Credit Facility to provide for a new tranche of term loans maturing in 2029 (the 2029 Term Loans).

In May 2024, we entered into an amendment to the Credit Facility to provide for a new tranche of term loans maturing in 2031 (the 2031 Terms Loans), the proceeds of which were used to refinance and extend the maturity of all outstanding 2027 Term Loans and repay a portion of our 2029 Term Loans.

As discussed in Note 5 to our financial statements, we are authorized to repurchase up to $4,000.0 million of our Class A common stock.

Cash payments of $24.4 million related to restructuring activities were made during 2024, with approximately $0.8 million remaining to be paid in 2024 relating to the restructuring activities undertaken during the year.

Acquisitions

We determine whether substantially all of the fair value of assets acquired is concentrated in a single identifiable asset or a group of similar identifiable assets.

If this threshold is met, the single asset or group of assets, as applicable, is accounted for as an asset acquisition.

Consequently, we may employ policies and procedures to mitigate such risks, including the use of derivative financial instruments, which are discussed in more detail in Note [removed: 11] [added: 10] to our financial statements.

As a result, we do not believe we are exposed to any undue concentration of counterparty risk with respect to our derivative contracts as of December 31, [removed: 2024.][added: 2025.]

See Note [removed: 11] [added: 10] to our financial statements for a summary of the notional amounts and fair values of such arrangements.

Our most significant foreign currency exposures are the British pound, the [removed: Euro] [added: Canadian dollar] and the [removed: Canadian dollar.][added: Euro.]

As [added: we have expanded] our international [removed: business continues to grow,] [added: business,] our exposure to fluctuations in exchange rates will increase, which may increase the costs associated with this growth.

During [removed: 2024,] [added: 2025,] our total bookings growth in constant currency would have [removed: been approximately 20 basis points higher] [added: had an insignificant impact] and our total revenue growth would have [removed: had an insignificant impact.][added: been approximately 10 basis points higher.]

At December 31, [removed: 2024,] [added: 2025,] the realized [removed: gain] and unrealized [removed: gain] [added: losses] included in AOCI were [removed: $2.0] [added: $4.3] million and [removed: $33.2] [added: $21.9] million, respectively.

In March 2022, we entered into a transaction to extend the maturity of these swaps to August 31, 2027, as described in Note [removed: 11] [added: 10] to our financial statements.

The cross-currency swaps had an aggregate amortizing notional amount of [removed: €1,146.9] [added: €1,134.5] million at December 31, [removed: 2024] [added: 2025] (approximately [removed: $1,187.4] [added: $1,332.7] million).

See Note [removed: 10] [added: 9] to our financial statements for additional information regarding our long-term debt.

Total borrowings under our 2031 Term Loans were [removed: $995.0] [added: $985.0] million as of December 31, [removed: 2024.][added: 2025.]

Total borrowings under our 2029 Term Loans were [removed: $1,458.9] [added: $1,444.2] million as of December 31, [removed: 2024.][added: 2025.]

Prior to this arrangement's contractual maturity date of April 3, 2022, in March 2022, we entered into a transaction to extend the maturity of these swaps to August 31, 2027, as described in Note [removed: 11] [added: 10] to our financial statements.

These interest rate swaps, which had a notional amount of [removed: $1,222.7] [added: $1,209.5] million as of December 31, [removed: 2024,] [added: 2025,] serve to convert a portion of the variable-rate borrowings under the 2029 Term Loans to a fixed rate of 4.81%.

In May 2023, in conjunction with [removed: the] [added: a] concurrent Credit Facility [removed: amendment discussed in Note 10,] [added: amendment,] we terminated these swaps and entered into new SOFR-based interest rate swaps with a fixed rate of 0.672%.

These interest rate swaps, which mature on August 10, 2027, had an aggregate notional amount of [removed: $716.3] [added: $708.8] million at December 31, [removed: 2024.][added: 2025.]

In January, May, and December of 2024, we entered into amendments to the Credit Facility to refinance the 2029 and 2031 Term Loans, as discussed in Note 10 to our financial statements.

GoDaddy is a global leader serving a large market of entrepreneurs, developing and delivering easy-to-use solutions as a one-stop shop provider, [removed: alongside] [added: backed by proactive, informed and] personalized guidance.

We are passionate about our mission and honored that entrepreneurs trust [removed: their ideas] [added: us] with [removed: us.][added: their ideas.]

Our [removed: 20.5] [added: 20.4] million customers are passionate and determined to transform their ideas into something meaningful.

Our ability to evolve and build [removed: products] [added: solutions and tools] to [removed: meet] [added: handle] our customers' [removed: needs] [added: fundamental jobs to be done] uniquely positions us to help [removed: our customers] [added: them] navigate their [removed: journey as small business owners.][added: individual journeys.]

[removed: Our customers' journeys] [added: Each customer's journey is unique and they] tend to be non-linear and [removed: each phase can be] iterative in nature.

We design our solutions [added: and tools] to help [added: our customers] across all aspects of [removed: our customers’] [added: their] businesses and to assist them in [removed: improving and] growing across what we call the "Entrepreneur's Wheel." The Entrepreneur's Wheel represents our customers' needs within three [removed: key focuses] [added: main focus] areas: Identity, Presence and Commerce.

[removed: ][added: ]

[removed: The] [added: Choosing a] domain name [removed: continues to be] [added: is often] an important initial step for customers as they start and grow their business.

[removed: We offer a suite of Presence-based solutions, most of which are enhanced by Airo, including] [added: Our Presence solutions and tools include] website building and hosting, [removed: marketplace syndication,] social media, search engine visibility, [removed: security, business products and email] [added: security] and other services.

Finally, [removed: we have built a] [added: our] suite of Commerce solutions [removed: that enable] [added: enables] our customers to sell directly online, in-person and across multiple channels, such as marketplaces and social platforms, and to integrate dynamic information everywhere they engage with current and potential customers.

These solutions include GoDaddy Payments, point-of-sale [removed: systems that unify transaction management for both in-person and online sales,] [added: (POS) systems, Tap to Pay on Mobile, GoDaddy Capital, Instant Payout] and [removed: an] inventory and order [removed: dashboard] [added: dashboards] for easier [added: business] management [removed: of] [added: for] our [removed: customers'] [added: customers and their] businesses.

[removed: At GoDaddy, we] [added: We] believe our customers should have [removed: both great] [added: trusted] technology and great support at every point [added: of their journey] on the Entrepreneur's Wheel.

With [removed: AI-powered experiences such as Airo and customer centric assistance such as] our [removed: GoDaddy Guides,] [added: customer-centric assistance powered by humans and AI,] we can provide [removed: intelligent, proactive] [added: proactive, informed and personalized] experiences within our GoDaddy solutions.

[removed: For example,] [added: In addition to our standalone tools and solutions,] Airo [removed: can help] [added: helps] small businesses [removed: build] [added: establish their online presence] and grow [added: through AI-powered tools that assist] with domain searches, logo and image creation, website and social media posts, ad design and email marketing campaigns.

[removed: In addition, we] [added: We] help set our customers up for success with personalized guidance from our GoDaddy Guides via phone and digital experiences, thousands of daily conversations and our gathering of valuable feedback to enable us to continually evolve our products and solutions and respond to our customers' changing needs.

We live by the same principles that enable our customers' ideas to survive and thrive, including owning outcomes, building value, [removed: joining] [added: fusing] forces, working courageously and living passionately.

We take pride in delivering successful outcomes based on [added: a culture of experimentation and] data-driven decisions, which we believe [removed: is a key factor driving] [added: help us drive] our financial performance.

GoDaddy is built to serve the needs of customers by providing easy-to-use products on an integrated technology platform wrapped with [added: proactive, informed and] personalized guidance.

Microbusiness owners have an entrepreneurial spirit, strong work ethic and, above all, passion for their ideas, yet their specific needs vary depending on [removed: the type of] their [removed: idea] [added: business] and the phase of their journey.

Independents range from individuals who have an initial business idea [removed: and those thinking about starting a business,] to established ventures that need help attracting customers, growing their sales, processing payments, managing their online presence or expanding their operations.

WebPros generally have more technical acumen and look for tools that provide greater [removed: amounts of] flexibility, such as the WordPress content management system (CMS).

[removed: These] [added: We offer these customers] client management applications [added: that] aim to make it easier for [removed: WebPros] [added: them] to manage their clients' websites [removed: at any host, or] on GoDaddy products such as Managed [removed: WordPress.][added: WordPress, or on another host.]

Our solutions are built to assist WebPros in [removed: more easily] managing their overall business with capabilities such as client billing, administrative access and shopping features, making it easier for them to buy and manage multiple products for their clients, as well as make use of enhanced technical support and discounts for reselling GoDaddy products.

[removed: We] [added: In addition, we] support a variety of third-party control panels and content management tools favored by WebPros including cPanel, Plesk, Drupal, Joomla and more.

Domain Investors are individuals or organizations who [added: typically] manage a portfolio of registered domains for the purpose of selling [removed: via] [added: such domains in] secondary markets.

These investors bring a unique and valuable resource to our business in the form of liquidity and the ability to help our other [added: customer] populations (Independents and WebPros) successfully find a domain name [removed: they prefer.][added: that fits their business and their needs.]

These top-level domains (TLDs) provide alternatives to the .com domain that [added: may] more closely represent the names of our customers' ideas, businesses and brands.

For registry operators, we provide a fully managed registry platform, including managing the full registry technology and operating stack at scale, with approximately [removed: 180 TLDs] [added: 170 TLDs,] including some of the largest brands in the world.

We also serve corporate domain portfolio owners, [removed: which are] organizations that maintain and manage a large portfolio of domain names, including general and international domains.

We designed and developed an extensive set of easy-to-use technology solutions and seamless experiences to enable our customers' journeys along the Entrepreneur's Wheel [added: and] across multiple platforms and online marketplaces.

We understand that no matter what our customers' needs are, or what stage of their [removed: idea] [added: business] they are focusing on, [removed: our customers] [added: they] want [added: solutions in] a [removed: "one-stop-shop" solution.][added: one-stop shop that meets them at every stage of their journey.]

Our [removed: domain name registration] [added: Core Platform] products [removed: enable us to engage] [added: meet] customers at a common starting [removed: place for] [added: place,] establishing an exclusive, uniquely branded identity [added: through domain registrations] and [removed: are often] [added: renewals and] an [removed: on-ramp for our other products.][added: aftermarket domain platform.]

[removed: And, our GoDaddy Guides] [added: Our customers need real people who] are readily available and [added: can] provide care [removed: to customers who have different] [added: at all] levels of technical sophistication.

- Applications and Commerce (A&C), which primarily consists of sales of products containing [added: our] proprietary software, notably our website building products, [removed: as well as] our proprietary commerce solutions and third-party email and productivity [removed: solutions and] [added: solutions, as well as] sales of certain products when they are included in bundled offerings of our proprietary software products.

Website building solutions, e-commerce tools, digital marketing [removed: capabilities] [added: capabilities, email] and other [removed: GoDaddy] [added: productivity] solutions [added: within the A&C segment] are designed to help our customers start, grow and scale their presence and [removed: ultimately] their businesses.

[added: Our customers come to] GoDaddy to build a professional website, attract customers, sell their products and services and accept payments online and [removed: in person] [added: in-person] by engaging with our easy-to-use tools, managed in one place.

We offer a variety of plans, with pricing [removed: dependent] [added: based] on [removed: business] [added: business, marketing, commerce] and [removed: marketing] [added: other] features.

[removed: With each] [added: Additionally, we offer a wide range] of [removed: these plans, customers gain access to] industry-targeted professional design templates, which can be further customized using our editor by adding intent-driven sections, photos, videos or text.

We design our websites and tools to work seamlessly on mobile [removed: devices, with a] [added: devices and we] focus on [removed: performance,] [added: site performance] to [added: help] enable websites to appear in search engine rankings.

*Managed [removed: WordPress and Managed WooCommerce Stores.*] [added: WordPress.*] Managed WordPress is our streamlined, optimized website building experience that allows our customers to easily build and manage a [removed: faster] WordPress [removed: site that offers more flexibility and power than our Websites + Marketing solution.][added: site.]

We provide the solutions they need to support the establishment of their brand with our domain services and our suite of AI-powered tools including GoDaddy Airo® (Airo), which can assist with searching for the perfect domain name, generating a unique logo, building a customized website, establishing a domain-specific email and more.

Our Identity solutions blend seamlessly into our Presence-based solutions to help our customers manage and grow their Presence online and offline.

Our suite of Presence-based solutions, enhanced by Airo, enables our customers to market their products and services, connect with their own customers and syndicate their business across relevant third-party products and platforms.

With customer centric assistance through our GoDaddy Guides and AI-powered experiences, and our agentic tools and solutions on the Airo platform, we can provide intelligent, proactive and personalized guidance for our customers.

In addition, we are transforming our AI-powered solutions into agentic tools and solutions on our Airo platform.

Our AI-powered agents are designed to handle our customers' fundamental jobs to be done such as domain searches and naming, logo creation and website building.

These agents are built to deliver tailored support based on each customer's unique business needs, as they learn to anticipate next steps across multiple jobs to proactively guide our customers through each interaction.

We are also transforming the way we work.

Our employees are identifying and deploying internal uses of AI to solidify gains in velocity and efficiency.

From experimentation to Care, engineering and corporate functions, we are evolving beyond the value of generative AI and shifting focus on improvements driven by agents so that we can focus on our customers' jobs to be done.

At GoDaddy, we are focused on supporting the evolution of the open internet, including the emerging concept of an *agentic open internet*, in which software and AI-enabled agents may assist individuals and businesses in completing tasks online.

For more than 30 years, the open internet has enabled entrepreneurs to establish an online presence and grow their businesses, and GoDaddy has served as a foundational partner by providing domain names, digital identity and related infrastructure.

In addition, as the internet continues to evolve with the rapid and developing use of AI-enabled agents, we believe the same foundational elements and infrastructures that have historically supported participation on the open internet, such as identity, naming and trust, could become increasingly important in an agentic open internet.

For example, we expect infrastructure to be required to ensure that AI-powered agents can discover one another, validate identities and establish trust across domains allowing these agents to collaborate and complete end-to-end tasks with speed and precision.

In response to these developments, we launched Agent Name Service (ANS), an open architecture built on industry standards to serve as a trust layer for AI-powered agents.

ANS is in production with registered agents operational since the end of 2025.

Developers can register agents through GoDaddy's public API, and the public can confirm and verify agent registrations through our ANS Transparency Log, which is globally accessible.

ANS is intended to extend GoDaddy's role in supporting the open internet, and over time may present opportunities to offer additional services and partnerships related to agent identity and management.

These customers need our help to create a unique and secure identity and to build and grow their businesses with a branded website, social media and marketing content, commerce solutions to assist with payment processing and other productivity solutions, including email.

During the years ended December

With each of these plans, customers gain access to our AI-powered tools and solutions, which include natural language, conversational chat interfaces, also known as vibe coding, that can build a customizable and editable site based on each customer's unique needs.

Managed WordPress is designed for customers seeking greater flexibility and power than our Websites + Marketing solution.

In addition, our customers can efficiently build and modify their WordPress sites with our AI tools, including our natural language, conversational chat interfaces.

Our digital marketing services include email marketing, reputation management and development of brand guides with personalized logos, fonts and more.

Our digital marketing plans include access to AI-generated content through Airo, which assists customers in creating marketing campaigns, including customized social media posts, and provides dashboards that offer insights into site traffic, sales and orders.

*Microsoft 365 Email and Productivity Solutions*.

security, archiving, and additional business applications.

*Point-of-Sale and Payment Acceptance Solutions*.

GoDaddy Invoicing is designed to allow our customers to create and send professionally branded invoices quickly and easily from their business email.

We also provide adjacent offerings to assist customers in building and maintaining a presence online, including website hosting and website security.

We provide our customers with the

New TLDs must be applied for through and evaluated and approved by the Internet Corporation for Assigned Names and Numbers (ICANN) through its specific application processes.

Hundreds of new gTLDs were launched through ICANN's "new gTLD program" initiated in 2012 (the Expansion Program) and the next round of the Expansion Program is expected to open in Q2 2026.

Customers can initiate offers and counter offers, utilize the "buy now" feature or purchase a domain through the lease to own option.

centers using either Linux or Windows operating systems.

*Security and SSL Certificates*.

The GoDaddy Experience

We believe our customers should have both trusted solutions and tools as well as great support to complement those solutions and tools at every point of their journey.

Our Airo agents can help our customers with various jobs, including domain search and naming, personalized logo creation, website build, marketing and compliance.

The Airo platform also provides our customers with natural language, conversational interfaces, also known as vibe coding, which allows for seamless publishing of their website infused with guided assistance.

We provide products to support their brand through our domain services that blend seamlessly into their connected social identities and online presence.

In addition, with the help of GoDaddy Airo® (Airo), entrepreneurs can more easily establish their identity through AI-powered domain name searches and logo creation.

We also help our customers manage and grow their Presence while connecting with their customers through our expanded service offerings and access to relevant third-party products and platforms.

These customers need our help to create a unique and secure identity, especially with the more technical aspects of their online presence.

We estimate that half of all global website builds occur through a third party, such as our WebPros, on a do-it-for-you basis.

We help our WebPros customers in a number of ways beyond our product suite and services, including providing tools to help them save time, make money and exceed client expectations.

We offer our customers products and services to meet them at every stage of their journey.

Domains are a part of our Core Platform business, and we believe our Applications and Commerce products are a natural adjacency to our domain registration products.

Applications and Commerce products, including our proprietary website building and commerce products as well as our productivity solutions, significantly improve our value proposition to customers, thereby improving our financial performance, growth opportunities and customer retention.

In addition, we have built customer experiences that provide our solutions in a seamless one-stop-shop environment.

Airo helps small businesses establish an online presence and grow through AI-powered tools that assist customers with domain searches, logo and image creation, website and social media posts, ad design and email marketing campaigns.

Our customers come to

Our design templates cover a wide range of categories with professionally written content for small businesses, organizations, families, weddings and other ideas.

We also offer Managed WooCommerce Stores, giving our customers the freedom to sell anything, anywhere online, from physical products to digital downloads, services and subscriptions.

For example, Airo, an AI-powered experience, allows our customers to quickly create a powerful marketing campaign, including recommended, customized social media posts, better site traffic with the Airo SEO wizard, a step-by-step guide to optimizing each website page with suggested keywords and descriptions that can lead to better traffic results, and a Customer Insights dashboard that provides insights on site traffic, sales and orders and digital marketing.

Search Engine Optimization helps our customers get their websites found on major search sites using a simple step-by-step wizard with targeted recommendations on which search phrases are most likely to drive traffic to a customer's site.

Business listings capabilities bring business information to where customers are looking, including Meta and Google My Business.

Email marketing lets customers build targeted campaigns, either from scratch or using website or commerce content.

Social Media Marketing helps customers create ads and boost brand awareness through a complete "do-it-for-me" service for managing engagement on the most popular social networks.

This service combines dedicated teams of branding experts – photographers, writers, designers, marketers – with proprietary technology to manage activity on Meta, X and Yelp, among others, to help our customers acquire new customers and build stronger relationships with their existing customers.

As part of the GoDaddy Commerce ecosystem, Managed

WooCommerce Stores, our WordPress-based online store solutions, provide our customers with everything they need to sell online, in person, and across popular marketplaces and social media platforms from one built-in experience.

Similar to our Websites + Marketing product, Managed WooCommerce Stores include our centralized dashboard, allow for marketplace selling and are integrated with GoDaddy Payments and our Smart Terminal POS system.

For example, we include Payable Domains, a default payments system that is designed to create a frictionless, out-of-the-box experience for our customers.

Customers can brand and personalize these shareable pay links with their domain, giving them another opportunity to build their brand.

Pay links can be sent through text or email or shared on social media sites.

We offer a variety of products designed to make the business of business easier for our customers.

The products we offer include those developed in-house as well as third-party applications which we distribute and support, such as Microsoft 365.

*Microsoft 365*.

Securing a domain is a key component to creating a complete identity and our domain products often serve as the starting point in our customer relationships.

Shared hosting is our most popular hosting product.

*Security*.

Experiences

Airo operates across the GoDaddy ecosystem and is built to activate intelligent, proactive experiences within other GoDaddy solutions.

It also aims to help our customers grow their business with proactive email and text messages, proposed product descriptions and social media posts, conversational UI landing pages and auto-generated product catalogs.

According to the U.S.

Our customers are consumers themselves, which makes them keenly aware of the need to have an impactful online presence.

Commerce recognizes that our customers need commerce to work seamlessly for them both offline and online.

Our customers' customer expectations are set by how they engage with enterprise-grade experiences, which means they expect to be able to buy online and pick up in the store in a matter of minutes.

A customer in the store expects to be recognized online seamlessly, while a customer online expects to transition to a store experience seamlessly.

On June 7, 2022, IBEW Local Union 481 Defined Contribution Plan and Trust, a purported shareholder [removed: (the Plaintiff),] [added: (IBEW),] filed a shareholder derivative complaint in the Delaware Court of Chancery against certain current and former officers and directors of the company and the company as a nominal defendant.

[added: The complaint asserts claims of breach of fiduciary duty and] corporate waste relating to the approval of certain settlement and release agreements [removed: we] [added: the company] entered into with respect to certain Tax Receivable Agreements (TRAs) entered into with [removed: our] [added: its] pre-IPO owners.

[removed: The Plaintiff] [added: IBEW] filed an amended complaint in lieu of opposing the company's initial motion on November 4, 2022.

Other information regarding our legal proceedings required by this item is provided in Note [removed: 13] [added: 12] to our financial statements and is incorporated herein by reference.

On September 4, 2025, the SLC filed its opening brief in support of its motion to terminate the action.

On September 19, 2025, the SLC filed a motion for a briefing schedule on its motion to terminate, which the court resolved on October 13, 2025 by ordering the parties to meet and confer regarding further discovery and briefing deadlines.

Discovery is ongoing.

On October 11, 2019, Express Mobile, Inc. (Express Mobile) filed a complaint against the company in the U.S. District Court for the District of Delaware and a subsequent amended complaint on January 19, 2021, asserting and alleging that the

company's "Website Builder and Word Press Websites" infringe five U.S. patents, corresponding to two "families" of patents, allegedly owned by Express Mobile.

On November 17, 2021, the parties filed cross-motions for summary judgment.

On August 8, 2022, the court granted the company's motion for summary judgment as to non-infringement of the first family of patents.

Express Mobile's claims over the second family of patents proceeded to trial on February 27, 2023, culminating in a full defense verdict for GoDaddy.

On April 3, 2023, Express Mobile filed a motion for new trial and a renewed motion for judgment as a matter of law and on July 5, 2023, the court denied Express Mobile's post-trial motions.

On August 4, 2023, Express Mobile filed its notice of appeal in the United States Court of Appeals for the Federal Circuit, and on April 2, 2025, the Federal Circuit affirmed the trial court verdict with respect to the second family of patents, and reversed and remanded to the trial court the claims related to the first family of patents.

Express Mobile's claims over the first family of patents proceeded to trial on November 3, 2025 culminating in a jury verdict in favor of Express Mobile with damages awarded at $170.0 million, along with a finding of willfulness.

On December 15, 2025, GoDaddy filed a motion for new trial and a renewed motion for judgment as a matter of law, and Express Mobile filed a motion for enhanced damages, asking the court to treble a portion of the award to increase the damages to $370.0 million, and pre- and post-judgment interest, amounting to $87.0 million.

The parties' post-trial motions were fully briefed on January 20, 2026.

The complaint asserts claims of breach of fiduciary duty and

For the fiscal year ended December 31, [removed: 2024][added: 2025]

As of June 30, [removed: 2024,] [added: 2025,] the aggregate market value of the registrant's Class A common stock held by non-affiliates, based upon the closing sales price for the registrant's Class A common stock as reported by the New York Stock Exchange, was approximately [removed: $19.7] [added: $24.9] billion.

As of February [removed: 14, 2025,] [added: 20, 2026,] there were [removed: 141,355,906] [added: 133,354,117] shares of GoDaddy Inc.'s Class A common stock, $0.001 par value per share, outstanding.

Such Definitive Proxy Statement will be filed with the Securities and Exchange Commission within 120 days after the end of the registrant's fiscal year ended December 31, [removed: 2024.][added: 2025.]

Year Ended December 31, [removed: 2024][added: 2025]

| [Note about Forward-Looking [removed: Statements](#ifa05b447841d448b94946a57388a003f_10)] [added: Statements](#id1ca10c7dea34d94a0bc2561bb0b7f89_10)] | | | | | | [removed: [3](#ifa05b447841d448b94946a57388a003f_10)] [added: [3](#id1ca10c7dea34d94a0bc2561bb0b7f89_10)] | | |

| [Item [removed: 1.](#ifa05b447841d448b94946a57388a003f_16)] [added: 1.](#id1ca10c7dea34d94a0bc2561bb0b7f89_16)] | | | [removed: [Business](#ifa05b447841d448b94946a57388a003f_16)] [added: [Business](#id1ca10c7dea34d94a0bc2561bb0b7f89_16)] | | | [removed: [5](#ifa05b447841d448b94946a57388a003f_16)] [added: [5](#id1ca10c7dea34d94a0bc2561bb0b7f89_16)] | | |

| [Item [removed: 1A.](#ifa05b447841d448b94946a57388a003f_19)] [added: 1A.](#id1ca10c7dea34d94a0bc2561bb0b7f89_19)] | | | [Risk [removed: Factors](#ifa05b447841d448b94946a57388a003f_19)] [added: Factors](#id1ca10c7dea34d94a0bc2561bb0b7f89_19)] | | | [removed: [22](#ifa05b447841d448b94946a57388a003f_19)] [added: [23](#id1ca10c7dea34d94a0bc2561bb0b7f89_19)] | | |

| [Item [removed: 1B.](#ifa05b447841d448b94946a57388a003f_22)] [added: 1B.](#id1ca10c7dea34d94a0bc2561bb0b7f89_22)] | | | [Unresolved Staff [removed: Comments](#ifa05b447841d448b94946a57388a003f_22)] [added: Comments](#id1ca10c7dea34d94a0bc2561bb0b7f89_22)] | | | [removed: [54](#ifa05b447841d448b94946a57388a003f_22)] [added: [57](#id1ca10c7dea34d94a0bc2561bb0b7f89_22)] | | |

| [Item [removed: 1C.](#ifa05b447841d448b94946a57388a003f_25)] [added: 1C.](#id1ca10c7dea34d94a0bc2561bb0b7f89_25)] | | | [removed: [Cybersecurity](#ifa05b447841d448b94946a57388a003f_25)] [added: [Cybersecurity](#id1ca10c7dea34d94a0bc2561bb0b7f89_25)] | | | [removed: [54](#ifa05b447841d448b94946a57388a003f_25)] [added: [57](#id1ca10c7dea34d94a0bc2561bb0b7f89_25)] | | |

| [Item [removed: 2.](#ifa05b447841d448b94946a57388a003f_28)] [added: 2.](#id1ca10c7dea34d94a0bc2561bb0b7f89_28)] | | | [removed: [Properties](#ifa05b447841d448b94946a57388a003f_28)] [added: [Properties](#id1ca10c7dea34d94a0bc2561bb0b7f89_28)] | | | [removed: [55](#ifa05b447841d448b94946a57388a003f_31)] [added: [58](#id1ca10c7dea34d94a0bc2561bb0b7f89_31)] | | |

| [Item [removed: 3.](#ifa05b447841d448b94946a57388a003f_31)] [added: 3.](#id1ca10c7dea34d94a0bc2561bb0b7f89_31)] | | | [Legal [removed: Proceedings](#ifa05b447841d448b94946a57388a003f_31)] [added: Proceedings](#id1ca10c7dea34d94a0bc2561bb0b7f89_31)] | | | [removed: [55](#ifa05b447841d448b94946a57388a003f_31)] [added: [58](#id1ca10c7dea34d94a0bc2561bb0b7f89_31)] | | |

| [Item [removed: 4.](#ifa05b447841d448b94946a57388a003f_34)] [added: 4.](#id1ca10c7dea34d94a0bc2561bb0b7f89_34)] | | | [Mine Safety [removed: Disclosures](#ifa05b447841d448b94946a57388a003f_34)] [added: Disclosures](#id1ca10c7dea34d94a0bc2561bb0b7f89_34)] | | | [removed: [56](#ifa05b447841d448b94946a57388a003f_34)] [added: [59](#id1ca10c7dea34d94a0bc2561bb0b7f89_34)] | | |

| [PART [removed: II.](#ifa05b447841d448b94946a57388a003f_37)] [added: II.](#id1ca10c7dea34d94a0bc2561bb0b7f89_37)] | | | | | | | | |

| [Item [removed: 5.](#ifa05b447841d448b94946a57388a003f_40)] [added: 5.](#id1ca10c7dea34d94a0bc2561bb0b7f89_40)] | | | [Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity [removed: Securities](#ifa05b447841d448b94946a57388a003f_40)] [added: Securities](#id1ca10c7dea34d94a0bc2561bb0b7f89_40)] | | | [removed: [57](#ifa05b447841d448b94946a57388a003f_40)] [added: [60](#id1ca10c7dea34d94a0bc2561bb0b7f89_40)] | | |

| [Item [removed: 6.](#ifa05b447841d448b94946a57388a003f_43)] [added: 6.](#id1ca10c7dea34d94a0bc2561bb0b7f89_43)] | | | [removed: [\[Reserved\]](#ifa05b447841d448b94946a57388a003f_43)] [added: [\[Reserved\]](#id1ca10c7dea34d94a0bc2561bb0b7f89_43)] | | | [removed: [58](#ifa05b447841d448b94946a57388a003f_43)] [added: [61](#id1ca10c7dea34d94a0bc2561bb0b7f89_43)] | | |

| [Item [removed: 7.](#ifa05b447841d448b94946a57388a003f_46)] [added: 7.](#id1ca10c7dea34d94a0bc2561bb0b7f89_46)] | | | [Management's Discussion and Analysis of Financial Condition and Results of [removed: Operations](#ifa05b447841d448b94946a57388a003f_46)] [added: Operations](#id1ca10c7dea34d94a0bc2561bb0b7f89_46)] | | | [removed: [58](#ifa05b447841d448b94946a57388a003f_46)] [added: [61](#id1ca10c7dea34d94a0bc2561bb0b7f89_46)] | | |

| [Item [removed: 7A.](#ifa05b447841d448b94946a57388a003f_70)] [added: 7A.](#id1ca10c7dea34d94a0bc2561bb0b7f89_67)] | | | [Quantitative and Qualitative Disclosures About Market [removed: Risk](#ifa05b447841d448b94946a57388a003f_70)] [added: Risk](#id1ca10c7dea34d94a0bc2561bb0b7f89_67)] | | | [removed: [71](#ifa05b447841d448b94946a57388a003f_70)] [added: [74](#id1ca10c7dea34d94a0bc2561bb0b7f89_67)] | | |

| [Item [removed: 8.](#ifa05b447841d448b94946a57388a003f_73)] [added: 8.](#id1ca10c7dea34d94a0bc2561bb0b7f89_70)] | | | [Financial Statements and Supplementary [removed: Data](#ifa05b447841d448b94946a57388a003f_73)] [added: Data](#id1ca10c7dea34d94a0bc2561bb0b7f89_70)] | | | [removed: [73](#ifa05b447841d448b94946a57388a003f_73)] [added: [76](#id1ca10c7dea34d94a0bc2561bb0b7f89_70)] | | |

| [Item [removed: 9.](#ifa05b447841d448b94946a57388a003f_175)] [added: 9.](#id1ca10c7dea34d94a0bc2561bb0b7f89_169)] | | | [Changes in and [removed: Disagreements](#ifa05b447841d448b94946a57388a003f_175) [w](#ifa05b447841d448b94946a57388a003f_175)[ith] [added: Disagreements with] Accountants on Accounting and Financial [removed: Disclosure](#ifa05b447841d448b94946a57388a003f_175)] [added: Disclosure](#id1ca10c7dea34d94a0bc2561bb0b7f89_169)] | | | [removed: [116](#ifa05b447841d448b94946a57388a003f_175)] [added: [117](#id1ca10c7dea34d94a0bc2561bb0b7f89_169)] | | |

| [Item [removed: 9A.](#ifa05b447841d448b94946a57388a003f_178)] [added: 9A.](#id1ca10c7dea34d94a0bc2561bb0b7f89_172)] | | | [Controls and [removed: Procedures](#ifa05b447841d448b94946a57388a003f_178)] [added: Procedures](#id1ca10c7dea34d94a0bc2561bb0b7f89_172)] | | | [removed: [116](#ifa05b447841d448b94946a57388a003f_178)] [added: [117](#id1ca10c7dea34d94a0bc2561bb0b7f89_172)] | | |

| [Item [removed: 9B.](#ifa05b447841d448b94946a57388a003f_187)] [added: 9B.](#id1ca10c7dea34d94a0bc2561bb0b7f89_178)] | | | [Other [removed: Information](#ifa05b447841d448b94946a57388a003f_187)] [added: Information](#id1ca10c7dea34d94a0bc2561bb0b7f89_178)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_187)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_178)] | | |

| [Item [removed: 9C.](#ifa05b447841d448b94946a57388a003f_193)] [added: 9C.](#id1ca10c7dea34d94a0bc2561bb0b7f89_181)] | | | [Disclosure Regarding Foreign Jurisdictions that Prevent [removed: Inspections](#ifa05b447841d448b94946a57388a003f_193)] [added: Inspections](#id1ca10c7dea34d94a0bc2561bb0b7f89_181)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_193)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_181)] | | |

| [Item [removed: 10.](#ifa05b447841d448b94946a57388a003f_199)] [added: 10.](#id1ca10c7dea34d94a0bc2561bb0b7f89_187)] | | | [Directors, Executive Officers and Corporate [removed: Governance](#ifa05b447841d448b94946a57388a003f_199)] [added: Governance](#id1ca10c7dea34d94a0bc2561bb0b7f89_187)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_199)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_187)] | | |

| [Item [removed: 11.](#ifa05b447841d448b94946a57388a003f_202)] [added: 11.](#id1ca10c7dea34d94a0bc2561bb0b7f89_190)] | | | [Executive [removed: Compensation](#ifa05b447841d448b94946a57388a003f_202)] [added: Compensation](#id1ca10c7dea34d94a0bc2561bb0b7f89_190)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_202)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_190)] | | |

| [Item [removed: 12.](#ifa05b447841d448b94946a57388a003f_205)] [added: 12.](#id1ca10c7dea34d94a0bc2561bb0b7f89_193)] | | | [Security Ownership of Certain Beneficial Owners and Management and Related Stockholder [removed: Matters](#ifa05b447841d448b94946a57388a003f_205)] [added: Matters](#id1ca10c7dea34d94a0bc2561bb0b7f89_193)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_205)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_193)] | | |

| [Item [removed: 13.](#ifa05b447841d448b94946a57388a003f_208)] [added: 13.](#id1ca10c7dea34d94a0bc2561bb0b7f89_196)] | | | [Certain Relationships and Related Transactions, and Director [removed: Independence](#ifa05b447841d448b94946a57388a003f_208)] [added: Independence](#id1ca10c7dea34d94a0bc2561bb0b7f89_196)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_208)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_196)] | | |

| [Item [removed: 14.](#ifa05b447841d448b94946a57388a003f_211)] [added: 14.](#id1ca10c7dea34d94a0bc2561bb0b7f89_199)] | | | [Principal Accountant Fees and [removed: Services](#ifa05b447841d448b94946a57388a003f_211)] [added: Services](#id1ca10c7dea34d94a0bc2561bb0b7f89_199)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_211)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_199)] | | |

| [Item [removed: 15.](#ifa05b447841d448b94946a57388a003f_217)] [added: 15.](#id1ca10c7dea34d94a0bc2561bb0b7f89_205)] | | | [Exhibits and Financial Statement [removed: Schedules](#ifa05b447841d448b94946a57388a003f_217)] [added: Schedules](#id1ca10c7dea34d94a0bc2561bb0b7f89_205)] | | | [removed: [119](#ifa05b447841d448b94946a57388a003f_217)] [added: [119](#id1ca10c7dea34d94a0bc2561bb0b7f89_205)] | | |

| [Item [removed: 16.](#ifa05b447841d448b94946a57388a003f_220)] [added: 16.](#id1ca10c7dea34d94a0bc2561bb0b7f89_208)] | | | [Form 10-K [removed: Summary](#ifa05b447841d448b94946a57388a003f_220)] [added: Summary](#id1ca10c7dea34d94a0bc2561bb0b7f89_208)] | | | [removed: [122](#ifa05b447841d448b94946a57388a003f_220)] [added: [122](#id1ca10c7dea34d94a0bc2561bb0b7f89_208)] | | |

- our ability to deploy new and evolving technologies, such as artificial intelligence, generative [removed: artificial intelligence, agentic] [added: and] artificial intelligence, machine [removed: learning,] [added: learning] and similar tools (collectively, AI) in our offerings;

- our ability to complete desired or proposed [added: acquisitions, investments or] divestitures;

- our expectations regarding the outcome of any regulatory investigation or litigation; [added: and]

- the amount and timing of future repurchases of our Class A common stock under any share repurchase program; [removed: and]

Unless expressly indicated or the context suggests otherwise, references to "GoDaddy," "company," "we," "us" and "our" refer to GoDaddy Inc. and its consolidated [removed: subsidiaries, including Desert Newco, LLC and its subsidiaries (Desert Newco).][added: subsidiaries.]

| [PART I.](#id1ca10c7dea34d94a0bc2561bb0b7f89_13) | | | | | | | | |

| [PART III.](#id1ca10c7dea34d94a0bc2561bb0b7f89_184) | | | | | | | | |

| [PART IV.](#id1ca10c7dea34d94a0bc2561bb0b7f89_202) | | | | | | | | |

| [Signatures](#id1ca10c7dea34d94a0bc2561bb0b7f89_211) | | | | | | [123](#id1ca10c7dea34d94a0bc2561bb0b7f89_211) | | |

| [PART I.](#ifa05b447841d448b94946a57388a003f_13) | | | | | | | | |

| [PART III.](#ifa05b447841d448b94946a57388a003f_196) | | | | | | | | |

| [PART IV.](#ifa05b447841d448b94946a57388a003f_214) | | | | | | | | |

| [Signatures](#ifa05b447841d448b94946a57388a003f_223) | | | | | | [123](#ifa05b447841d448b94946a57388a003f_223) | | |

- the potential impact of shareholder activism on our business and operations.

Board and Audit and [removed: Finance] [added: Risk] Committee Governance

Our board of directors [removed: (the Board)] manages cybersecurity risks as part of the company's overall risk management framework.

The Board oversees the company's cybersecurity risk management program through the [removed: Board's] Audit and [removed: Finance] [added: Risk] Committee (the Audit Committee).

The Audit Committee consists of [removed: Board members] [added: directors] with diverse expertise in risk management, technology, finance and cybersecurity, including oversight of security teams.

Our CISO provides the full [removed: Board] [added: board of directors] with written quarterly and annual reports on our cybersecurity program and material cybersecurity-related risks, and the chair of the Audit Committee provides a quarterly summary of the Audit Committee's cybersecurity discussion to the full [removed: Board.][added: board of directors.]

Our CISO has more than [removed: 19] [added: 20] years' experience in cybersecurity, networking, and related technologies.

Our CEO has more than [removed: 28] [added: 29] years' experience in e-commerce technology, engineering, and other related areas.

We use [removed: uses] [added: use] third-party auditors and consultants in connection with obtaining and maintaining industry certifications for certain products and services.

We also have engaged third-party consultants in the past and may engage third-party consultants in [added: the future for specific projects and engagements, such as responding to cybersecurity incidents.]

Our third-party financial auditors also [removed: include] [added: review] material cybersecurity risks and events as part of their financial audits.

Despite our efforts, our control over and ability to monitor the security of third parties is limited and there can be no assurance that we can prevent, mitigate or remediate the risk of any compromise or failure in the security infrastructure owned or [removed: controlled by third parties.]

controlled by third parties.

the future for specific projects and engagements, such as responding to cybersecurity incidents.

Our corporate headquarters, which we lease, [removed: are] [added: is] located in Tempe, Arizona.

We lease customer care centers and offices located throughout the U.S. as well as internationally, most significantly in [removed: Bulgaria, Germany, Romania, Serbia and] [added: India,] the [removed: UK.][added: UK, and Romania.]

We provide our cloud-based products via a network of data centers including (i) a data center we own and operate in Phoenix, Arizona; (ii) co-location data centers located throughout the U.S., most significantly in Virginia; and (iii) co-location international data centers, most significantly in [removed: France, Germany, the Netherlands] [added: Singapore] and [removed: Singapore.][added: France.]

Our Class A common stock trades on the [removed: NYSE] [added: New York Stock Exchange] under the symbol "GDDY".

The following graph compares, for the five year period ending December 31, [removed: 2024,] [added: 2025,] the cumulative total return to stockholders on our Class A common stock relative to the cumulative total returns of the Standard & Poor's 500 Index (S&P 500) and the NASDAQ Internet Index.

[removed: ][added: ]

As of December 31, [removed: 2024,] [added: 2025,] there were 16 holders of record of our Class A common stock, although we believe there are a significantly larger number of beneficial owners because many shares are held by brokers and other institutions on behalf of stockholders.

Our board of directors has authorized the share repurchase [removed: programs] [added: program] described in Note [removed: 5] [added: 4] to our financial statements.

[removed: There was no share] [added: Share] repurchase activity during the three months ended December 31, [removed: 2024] [added: 2025] pursuant to our share repurchase [removed: programs.][added: program was as follows:]

| | | | | | | | | | | | | | | | | | | | | | | | | | | |

| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

| Period | | | | | | Total Number of Shares Purchased (in thousands) | | | | | | Average Price Paid Per Share | | | | | | Total Number of Shares Purchased as Part of the Publicly Announced Program (in thousands) | | | | | | Approximate Dollar Value of Shares that May Yet be Purchased under the Program (in millions) | | |

| October 1 - October 31 | | | | | | 370 | | | | | | $ | 134.45 | | | | | 370 | | | | | | | | |

| November 1 - November 30 | | | | | | 1,020 | | | | | | $ | 127.32 | | | | | 1,020 | | | | | | | | |

| December 1 - December 31 | | | | | | 233 | | | | | | $ | 128.47 | | | | | 233 | | | | | | | | |

| Total | | | | | | 1,623 | | | | | | | | | | | | 1,623 | | | | | | $ | 2,165.2 | |

| Report of Independent Registered Public Accounting Firm (PCAOB ID: 42) | | | [removed: [74](#ifa05b447841d448b94946a57388a003f_2078)] [added: [77](#id1ca10c7dea34d94a0bc2561bb0b7f89_73)] | | |

| [Consolidated Balance [removed: Sheets](#ifa05b447841d448b94946a57388a003f_85)] [added: Sheets](#id1ca10c7dea34d94a0bc2561bb0b7f89_79)] | | | [removed: [76](#ifa05b447841d448b94946a57388a003f_85)] [added: [79](#id1ca10c7dea34d94a0bc2561bb0b7f89_79)] | | |

| [Consolidated Statements of [removed: Operations](#ifa05b447841d448b94946a57388a003f_88)] [added: Operations](#id1ca10c7dea34d94a0bc2561bb0b7f89_82)] | | | [removed: [77](#ifa05b447841d448b94946a57388a003f_88)] [added: [80](#id1ca10c7dea34d94a0bc2561bb0b7f89_82)] | | |

| [Consolidated Statements of Comprehensive [removed: Income](#ifa05b447841d448b94946a57388a003f_94)] [added: Income](#id1ca10c7dea34d94a0bc2561bb0b7f89_88)] | | | [removed: [78](#ifa05b447841d448b94946a57388a003f_94)] [added: [81](#id1ca10c7dea34d94a0bc2561bb0b7f89_88)] | | |

| [Consolidated Statements of Stockholders' Equity [removed: (Deficit)](#ifa05b447841d448b94946a57388a003f_100)] [added: (Deficit)](#id1ca10c7dea34d94a0bc2561bb0b7f89_94)] | | | [removed: [79](#ifa05b447841d448b94946a57388a003f_100)] [added: [82](#id1ca10c7dea34d94a0bc2561bb0b7f89_94)] | | |

| [Consolidated Statements of Cash [removed: Flows](#ifa05b447841d448b94946a57388a003f_103)] [added: Flows](#id1ca10c7dea34d94a0bc2561bb0b7f89_97)] | | | [removed: [81](#ifa05b447841d448b94946a57388a003f_103)] [added: [84](#id1ca10c7dea34d94a0bc2561bb0b7f89_97)] | | |

| [Notes to Consolidated Financial [removed: Statements](#ifa05b447841d448b94946a57388a003f_106)] [added: Statements](#id1ca10c7dea34d94a0bc2561bb0b7f89_100)] | | | [removed: [82](#ifa05b447841d448b94946a57388a003f_106)] [added: [85](#id1ca10c7dea34d94a0bc2561bb0b7f89_100)] | | |

We have audited the accompanying consolidated balance sheets of GoDaddy Inc. (the Company) as of December 31, [removed: 2024] [added: 2025] and [removed: 2023,] [added: 2024,] the related consolidated statements of operations, comprehensive income, stockholders' equity [removed: (deficit),] [added: (deficit)] and cash flows for each of the three years in the period ended December 31, [removed: 2024,] [added: 2025,] and the related notes (collectively referred to as the "consolidated financial statements").

In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at December 31, [removed: 2024] [added: 2025] and [removed: 2023,] [added: 2024,] and the results of its operations and its cash flows for each of the three years in the period ended December 31, [removed: 2024,] [added: 2025,] in conformity with U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company's internal control over financial reporting as of December 31, [removed: 2024,] [added: 2025,] based on criteria established in Internal [removed: Control-Integrated] [added: Control—Integrated] Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 [removed: framework)] [added: framework),] and our report dated February [removed: 20, 2025] [added: 24, 2026] expressed an unqualified opinion thereon.

These [removed: consolidated] financial statements are the responsibility of the Company's management.

Our responsibility is to express an opinion on the Company’s [removed: consolidated] financial statements based on our audits.

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the [removed: consolidated] financial statements are free of material misstatement, whether due to error or fraud.

Our audits included performing procedures to assess the risks of material misstatement of the [removed: consolidated] financial statements, whether due to error or fraud, and performing procedures that respond to those risks.

Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the [removed: consolidated] financial statements.

Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the [removed: consolidated] financial statements.

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, [removed: subjective,] [added: subjective] or complex judgments.

| Description of the Matter | | | | | | As more fully described in Note 2 to the consolidated financial statements, the Company generates its revenue primarily from fees for domain registrations, website hosting, website security, and applications and commerce products, which are generally recognized ratably over the related contractual terms. The majority of the Company's revenue recognition process involves the use of numerous systems responsible for the processing and recording of significant volumes of data and transactions, as well as the calculation of revenue in accordance with the Company's accounting policies. Auditing certain portions of the Company's revenue recognition process was challenging and complex due to the high volume of transactions and the dependency on the design and operation of multiple proprietary information technology [removed: systems.] [added: systems] | | |

| How We Addressed the Matter in Our Audit | | | | | | We obtained an understanding, evaluated the design, and tested the operating effectiveness of internal controls over [added: the] certain portions of the Company's revenue recognition process. [removed: We] [added: Specifically, we] tested controls over the initiation and billing of sales, the recognition of revenue and deferred revenue and the Company's cash to billings reconciliation process. We also tested, with involvement from information technology professionals, application controls related to appropriate revenue recognition and application controls related to the interfaces between key systems, which included controls related to access, data and the configuration of [removed: the] [added: these] key systems. Our audit procedures [added: for the certain portions of the Company’s revenue,] included, among others, testing on a sample basis the completeness and accuracy of the underlying data within the Company’s billing and revenue systems, testing samples of sales transactions to source documentation, performing substantive analytical procedures and testing the Company's cash to billings reconciliations. We also evaluated the appropriateness of the Company's related disclosures in the consolidated financial statements. | | |

| | | | [added: | | | | | | | | | | | |] December 31, | | | | | | | | |

| | | | [added: | | | | | |] 2024 | | | | | | 2023 | | |

| Cash and cash equivalents | | | $ | [removed: 1,089.0] [added: 1,080.9] | | | | | $ | [removed: 458.8] [added: 1,089.0] | |

| [removed: Short-term] [added: Maturities (purchases) of short-term] investments | | | — | | | | | | 40.0 | | | [added: | | | (40.0) | | |]

| Accounts and other receivables | | | [removed: 91.1] [added: 83.1] | | | | | | [removed: 76.6] [added: 91.1] | | |

| Registry deposits | | | [removed: 34.5] [added: 43.9] | | | | | | [removed: 37.3] [added: 34.5] | | |

| Prepaid domain name registry fees | | | [removed: 492.0] [added: 512.2] | | | | | | [removed: 466.0] [added: 492.0] | | |

| Prepaid expenses and other current assets | | | [removed: 245.2] [added: 120.8] | | | | | | [removed: 177.2] [added: 245.2] | | |

| Total current assets | | | [removed: 1,951.8] [added: 1,840.9] | | | | | | [removed: 1,255.9] [added: 1,951.8] | | |

| Property and equipment, net | | | [removed: 156.4] [added: 145.4] | | | | | | [removed: 185.3] [added: 156.4] | | |

| Operating lease assets | | | [removed: 49.4] [added: 41.9] | | | | | | [removed: 60.8] [added: 49.4] | | |

| Prepaid domain name registry fees, net of current portion | | | [removed: 224.8] [added: 241.2] | | | | | | [removed: 209.0] [added: 224.8] | | |

| Goodwill | | | [removed: 3,518.9] [added: 3,633.3] | | | | | | [removed: 3,569.3] [added: 3,518.9] | | |

| Intangible assets, net | | | [removed: 1,055.8] [added: 986.3] | | | | | | [removed: 1,158.6] [added: 1,055.8] | | |

| Deferred tax assets | | | [removed: 1,181.5] [added: 1,052.6] | | | | | | [removed: 1,020.4] [added: 1,181.5] | | |

| Other assets | | | [removed: 96.8] [added: 93.3] | | | | | | [removed: 105.6] [added: 96.8] | | |

| Total assets | | | $ | [removed: 8,235.4] [added: 8,034.9] | | | | | $ | [removed: 7,564.9] [added: 8,235.4] | |

| Accounts payable | | | $ | [removed: 81.6] [added: 67.5] | | | | | $ | [removed: 148.1] [added: 81.6] | |

| Accrued expenses and other current liabilities | | | [removed: 378.6] [added: 528.7] | | | | | | [removed: 442.2] [added: 378.6] | | |

| Deferred revenue | | | [removed: 2,222.3] [added: 2,384.2] | | | | | | [removed: 2,074.9] [added: 2,222.3] | | |

| Long-term debt | | | [removed: 15.9] [added: 15.1] | | | | | | [removed: 17.9] [added: 15.9] | | |

February 24, 2026

| | | | 2025 | | | | | | 2024 | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | |

| Foreign currency translation adjustment (net investment hedges) | | | | | | $ | (18.5) | | | | | $ | 8.0 | | | | | $ | (9.2) | |

| | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

| --- | --- | --- | --- | --- | --- |

February 20, 2025

| Class B common stock, $0.001 par value - 500,000 shares authorized; none and 259 shares issued and outstanding as of December 31, 2024 and 2023, respectively | | | — | | | | | | — | | |

| | | | | | | | | | | | | | | | | | |

| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

| ___________________________ | | | | | | | | | | | | | | | | | |

| Balance at December 31, 2021 | | | | | | | | | 166,901 | | | | | | $ | 0.2 | | | | | 320 | | | | | | $ | — | | | | | $ | 1,594.7 | | | | | $ | (1,474.6) | | | | | $ | (38.6) | | | | | $ | 1.5 | | | | | $ | 83.2 | |

| Net income | | | | | | | | | — | | | | | | — | | | | | | — | | | | | | — | | | | | | — | | | | | | 352.2 | | | | | | — | | | | | | 0.7 | | | | | | 352.9 | | |

| Stock option exercises | | | | | | | | | 536 | | | | | | — | | | | | | — | | | | | | — | | | | | | 20.0 | | | | | | — | | | | | | — | | | | | | (0.1) | | | | | | 19.9 | | |

| Stock option exercises | | | | | | | | | 557 | | | | | | — | | | | | | — | | | | | | — | | | | | | 19.8 | | | | | | — | | | | | | — | | | | | | (0.2) | | | | | | 19.6 | | |

| Stock option exercises | | | | | | | | | 199 | | | | | | — | | | | | | — | | | | | | — | | | | | | 6.9 | | | | | | — | | | | | | — | | | | | | — | | | | | | 6.9 | | |

| (Gain) loss on derivative instruments | | | (16.8) | | | | | | (12.0) | | | | | | 27.6 | | |

| Other | | | 49.0 | | | | | | 79.1 | | | | | | 77.2 | | |

| Maturities (purchases) of short-term investments | | | 40.0 | | | | | | (40.0) | | | | | | — | | |

| Business acquisitions, net of cash acquired | | | — | | | | | | — | | | | | | (72.5) | | |

| Stock option exercises | | | 6.9 | | | | | | 19.6 | | | | | | 19.9 | | |

| Other financing obligations | | | (17.3) | | | | | | (14.7) | | | | | | (17.5) | | |

| Income taxes, net of refunds received | | | $ | 19.1 | | | | | $ | 10.6 | | | | | $ | 11.2 | |

| Accrued purchases of property and equipment at period end | | | $ | 0.5 | | | | | $ | 1.9 | | | | | $ | 12.4 | |

| [Note 3](#ifa05b447841d448b94946a57388a003f_115) | | | [Business Acquisitions](#ifa05b447841d448b94946a57388a003f_115) | | | [93](#ifa05b447841d448b94946a57388a003f_115) | | |

| [Note 8](#ifa05b447841d448b94946a57388a003f_130) | | | [Deferred Revenue](#ifa05b447841d448b94946a57388a003f_130) | | | [99](#ifa05b447841d448b94946a57388a003f_130) | | |

| [Note 12](#ifa05b447841d448b94946a57388a003f_145) | | | [Leases](#ifa05b447841d448b94946a57388a003f_145) | | | [105](#ifa05b447841d448b94946a57388a003f_145) | | |

| [Note 16](#ifa05b447841d448b94946a57388a003f_157) | | | [Income Taxes](#ifa05b447841d448b94946a57388a003f_157) | | | [109](#ifa05b447841d448b94946a57388a003f_157) | | |

| [Note 18](#ifa05b447841d448b94946a57388a003f_163) | | | [Segment Information](#ifa05b447841d448b94946a57388a003f_163) | | | [113](#ifa05b447841d448b94946a57388a003f_163) | | |

| [Note 20](#ifa05b447841d448b94946a57388a003f_172) | | | [Subsequent Events](#ifa05b447841d448b94946a57388a003f_172) | | | [115](#ifa05b447841d448b94946a57388a003f_172) | | |

Organization

Completion of these transactions resulted in Desert Newco LLC (Desert Newco) becoming a wholly-owned subsidiary of GoDaddy Inc. Pursuant to the DNC Restructure, all limited liability company units of Desert Newco not held by us or our subsidiaries were cancelled and converted into newly issued shares of our Class A common stock.

Short-Term Investments

Short-term investments consist of instruments with a remaining maturity in excess of 90 days at the date of acquisition, which are carried at fair value.

The estimated fair value of short-term investments is determined based on quoted market prices and approximated historical cost.

We did not have any material realized or unrealized gains or losses on sales of short-term investments during any of the periods presented.

We classify short-term investments as available-for-sale at the time of purchase and reevaluate such classification at each balance sheet date.

We may sell short-term investments at any time for use in current operations or for other purposes, even if they have not yet reached maturity.

As a result, we classify all short-term investments, including investments with maturities beyond 12 months, as current assets.

| France | | | 15.4 | | | | | | 19.8 | | |

| All other international | | | 7.9 | | | | | | 18.6 | | |

| | | | $ | 156.4 | | | | | $ | 185.3 | |

Costs related to the design or

In addition, we formally assess,

| | | | Equity Investments | | |

Based on this evaluation, our CEO and CFO concluded that, as of December 31, [removed: 2024,] [added: 2025,] our disclosure controls and procedures were effective.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, [removed: 2024,] [added: 2025,] using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control—Integrated Framework (2013 framework).

Based on our assessment under this framework, our management concluded that our internal control over financial reporting was effective as of December 31, [removed: 2024.][added: 2025.]

The effectiveness of our internal control over financial reporting as of December 31, [removed: 2024] [added: 2025] has been audited by Ernst & Young LLP [removed: (EY)] (PCAOB ID: 42), an independent registered public accounting firm, as stated in their report included herein.

[removed: Except for the remediation efforts described above, there were no] [added: No] changes in our internal control over financial reporting [added: occurred] during the quarter ended December 31, [removed: 2024 that] [added: 2025 which] materially affected, or which are reasonably likely to materially affect, our internal control over financial reporting.

To the Stockholders and the Board of Directors of GoDaddy [removed: Inc.][added: Inc]

We have audited GoDaddy Inc.'s internal control over financial reporting as of December 31, [removed: 2024,] [added: 2025,] based on criteria established in Internal [removed: Control-Integrated] [added: Control—Integrated] Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria).

In our opinion, GoDaddy Inc. (the Company) maintained, in all material respects, effective internal control over financial reporting as of December 31, [removed: 2024,] [added: 2025,] based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated balance sheets of the Company as of December 31, [removed: 2024] [added: 2025] and [removed: 2023,] [added: 2024,] the related consolidated statements of operations, comprehensive income, stockholders' equity [removed: (deficit),] [added: (deficit)] and cash flows for each of the three years in the period ended December 31, [removed: 2024] [added: 2025,] and the related notes and our report dated February [removed: 20, 2025] [added: 24, 2026] expressed an unqualified opinion thereon.

The Company's management is responsible for maintaining effective internal control over financial [removed: reporting,] [added: reporting] and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management's Report on Internal Control [removed: Over] [added: over] Financial Reporting.

February 24, 2026

As part of our assessment of the effectiveness of our internal control over financial reporting as of December 31, 2024, management has performed adequate testing to conclude that the material weakness in the design of our controls related to the accounting for income taxes and related disclosures with regard to management review controls and the completeness and accuracy of information used in the execution of those controls identified in the prior fiscal year has been remediated as of December 31, 2024.

This material weakness did not result in any material misstatements to our consolidated financial statements or any changes to previously filed financial statements.

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

Remediation Efforts with Respect to Material Weakness

Management has taken the following actions to remediate the material weakness described above.

- Completed our review of and rationalized the number of key reports used in the operation of controls related to the calculation of the tax provision to increase efficiency and lower the complexity of how data is being utilized in the operation of controls;

- Enhanced the design of existing controls relating to key reports and implemented new controls to ensure that the information contained within the reports related to the tax provision is complete and accurate;

- Expanded and enhanced existing documentation to demonstrate the level of precision and procedures performed in the operation of management review controls; and

- Enhanced the design and operating effectiveness of management review controls designed to validate the completeness and accuracy of key reports and other data used in the computation of the tax provision.

These remediation actions have been in place for a sufficient period of time, and management has performed adequate testing to conclude that the material weakness has been remediated as of December 31, 2024.

February 20, 2025

On November 6, 2025, Leah Sweet, member of our board of directors, adopted a 10b5-1 trading plan intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act.

The 10b5-1 trading plan provides for the sale of an aggregate of 650 shares of the company's Class A common stock between November 6, 2025 and February 5, 2027.

On December 10, 2025, Mark McCaffrey, Chief Financial Officer, adopted a 10b5-1 trading plan intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act.

The 10b5-1 trading plan provides for the sale of an aggregate of 8,000 shares of the company's Class A common stock between December 10, 2025 and March 11, 2027.

None.

The information required by this item will be included in our Proxy Statement for the [removed: 2025] [added: 2026] Annual Meeting of Stockholders (the [removed: 2025] [added: 2026] Proxy Statement) to be filed with the [removed: SEC] [added: Securities and Exchange Commission] within 120 days of the year ended December 31, [removed: 2024] [added: 2025] and is incorporated herein by reference.

The information required by this item regarding delinquent filers pursuant to Item 405 of Regulation S-K will be included under the caption "Delinquent Section 16(a) Reports" in the [removed: 2025] [added: 2026] Proxy Statement and is incorporated herein by reference.

The information required by this item will be included in the [removed: 2025] [added: 2026] Proxy Statement and is incorporated herein by reference.

The information required by this item will be included in the [removed: 2025] [added: 2026] Proxy Statement and is incorporated herein by reference.

The information required by this item will be included in the [removed: 2025] [added: 2026] Proxy Statement and is incorporated herein by reference.

The information required by this item will be included in the [removed: 2025] [added: 2026] Proxy Statement and is incorporated herein by reference.

| 3.1 | | | | | | [Restated Certificate of Incorporation of GoDaddy Inc., dated June [removed: 1, 2022](https://www.sec.gov/Archives/edgar/data/1609711/000160971122000068/exhibit31-gddyrestatedcert.htm)] [added: 4, 2025](https://www.sec.gov/Archives/edgar/data/1609711/000160971125000124/exhibit31-restatedcertific.htm)] | | | | | | 8-K | | | 3.1 | | | [removed: 6/3/2022] [added: 6/10/2025] | | |

| 3.2 | | | | | | [removed: [Second] [added: [Third] Amended and Restated Bylaws of GoDaddy Inc., dated [removed: July 7, 2022](https://www.sec.gov/Archives/edgar/data/1609711/000160971122000092/exhibit31-gddysecondamende.htm)] [added: June 4, 2025](https://www.sec.gov/Archives/edgar/data/1609711/000160971125000124/exhibit32-thirdamendedandr.htm)] | | | | | | 8-K | | | [removed: 3.1] [added: 3.2] | | | [removed: 7/8/2022] [added: 6/10/20205] | | |

| 4.1 | | | | | | [Specimen common stock certificate of GoDaddy [removed: Inc.](http://www.sec.gov/Archives/edgar/data/1609711/000119312515097553/d728713dex41.htm)] [added: Inc.](https://www.sec.gov/Archives/edgar/data/1609711/000119312515097553/d728713dex41.htm)] | | | | | | S-1/A | | | 4.1 | | | 3/19/2015 | | |

| [removed: 4.2] [added: 4.2*] | | | | | | [Description of Capital [removed: Stock](https://www.sec.gov/Archives/edgar/data/1609711/000160971124000022/descriptionofcapitalstock-.htm)] [added: Stock](https://www.sec.gov/Archives/edgar/data/1609711/000160971126000010/a2025xex42descriptionofcap.htm)] | | | | | | [removed: 10-K] | | | [removed: 4.6] | | | [removed: 2/29/2024] | | |

| 10.1+ | | | | | | [removed: [Desert Newco, LLC 2011 Unit] [added: [GoDaddy Inc. 2015 Equity] Incentive Plan, [removed: as amended,] and form of agreements [removed: thereunder](http://www.sec.gov/Archives/edgar/data/1609711/000119312515115179/d899447dex44.htm)] [added: thereunder](https://www.sec.gov/Archives/edgar/data/1609711/000119312515115179/d899447dex42.htm)] | | | | | | S-8 | | | [removed: 4.4] [added: 4.2] | | | 4/1/2015 | | |

| 10.2+ | | | | | | [removed: [GoDaddy] [added: [Amendment to GoDaddy] Inc. 2015 Equity Incentive [removed: Plan, and form of agreements thereunder](http://www.sec.gov/Archives/edgar/data/1609711/000119312515115179/d899447dex42.htm)] [added: Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000082/exh41-amendmenttoequitypla.htm)] | | | | | | [removed: S-8] [added: 10-Q] | | | [removed: 4.2] [added: 4.1] | | | [removed: 4/1/2015] [added: 5/5/2023] | | |

| [removed: 10.3+] [added: 10.6+] | | | | | | [Amendment to GoDaddy Inc. 2015 [removed: Equity Incentive Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000082/exh41-amendmenttoequitypla.htm)] [added: Employee Stock Purchase Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000082/exh42-amendmenttoesppeverg.htm)] | | | | | | 10-Q | | | [removed: 4.1] [added: 4.2] | | | 5/5/2023 | | |

| [removed: 10.4+] [added: 10.3+] | | | | | | [Form of Restricted Stock Unit Award Agreement under the GoDaddy Inc. 2015 Equity Incentive Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971122000061/exhibit104-rsuagreement2022.htm) | | | | | | 10-Q | | | 10.4 | | | 5/5/2022 | | |

| [removed: 10.5+] [added: 10.4+] | | | | | | [Form of Performance Restricted Stock Unit Award Agreement under the GoDaddy Inc. 2015 Equity Incentive Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971122000061/exhibit105-prsuagreement20.htm) | | | | | | 10-Q | | | 10.5 | | | 5/5/2022 | | |

| [removed: 10.6+] [added: 10.5+] | | | | | | [GoDaddy Inc. 2015 Employee Stock Purchase Plan, as amended on June 27, 2016, and form of agreements [removed: thereunder](http://www.sec.gov/Archives/edgar/data/1609711/000160971116000295/gddy10qexhibit41-amendedes.htm)] [added: thereunder](https://www.sec.gov/Archives/edgar/data/1609711/000160971116000295/gddy10qexhibit41-amendedes.htm)] | | | | | | 10-Q | | | 4.1 | | | 11/3/2016 | | |

| [removed: 10.7+] [added: 10.10+] | | | | | | [removed: [Amendment to GoDaddy] [added: [GoDaddy] Inc. [removed: 2015] [added: 2024] Employee Stock Purchase [removed: Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000082/exh42-amendmenttoesppeverg.htm)] [added: Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971124000095/ex102-godaddyinc2024employ.htm)] | | | | | | [removed: 10-Q] [added: 8-K] | | | [removed: 4.2] [added: 10.2] | | | [removed: 5/5/2023] [added: 6/7/2024] | | |

| [removed: 10.8+] [added: 10.7+] | | | | | | [GoDaddy Inc. 2024 Omnibus Incentive Plan](https://www.sec.gov/Archives/edgar/data/1609711/000160971124000095/ex101-godaddyinc2024omnibu.htm) | | | | | | 8-K | | | 10.1 | | | 6/7/2024 | | |

| [removed: 10.9+] [added: 10.8+] | | | | | | [Form of GoDaddy Inc. 2024 Omnibus Incentive Plan PSU Grant Notice and PSU Agreement](https://www.sec.gov/Archives/edgar/data/1609711/000160971124000133/exhibit102-formofpsuawarda.htm) | | | | | | 10-Q | | | 10.2 | | | 8/2/2024 | | |

| [removed: 10.10+] [added: 10.9+] | | | | | | [Form of GoDaddy Inc. 2024 Omnibus Incentive Plan RSU Grant Notice and RSU Agreement](https://www.sec.gov/Archives/edgar/data/1609711/000160971124000133/exhibit103-formofrsuawarda.htm) | | | | | | 10-Q | | | 10.3 | | | 8/2/2024 | | |

| [removed: 10.12] [added: 10.11] | | | | | | [Amendment No. 5 to Credit Agreement, including as Annex A, the Second Amended and Restated Credit Agreement, dated as of February 15, 2017, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lenders party thereto and Barclays Bank [removed: PLC](http://www.sec.gov/Archives/edgar/data/1609711/000160971117000029/ex101-creditagreement.htm)] [added: PLC](https://www.sec.gov/Archives/edgar/data/1609711/000160971117000029/ex101-creditagreement.htm)] | | | | | | 8-K | | | 10.1 | | | 2/16/2017 | | |

| [removed: 10.13] [added: 10.12] | | | | | | [Technical Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, dated as of May 24, 2017](https://www.sec.gov/Archives/edgar/data/1609711/000160971117000113/a101technicalamendment-cre.htm) | | | | | | 8-K | | | 10.1 | | | 5/26/2017 | | |

| [removed: 10.14] [added: 10.13] | | | | | | [Amendment No. 1 to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, dated as of November 22, [removed: 2017](http://www.sec.gov/Archives/edgar/data/1609711/000160971117000265/ex101-godaddyrepricingamen.htm)] [added: 2017](https://www.sec.gov/Archives/edgar/data/1609711/000160971117000265/ex101-godaddyrepricingamen.htm)] | | | | | | 8-K | | | 10.1 | | | 11/22/2017 | | |

| [removed: 10.15] [added: 10.14] | | | | | | [Joinder and Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the guarantors party thereto, the lenders party thereto and Barclays Bank PLC, dated as of June 4, 2019](https://www.sec.gov/Archives/edgar/data/0001609711/000160971119000131/ex101-revolveramendment2.htm) | | | | | | 8-K | | | 10.1 | | | 6/7/2019 | | |

| [removed: 10.16] [added: 10.15] | | | | | | [Amendment No. 3 to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, effective as of October 3, [removed: 2019](http://www.sec.gov/Archives/edgar/data/1609711/000160971119000222/ex101-godaddy2019repri.htm)] [added: 2019](https://www.sec.gov/Archives/edgar/data/1609711/000160971119000222/ex101-godaddy2019repri.htm)] | | | | | | 8-K | | | 10.1 | | | 10/4/2019 | | |

| [removed: 10.17] [added: 10.16] | | | | | | [Joinder and Fourth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the guarantors party thereto, the lenders party thereto and Barclays Bank PLC, effective as of August 10, [removed: 2020](http://www.sec.gov/Archives/edgar/data/1609711/000160971120000115/godaddy-joinderandfour.htm)] [added: 2020](https://www.sec.gov/Archives/edgar/data/1609711/000160971120000115/godaddy-joinderandfour.htm)] | | | | | | 8-K | | | 10.1 | | | 8/13/2020 | | |

| [removed: 10.18] [added: 10.17] | | | | | | [Fifth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, effective as of March 8, 2021](https://www.sec.gov/Archives/edgar/data/0001609711/000160971121000040/ex101-godaddyxamendmentno5.htm) | | | | | | 8-K | | | 10.1 | | | 3/11/2021 | | |

| [removed: 10.19] [added: 10.18] | | | | | | [Joinder and Sixth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto, Barclays Bank PLC and Royal Bank of Canada, effective as of November 10, 2022](https://www.sec.gov/Archives/edgar/data/1609711/000160971122000141/godaddy-amendmentno6.htm) | | | | | | 8-K | | | 10.1 | | | 11/10/2022 | | |

| [removed: 10.20] [added: 10.19] | | | | | | [Seventh Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of May 5, 2023](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000092/ex101-conformedcreditagree.htm) | | | | | | 8-K | | | 10.1 | | | 5/5/2023 | | |

| [removed: 10.21] [added: 10.20] | | | | | | [Eighth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of July 19, 2023](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000122/ex101-amendmentno8andcredi.htm) | | | | | | 8-K | | | 10.1 | | | 7/19/2023 | | |

| [removed: 10.22] [added: 10.21] | | | | | | [Ninth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of August 15, 2023](https://www.sec.gov/Archives/edgar/data/1609711/000160971123000167/ex102-amendmentno9.htm) | | | | | | 10-Q | | | 10.2 | | | 11/3/2023 | | |

| [removed: 10.23] [added: 10.22] | | | | | | [Tenth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of January 22, 2024](https://www.sec.gov/Archives/edgar/data/1609711/000160971124000009/ex101-1222024.htm) | | | | | | 8-K | | | 10.1 | | | 1/23/2024 | | |