Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

Our common stock is listed on NASDAQ under the ticker symbol “KHC”. At February 18, 2017, there were approximately 55,000 holders of record of our common stock.

Our stock began publicly trading on July 6, 2015. Our quarterly highest and lowest market prices are:

2016 Quarters2015 Quarters
FirstSecondThirdFourthFirstSecondThirdFourth
Market price-high$79.16$89.40$90.54$90.15NANA$81.20$79.94
Market price-low$68.18$76.64$84.25$79.69NANA$61.42$68.65
Dividends declared$0.575$0.575$0.60$0.60NANA$0.55$1.15

Comparison of Cumulative Total Return

The following graph compares the cumulative total return on our common stock with the cumulative total return of the Standard & Poor's (“S&P”) 500 Index and the S&P Consumer Staples Food Products, which we consider to be our peer group. This graph covers the period from July 6, 2015 (the first day our common stock began trading on NASDAQ) through December 30, 2016 (the last trading day of our fiscal year). The graph shows total shareholder return assuming $100 was invested on July 6, 2015 and the dividends were reinvested on a daily basis.

tsrreporta03.jpg

Kraft HeinzS&P 500S&P Consumer Staples Food Products
July 6, 2015$100.00$100.00$100.00
December 31, 2015$102.07$99.85$106.15
December 30, 2016$125.99$111.79$115.17

Companies included in the S&P Consumer Staples Food Products index change periodically. During 2016, Keurig Green Mountain, Inc. was removed from the index, therefore it is excluded from the table and chart above.

The above performance graph shall not be deemed to be “soliciting material” or to be “filed” with the SEC or subject to Regulation 14A or 14C, or to the liabilities of Section 18 of the Exchange Act.

Issuer Purchases of Equity Securities During the Three Months Ended December 31, 2016

Our share repurchase activity for the three months ended December 31, 2016 was:

Total Number of Shares(a)Average Price Paid Per ShareTotal Number of Shares Purchased as Part of Publicly Announced Plan or ProgramDollar Value of Shares that May Yet be Purchased Under the Plan or Program
10/3/2016 - 11/6/2016541,110$88.82—
11/7/2016 - 12/4/2016459,11783.16—
12/5/2016 - 12/31/2016455,60284.64—$—
For the Three Months Ended December 31, 20161,455,829—
(a)Includes the following types of share repurchase activity, when they occur: (1) shares repurchased in connection with the exercise of stock options (including periodic repurchases using accumulated option exercise proceeds), (2) shares tendered by individuals who used shares to pay the related taxes for grants of restricted stock units (“RSUs”) that vested, and (3) shares repurchased related to employee benefit programs (including our annual bonus swap program).

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