Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
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Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
The principal United States market in which the Company’s common stock is listed and traded is the New York Stock Exchange and the corresponding trading symbol is “KO.”
While we have historically paid dividends to holders of our common stock on a quarterly basis, the declaration and payment of future dividends will depend on many factors, including, but not limited to, our earnings, financial condition, business development needs and regulatory considerations, and are at the discretion of our Board of Directors.
As of February 16, 2024, there were 182,362 shareowner accounts of record. This figure does not include a substantially greater number of “street name” holders or beneficial holders of our common stock, whose shares are held of record by banks, brokers and other financial institutions.
The information under the subheading “Equity Compensation Plan Information” under the principal heading “Compensation” in the Company’s Proxy Statement for the 2024 Annual Meeting of Shareowners (“Company’s 2024 Proxy Statement”), to be filed with the SEC, is incorporated herein by reference.
During the year ended December 31, 2023, no equity securities of the Company were sold by the Company that were not registered under the Securities Act of 1933, as amended.
The following table presents information with respect to purchases of common stock of the Company made during the three months ended December 31, 2023 by the Company or any “affiliated purchaser” of the Company as defined in Rule 10b-18(a)(3) under the Exchange Act:
| Period | Total Number of Shares Purchased | 1 | Average Price Paid Per Share | Total Number of Shares Purchased as Part of the Publicly Announced Plan | 2 | Maximum Number of Shares That May Yet Be Purchased Under the Publicly Announced Plan | ||||||||||||||
| September 30, 2023 through October 27, 2023 | 2,660,342 | $ | 55.28 | 2,660,200 | 119,149,975 | |||||||||||||||
| October 28, 2023 through November 24, 2023 | 8,576,806 | 57.02 | 8,576,806 | 110,573,169 | ||||||||||||||||
| November 25, 2023 through December 31, 2023 | 7,731,904 | 58.70 | 7,721,097 | 102,852,072 | ||||||||||||||||
| Total | 18,969,052 | $ | 57.46 | 18,958,103 |
1The total number of shares purchased includes: (1) shares purchased, if any, pursuant to the 2019 Plan described in footnote 2 below, and (2) shares surrendered, if any, to the Company to pay the exercise price and/or to satisfy tax withholding obligations in connection with so-called stock swap exercises of employee stock options and/or the vesting of restricted stock issued to employees.
2In February 2019, the Company publicly announced that our Board of Directors had authorized a plan (“2019 Plan”) for the Company to purchase up to 150 million shares of our common stock. This column discloses the number of shares purchased, if any, pursuant to the 2019 Plan during the indicated time periods (including shares purchased pursuant to the terms of preset trading plans meeting the requirements of Rule 10b5-1 under the Exchange Act).
Performance Graph
Comparison of Five-Year Cumulative Total Shareowner Return Among The Coca-Cola Company,
the Dow Jones U.S. Food & Beverage Total Return Index and the S&P 500 Index

| December 31, | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | ||||||||||||||
| The Coca-Cola Company | $ | 100 | $ | 121 | $ | 124 | $ | 138 | $ | 152 | $ | 145 | ||||||||
| Dow Jones U.S. Food & Beverage Total Return Index | 100 | 125 | 135 | 153 | 165 | 158 | ||||||||||||||
| S&P 500 Index | 100 | 131 | 156 | 200 | 164 | 207 |
The total shareowner return is based on a $100 investment on December 31, 2018 and assumes that dividends were reinvested on the day of issuance.
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