Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.
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Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.
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Our common stock is listed on the New York Stock Exchange under the symbol “KR.” As of March 25, 2020, there were 26,407 shareholders of record.
During 2019, we paid two quarterly cash dividends of $0.14 per share and two quarterly cash dividends of $0.16 per share. During 2018, we paid two quarterly cash dividends of $0.125 per share and two quarterly cash dividends of $0.14 per share. On March 1, 2020, we paid a quarterly cash dividend of $0.16 per share. On March 12, 2020, we announced that our Board of Directors declared a quarterly cash dividend of $0.16 per share, payable on June 1, 2020, to shareholders of record at the close of business on May 15, 2020. We currently expect to continue to pay comparable cash dividends on a quarterly basis, that will increase over time, depending on our earnings and other factors, including approval by our Board.
For information on securities authorized for issuance under our existing equity compensation plans, see Item 12 under the heading “Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.”
PERFORMANCE GRAPH
Set forth below is a line graph comparing the five-year cumulative total shareholder return on our common shares, based on the market price of the common shares and assuming reinvestment of dividends, with the cumulative total return of companies in the Standard & Poor’s 500 Stock Index and a peer group composed of food and drug companies.

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| | | Base | | INDEXED RETURNS | |||||||||
| | | Period | | Years Ending | |||||||||
| Company Name/Index | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | |||||||
| The Kroger Co. | 100 | 113.63 | 98.98 | 88.69 | 86.45 | 84.67 | | ||||||
| S&P 500 Index | 100 | 99.33 | 120.06 | 147.48 | 147.40 | 179.17 | | ||||||
| Peer Group | 100 | 93.30 | 91.76 | 118.54 | 115.13 | 138.93 | |
Kroger’s fiscal year ends on the Saturday closest to January 31.
Data supplied by Standard & Poor’s.
The foregoing Performance Graph will not be deemed incorporated by reference into any other filing, absent an express reference thereto.
- Total assumes $100 invested on January 31, 2015, in The Kroger Co., S&P 500 Index, and the Peer Group, with reinvestment of dividends.
** The Peer Group consists of Costco Wholesale Corp., CVS Health Corporation, Etablissements Delhaize Freres Et Cie Le Lion (“Groupe Delhaize”, which is included through July 22, 2016 when it merged with Koninklijke Ahold), Koninklijke Ahold Delhaize NV (changed name from Koninklijke Ahold after merger with Groupe Delhaize), Supervalu Inc. (included through October 19, 2018 when it was acquired by United Natural Foods), Target Corp., Walmart Inc., Walgreens Boots Alliance Inc. (formerly, Walgreen Co.), Whole Foods Market Inc. (included through August 28, 2017 when it was acquired by Amazon.com, Inc.).
The following table presents information on our purchases of our common shares during the fourth quarter of 2019.
ISSUER PURCHASES OF EQUITY SECURITIES
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|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | | Total Number of | | Approximate Dollar | |||
| | | | | | | | Shares | | Value of Shares | ||
| | | | | | | | Purchased as | | that May Yet Be | ||
| | | | | | | | Part of Publicly | | Purchased Under | ||
| | | Total Number | | Average | | Announced | | the Plans or | |||
| | | of Shares | | Price Paid | | Plans or | | Programs (4) | |||
| Period (1) | Purchased (2) | Per Share | Programs (3) | (in millions) | |||||||
| First period - four weeks | | | | | | | | | | | |
| November 10, 2019 to December 7, 2019 | 224,436 | | $ | 26.95 | 211,551 | | $ | 1,000 | | ||
| Second period - four weeks | | | | | | | | | | | |
| December 8, 2019 to January 4, 2020 | 7,844,559 | | $ | 28.43 | 7,832,894 | | $ | 787 | | ||
| Third period — four weeks | | | | | | | | | | | |
| January 5, 2020 to February 1, 2020 | 7,117,032 | | $ | 28.49 | 7,117,032 | | $ | 600 | | ||
| Total | 15,186,027 | | $ | 28.43 | 15,161,477 | | $ | 600 | |
(1)The reported periods conform to our fiscal calendar composed of thirteen 28-day periods. The fourth quarter of 2019 contained three 28-day periods.
(2)Includes (i) shares repurchased under the November 2019 Repurchase Program described below in (4), (ii) shares repurchased under a program announced on December 6, 1999 to repurchase common shares to reduce dilution resulting from our employee stock option and long-term incentive plans, under which repurchases are limited to proceeds received from exercises of stock options and the tax benefits associated therewith (“1999 Repurchase Program”) and (iii) 24,550 shares that were surrendered to the Company by participants under our long term incentive plans to pay for taxes on restricted stock awards.
(3)Represents shares repurchased under the November 2019 Repurchase Program and the 1999 Repurchase Program.
(4)On November 5, 2019, our Board of Directors approved a $1.0 billion share repurchase program to reacquire shares via open market purchase or privately negotiated transactions, block trades, or pursuant to trades intending to comply with rule 10b5-1 of the Securities Exchange Act of 1934 (the “November 2019 Repurchase Program”). The amounts shown in this column reflect the amount remaining under the November 2019 Repurchase Program as of the specified period end dates. Amounts available under the 1999 Repurchase Program are dependent upon option exercise activity. The November 2019 Repurchase Program and the 1999 Repurchase Program do not have an expiration date but may be suspended or terminated by our Board of Directors at any time.
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