Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Performance Graph
The graph below compares the cumulative total shareholder return of Altria Group, Inc.’s common stock for the last five years with the cumulative total return for the same period of the S&P 500 Index and the Altria Group, Inc. Peer Group (1). The graph assumes the investment of $100 in common stock and each of the indices as of the market close on December 31, 2010 and the reinvestment of all dividends on a quarterly basis.

| Date | Altria Group, Inc. | Altria Group, Inc. Peer Group | S&P 500 | |||||||||
| December 2010 | $ | 100.00 | $ | 100.00 | $ | 100.00 | ||||||
| December 2011 | $ | 127.66 | $ | 114.65 | $ | 102.11 | ||||||
| December 2012 | $ | 142.68 | $ | 124.68 | $ | 118.44 | ||||||
| December 2013 | $ | 183.42 | $ | 155.86 | $ | 156.79 | ||||||
| December 2014 | $ | 246.72 | $ | 175.31 | $ | 178.24 | ||||||
| December 2015 | $ | 303.71 | $ | 204.47 | $ | 180.68 |
Source: Bloomberg - “Total Return Analysis” calculated on a daily basis and assumes reinvestment of dividends as of the ex-dividend date.
(1)In 2015, the Altria Group, Inc. Peer Group consisted of U.S.-headquartered consumer product companies that are competitors to Altria Group, Inc.’s tobacco operating companies subsidiaries or that have been selected on the basis of revenue or market capitalization: Campbell Soup Company, The Coca-Cola Company, Colgate-Palmolive Company, ConAgra Foods, Inc., General Mills, Inc., The Hershey Company, Kellogg Company, Kimberly-Clark Corporation, Kraft Foods Group, Inc., The Kraft Heinz Company, Lorillard, Inc., Mondelēz International, Inc., PepsiCo, Inc. and Reynolds American Inc.
Note - On October 1, 2012, Kraft Foods Inc. (KFT) spun off Kraft Foods Group, Inc. (KRFT) to its shareholders and then changed its name from Kraft Foods Inc. to Mondelēz International, Inc. (MDLZ). On July 2, 2015, Kraft Foods Group, Inc. merged with and into a wholly owned subsidiary of H.J. Heinz Holding Corporation, which was renamed The Kraft Heinz Company (KHC). On June 12, 2015, Reynolds American Inc. (RAI) acquired Lorillard, Inc. (LO).
Market and Dividend Information
The principal stock exchange on which Altria Group, Inc.’s common stock (par value $0.33 1/3 per share) is listed is the New York Stock Exchange. At February 12, 2016, there were approximately 71,000 holders of record of Altria Group, Inc.’s common stock.
The table below discloses the high and low sales prices and cash dividends declared per share for Altria Group, Inc.’s common stock as reported by the New York Stock Exchange.
| Price Per Share | Cash Dividends Declared Per Share | ||||||||||
| High | Low | ||||||||||
| 2015: | |||||||||||
| Fourth Quarter | $ | 61.74 | $ | 53.68 | $ | 0.565 | |||||
| Third Quarter | $ | 56.39 | $ | 47.41 | $ | 0.565 | |||||
| Second Quarter | $ | 52.99 | $ | 47.31 | $ | 0.52 | |||||
| First Quarter | $ | 56.70 | $ | 48.52 | $ | 0.52 | |||||
| 2014: | |||||||||||
| Fourth Quarter | $ | 51.67 | $ | 44.59 | $ | 0.52 | |||||
| Third Quarter | $ | 46.20 | $ | 40.26 | $ | 0.52 | |||||
| Second Quarter | $ | 43.38 | $ | 37.13 | $ | 0.48 | |||||
| First Quarter | $ | 38.38 | $ | 33.80 | $ | 0.48 |
Issuer Purchases of Equity Securities During the Quarter Ended December 31, 2015
The Board of Directors authorized a $1.0 billion share repurchase program in July 2015 (the “July 2015 share repurchase program”), which Altria Group, Inc. expects to complete by the end of 2016. The timing of share repurchases under the July 2015 share repurchase program depends upon marketplace conditions and other factors, and the program remains subject to the discretion of the Board of Directors.
Altria Group, Inc.’s share repurchase activity for each of the three months in the period ended December 31, 2015, was as follows:
| Period | Total Number of Shares Purchased (1) | Average Price Paid Per Share | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs | Approximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs | ||||||||||
| October 1- October 31, 2015 | 1,811 | $ | 61.14 | — | $ | 1,000,000,000 | ||||||||
| November 1- November 30, 2015 | 1,977 | $ | 54.03 | — | $ | 1,000,000,000 | ||||||||
| December 1- December 31, 2015 | 613,973 | $ | 57.65 | 612,000 | $ | 964,710,531 | ||||||||
| For the Quarter Ended December 31, 2015 | 617,761 | $ | 57.65 |
| (1) | The total number of shares purchased include (a) shares purchased under the July 2015 share repurchase program (which totaled 612,000 shares in December) and (b) shares withheld by Altria Group, Inc. in an amount equal to the statutory withholding taxes for holders who vested in restricted stock and restricted stock units, and forfeitures of restricted stock for which consideration was paid in connection with termination of employment of certain employees (which totaled 1,811 shares in October, 1,977 shares in November and 1,973 shares in December). |
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