10-K comparison

ServiceNow (NOW) 10-K risk factor changes: FY2025 vs FY2024

The 2025-12-31 10-K against the 2024-12-31 one, compared heading by heading and sentence by sentence.

Item 1A0 rewritten0 added457 removed0 unchanged

All filing items31 rewritten3,361 added2,692 removed70 unchanged

Read the changesGo to Item 1A

ServiceNow Form 10-K, every itemFY2025, filed 29 January 2026, against FY2024, filed 30 January 2025FY2025 on sec.govFY2024 on sec.govRead this filingJSON

Summary

counted, not written

Sentences by item

24 items, with every count and a link to each item that changed
ItemAddedRemovedRewrittenUnchanged
Item 1A. RISK FACTORSdropped045700
Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSdropped045700
Item 7A. QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISKdropped04000
Item 1. BUSINESSdropped032600
Item 3. LEGAL PROCEEDINGSdropped0500
Cover and table of contents1,21173168
Item 6. is no longer required as we have adopted certain provisions within the amendments to Regulation S-K that eliminate Item 301.2,150002
Item 1B. UNRESOLVED STAFF COMMENTSdropped0300
Item 1C. CYBERSECURITYdropped06500
Item 2. PROPERTIESdropped0700
Item 4. MINE SAFETY DISCLOSURESdropped0400
Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIESdropped04200
Item 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATAdropped01,10500
Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSUREdropped0300
Item 9A. CONTROLS AND PROCEDURESdropped01500
Item 9B. OTHER INFORMATIONdropped01100
Item 9C. DISCLOSURES REGARDING FOREIGN JURISDICTION THAT PREVENT INSPECTIONSdropped0400
Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCEdropped0300
Item 11. EXECUTIVE COMPENSATIONdropped0300
Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERSdropped0300
Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCEdropped0300
Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICESdropped0400
Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULESdropped0900
Item 16. FORM 10-K SUMMARYdropped011600

Underlined words on a shaded ground are new in FY2025; struck-through words were in FY2024. Sentences that are wholly new or wholly gone are labelled rather than marked.

Item 1A. RISK FACTORS

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Dropped this year

Dropped from FY2024

*Investing in our securities involves risks.

Dropped from FY2024

You should carefully consider the risks and uncertainties described below, together with the other information in this Annual Report on Form 10-K, before making an investment decision.

Dropped from FY2024

The occurrence of any of the following risks, or additional risks and uncertainties not presently known to us or that we currently believe to be immaterial, could materially and adversely affect our business, financial condition, results of operations, stock price or reputation.

Dropped from FY2024

The following risks have been grouped by categories and are not in order of significance or probability of occurrence.*

Dropped from FY2024

Risk Factors Summary

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*This summary provides an overview of the risks we face and should not be considered a substitute for the more fulsome risk factors discussed immediately following this summary.*

Dropped from FY2024

- Risks Related to Our Ability to Grow Our Business

Dropped from FY2024

- Laws, regulations and customer expectations regarding the use, storage and movement of data may restrict our ability to continue to optimize our platform.

Dropped from FY2024

- A failure to innovate in response to rapidly evolving technological changes and in the midst of an intensely competitive market may harm our competitive position and business prospects.

Dropped from FY2024

- We may not successfully increase our penetration of international markets or manage risks associated with foreign markets.

Dropped from FY2024

- Incorporating AI technology into our offerings may result in operational, legal, regulatory, ethical and other challenges.

Dropped from FY2024

- We rely on our network of partners for an increasing portion of our revenues, and if these partners fail to perform, our business may be harmed.

Dropped from FY2024

- Doing business with the public sector and heavily-regulated entities subjects us to risks related to government procurement processes, regulations and contracting requirements.

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- If we fail to comply with applicable anti-corruption and anti-bribery laws, export control laws, economic and trade sanctions laws, or other global trade laws, we could be subject to penalties and civil and/or criminal sanctions and our business could be materially adversely affected.

Dropped from FY2024

- Our customer deals are becoming more complex, which tend to involve longer and more expensive sales cycles, increased pricing pressure and implementation and configuration challenges.

Dropped from FY2024

- As we acquire or invest in companies and technologies, we may not realize the expected business or financial benefits and the acquisitions and investments may divert our management’s attention and result in additional shareholder dilution or costs.

Dropped from FY2024

- Risks Related to the Operation of Our Business

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- Actual or perceived cybersecurity events experienced by us or our third-party service providers may create the perception that our platform is not secure, and we may lose customers or incur significant liabilities.

Dropped from FY2024

- We may lose key members of our management team or qualified employees or may not be able to attract and retain employees we need.

Dropped from FY2024

- Delays in the release of, or actual or perceived defects in, our products may slow the adoption of our latest technologies, reduce our ability to efficiently provide services, decrease customer satisfaction, and adversely impact future product sales.

Dropped from FY2024

- Disruptions or defects in our services could damage our customers’ businesses, subject us to substantial liability and harm our business.

Dropped from FY2024

- Delays in improving our information systems and processes could interfere with our ability to support our existing and growing customer and employee base as we scale.

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- We may not be able to protect or enforce our intellectual property rights.

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- Our use of open-source software could harm our ability to sell our products and services and subject us to possible litigation.

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- Various factors, including our customers’ business, integration, migration, compliance and security requirements, or errors by us, our partners, or our customers, may cause implementations of our products to be delayed, inefficient or otherwise unsuccessful.

Dropped from FY2024

- Our failure or perceived failure to achieve our ESG goals or maintain ESG practices that meet evolving stakeholder expectations could adversely affect us.

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- We may face natural disasters, including climate change, and other events beyond our control.

Dropped from FY2024

*•*Risks Related to the Financial Performance or Financial Position of Our Business

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- Because we generally recognize revenues from our subscription service over the subscription term, a decrease in new subscriptions or renewals may not be immediately reflected in our operating results.

Dropped from FY2024

- As our business grows, we expect our revenue growth rate to decline over the long term.

Dropped from FY2024

- Changes in our effective tax rate or disallowance of our tax positions may adversely affect our business.

Dropped from FY2024

- We may be adversely affected by our debt service obligations.

Dropped from FY2024

*•*Risks Related to General Economic Conditions

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- Our industry and business may be harmed by global economic conditions.

Dropped from FY2024

- We may be harmed by foreign currency exchange rate fluctuations.

Dropped from FY2024

*•*Risks Related to Ownership of Our Common Stock

Dropped from FY2024

- Our stock price is likely to continue to be volatile.

Dropped from FY2024

- Provisions in our governing documents or Delaware law might discourage, delay or prevent a change of control or changes in our management and, therefore, depress our stock price.

Dropped from FY2024

Risks Related to Our Ability to Grow Our Business

Dropped from FY2024

Laws, regulations and customer expectations regarding the use, storage and movement of data may restrict our ability to continue to optimize our platform.

An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 457 removed. The counts are complete. For every sentence, read Item 1A. RISK FACTORS in the FY2024 filing.

Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

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Dropped this year

Dropped from FY2024

*This section of our Annual Report on Form 10-K discusses our financial condition and results of operations for the fiscal years ended December 31, 2024 and 2023, and year-to-year comparisons between fiscal 2024 and fiscal 2023 in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”).

Dropped from FY2024

A discussion of our financial condition and results of operations for the fiscal year ended December 31, 2022 and year-to-year comparisons between fiscal 2023 and fiscal 2022 that is not included in this Annual Report on Form 10-K can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, filed on January 25, 2024.*

Dropped from FY2024

*Our free cash flow and non-GAAP consolidated income from operations measures included in the section entitled “—Key Business Metrics—Free Cash Flow” and “—Key Business Metrics—Non-GAAP Consolidated Income from Operations” are not in accordance with GAAP.

Dropped from FY2024

These non-GAAP financial measures are not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP.

Dropped from FY2024

These measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes.

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We encourage investors to carefully consider our results under GAAP, as well as our supplemental non-GAAP results, to more fully understand our business.*

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Overview

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ServiceNow was founded on a simple premise: to make work flow better.

Dropped from FY2024

Our intelligent platform, the Now Platform, is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows, in line with our purpose of making the world work better for everyone.

Dropped from FY2024

Our workflow applications built on the Now Platform are organized along four primary areas: Technology, Customer and Industry, Employee and Creator.

Dropped from FY2024

The Now Platform is the AI platform for digital transformation.

Dropped from FY2024

Transformations enabled by the Now Platform rapidly automate business processes across an entire enterprise by seamlessly connecting disparate departments, systems and silos to unlock productivity and improve experiences for both employees and customers.

Dropped from FY2024

We are closely monitoring the ongoing conflicts in Russia/Ukraine and the Middle East.

Dropped from FY2024

While these events are still evolving and the outcomes remain highly uncertain, we do not believe these conflicts will have a material impact on our business and results of operations.

Dropped from FY2024

However, if the conflicts continue or worsen, leading to greater global economic disruptions and uncertainty, our business and results of operations could be materially impacted.

Dropped from FY2024

Our customers in these regions represented an immaterial portion of our net assets and total consolidated revenues both as of and for the years ended December 31, 2024 and December 31, 2023.

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Additionally, other macroeconomic events, including higher interest rates, global inflation and bank failures, have led to economic uncertainty in the global economy.

Dropped from FY2024

To mitigate risk, our cash and cash equivalents are distributed across several large financial institutions and are not concentrated in one financial institution.

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We have not experienced any impact to our liquidity or to our current and projected business operations and financial condition due to recent macroeconomic events.

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Further, we have policy restrictions on the types of securities that can be purchased as part of our available-for-sale debt securities portfolio.

Dropped from FY2024

These restrictions take industry and company concentration limits into consideration among other things.

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Furthermore, the majority of our non-marketable equity investments do not have material relationships with any one financial institution, and therefore, we believe that our exposure to loss as a result of bank failure is immaterial.

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We will continue to monitor the direct and indirect impact of macroeconomic events on our business and financial results.

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See the “Risk Factors” section in Part I, Item 1A of this Annual Report for further discussion of the possible impact of conflicts and macroeconomic events on our business and financial results.

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Key Business Metrics

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*Remaining performance obligations.* Transaction price allocated to remaining performance obligations (“RPO”) represents contracted revenue that has not yet been recognized, which includes deferred revenue and non-cancellable amounts that will be invoiced and recognized as revenue in future periods.

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RPO excludes contracts that are billed in arrears, such as certain time and materials contracts, as we apply the “right to invoice” practical expedient under relevant accounting guidance.

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Current remaining performance obligations (“cRPO”) represents RPO that will be recognized as revenue in the next 12 months.

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As of December 31, 2024, our RPO was $22.3 billion, of which 46% represented cRPO.

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RPO and cRPO increased by 23% and 19%, respectively, compared to December 31, 2023.

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Factors that may cause our RPO to vary from period to period include the following:

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- *Foreign currency exchange rates*.

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While a majority of our contracts have historically been in U.S. Dollars, an increasing percentage of our contracts in recent periods has been in foreign currencies, particularly the Euro and British Pound Sterling.

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Fluctuations in foreign currency exchange rates as of the balance sheet date will cause variability in our RPO.

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- *Mix of offerings*.

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In a minority of cases, we allow our customers to host our software by themselves or through a third-party service provider.

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In self-hosted offerings, we recognize a portion of the revenue upfront upon the delivery of the software and as a result, such revenue is excluded from RPO.

Dropped from FY2024

- *Subscription start date*.

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From time to time, we enter into contracts with a subscription start date in the future and these amounts are included in RPO if such contracts are signed by the balance sheet date.

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- *Timing of contract renewals*.

An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 457 removed. The counts are complete. For every sentence, read Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS in the FY2024 filing.

Item 7A. QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK

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Dropped this year

Dropped from FY2024

Foreign Currency Exchange Risk

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We have foreign currency risks related to our revenue and operating expenses denominated in currencies other than the U.S. Dollar, primarily the Euro and British Pound Sterling.

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We are a net receiver of Euro and British Pound Sterling, and therefore benefit from a weakening of the U.S. Dollar relative to these currencies and, conversely, are adversely affected by a strengthening of the U.S. Dollar relative to these currencies.

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Revenues denominated in U.S. Dollar as a percentage of total revenues were 71% for each of the years ended December 31, 2024 and 2023 and 72% for the year ended December 31, 2022.

Dropped from FY2024

A hypothetical 10% increase in the U.S. Dollar against other currencies would have resulted in a decrease in operating income of $150 million, $107 million and $75 million for the years ended December 31, 2024, 2023 and 2022, respectively.

Dropped from FY2024

This analysis disregards the impact from the Company’s cash flow hedging program and possibilities that rates can move in opposite directions and that losses from one geographic area may be offset by gains from another geographic area.

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To mitigate our risks associated with fluctuations in foreign currency exchange rates, we enter into foreign currency forward contracts to hedge a portion of our net outstanding monetary assets, liabilities and forecasted foreign currency denominated revenues.

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These foreign currency forward contracts are intended to offset gains or losses related to remeasuring monetary assets and liabilities and to reduce foreign exchange impact on our forecasted revenues.

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Derivative contracts related to hedging of forecasted revenues are designated as cash flow hedges for accounting purposes.

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For contracts qualifying as cash flow hedges, the derivative’s gain or loss is initially reported as a component of accumulated other comprehensive income (loss) and subsequently reclassified into earnings in the same period the forecasted transaction affects earnings.

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For contracts not designated as cash flow hedges for accounting purposes, the derivative’s gain or loss is recognized immediately in earnings within our consolidated statements of comprehensive income.

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A sensitivity analysis performed on our cash flow hedge portfolio as of December 31, 2024 indicated that a hypothetical 10% depreciation of the U.S. Dollar from its value as of December 31, 2024 would decrease the fair value of our foreign currency contracts by $164 million.

Dropped from FY2024

These foreign currency forward contracts expose us to credit risk to the extent that the counterparties may be unable to meet the terms of the arrangement.

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We mitigate this credit risk by transacting with major financial institutions with high credit ratings.

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While the contract or notional amount is often used to express the volume of foreign currency derivative contracts, the amounts potentially subject to credit risk are generally limited to the amounts, if any, by which the counterparties’ obligations under the agreements exceed our obligations to the counterparties.

Dropped from FY2024

We are not required to pledge, and are not entitled to receive, cash collateral related to these derivative instruments.

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We do not enter into derivative contracts for trading or speculative purposes.

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Refer to Note 8 in the notes to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K for additional information.

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Interest Rate Sensitivity

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We had an aggregate of $9.9 billion in cash, cash equivalents, short-term investments and long-term investments as of December 31, 2024.

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This amount was invested primarily in money market funds, certificates of deposit, corporate notes and bonds, government and agency securities and other debt securities with a minimum rating of BBB by Standard & Poor’s, Baa2 by Moody’s or BBB by Fitch.

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The primary objectives of our investment activities are the preservation of capital and support of our liquidity requirements.

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Our investments are exposed to market risk due to fluctuations in interest rates, which may affect our interest income and the fair market value of our investments.

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As of December 31, 2024, a hypothetical 100 basis point increase in interest rates would have resulted in an approximate $78 million decline of the fair value of our available-for-sale debt securities.

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This estimate is based on a sensitivity model that measures market value changes when changes in interest rates occur.

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As of December 31, 2023, we had an aggregate of $8.1 billion in cash, cash equivalents, short-term investments and long-term investments, and a hypothetical 100 basis point increase in interest rates would have resulted in an approximate $60 million decline of the fair value of our available-for-sale debt securities.

Dropped from FY2024

Market Risk

Dropped from FY2024

In August 2020, we issued 1.40% fixed rate ten-year notes with an aggregate principal amount of $1.5 billion due on September 1, 2030.

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The 2030 Notes were issued at 99.63% of principal and we incurred approximately $13 million of debt issuance costs.

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Interest is payable semi-annually in arrears on March 1 and September 1 of each year, beginning on March 1, 2021, and the entire outstanding principal amount is due at maturity on September 1, 2030.

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The 2030 Notes are unsecured obligations and the indentures governing the 2030 Notes contain customary events of default and covenants that, among others and subject to exceptions, restrict our ability to incur or guarantee debt secured by liens on specified assets or enter into sale and lease-back transactions with respect to specified properties.

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We hold cash balances with multiple financial institutions in various countries and these balances routinely exceed deposit insurance limits.

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As of December 31, 2024 and 2023, we had $469 million and $268 million, respectively, of non-marketable equity investments in privately held companies.

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Our non-marketable equity investments are primarily accounted for using: (i) measurement alternative which measures the investments at cost minus impairment, if any, and adjusted for observable transactions for the same or similar investments of the same issuer and (ii) equity method which measures the investment at cost minus impairment, plus or minus our share of equity method investee income or loss.

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For those non-marketable equity investments using measurement alternative, recording upward and downward adjustments to the carrying value of these non-marketable equity investments requires quantitative assessments of the fair value of our non-marketable equity investments using various valuation methodologies and involves the use of estimates.

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The timing and amount of observable price changes are influenced by market dynamics that can impact the valuation of our non-marketable equity investments.

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These changes could be material based on market conditions and events.

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All of our non-marketable equity investments in privately held companies are subject to a risk of partial or total loss of invested capital.

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Item 1. BUSINESS

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ServiceNow was founded on a simple premise: to make work flow better.

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Our intelligent platform—the Now Platform—is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows, in line with our purpose of making the world work better for everyone.

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Organizations are increasingly turning to digital investments to streamline business-critical processes, drive deeper collaboration, increase employee productivity and power better customer experiences.

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The Now Platform helps business leaders realize value from these investments by incorporating advanced technology into the flow of work, end-to-end across the enterprise, for every department and persona.

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The workflow applications built on the Now Platform are organized in four primary areas: Technology, Customer and Industry, Employee and Creator.

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Our Technology Workflows empower Information Technology (“IT”) departments to plan, build, operate and service the IT needs of the business enterprise.

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Our Customer and Industry Workflows help organizations reimagine their customer experience by empowering their customers with personalized self-service and providing organizations with greater ability to anticipate their customer needs by providing real-time insights.

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Our Employee Workflows help customers simplify how their employees access services they need, creating a consumer-like experience.

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Our Creator Workflows enable customers to automate processes by quickly creating their own custom workflows on the Now Platform.

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Artificial Intelligence (“AI”), particularly Generative AI (“GenAI”) and agentic AI, is driving a new wave of technology transformation.

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We are an early leader in applying AI to enterprise workflows and are working to remain at the forefront of AI as we continue to execute our product roadmap.

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As an AI platform for business transformation, the Now Platform has embedded Now Assist, our AI solution available for certain products at an additional cost, to help enhance user productivity and efficiency, thereby accelerating our customers’ return on investment in the Now Platform.

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For example, with Now Assist, customer service agents can solve customers’ problems quickly with AI-produced case summaries and next step suggestions; employees can obtain faster and more accurate answers using AI-powered self-service, increasing their productivity and engagement; customers can receive enhanced self-service options and improved experiences from live support agents; and developers can generate code and create apps, saving time to focus on more complex matters.

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We believe that with Now Assist, even customers with limited technical background can leverage AI to meaningfully contribute to their businesses’ digital transformation.

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Our customers have given us feedback that these enhanced products significantly improve the efficiency and fidelity of their workflows.

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Agentic AI, the next evolution of GenAI, involves AI agents that act and interact in smart and autonomous ways with humans providing oversight and guardrails.

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With agentic AI, humans can be supported by multiple AI agents trained to perform specific tasks, rather than, for example, a single AI assistant or chatbot relying on a human’s specific prompts or queries.

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Agentic AI is available to our customers as a Now Assist feature, where they can easily create agentic skills tailored to their unique needs.

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AI agents can use these skills to work together with humans to help augment and accelerate workflow outcomes by performing and completing actions on the human’s behalf.

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The Now Platform, utilized by over 85% of the Fortune 500 and nearly 60% of the Global 2000, is a platform of consequence that puts AI to work for people, delivering tangible results while upholding a trustworthy, human‑centered approach to deploying products and services at scale.

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Many of our customers recognize the advantages of the Now Platform and have developed multi-year digital transformation plans that expand over time the use of ServiceNow products and services for their business.

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As we gain our customers’ trust by delivering products that provide great experiences and value across our customers’ entire enterprise, we feel immensely proud that “The World Works with ServiceNow.”

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Our Products

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ServiceNow’s product portfolio—which spans our Technology, Customer and Industry, Employee, Creator and other Workflows—is delivered on the Now Platform.

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Each year, two major platform upgrades are released, delivering new standard functionality and standalone products to further simplify the way our customers work and enhance productivity.

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Since launching AI-powered versions of our products, we have continued to expand the Now Assist product portfolio and plan to continue to embed AI capabilities in our portfolio in the future.

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![Screenshot 2024-11-25 172639.jpg](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/now-20241231_g2.jpg)

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The Now Platform

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The Now Platform is the AI platform for digital transformation.

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We help customers leverage emerging AI-based technologies to improve enterprise workflows.

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We believe AI-enabled workflows allow our customers to enhance their digital transformation and business impact.

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Transformations enabled by the Now Platform rapidly automate business processes across an entire enterprise by seamlessly connecting disparate departments, systems and silos to unlock productivity and improve experiences for both employees and customers.

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As the foundation for how we deliver our cross-enterprise digital workflows, the Now Platform orchestrates work across our customers’ cloud platforms and systems of choice, allowing them to get work done regardless of their current and future systems of record and collaboration platforms, across any data and system.

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Our one platform, one architecture and one data model approach can provide a “single pane of glass” that connects people, processes, data and devices.

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It offers a one-stop shop for automation and simplification of manual processes and is highly flexible, scalable and extensible.

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Enterprises can leverage our platform’s consumer-like user interface to help them deliver seamless experiences.

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For example, the Now Platform empowers users to independently resolve issues and seek answers through intelligent self-service portals.

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To illustrate, a customer may need to reset a password or update a shipping address, or an employee may want to know how many vacation days she has remaining.

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Because the Now Platform contains access to all of this information and the context of the user’s request in a single environment, users can easily access the information or services they need and find their own customized answers without outside help or even knowing which system or department has the answer they need.

Dropped from FY2024

We believe better service, end-user experience and organizational agility are the ultimate desired outcomes of digital transformation.

An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 326 removed. The counts are complete. For every sentence, read Item 1. BUSINESS in the FY2024 filing.

Item 3. LEGAL PROCEEDINGS

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We are party to certain litigation and other legal proceedings.

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While legal proceedings are inherently unpredictable and subject to uncertainties, we do not believe that the ultimate resolution of any such proceedings, whether taken individually or in the aggregate, is likely to have a material adverse effect on our business, financial position, results of operations or cash flows.

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For additional information regarding legal proceedings, refer to Note 17 in the notes to our consolidated financial statements in this Annual Report on Form 10-K.

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Cover and table of contents

31 rewritten, 1,211 added, 7 removed, 68 unchanged

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UNITED [removed: STATES][added: STATES]

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[removed: SECURITIES] [added: SECURITIES] AND EXCHANGE COMMISSION

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For the fiscal year ended December 31, [removed: 2024][added: 2025]

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[removed: ![ServiceNow_logo.jpg](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/now-20241231_g1.jpg)][added: ![ServiceNow_logo.jpg](https://www.sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231_g1.jpg)]

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Based on the closing price of the registrant’s Common Stock on the [added: New York Stock Exchange on the] last business day of the registrant’s most recently completed second fiscal quarter, [removed: which was] June 30, [removed: 2024,] [added: 2025,] the aggregate market value of its shares [removed: (based on a closing price of $786.67 per share on June 30, 2024 as reported on the New York Stock Exchange)] held by non-affiliates was approximately [removed: $135.0] [added: $175.7] billion.

Rewritten

As of January 23, [removed: 2025,] [added: 2026,] there were approximately [removed: 206] [added: 1,046] million shares of the registrant’s Common Stock outstanding.

Rewritten

Portions of the registrant’s definitive proxy statement for its [removed: 2025] [added: 2026] Annual Meeting of Stockholders (Proxy Statement) to be filed within 120 days of the registrant’s fiscal year ended December 31, [removed: 2024,] [added: 2025,] are incorporated by reference in Part III of this Report on Form 10-K.

Rewritten

[removed: | | | | [PART I](#ic67b85b2b5ed4f1fb380218f36fe6308_10) | | | | | |][added: Part I]

Rewritten

| [removed: Item 1 | | | [Business](#ic67b85b2b5ed4f1fb380218f36fe6308_13) | | | [1](#ic67b85b2b5ed4f1fb380218f36fe6308_13)] [added: Item 1. Business] | | |

Rewritten

| [removed: Item 1A] [added: [Item 1A](#ibf406d132583433bb46a7808e82700c7_19)] | | | [Risk [removed: Factors](#ic67b85b2b5ed4f1fb380218f36fe6308_16)] [added: Factors](#ibf406d132583433bb46a7808e82700c7_19)] | | | [removed: [14](#ic67b85b2b5ed4f1fb380218f36fe6308_16)] [added: [22](#ibf406d132583433bb46a7808e82700c7_19)] | | |

Rewritten

| [removed: Item 1B] [added: [Item 1B](#ibf406d132583433bb46a7808e82700c7_22)] | | | [Unresolved Staff [removed: Comments](#ic67b85b2b5ed4f1fb380218f36fe6308_19)] [added: Comments](#ibf406d132583433bb46a7808e82700c7_22)] | | | [removed: [29](#ic67b85b2b5ed4f1fb380218f36fe6308_19)] [added: [40](#ibf406d132583433bb46a7808e82700c7_22)] | | |

Rewritten

| [removed: Item 1C] [added: [Item 1C](#ibf406d132583433bb46a7808e82700c7_25)] | | | [removed: [Cybersecurity](#ic67b85b2b5ed4f1fb380218f36fe6308_22)] [added: [Cybersecurity](#ibf406d132583433bb46a7808e82700c7_25)] | | | [removed: [30](#ic67b85b2b5ed4f1fb380218f36fe6308_22)] [added: [41](#ibf406d132583433bb46a7808e82700c7_25)] | | |

Rewritten

| [removed: Item 2 | | | [Properties](#ic67b85b2b5ed4f1fb380218f36fe6308_25) | | | [33](#ic67b85b2b5ed4f1fb380218f36fe6308_25)] [added: Item 2. Properties] | | |

Rewritten

| [removed: Item 3 | | | [Legal Proceedings](#ic67b85b2b5ed4f1fb380218f36fe6308_28) | | | [33](#ic67b85b2b5ed4f1fb380218f36fe6308_28)] [added: Item 3. Legal Proceedings] | | |

Rewritten

| [removed: Item 4 | | | [Mine] [added: Item 4. Mine] Safety [removed: Disclosures](#ic67b85b2b5ed4f1fb380218f36fe6308_31) | | | [33](#ic67b85b2b5ed4f1fb380218f36fe6308_31)] [added: Disclosures] | | |

Rewritten

[removed: | | | | [PART II](#ic67b85b2b5ed4f1fb380218f36fe6308_34) | | | | | |][added: Part I]

Rewritten

| [removed: Item 5 | | | [Market] [added: Item 5. Market] for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity [removed: Securities](#ic67b85b2b5ed4f1fb380218f36fe6308_34) | | | [34](#ic67b85b2b5ed4f1fb380218f36fe6308_34)] [added: Securities] | | |

Rewritten

| [removed: Item 6] [added: [Item 6](#ibf406d132583433bb46a7808e82700c7_43)] | | | [removed: [\[Reserved\]](#ic67b85b2b5ed4f1fb380218f36fe6308_40)] [added: [\[Reserved\]](#ibf406d132583433bb46a7808e82700c7_43)] | | | [removed: [37](#ic67b85b2b5ed4f1fb380218f36fe6308_40)] [added: [47](#ibf406d132583433bb46a7808e82700c7_43)] | | |

Rewritten

| [removed: Item 7] [added: [Item 7](#ibf406d132583433bb46a7808e82700c7_46)] | | | [Management’s Discussion and Analysis of Financial Condition and Results [removed: of Operations](#ic67b85b2b5ed4f1fb380218f36fe6308_43)] [added: of](#ibf406d132583433bb46a7808e82700c7_46) [](#ibf406d132583433bb46a7808e82700c7_46)[Operations](#ibf406d132583433bb46a7808e82700c7_46)] | | | [removed: [37](#ic67b85b2b5ed4f1fb380218f36fe6308_43)] [added: [48](#ibf406d132583433bb46a7808e82700c7_46)] | | |

Rewritten

| [removed: Item 7A] [added: [Item 7A](#ibf406d132583433bb46a7808e82700c7_70)] | | | [Quantitative and Qualitative Disclosures About Market [removed: Risk](#ic67b85b2b5ed4f1fb380218f36fe6308_64)] [added: Risk](#ibf406d132583433bb46a7808e82700c7_70)] | | | [removed: [52](#ic67b85b2b5ed4f1fb380218f36fe6308_64)] [added: [64](#ibf406d132583433bb46a7808e82700c7_70)] | | |

Rewritten

| [removed: Item 8] [added: [Item 8](#ibf406d132583433bb46a7808e82700c7_73)] | | | [Consolidated Financial Statements and Supplementary [removed: Data](#ic67b85b2b5ed4f1fb380218f36fe6308_67)] [added: Data](#ibf406d132583433bb46a7808e82700c7_73)] | | | [removed: [54](#ic67b85b2b5ed4f1fb380218f36fe6308_67)] [added: [66](#ibf406d132583433bb46a7808e82700c7_73)] | | |

Rewritten

| [removed: Item 9] [added: [Item 9](#ibf406d132583433bb46a7808e82700c7_190)] | | | [Changes in and Disagreements with Accountants on Accounting and [removed: Financial Disclosure](#ic67b85b2b5ed4f1fb380218f36fe6308_169)] [added: Financial](#ibf406d132583433bb46a7808e82700c7_190) [](#ibf406d132583433bb46a7808e82700c7_190)[Disclosure](#ibf406d132583433bb46a7808e82700c7_190)] | | | [removed: [88](#ic67b85b2b5ed4f1fb380218f36fe6308_169)] [added: [104](#ibf406d132583433bb46a7808e82700c7_190)] | | |

Rewritten

| [removed: Item 9A] [added: [Item 9A](#ibf406d132583433bb46a7808e82700c7_193)] | | | [Controls and [removed: Procedures](#ic67b85b2b5ed4f1fb380218f36fe6308_172)] [added: Procedures](#ibf406d132583433bb46a7808e82700c7_193)] | | | [removed: [88](#ic67b85b2b5ed4f1fb380218f36fe6308_172)] [added: [104](#ibf406d132583433bb46a7808e82700c7_193)] | | |

Rewritten

| [removed: Item 9C] [added: [Item 9C](#ibf406d132583433bb46a7808e82700c7_202)] | | | [Disclosure Regarding Foreign Jurisdictions that Prevent [removed: Inspections](#ic67b85b2b5ed4f1fb380218f36fe6308_181)] [added: Inspections](#ibf406d132583433bb46a7808e82700c7_202)] | | | [removed: [89](#ic67b85b2b5ed4f1fb380218f36fe6308_181)] [added: [105](#ibf406d132583433bb46a7808e82700c7_202)] | | |

Rewritten

| [removed: Item 10] [added: [Item 10](#ibf406d132583433bb46a7808e82700c7_208)] | | | [Directors, Executive Officers and Corporate [removed: Governance](#ic67b85b2b5ed4f1fb380218f36fe6308_187)] [added: Governance](#ibf406d132583433bb46a7808e82700c7_208)] | | | [removed: [89](#ic67b85b2b5ed4f1fb380218f36fe6308_187)] [added: [106](#ibf406d132583433bb46a7808e82700c7_208)] | | |

Rewritten

| [removed: Item 12] [added: [Item 12](#ibf406d132583433bb46a7808e82700c7_214)] | | | [Security Ownership of Certain Beneficial Owners and Management and Related Stockholder [removed: Matters](#ic67b85b2b5ed4f1fb380218f36fe6308_193)] [added: Matters](#ibf406d132583433bb46a7808e82700c7_214)] | | | [removed: [89](#ic67b85b2b5ed4f1fb380218f36fe6308_193)] [added: [106](#ibf406d132583433bb46a7808e82700c7_214)] | | |

Rewritten

| [removed: Item 13] [added: [Item 13](#ibf406d132583433bb46a7808e82700c7_217)] | | | [Certain Relationships and Related Transactions and Director [removed: Independence](#ic67b85b2b5ed4f1fb380218f36fe6308_196)] [added: Independence](#ibf406d132583433bb46a7808e82700c7_217)] | | | [removed: [89](#ic67b85b2b5ed4f1fb380218f36fe6308_196)] [added: [106](#ibf406d132583433bb46a7808e82700c7_217)] | | |

Rewritten

| [removed: Item 14] [added: [Item 14](#ibf406d132583433bb46a7808e82700c7_220)] | | | [Principal Accountant Fees and [removed: Services](#ic67b85b2b5ed4f1fb380218f36fe6308_199)] [added: Services](#ibf406d132583433bb46a7808e82700c7_220)] | | | [removed: [89](#ic67b85b2b5ed4f1fb380218f36fe6308_199)] [added: [106](#ibf406d132583433bb46a7808e82700c7_220)] | | |

Rewritten

| [removed: Item 15] [added: [Item 15](#ibf406d132583433bb46a7808e82700c7_226)] | | | [Exhibits and Financial Statement [removed: Schedules](#ic67b85b2b5ed4f1fb380218f36fe6308_205)] [added: Schedules](#ibf406d132583433bb46a7808e82700c7_226)] | | | [removed: [90](#ic67b85b2b5ed4f1fb380218f36fe6308_205)] [added: [107](#ibf406d132583433bb46a7808e82700c7_226)] | | |

Rewritten

[removed: *This] [added: This] Annual Report on Form 10-K contains forward-looking statements regarding future events and our future results that are based on our current expectations, estimates, forecasts and projections about our business, our results of operations, the industry in which we operate and the beliefs and assumptions of our management.

Rewritten

We undertake no obligation to revise or update publicly any forward-looking statements for any reason, whether as a result of new information, future events or otherwise, except as may be required by [removed: law.*][added: law.]

New in FY2025

| | | | [Part I](#ibf406d132583433bb46a7808e82700c7_13) | | | | | |

New in FY2025

| [Item 1](#ibf406d132583433bb46a7808e82700c7_16) | | | [Business](#ibf406d132583433bb46a7808e82700c7_16) | | | [1](#ibf406d132583433bb46a7808e82700c7_16) | | |

New in FY2025

| [Item 2](#ibf406d132583433bb46a7808e82700c7_28) | | | [Properties](#ibf406d132583433bb46a7808e82700c7_28) | | | [44](#ibf406d132583433bb46a7808e82700c7_28) | | |

New in FY2025

| [Item 3](#ibf406d132583433bb46a7808e82700c7_31) | | | [Legal Proceedings](#ibf406d132583433bb46a7808e82700c7_31) | | | [44](#ibf406d132583433bb46a7808e82700c7_31) | | |

New in FY2025

| [Item 4](#ibf406d132583433bb46a7808e82700c7_34) | | | [Mine Safety Disclosures](#ibf406d132583433bb46a7808e82700c7_34) | | | [44](#ibf406d132583433bb46a7808e82700c7_34) | | |

New in FY2025

| | | | [Part II](#ibf406d132583433bb46a7808e82700c7_37) | | | | | |

New in FY2025

| [Item 5](#ibf406d132583433bb46a7808e82700c7_1924) | | | [Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities](#ibf406d132583433bb46a7808e82700c7_1924) | | | [45](#ibf406d132583433bb46a7808e82700c7_37) | | |

New in FY2025

| [Item 9B](#ibf406d132583433bb46a7808e82700c7_196) | | | [Other Information](#ibf406d132583433bb46a7808e82700c7_196) | | | [105](#ibf406d132583433bb46a7808e82700c7_196) | | |

New in FY2025

| | | | [Part III](#ibf406d132583433bb46a7808e82700c7_205) | | | | | |

New in FY2025

| [Item 11](#ibf406d132583433bb46a7808e82700c7_211) | | | [Executive Compensation](#ibf406d132583433bb46a7808e82700c7_211) | | | [106](#ibf406d132583433bb46a7808e82700c7_211) | | |

New in FY2025

| | | | [Part IV](#ibf406d132583433bb46a7808e82700c7_223) | | | | | |

New in FY2025

| [Item 16](#ibf406d132583433bb46a7808e82700c7_229) | | | [Form 10-K Summary](#ibf406d132583433bb46a7808e82700c7_229) | | | [107](#ibf406d132583433bb46a7808e82700c7_229) | | |

New in FY2025

| | | | [Exhibit Index](#ibf406d132583433bb46a7808e82700c7_232) | | | [108](#ibf406d132583433bb46a7808e82700c7_232) | | |

New in FY2025

| | | | [Signatures](#ibf406d132583433bb46a7808e82700c7_235) | | | [112](#ibf406d132583433bb46a7808e82700c7_235) | | |

New in FY2025

| | | |

New in FY2025

| --- | --- | --- |

New in FY2025

| | | |

New in FY2025

| | | |

New in FY2025

Overview

New in FY2025

ServiceNow delivers solutions that help public and private organizations govern, secure and manage artificial intelligence and digitalize and streamline workflows to drive collaboration, productivity and better experiences across the enterprise.

New in FY2025

We offer an innovative suite of products, including AI-powered applications, and services designed to automate workflows, integrate systems and empower employees, regardless of existing systems, cloud environments or collaboration tools.

New in FY2025

At the core of these solutions is the ServiceNow AI Platform, a robust, cloud-based platform that facilitates comprehensive delivery of seamless workflows and drives digital transformation across all departments and personas within an organization.

New in FY2025

With the emergence of artificial intelligence, organizations are under pressure from their stakeholders to accelerate growth and achieve unprecedented productivity improvements.

New in FY2025

To meet these demands, they are prioritizing the digitalization and modernization of their workflows through AI-powered automation.

New in FY2025

At the same time, they are seeking secure and reliable tools to manage the heightened risks associated with AI innovation and ensure measurable returns on investment.

New in FY2025

ServiceNow addresses these evolving organizational needs by providing solutions that help organizations govern, secure, and manage artificial intelligence, while optimizing their workflows.

New in FY2025

We operate in a dynamic and rapidly evolving technology landscape characterized by the accelerating adoption of artificial intelligence and machine learning capabilities across enterprise software.

New in FY2025

While this period of technological transformation presents both opportunities and uncertainties reminiscent of prior inflection points—such as the shift from on-premises to cloud computing in the early 2010s and the advent of mobile computing before that—we believe our established market position, deep customer relationships, and platform capabilities position us favorably to capitalize on these emerging needs.

New in FY2025

We have invested in understanding evolving customer requirements through ongoing dialogue with our customer base, which spans diverse industries and use cases, and we have developed our platform to address the practical challenges enterprises encounter when

New in FY2025

| 2025 Annual Report | | | 1 | | |

New in FY2025

implementing AI-enabled automation within mission-critical business processes while maintaining security, governance and operational continuity.

New in FY2025

A critical insight emerging from this technological shift is that AI excels at analyzing data and generating information, but transforming that information into business outcomes requires infrastructure that can orchestrate action across systems, enforce governance policies, and manage complex workflows.

New in FY2025

AI models can identify patterns, make recommendations, and surface insights, but they cannot independently execute transactions, route approvals, update systems of record, or support compliance with business rules and regulatory requirements.

New in FY2025

Our platform addresses this fundamental gap by providing the underlying infrastructure that connects AI-generated insights to the operational systems and processes where work actually gets done.

New in FY2025

This capability—to direct, control, and manage what happens after information is generated—represents a substantial portion of the value enterprises seek when adopting AI technologies.

New in FY2025

Several factors contribute to our competitive positioning in this environment.

New in FY2025

Our two decades partnering with enterprise customers provide us with a deep understanding of how work actually flows across organizations—across departments, systems and organizational silos.

New in FY2025

We have developed expertise in the operational processes specific to different industries, functional areas and user roles, knowledge that cannot be readily replicated and that proves essential when designing solutions that must integrate with existing workflows rather than replace them.

New in FY2025

This institutional knowledge enables us to build cross-functional workflows that reflect the practical realities of how enterprises operate, rather than idealized process models.

New in FY2025

Building on this foundation, our platform’s architecture, developed over years of iteration with customer feedback, allows organizations to deploy AI-enhanced workflows without replacing their existing technology infrastructure or disrupting established processes.

Dropped from FY2024

| Item 9B | | | [Other Information](#ic67b85b2b5ed4f1fb380218f36fe6308_175) | | | [89](#ic67b85b2b5ed4f1fb380218f36fe6308_175) | | |

Dropped from FY2024

| | | | [PART III](#ic67b85b2b5ed4f1fb380218f36fe6308_184) | | | | | |

Dropped from FY2024

| Item 11 | | | [Executive Compensation](#ic67b85b2b5ed4f1fb380218f36fe6308_190) | | | [89](#ic67b85b2b5ed4f1fb380218f36fe6308_190) | | |

Dropped from FY2024

| | | | [PART IV](#ic67b85b2b5ed4f1fb380218f36fe6308_202) | | | | | |

Dropped from FY2024

| Item 16 | | | [Form 10-K Summary](#ic67b85b2b5ed4f1fb380218f36fe6308_208) | | | [91](#ic67b85b2b5ed4f1fb380218f36fe6308_208) | | |

Dropped from FY2024

| | | | [Exhibit Index](#ic67b85b2b5ed4f1fb380218f36fe6308_211) | | | [91](#ic67b85b2b5ed4f1fb380218f36fe6308_211) | | |

Dropped from FY2024

| | | | [Signatures](#ic67b85b2b5ed4f1fb380218f36fe6308_214) | | | [94](#ic67b85b2b5ed4f1fb380218f36fe6308_214) | | |

An excerpt. Shown here: all 31 rewritten, 40 of 1,211 added and all 7 removed. The counts are complete. For every sentence, read Cover and table of contents in the FY2025 filing and the FY2024 filing.

Item 6. is no longer required as we have adopted certain provisions within the amendments to Regulation S-K that eliminate Item 301.

0 rewritten, 2,150 added, 0 removed, 2 unchanged

New in FY2025

| 2025 Annual Report | | | 47 | | |

New in FY2025

Part II

New in FY2025

| | | |

New in FY2025

| --- | --- | --- |

New in FY2025

| | | |

New in FY2025

| Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations | | |

New in FY2025

| | | |

New in FY2025

*This section of our Annual Report on Form 10-K discusses our financial condition and results of operations for the fiscal years ended December 31, 2025 and 2024, and year-to-year comparisons between fiscal 2025 and fiscal 2024 in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”).

New in FY2025

A discussion of our financial condition and results of operations for the fiscal year ended December 31, 2023 and year-to-year comparisons between fiscal 2024 and fiscal 2023 that is not included in this Annual Report on Form 10-K can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, filed on January 30, 2025.*

New in FY2025

*Our free cash flow and non-GAAP consolidated income from operations measures included in the section entitled “Key Business Metrics—Free Cash Flow” and “Key Business Metrics—Non-GAAP Consolidated Income from Operations” are not in accordance with GAAP.

New in FY2025

These non-GAAP financial measures are not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP.

New in FY2025

These measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes.

New in FY2025

We encourage investors to carefully consider our results under GAAP, as well as our supplemental non-GAAP results, to more fully understand our business.*

New in FY2025

Overview

New in FY2025

ServiceNow delivers solutions that help public and private organizations govern, secure and manage artificial intelligence and digitalize and streamline workflows to drive collaboration, productivity and better experiences across the enterprise.

New in FY2025

At the core of these solutions is the ServiceNow AI Platform (“Platform”), a robust, cloud-based Platform that facilitates comprehensive delivery of seamless workflows and drives digital transformation across all departments and personas within an organization.

New in FY2025

Our Platform’s single data fabric and integrated data layer supports organizations’ operationalization of their AI strategy with speed, scale and security.

New in FY2025

Our workflow applications built on the Platform are grouped into four areas: Technology, CRM and Industry, Core Business, and Creator and Other.

New in FY2025

We offer an innovative suite of products, including AI-powered applications, and services designed to automate workflows, integrate systems and empower employees, regardless of existing systems, cloud environments or collaboration tools.

New in FY2025

Our one platform architecture provides the foundation for organizations to seamlessly integrate AI, data, and workflows and create intelligent processes across their enterprise.

New in FY2025

We are closely monitoring ongoing global conflicts.

New in FY2025

While those events are continuing to evolve and the outcomes remain highly uncertain, we do not believe they will have a material impact on our business and results of operations.

New in FY2025

However, if the conflicts persist or worsen, leading to greater global economic disruptions and uncertainty, our business and results of operations could be materially impacted.

New in FY2025

Additionally, other macroeconomic events, including interest rates, global inflation and tariffs, have led to economic uncertainty in the global economy.

New in FY2025

To mitigate risk, our cash and cash equivalents are distributed across several large financial institutions and are not concentrated in one financial institution.

New in FY2025

We have not experienced any impact to our liquidity or to our current and projected business operations and financial condition due to recent macroeconomic events.

New in FY2025

Further, we have policy restrictions on the types of securities that can be purchased as part of our available-for-sale debt securities portfolio.

New in FY2025

These restrictions take industry and company concentration limits into consideration among other things.

New in FY2025

We will continue to monitor the direct and indirect impact of macroeconomic events on our business and financial results.

New in FY2025

See the “Risk Factors” section in Part I, Item 1A of this Annual Report for further discussion of the possible impact of conflicts and macroeconomic events on our business and financial results.

New in FY2025

| | | | | | |

New in FY2025

| --- | --- | --- | --- | --- | --- |

New in FY2025

| 48 | | | ![PRO013945_Stylesheet_logo.jpg](https://www.sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231_g2.jpg) | | |

New in FY2025

Part II

New in FY2025

On December 5, 2025, our board of directors approved and declared a 5-for-1 split of our common stock (“Stock Split”), with a proportionate increase in the number of shares of authorized common stock.

New in FY2025

The Stock Split had a record date of December 16, 2025 and an effective date of December 17, 2025.

New in FY2025

The par value per share of our common stock remains unchanged at $0.001 per share after the Stock Split.

New in FY2025

Accordingly, an amount equal to the par value of the additional issued shares resulting from the Stock Split was reclassified from additional paid-in capital to common stock.

New in FY2025

All references made to common share, equity award and per share amounts throughout this Management's Discussion and Analysis of Financial Condition and Results of Operations have been retroactively adjusted to reflect the effects of the Stock Split.

New in FY2025

Key Business Metrics

An excerpt. Shown here: all 0 rewritten, 40 of 2,150 added and all 0 removed. The counts are complete. For every sentence, read Item 6. is no longer required as we have adopted certain provisions within the amendments to Regulation S-K that eliminate Item 301. in the FY2025 filing and the FY2024 filing.

Item 1B. UNRESOLVED STAFF COMMENTS

0 rewritten, 0 added, 3 removed, 0 unchanged

Dropped this year

Dropped from FY2024

None.

Dropped from FY2024

| | | | | | |

Dropped from FY2024

| --- | --- | --- | --- | --- | --- |

Item 1C. CYBERSECURITY

0 rewritten, 0 added, 65 removed, 0 unchanged

Dropped this year

Dropped from FY2024

We take a comprehensive approach to cybersecurity risk management.

Dropped from FY2024

While securing the data customers and other stakeholders entrust to us is a top priority, we, like all companies, are subject to threats of breaches of our cybersecurity programs.

Dropped from FY2024

Our board of directors (the “Board”) and our management are actively involved in the oversight of our risk management program, of which cybersecurity represents an important component.

Dropped from FY2024

As described in more detail below, we have established policies, standards, processes and practices for assessing, identifying, and managing material risks from cybersecurity threats.

Dropped from FY2024

We have devoted significant financial and personnel resources to implement and maintain security measures to meet regulatory requirements and customer expectations, and we intend to continue to make significant investments in our data and cybersecurity infrastructure.

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There can be no guarantee that our policies and procedures will be properly followed in every instance or that those policies and procedures will be effective as cyber criminals are becoming more sophisticated and effective every day and increasingly targeting enterprise software companies.

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Although our Risk Factors include further detail about the material cybersecurity risks we face, we believe that risks from prior cybersecurity threats, including as a result of any previous cybersecurity incidents, have not materially affected our business to date.

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We can provide no assurance that there will not be incidents in the future or that they will not materially affect us, including our business strategy, results of operations, or financial condition.

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Risk Management and Strategy

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Our policies, standards, processes and practices for assessing, identifying, and managing material risks from cybersecurity threats are integrated into our overall risk management program and are based on frameworks established by the National Institute of Standards and Technology (“NIST”), the International Organization for Standardization and other applicable industry standards.

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Our cybersecurity program in particular focuses on the following key areas:

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Collaboration

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Our cybersecurity risks are identified and addressed through a comprehensive, cross-functional approach.

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Key security, risk, and compliance stakeholders meet regularly to develop strategies for preserving the confidentiality, integrity and availability of Company and customer information, identifying, preventing and mitigating cybersecurity threats, and effectively responding to cybersecurity incidents.

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We maintain controls and procedures that are designed to ensure prompt escalation of certain cybersecurity incidents so that decisions regarding public disclosure and reporting of such incidents can be made by management and the Board in a timely manner.

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Risk Assessment

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At least annually, we conduct a cybersecurity risk assessment that takes into account information from internal stakeholders, known information security vulnerabilities, and information from external sources (e.g., reported security incidents that have impacted other companies, industry trends, and evaluations by third parties and consultants).

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The results of the assessment are used to drive alignment on, and prioritization of, initiatives to enhance our security controls, make recommendations to improve processes, and inform a broader enterprise-level risk assessment that is presented to our Board, Audit Committee and members of management.

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Technical Safeguards

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We regularly assess and deploy technical safeguards designed to protect our information systems from cybersecurity threats.

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Such safeguards are regularly evaluated and improved based on vulnerability assessments, cybersecurity threat intelligence and incident response experience.

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Incident Response and Recovery Planning

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We have established comprehensive incident response and recovery plans and continue to regularly test and evaluate the effectiveness of those plans.

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Our incident response and recovery plans address — and guide our employees, management and the Board on — our response to a cybersecurity incident.

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Third-Party Risk Management

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We have implemented controls designed to identify and mitigate cybersecurity threats associated with our use of third-party service providers.

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Such providers are subject to security risk assessments at the time of onboarding, contract renewal, and upon detection of an increase in risk profile.

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We use a variety of inputs in such risk assessments, including information supplied by providers and third parties.

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In addition, we require our providers to meet appropriate security requirements, controls and responsibilities and investigate security incidents that have impacted our third-party providers, as appropriate.

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Education and Awareness

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Our policies require each of our employees to contribute to our data security efforts.

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We regularly remind employees of the importance of handling and protecting customer and employee data, including through annual privacy and security training to enhance employee awareness of how to detect and respond to cybersecurity threats.

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External Assessments

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Our cybersecurity policies, standards, processes and practices are regularly assessed by consultants and external auditors.

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These assessments include a variety of activities including information security maturity assessments, audits and independent reviews of our information security control environment and operating effectiveness.

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For example, in 2022, 2023 and 2024 we conducted independent cyber maturity assessments to review our controls against the NIST Cybersecurity Framework.

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The results of significant assessments are reported to management, the Board and Audit Committee.

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Cybersecurity processes are adjusted, as appropriate, based on the information provided from these assessments.

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We have also obtained industry certifications and attestations that demonstrate our dedication to protecting the data our customers entrust to us.

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Governance

An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 65 removed. The counts are complete. For every sentence, read Item 1C. CYBERSECURITY in the FY2024 filing.

Item 2. PROPERTIES

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Our principal office is located in Santa Clara, California, where we lease approximately 972,000 square feet of space under lease agreements for our business operations and product development.

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We also maintain offices globally.

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All of our properties are currently leased.

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We believe our existing facilities are adequate to meet our current requirements.

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Refer to Note 17 in the notes to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K for more information about our lease commitments.

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Item 4. MINE SAFETY DISCLOSURES

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Not applicable.

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PART II

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Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

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Market Information for Common Stock

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Our common stock is listed on the New York Stock Exchange under the symbol “NOW.”

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Dividends

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Our board of directors currently intends to retain any future earnings to support operations and to finance the growth and development of our business, and therefore does not intend to pay cash dividends on our common stock for the foreseeable future.

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Stockholders

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As of December 31, 2024, there were 13 registered stockholders of record (not including an indeterminate number of beneficial holders of stock held in street name through brokers and other intermediaries) of our common stock.

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Securities Authorized for Issuance under Equity Compensation Plans

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The information required by this item will be incorporated by reference from our definitive proxy statement to be filed with the SEC pursuant to Regulation 14A.

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Stock Performance Graph

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This performance graph shall not be deemed “soliciting material” or to be “filed” with the SEC, for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that section, and shall not be deemed incorporated by reference into any of our other filings under the Securities Act of 1933, (the “Securities Act”) or the Exchange Act except to the extent we specifically incorporate it by reference into such filing.

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The graph below compares the cumulative total stockholder return on our common stock with the cumulative total return on the S&P 500 Index, NYSE Composite Index and the Standard & Poor Systems Software Index for each of the last five fiscal years ended December 31, 2020 through December 31, 2024, assuming an initial investment of $100.

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Data for the S&P 500 Index, NYSE Composite Index and the Standard & Poor Systems Software Index assume reinvestment of dividends.

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The comparisons in the graph below are based upon historical data and are not indicative of, nor intended to forecast, future performance of our common stock.

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![Item 5.jpg](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/now-20241231_g16.jpg)

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| | | | | | | | | | Base Period | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

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| | | | | | | | | | Dec 31, 2019 | | | | | | Dec 31, 2020 | | | | | | Dec 31, 2021 | | | | | | Dec 31, 2022 | | | | | | Dec 31, 2023 | | | | | | Dec 31, 2024 | | |

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| ServiceNow, Inc. | | | | | | | | | 100.00 | | | | | | 194.97 | | | | | | 229.92 | | | | | | 137.53 | | | | | | 250.24 | | | | | | 375.50 | | |

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| NYSE Composite | | | | | | | | | 100.00 | | | | | | 106.99 | | | | | | 129.11 | | | | | | 117.04 | | | | | | 133.16 | | | | | | 154.19 | | |

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| S&P 500 | | | | | | | | | 100.00 | | | | | | 118.40 | | | | | | 152.39 | | | | | | 124.79 | | | | | | 157.59 | | | | | | 197.02 | | |

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| S&P Systems Software | | | | | | | | | 100.00 | | | | | | 143.08 | | | | | | 215.33 | | | | | | 156.16 | | | | | | 245.01 | | | | | | 288.35 | | |

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Unregistered Sales of Equity Securities

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None

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Issuer Purchases of Equity Securities

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Share repurchases of our common stock for the three months ended December 31, 2024 were as follows:

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| Issuer Purchases of Equity Securities | | | | | | | | | | | | | | | | | | *Total Number of Shares Purchased as Part of Publicly Announced Program (in thousands)* | | | | | | *Approximate Dollar Value of Shares that May Yet Be Purchased Under the Program(1)* *(in millions)* | | |

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| *Period* | | | | | | *Total Number of Shares Purchased* *(in thousands)* | | | | | | *Average Price Paid Per Share* | | | | | | | | | | | | | | |

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| October 1 - 31 | | | | | | 86 | | | | | | $ | 927.22 | | | | | 86 | | | | | | $ | 482 | |

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| November 1 - 30 | | | | | | 162 | | | | | | 1,022.16 | | | | | | 162 | | | | | | 316 | | |

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| December 1 - 31 | | | | | | 45 | | | | | | 1,106.67 | | | | | | 45 | | | | | | 266 | | |

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| Fourth Quarter 2024 | | | | | | 293 | | | | | | $ | 1,007.28 | | | | | 293 | | | | | | $ | 266 | |

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(1) On May 16, 2023, our board of directors authorized a program to repurchase up to $1.5 billion of our common stock.

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As of December 31, 2024, approximately $266 million remained available for future repurchases under the share repurchase program.

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In January 2025, our board of directors authorized an additional $3.0 billion in repurchases under the share repurchase program.

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Refer to Note 13 “Stockholders’ Equity” in the notes to the consolidated financial statements included in Part II, Item 8 of this Annual Report for additional information.

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An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 42 removed. The counts are complete. For every sentence, read Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES in the FY2024 filing.

Item 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

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SERVICENOW, INC.

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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

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| [Report of Independent Registered Public Accounting Firm](#ic67b85b2b5ed4f1fb380218f36fe6308_70) (PCAOB ID 238) | | | [55](#ic67b85b2b5ed4f1fb380218f36fe6308_70) | | |

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| Consolidated Financial Statements | | | | | |

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| [Consolidated Balance Sheets](#ic67b85b2b5ed4f1fb380218f36fe6308_73) | | | [57](#ic67b85b2b5ed4f1fb380218f36fe6308_73) | | |

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| [Consolidated Statements of Comprehensive Income](#ic67b85b2b5ed4f1fb380218f36fe6308_76) | | | [58](#ic67b85b2b5ed4f1fb380218f36fe6308_76) | | |

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| [Consolidated Statements of Stockholders’ Equity](#ic67b85b2b5ed4f1fb380218f36fe6308_79) | | | [59](#ic67b85b2b5ed4f1fb380218f36fe6308_79) | | |

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| [Consolidated Statements of Cash Flows](#ic67b85b2b5ed4f1fb380218f36fe6308_82) | | | [60](#ic67b85b2b5ed4f1fb380218f36fe6308_82) | | |

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| [Notes to Consolidated Financial Statements](#ic67b85b2b5ed4f1fb380218f36fe6308_85) | | | [61](#ic67b85b2b5ed4f1fb380218f36fe6308_85) | | |

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Report of Independent Registered Public Accounting Firm

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To the Board of Directors and Stockholders of ServiceNow, Inc.

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Opinions on the Financial Statements and Internal Control over Financial Reporting

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We have audited the accompanying consolidated balance sheets of ServiceNow, Inc. and its subsidiaries (the “Company”) as of December 31, 2024 and 2023, and the related consolidated statements of comprehensive income, of stockholders’ equity and of cash flows for each of the three years in the period ended December 31, 2024, including the related notes (collectively referred to as the “consolidated financial statements”).

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We also have audited the Company's internal control over financial reporting as of December 31, 2024, based on criteria established in *Internal Control - Integrated Framework* (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

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In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2024 and 2023, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2024 in conformity with accounting principles generally accepted in the United States of America.

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Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2024, based on criteria established in *Internal Control - Integrated Framework* (2013) issued by the COSO.

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Basis for Opinions

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The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management's Report on Internal Control over Financial Reporting appearing under Item 9A.

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Our responsibility is to express opinions on the Company’s consolidated financial statements and on the Company's internal control over financial reporting based on our audits.

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We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

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We conducted our audits in accordance with the standards of the PCAOB.

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Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.

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Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks.

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Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements.

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Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements.

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Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk.

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Our audits also included performing such other procedures as we considered necessary in the circumstances.

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We believe that our audits provide a reasonable basis for our opinions.

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Definition and Limitations of Internal Control over Financial Reporting

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A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

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A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 1,105 removed. The counts are complete. For every sentence, read Item 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA in the FY2024 filing.

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

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None.

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Item 9A. CONTROLS AND PROCEDURES

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(a) Evaluation of Disclosure Controls and Procedures

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Regulations under the Exchange Act require public companies, including our Company, to maintain “disclosure controls and procedures,” which are defined in Rule 13a-15(e) and Rule 15d-15(e) to mean a company’s controls and other procedures that are designed to ensure that information required to be disclosed in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms.

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Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act is accumulated and communicated to management, including our principal executive officer and principal financial officer, or persons performing similar functions, as appropriate, to allow timely decisions regarding required or necessary disclosures.

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In designing and evaluating our disclosure controls and procedures, management recognizes that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the disclosure controls and procedures are met.

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Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures.

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Our Chief Executive Officer and Chief Financial Officer have concluded, based on the evaluation of the effectiveness of the disclosure controls and procedures by our management as of December 31, 2024, that our disclosure controls and procedures were effective at the reasonable assurance level for this purpose.

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(b) Management’s Report on Internal Control Over Financial Reporting

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Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of consolidated financial statements for external purposes in accordance with generally accepted accounting principles.

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Our management, under the supervision of our Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control—Integrated Framework (2013), issued by the Committee of Sponsoring Organizations of the Treadway Commission.

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Based on this evaluation, management concluded that our internal control over financial reporting was effective as of December 31, 2024.

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The effectiveness of our internal control over financial reporting as of December 31, 2024 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which is included in Item 8 of this Annual Report on Form 10-K.

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(c) Changes in Internal Control over Financial Reporting

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There were no changes to our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the quarter ended December 31, 2024 that have materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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Item 9B. OTHER INFORMATION

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Rule 10b5-1 Trading Plans

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During the quarter ended December 31, 2024, the following directors and Section 16 officers adopted trading arrangements intended to satisfy the affirmative defense of Rule 10b5-1(c):

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- Larry Quinlan, a member of our board of directors, adopted a trading plan on November 1, 2024.

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The plan, which expires April 30, 2025, provides for the sale of 830 shares of our common stock during the plan period.

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- Gina Mastantuono, our Chief Financial Officer, adopted a trading plan on November 22, 2024.

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The plan, which expires October 31, 2025, provides for the sale of (i) up to 352 shares of our common stock and (ii) up to 80% of the net vested shares resulting from the vesting of 14,467 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions.

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Net vested shares are net of tax withholding.

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- Frederic Luddy, a member of our board of directors, adopted a trading plan on November 26, 2024.

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The plan, which expires May 30, 2025, provides for the sale of 100% of the net vested shares resulting from the vesting of 428 restricted stock units during the plan period, subject to certain vesting conditions.

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Item 9C. DISCLOSURES REGARDING FOREIGN JURISDICTION THAT PREVENT INSPECTIONS

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Not Applicable.

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PART III

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Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

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The information required by this item will be incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A.

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Item 11. EXECUTIVE COMPENSATION

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The information required by this item will be incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A.

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Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

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The information required by this item will be incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A.

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Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

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The information required by this item will be incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A.

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Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

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The information required by this item will be incorporated by reference from our definitive proxy statement to be filed pursuant to Regulation 14A.

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PART IV

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Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

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The following documents are filed as a part of this Annual Report on Form 10-K:

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(a) Financial Statements

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The information concerning our financial statements, and Report of Independent Registered Public Accounting Firm required by this Item is incorporated by reference herein to the section of this Annual Report on Form 10-K in Item 8, entitled “Consolidated Financial Statements and Supplementary Data.”

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(b) Financial Statement Schedules

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All schedules have been omitted because the required information is not present or not present in amounts sufficient to require submission of the schedules, or because the information required is included in Item 8, entitled the “Consolidated Financial Statements and Supplementary Data.”

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(c) Exhibits

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The list of exhibits filed with this report is set forth in the Exhibit Index following the signature pages and is incorporated herein by reference.

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Item 16. FORM 10-K SUMMARY

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None.

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EXHIBIT INDEX

Dropped from FY2024

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Dropped from FY2024

| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

Dropped from FY2024

| Exhibit Number | | | Description of Document | | | | | | Incorporated by Reference | | | | | | | | | | | | | | | | | | | | | | | | Filed Herewith | | |

Dropped from FY2024

| Form | | | | | | File No. | | | | | | Exhibit | | | | | | Filing Date | | | | | | | | | | | | | | | | | |

Dropped from FY2024

| [3.1](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000182/june2021charteramendment.htm) | | | [Restated Certificate of Incorporation of Registrant, as amended](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000182/june2021charteramendment.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 3.1 | | | | | | 6/9/2021 | | | | | | | | |

Dropped from FY2024

| [3.2](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000182/june2021restatedbylaws.htm) | | | [Restated Bylaws of Registrant](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000182/june2021restatedbylaws.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 3.2 | | | | | | 6/9/2021 | | | | | | | | |

Dropped from FY2024

| [4.1](https://www.sec.gov/Archives/edgar/data/1373715/000119312512274253/d301887dex41.htm) | | | [Form of Common Stock Certificate](https://www.sec.gov/Archives/edgar/data/1373715/000119312512274253/d301887dex41.htm) | | | | | | S-1/A | | | | | | 333-180486 | | | | | | 4.1 | | | | | | 6/19/2012 | | | | | | | | |

Dropped from FY2024

| [4.2](https://www.sec.gov/Archives/edgar/data/1373715/000119312520216380/d18413dex41.htm) | | | [Indenture, dated August 11, 2020, by and between the Registrant and Wells Fargo Bank, National Association](https://www.sec.gov/Archives/edgar/data/1373715/000119312520216380/d18413dex41.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 4.1 | | | | | | 8/11/2020 | | | | | | | | |

Dropped from FY2024

| [4.3](https://www.sec.gov/Archives/edgar/data/1373715/000119312520216380/d18413dex42.htm) | | | [First Supplemental Indenture (including Form of Note), dated August 11, 2020, by and between the Registrant and Wells Fargo Bank, National Association](https://www.sec.gov/Archives/edgar/data/1373715/000119312520216380/d18413dex42.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 4.2 | | | | | | 8/11/2020 | | | | | | | | |

Dropped from FY2024

| [4.4](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000024/now-20211231xex45.htm) | | | [Description of Registrant’s Securities Registered Under Section 12 of the Exchange Act](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000024/now-20211231xex45.htm) | | | | | | 10-K | | | | | | 001-35580 | | | | | | 4.5 | | | | | | 2/3/2022 | | | | | | | | |

Dropped from FY2024

| [10.1*](https://www.sec.gov/Archives/edgar/data/1373715/000137371515000067/now-20141231xex101.htm) | | | [Form of Indemnification Agreement](https://www.sec.gov/Archives/edgar/data/1373715/000137371515000067/now-20141231xex101.htm) | | | | | | 10-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 2/27/2015 | | | | | | | | |

Dropped from FY2024

| [10.2*](https://www.sec.gov/Archives/edgar/data/1373715/000137371519000070/now-20181231xex103.htm) | | | [2012 Equity Incentive Plan, as amended through January 29, 2019](https://www.sec.gov/Archives/edgar/data/1373715/000137371519000070/now-20181231xex103.htm) | | | | | | 10-K | | | | | | 001-35580 | | | | | | 10.3 | | | | | | 2/27/2019 | | | | | | | | |

Dropped from FY2024

| [10.3*](https://www.sec.gov/Archives/edgar/data/1373715/000137371520000191/now-20200630xex101.htm) | | | [Form of Stock Option Award Agreement under 2012 Equity Incentive Plan, adopted as of April 16, 2020](https://www.sec.gov/Archives/edgar/data/1373715/000137371520000191/now-20200630xex101.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 7/30/2020 | | | | | | | | |

Dropped from FY2024

| [10.4*](https://www.sec.gov/Archives/edgar/data/1373715/000137371520000191/now-20200630xex102.htm) | | | [Form of Restricted Stock Unit Award Agreement under 2012 Equity Incentive Plan, adopted as of April 16, 2020](https://www.sec.gov/Archives/edgar/data/1373715/000137371520000191/now-20200630xex102.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.2 | | | | | | 7/30/2020 | | | | | | | | |

Dropped from FY2024

| [10.5*](https://www.sec.gov/Archives/edgar/data/1373715/000137371523000282/a101ar2021equityincentivep.htm) | | | [ServiceNow, Inc. Amended and Restated 2021 Equity Incentive Plan](https://www.sec.gov/Archives/edgar/data/1373715/000137371523000282/a101ar2021equityincentivep.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 6/2/2023 | | | | | | | | |

Dropped from FY2024

| [10.](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000241/now-20220630xex101.htm)[6](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000241/now-20220630xex101.htm)[*](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000241/now-20220630xex101.htm) | | | [Form of equity agreements under the Amended and Restated 2021 Equity Incentive Plan](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000241/now-20220630xex101.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 7/28/2022 | | | | | | | | |

Dropped from FY2024

| [10.7*](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000182/ar2012espp.htm) | | | [Amended and Restated 2012 Employee Stock Purchase Plan](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000182/ar2012espp.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.2 | | | | | | 6/9/2021 | | | | | | | | |

Dropped from FY2024

| [10.8*](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000241/now-20220630xex102.htm) | | | [Form of Subscription Agreement under the Amended and Restated 2012 Employee Stock Purchase Plan](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000241/now-20220630xex102.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.2 | | | | | | 7/28/2022 | | | | | | | | |

Dropped from FY2024

| [10.9*](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000426/a102servicenowexecutivesev.htm) | | | [ServiceNow, Inc. Executive Severance Policy](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000426/a102servicenowexecutivesev.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.2 | | | | | | 12/27/2024 | | | | | | | | |

Dropped from FY2024

| [10.10*](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000358/a1aex44-2022newxhireequity.htm) | | | [2022 New-Hire Equity Incentive Plan](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000358/a1aex44-2022newxhireequity.htm) | | | | | | S-8 | | | | | | 333-268298 | | | | | | 4.4 | | | | | | 11/10/2022 | | | | | | | | |

Dropped from FY2024

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Dropped from FY2024

| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

Dropped from FY2024

| Exhibit Number | | | Description of Document | | | | | | Incorporated by Reference | | | | | | | | | | | | | | | | | | | | | | | | Filed Herewith | | |

Dropped from FY2024

| Form | | | | | | File No. | | | | | | Exhibit | | | | | | Filing Date | | | | | | | | | | | | | | | | | |

Dropped from FY2024

| [10.11*](https://www.sec.gov/Archives/edgar/data/1373715/000119312519271896/d805784dex101.htm) | | | [Employment Agreement dated October 22, 2019 between the Registrant and William R. McDermott](https://www.sec.gov/Archives/edgar/data/1373715/000119312519271896/d805784dex101.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 10/23/2019 | | | | | | | | |

Dropped from FY2024

| [10.12*](https://www.sec.gov/Archives/edgar/data/0001373715/000137371520000080/mcdermottemploymentagr.htm) | | | [Amendment to Employment Agreement dated March 24, 2020 between the Registrant and William R. McDermott](https://www.sec.gov/Archives/edgar/data/0001373715/000137371520000080/mcdermottemploymentagr.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 3/27/2020 | | | | | | | | |

Dropped from FY2024

| [10.13*](https://www.sec.gov/Archives/edgar/data/1373715/000137371519000297/employmentagreement-gm.htm) | | | [Employment Agreement dated November 15, 2019 between the Registrant and Gina Mastantuono](https://www.sec.gov/Archives/edgar/data/1373715/000137371519000297/employmentagreement-gm.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 11/18/2019 | | | | | | | | |

Dropped from FY2024

| [10.14*](https://www.sec.gov/Archives/edgar/data/1373715/000137371517000164/now-2017930xex101.htm) | | | [Confirmatory Employment Letter Agreement dated October 31, 2017, between the Registrant and Chirantan J. Desai](https://www.sec.gov/Archives/edgar/data/1373715/000137371517000164/now-2017930xex101.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 11/6/2017 | | | | | | | | |

Dropped from FY2024

| [10.15*](https://www.sec.gov/Archives/edgar/data/1373715/000137371523000419/now-20230930xex101.htm) | | | [Temporary Relocation dated July 28, 2023, by and between the Registrant and Chirantan J. Desai](https://www.sec.gov/Archives/edgar/data/1373715/000137371523000419/now-20230930xex101.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 10/26/2023 | | | | | | | | |

Dropped from FY2024

| [10.16*](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex101xq224.htm) | | | [Extension of Temporary Relocation Agreement, dated April 1, 2024, by and between the registrant and Chirantan J. Desai](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex101xq224.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 7/25/2024 | | | | | | | | |

Dropped from FY2024

| [10.17*](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000269/ex101agreement.htm) | | | [Mutual Separation and Release Agreement dated July 24, 2024, between the Company and Chirantan J.](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000269/ex101agreement.htm) [Desai](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000269/ex101agreement.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 10/24/2024 | | | | | | | | |

Dropped from FY2024

| [10.18*](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000100/a101formeaamendment.htm) | | | [Form of Amendment to Employment Agreement between the Registrant and each of Gina Mastantuono](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000100/a101formeaamendment.htm) [and](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000100/a101formeaamendment.htm) [Chirantan J. Desai](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000100/a101formeaamendment.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 4/16/2021 | | | | | | | | |

Dropped from FY2024

| [10.19*](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000292/now-20210930xex101.htm) | | | [Employment Letter Agreement dated June 18, 2021 by and between the Registrant and Jacqueline Canney](https://www.sec.gov/Archives/edgar/data/1373715/000137371521000292/now-20210930xex101.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 10/28/2021 | | | | | | | | |

Dropped from FY2024

| [10.20*](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000134/now-20220331xex103.htm) | | | [Employment Letter Agreement dated April 26, 2022, as amended, by and between Registrant and Paul Smith](https://www.sec.gov/Archives/edgar/data/1373715/000137371522000134/now-20220331xex103.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.3 | | | | | | 4/28/2022 | | | | | | | | |

Dropped from FY2024

| [1](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex102xq224.htm)[0.2](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex102xq224.htm)[1](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex102xq224.htm)[*](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex102xq224.htm) | | | [International Secondment Agreement dated April 2, 2024, by and between the Registrant and Paul Smith](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000272/now-20231231xex102xq224.htm) | | | | | | 10-Q | | | | | | 001-35580 | | | | | | 10.2 | | | | | | 7/25/2024 | | | | | | | | |

Dropped from FY2024

| [10.2](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/paulsmithofferletter-nov20.htm)[2](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/paulsmithofferletter-nov20.htm)[*](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/paulsmithofferletter-nov20.htm) | | | [Employment Letter Agreement dated November 25, 2024, by and between the Registrant and Paul Smith](https://www.sec.gov/Archives/edgar/data/1373715/000137371525000010/paulsmithofferletter-nov20.htm) | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | X | | |

Dropped from FY2024

| [10.23*](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000342/ex101employmentagreement.htm) | | | [Employment Letter Agreement dated September 18, 2024, by and between the Registrant and Amit Zavery](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000342/ex101employmentagreement.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 10/23/2024 | | | | | | | | |

Dropped from FY2024

| [10.24*](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000426/a101servicenowformofeaamen.htm) | | | [Form of Amendment to Employment Agreement between the Registrant and each of William R. McDermott, Gina Mastantuono](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000426/a101servicenowformofeaamen.htm) [and](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000426/a101servicenowformofeaamen.htm) [Jacqueline Canney](https://www.sec.gov/Archives/edgar/data/1373715/000137371524000426/a101servicenowformofeaamen.htm) | | | | | | 8-K | | | | | | 001-35580 | | | | | | 10.1 | | | | | | 12/27/2024 | | | | | | | | |

An excerpt. Shown here: all 0 rewritten, all 0 added and 40 of 116 removed. The counts are complete. For every sentence, read Item 16. FORM 10-K SUMMARY in the FY2024 filing.