Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
The principal stock exchange on which our common stock (no par value) is listed is the New York Stock Exchange (ticker symbol "PM"). At January 31, 2019, there were approximately 54,100 holders of record of our common stock.
Performance Graph
The graph below compares the cumulative total shareholder return on PMI's common stock with the cumulative total return for the same period of PMI's Peer Group and the S&P 500 Index. The graph assumes the investment of $100 as of December 31, 2013, in PMI common stock (at prices quoted on the New York Stock Exchange) and each of the indices as of the market close and reinvestment of dividends on a quarterly basis.

| Date | PMI | PMI Peer Group (1) | S&P 500 Index | ||||
| December 31, 2013 | $100.00 | $100.00 | $100.00 | ||||
| December 31, 2014 | $97.90 | $107.80 | $113.70 | ||||
| December 31, 2015 | $111.00 | $116.80 | $115.30 | ||||
| December 31, 2016 | $120.50 | $118.40 | $129.00 | ||||
| December 31, 2017 | $144.50 | $140.50 | $157.20 | ||||
| December 31, 2018 | $96.50 | $127.70 | $150.30 |
(1) The PMI Peer Group presented in this graph is the same as that used in the prior year. The PMI Peer Group was established based on a review of four characteristics: global presence; a focus on consumer products; and net revenues and a market capitalization of a similar size to those of PMI. The review also considered the primary international tobacco companies. As a result of this review, the following companies constitute the PMI Peer Group: Altria Group, Inc., Anheuser-Busch InBev SA/NV, British American Tobacco p.l.c., The Coca-Cola Company, Colgate-Palmolive Co., Diageo plc, Heineken N.V., Imperial Brands PLC, Japan Tobacco Inc., Johnson & Johnson, Kimberly-Clark Corporation, The Kraft-Heinz Company, McDonald's Corp., Mondelēz International, Inc., Nestlé S.A., PepsiCo, Inc., The Procter & Gamble Company, Roche Holding AG, and Unilever NV and PLC.
Note: Figures are rounded to the nearest $0.10.
Issuer Purchases of Equity Securities During the Quarter Ended December 31, 2018
Our share repurchase activity for each of the three months in the quarter ended December 31, 2018, was as follows:
| Period | Total Number of Shares Repurchased | Average Price Paid per Share | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs | Approximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs | ||||||||||
| October 1, 2018 – October 31, 2018 (1) | — | $ | — | — | $ | — | ||||||||
| November 1, 2018 – November 30, 2018 (1) | — | $ | — | — | $ | — | ||||||||
| December 1, 2018 – December 31, 2018 (1) | — | $ | — | — | $ | — | ||||||||
| Pursuant to Publicly Announced Plans or Programs | — | $ | — | |||||||||||
| October 1, 2018 – October 31, 2018 (2) | 439 | $ | 82.22 | |||||||||||
| November 1, 2018 – November 30, 2018 (2) | 872 | $ | 88.80 | |||||||||||
| December 1, 2018 – December 31, 2018 (2) | 1,482 | $ | 72.28 | |||||||||||
| For the Quarter Ended December 31, 2018 | 2,793 | $ | 79.00 |
| (1) | During this reporting period, we did not have an authorized share repurchase program. |
| (2) | Shares repurchased represent shares tendered to us by employees who vested in restricted share unit awards and used shares to pay all, or a portion of, the related taxes. |
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