Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information called for by this Item pertaining to executive officers of Prudential Financial appears in “Business—Information About our Executive Officers.”

We have adopted a code of business conduct and ethics, known as “Making the Right Choices,” which applies to our Chief Executive Officer, Chief Financial Officer and our Principal Accounting Officer, as well as to all other employees. Making the Right Choices is posted on our website at www.prudential.com and copies of the code are available to shareholders without charge upon written request to the Corporate Secretary at the Company’s principal executive offices. Any substantive amendment to the code of business conduct and ethics or any waiver of the code granted to the Chief Executive Officer, the Chief Financial Officer or the Principal Accounting Officer will be posted on the Company’s website at www.prudential.com within four business days (and retained on the website for at least one year).

We have also adopted Corporate Governance Guidelines, which we refer to as our “Corporate Governance Principles and Practices.” Our Corporate Governance Principles and Practices are available free of charge on our website at www.prudential.com.

In addition to the prohibition on insider trading covered in our code of business conduct and ethics, the Company has adopted an insider trading policy, a copy of which is filed as Exhibit 19 to this Annual Report.

Certain of the information called for by this item is hereby incorporated herein by reference to the relevant portions of Prudential Financial’s definitive proxy statement for the Annual Meeting of Shareholders to be held on May 12, 2026, to be filed by Prudential Financial with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days after December 31, 2025 (the “Proxy Statement”).

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