Reddit 10-Q 2025-03-31

Filed 2025-05-02. 8 sections, 362K characters. Original on sec.gov · Markdown · JSON

Cover and table of contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2025

OR

oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission File Number: 001-41983


Reddit_Icon_FullColor.jpg

Reddit, Inc.

(Exact name of registrant as specified in its charter)


Delaware45-2546501
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
303 2nd Street, South Tower, 5th Floor San Francisco, California94107
(Address of principal executive offices)(Zip Code)

(415) 494-8016

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A common stock, par value $0.0001 per shareRDDTNew York Stock Exchange

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated fileroAccelerated filero
Non-accelerated filerxSmaller reporting companyo
Emerging growth companyo

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

As of April 30, 2025, the registrant had outstanding 129,546,488 shares of Class A common stock, 54,974,124 shares of Class B common stock, and no shares of Class C common stock, each with a par value of $0.0001.

Table of Contents

Page
Note Regarding Forward-Looking Statements2
Note Regarding User Metrics and Other Data4
Part I. Financial Information
Item 1. Financial Statements (unaudited)5
Consolidated Balance Sheets5
Consolidated Statements of Operations6
Consolidated Statements of Comprehensive Income (Loss)7
Consolidated Statements of Convertible Preferred Stock and Stockholders’ Equity (Deficit)8
Consolidated Statements of Cash Flows9
Notes to the Consolidated Financial Statements10
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations21
Item 3. Quantitative and Qualitative Disclosures About Market Risk33
Item 4. Controls and Procedures33
Part II. Other Information
Item 1. Legal Proceedings35
Item 1A. Risk Factors35
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds69
Item 3. Defaults Upon Senior Securities70
Item 4. Mine Safety Disclosures70
Item 5. Other Information70
Item 6. Exhibits71
Signatures

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q, including statements regarding our strategy, future financial condition, future operations, projected costs, prospects, plans, objectives of management, and expected market growth, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “shall,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” “goal,” “objective,” “seeks,” or “continue,” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans, or intentions. Forward-looking statements contained in this Quarterly Report on Form 10-Q include, but are not limited to, statements about:

  • our strategies to increase awareness of Reddit, including through search engine optimization, partnerships, and investment in full-funnel marketing;

  • our strategies to increase user growth and engagement;

  • our expectations regarding the growth and availability of valuable and appealing user-generated content on our platform;

  • our ability to develop new products and services and bring them to market in a timely manner and make enhancements to our platform;

  • our ability to implement artificial intelligence and machine learning to increase user growth and engagement and support advertising growth;

  • user and advertiser growth strategies in geographies outside of the United States and in languages besides English;

  • strategies to increase revenue from new and existing advertisers, including by (i) evolving our service model to more types of advertisers and building deeper advertiser relationships, (ii) providing product opportunities and offerings that

deliver value to our advertisers, and (iii) developing measurements solutions to increase the effectiveness of our advertisers’ return on investment;

  • strategies to expand revenue sources from non-advertising sources, including content licensing and our user economy;

  • strategies to empower Redditors, including monetization tools for creators and communities;

  • our content moderation model relative to complex content ranking algorithms;

  • our ability to attract and retain Redditors and their level of engagement;

  • the impact of the macroeconomic environment, including as a result of the ongoing conflicts in Ukraine and in the Middle East, as well as tariffs or other trade restrictions by the United States and other countries, on our business and other uncertainties in the global economy generally;

  • our ability to maintain and enhance our brand and reputation;

  • our history of losses and ability to maintain profitability in the foreseeable future;

  • our ability to maintain the security and availability of our platform and protect against data breaches and other security incidents;

  • our ability to manage risks associated with our business, in particular, risks related to content on our platform, and our content moderation approach, which depends on users who volunteer to be moderators of their communities;

  • potential harm caused by changes in internet search engines’ methodologies, particularly search engine optimization methodologies and policies;

  • our ability to attract and retain advertisers and scale our revenue model;

  • our ability to develop effective products and tools for advertisers, including measurement tools;

  • our ability to compete effectively in our industry;

  • our ability to expand and monetize our platform internationally;

  • fluctuations in our operating results and seasonality of our business;

  • our ability to comply with modified or new laws and regulations applying to our business, and potential harm to our business as a result of those laws and regulations;

  • changes in technology or methodology that impact our calculation of DAUq, including our ability to identify automated agents on our platform;

  • real or perceived inaccuracies in current or historical metrics related to our business;

  • the increased expenses associated with being a public company;

  • our ability to effectively manage our growth and expand our infrastructure and maintain our corporate culture;

  • expectation of increased losses and decline in operating margins as we invest in product improvements and innovations and our international growth;

  • challenges in increasing ARPU on an absolute basis outside of the United States;

  • potential need to absorb the costs related to investments in product improvements and innovations without generating sufficient revenue to offset these costs;

  • our opportunity to continue to grow our DAUq in the United States and around the world and our focus on growing our platform globally, including through entering new geographic markets and investing in under-penetrated ones;

  • our aim to increase DAUq by scaling internationally, developing products that are more compelling for our users, and improving the quality of our products across all platforms;

  • our expectation of an increase in our costs and expenses from the launch of new ad formats, products, and features, primarily as additional hosting costs although most of these areas of focus will not initially generate revenue;

  • potential decline in users due to a reduction in third-party applications;

  • potential near-term volatility in Redditor and revenue growth rates;

  • sufficiency of our existing cash, cash equivalents, and marketable securities and amounts available under our revolving credit facility to meet our working capital and capital expenditure needs over at least the next 12 months; and

  • other risks and uncertainties described in this Quarterly Report on Form 10-Q, including those described in “Risk Factors.”

We caution you that the foregoing list does not contain all of the forward-looking statements made in this Quarterly Report on Form 10-Q.

We have based the forward-looking statements contained in this Quarterly Report on Form 10-Q primarily on our current expectations, estimates, forecasts, and projections about future events and trends that we believe may affect our business, results of operations, financial condition, and prospects. Although we believe that we have a reasonable basis for each forward-looking statement contained in this Quarterly Report on Form 10-Q, we cannot guarantee that the future results, levels of activity, performance, or events and circumstances reflected in the forward-looking statements will be achieved or occur at all. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in this Quarterly Report on Form 10-Q. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this Quarterly Report on Form 10-Q. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements.

The forward-looking statements made in this Quarterly Report on Form 10-Q relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this Quarterly Report on Form 10-Q to reflect events or circumstances after the date of this Quarterly Report on Form 10-Q or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures, or investments we may make.

NOTE REGARDING USER METRICS AND OTHER DATA

We define a daily active unique (“DAUq”) as a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a 24-hour period. We calculate average DAUq for a particular period by adding the number of DAUq on each day of that period and dividing that sum by the number of days in that period. We define a weekly active unique (“WAUq”) as a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a trailing seven-day period. We calculate average quarterly WAUq for a particular period by adding the number of WAUq on each day of that period and dividing that sum by the number of days in that period. We define average revenue per unique (“ARPU”) as quarterly revenue in a given geography divided by the average DAUq in that geography. For the purposes of calculating ARPU, advertising revenue in a given geography is based on the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity, while other revenue in a given geography is based on the billing address of the customer.

We regularly review and continually seek to improve the accuracy of, and our ability to track, such metrics. While these metrics are based on what we believe to be reasonable calculations for the applicable period of measurement, there are inherent challenges given the complexity of the systems involved and the rapidly changing nature of mobile devices and systems.

Part I - Financial Information

Item 1. Financial Statements

Reddit, Inc.

Consolidated Balance Sheets

(in thousands, except share and per share amounts)

March 31, 2025December 31, 2024
(unaudited)
ASSETS
Current assets:
Cash and cash equivalents$635,727$562,092
Marketable securities1,315,4151,278,717
Accounts receivable, net326,131349,534
Prepaid expenses and other current assets51,39733,058
Total current assets2,328,6702,223,401
Property and equipment, net11,60712,652
Operating lease right-of-use assets, net23,40823,249
Intangible assets, net22,94325,424
Goodwill42,17442,174
Other noncurrent assets8,2229,695
Total assets$2,437,024$2,336,595
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
Current liabilities:
Accounts payable$43,870$45,423
Operating lease liabilities6,3766,137
Accrued expenses and other current liabilities136,575124,464
Total current liabilities186,821176,024
Operating lease liabilities, noncurrent20,17420,565
Other noncurrent liabilities12,9089,257
Total liabilities219,903205,846
Commitments and contingencies (Note 10)
Stockholders’ equity (deficit):
Preferred stock, par value $0.0001 per share; 100,000,000 shares authorized as of March 31, 2025 and December 31, 2024; no shares issued and outstanding as of March 31, 2025 and December 31, 2024——
Class A common stock, par value $0.0001 per share; 2,000,000,000 shares authorized as of March 31, 2025 and December 31, 2024; 129,145,465 and 125,001,880 shares issued and outstanding as of March 31, 2025 and December 31, 2024, respectively1312
Class B common stock, par value $0.0001 per share; 140,000,000 shares authorized as of March 31, 2025 and December 31, 2024; 55,121,821 and 55,314,099 shares issued and outstanding as of March 31, 2025 and December 31, 2024, respectively55
Class C common stock, par value $0.0001 per share; 100,000,000 shares authorized as of March 31, 2025 and December 31, 2024; no shares issued and outstanding as of March 31, 2025 and December 31, 2024——
Additional paid-in capital3,390,4693,331,546
Accumulated other comprehensive income (loss)1,31424
Accumulated deficit(1,174,680)(1,200,838)
Total stockholders’ equity (deficit)2,217,1212,130,749
Total liabilities and stockholders’ equity (deficit)$2,437,024$2,336,595

The accompanying notes are an integral part of these financial statements.

Reddit, Inc.

Consolidated Statements of Operations

(in thousands, except share and per share amounts)

(unaudited)

Three months ended March 31,
20252024
Revenue$392,361$242,963
Costs and expenses:
Cost of revenue37,08927,616
Research and development191,271437,030
Sales and marketing90,685124,095
General and administrative69,413243,477
Total costs and expenses388,458832,218
Income (loss) from operations3,903(589,255)
Other income (expense), net20,53414,554
Income (loss) before income taxes24,437(574,701)
Income tax expense (benefit)(1,721)365
Net income (loss)$26,158$(575,066)
Net income (loss) per share attributable to Class A and Class B common stock (Note 4)
Basic$0.14$(8.19)
Diluted$0.13$(8.19)
Weighted-average shares of Class A and Class B common stock used to compute net income (loss) per share attributable to common stockholders
Basic182,024,20770,240,492
Diluted201,275,22370,240,492

The accompanying notes are an integral part of these financial statements.

Reddit, Inc.

Consolidated Statements of Comprehensive Income (Loss)

(in thousands)

(unaudited)

Three months ended March 31,
20252024
Net income (loss)$26,158$(575,066)
Other comprehensive income (loss), net of tax:
Change in unrealized gains (losses) on marketable securities343(1,272)
Change in foreign currency translation adjustment947(14)
Net comprehensive income (loss)$27,448$(576,352)

The accompanying notes are an integral part of these financial statements.

Reddit, Inc.

**Consolidated Statements of Convertib

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our unaudited consolidated financial statements and related notes included elsewhere in this Quarterly Report on Form 10-Q and our audited consolidated financial statements and the related notes and the discussion under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for the year ended December 31, 2024 included in our Annual Report on Form 10-K. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates, and beliefs that involve significant risks and uncertainties. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to those differences include those discussed below and elsewhere in this Quarterly Report on Form 10-Q, particularly in “Risk Factors” and “Note Regarding Forward-Looking Statements.”

Overview of First Quarter 2025 Results

User Metrics

  • Daily Active Uniques (“DAUq”) were 108.1 million for the three months ended March 31, 2025, an increase of 31% year over year

  • Average revenue per unique (“ARPU”) was $3.63 for the three months ended March 31, 2025, an increase of 23% year over year

Financial Results

  • Revenue was $392.4 million for the three months ended March 31, 2025, an increase of 61% year over year

  • Gross margin was 90.5% for the three months ended March 31, 2025, as compared to 88.6% in the three months ended March 31, 2024

  • Operating expenses were $351.4 million for the three months ended March 31, 2025 as compared to $804.6 million in the three months ended March 31, 2024

  • Net income (loss) was $26.2 million for the three months ended March 31, 2025, as compared to $(575.1) million in the three months ended March 31, 2024

  • Adjusted EBITDA was $115.3 million for the three months ended March 31, 2025, as compared to $10.0 million in the three months ended March 31, 2024

  • Net cash provided by operating activities was $127.6 million for the three months ended March 31, 2025, as compared to $32.1 million in the three months ended March 31, 2024

  • Free Cash Flow was $126.6 million for the three months ended March 31, 2025, as compared to $29.2 million in the three months ended March 31, 2024

  • Cash, cash equivalents, and marketable securities were $2.0 billion as of March 31, 2025

Key Financial and Operating Metrics

We review a number of metrics, including the key metrics discussed below, to evaluate our business, measure our performance, identify trends affecting our business, formulate business plans, and make strategic decisions.

Trends in User Metrics

Daily Active Unique. We define a daily active unique (“DAUq”) as a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a 24-hour period. We calculate average DAUq for a particular period by adding the number of DAUq on each day of that period and dividing that sum by the number of days in that period. DAUq is shown globally and also broken out by the United States and the rest of the world because these markets have different characteristics. Most notably, we are more advanced in engagement and monetization in the United States than in the rest of the world. We measure DAUq because we believe that this metric helps management and investors understand usage of and engagement with our platform. DAUq is the primary metric by which we measure the scale of our active user base.

DAUq includes visits from those who have logged in to a registered account as well as those who have not logged in to—or do not have—a registered account. Visitors that come to Reddit from search engines are generally not logged in and originate from both desktop and mobile web. Currently, monetization of these users is mainly through conversation pages and feed ads. Measuring the number of logged-out visitors is difficult and complex. For example, prior to the first quarter of 2023, a portion of our historical DAUq metric counted views of pages that were hosted using Google’s Accelerated Mobile Page (“AMP”) framework. The accuracy of counting the DAUq attributable to this AMP traffic relied on the accuracy and completeness of information received from Google, which had not been historically complete and consistent. As such, our historical DAUq metrics are not directly comparable quarter over quarter or year over year. To the extent that our metric includes views of pages hosted on third-party infrastructure, like Google’s AMP framework, the accuracy and comparability of our metrics will depend on the accuracy and consistency of the information received from any such third party.

In addition, we monitor logged-in DAUq, which we define as a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a 24-hour period and was logged in to a registered account. We measure logged-in DAUq because these users tend to have higher engagement and spend more time on our platform compared to users who are not logged in to a registered account.

Quarterly Average DAUq

(in millions)

3148

Total DAUq YoY Growth:7%15%27%37%51%47%39%31%
Logged-in DAUq YoY Growth:14%19%21%27%31%27%27%23%

31523153

Total DAUq YoY Growth:9%19%34%45%59%51%32%21%Total DAUq YoY Growth:5%12%21%30%44%44%46%41%
Logged-in DAUq YoY Growth:12%16%20%27%32%29%24%19%Logged-in DAUq YoY Growth:16%22%21%28%30%26%29%27%

We assess both year over year and quarter over quarter growth of DAUq in each period.

In the three months ended March 31, 2025, global DAUq grew 31% compared to the prior year period, driven by 21% growth in DAUq in the United States and 41% growth in DAUq in the rest of world. Global DAUq grew 6% compared to the prior quarter period, driven by 4% growth in DAUq in the United States and 8% growth in DAUq in the rest of world. The growth in global DAUq in the three months ended March 31, 2025 compared to the prior year period and prior quarter period was driven by the combination of third-party se

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Item 3. Quantitative and Qualitative Disclosures About Market Risk

We are exposed to market risks in the ordinary course of our business. These risks primarily include interest rate risk and foreign currency risk as follows:

Interest Rate Risk

We had cash and cash equivalents of $635.7 million and $562.1 million as of March 31, 2025 and December 31, 2024, respectively. We had marketable securities of $1.3 billion as of March 31, 2025 and December 31, 2024. Our cash and cash equivalents consist of cash in bank accounts, money market accounts, certificates of deposit, and other highly liquid investments with original maturities of 90 days or less from the date of purchase. Marketable securities consist of U.S. government securities, investment-grade corporate and government agency securities, and commercial paper. Our investment policy and strategy are focused on the preservation of capital and supporting our liquidity requirements. We do not enter into investments for trading or speculative purposes. Due to the relatively short-term nature of our investment portfolio, a hypothetical 100 basis point change in interest rates would not have a material effect on the fair value of our portfolio or our consolidated financial statements for the periods presented.

Foreign Currency Risk

For the three months ended March 31, 2025 and 2024, the majority of our revenue and operating expenses were denominated in U.S. dollars. We therefore have not had material foreign currency risk associated with sales and cost-based activities. For the three months ended March 31, 2025 and 2024, our operations outside of the United States were not considered material and our results of operations and cash flows were minimally subject to fluctuations from changes in foreign currency rates. We believe the exposure to foreign currency fluctuation from operating expenses is immaterial at this time as the related costs do not constitute a significant portion of our total expenses. As we grow operations, our exposure to foreign currency risk will likely become more significant. A hypothetical 10% increase or decrease in the relative value of the U.S. dollar to other currencies would not have a material effect on our consolidated financial statements for the periods presented. For the three months ended March 31, 2025 and 2024, we did not enter into any foreign currency exchange contracts for purposes of hedging foreign exchange rate fluctuations on our business operations, although we may elect to do so in the future.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities

Exchange Act of 1934, as amended (the “Exchange Act”)), as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that these disclosure controls and procedures were effective at a reasonable assurance level as of March 31, 2025.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) and 15d-15(d) of the Exchange Act during the period covered by this Quarterly Report on Form 10-Q that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, believes that our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving their objectives and are effective at the reasonable assurance level. However, the effectiveness of any internal control over financial reporting is subject to inherent limitations, including the exercise of judgment in designing, implementing, operating, and evaluating the controls and procedures, and the inability to eliminate misconduct completely. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Part II - Other Information

Item 1. Legal Proceedings

This information is set forth under Note 10—Commitments and Contingencies—Legal Matters and Indemnifications to the consolidated financial statements included elsewhere in this Quarterly Report on Form 10-Q, which is incorporated herein by reference.

Item 1A. Risk Factors

A description of the risks and uncertainties associated with our business is set forth below. You should carefully consider the risks described below as well as the other information in this Quarterly Report on Form 10-Q, including our consolidated financial statements and the notes thereto, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” The occurrence of any of the events or developments described below could adversely affect our business, results of operations, financial condition, reputation, and prospects. In such an event, the market price of our Class A common stock could decline, and you may lose all or part of your investment.

Risk Factor Summary

Our business is subject to numerous risks and uncertainties, including those described more fully below in this Quarterly Report on Form 10-Q. The following is a summary of principal risks and uncertainties that could materially adversely affect our business, results of operations, financial condition, and prospects. This summary should be read in conjunction with the “Risk Factors” section and should not be relied upon as an exhaustive summary of the material risks and uncertainties facing our business.

  • If we fail to increase or retain our user base, and in particular, our DAUq, or if user engagement declines, our business, results of operations, financial condition, and prospects will be harmed.

  • If Redditors do not continue to contribute content or their contributions are not valuable or appealing to other Redditors, we may experience a decline in the number of Redditors accessing our products and services and in user engagement, which could result in the loss of advertisers and may harm our reputation, business, results of operations, financial condition, and prospects.

  • Our business depends on a strong brand and reputation, and if we are unable to maintain and enhance our brand and reputation, our ability to expand our user and advertiser bases will be impaired and our business, results of operations, financial condition, and prospects could be harmed.

  • Changes in internet search engine algorithms and dynamics could have a negative impact on traffic for our website and, ultimately, our business, results of operations, financial condition, and prospects.

  • We have a history of net losses and we may not be able to maintain profitability in the future.

  • Our results of operations may fluctuate from quarter to quarter, which makes them difficult to predict.

  • We are in the early stages of monetizing our business, and there is no assurance we will be able to scale our business for future growth.

  • We generate a majority of our revenue from advertising. The failure to attract new advertisers, the loss of advertisers, or the reduction of or failure by advertisers to maintain or increase their advertising budgets would adversely affect our business.

  • We may not succeed in further expanding and monetizing our platform internationally and may be subject to increased international business and economic risks.

  • We are exploring business opportunities in content licensing, but we are in the early stages and the market is new and evolving rapidly.

  • Our business, results of operations, financial condition, and prospects may be harmed by our failure to timely and effectively scale and adapt our existing technology and infrastructure.

  • We anticipate that our ongoing efforts related to data privacy, safety, security, and content review will identify instances of misuse of user data or other undesirable activity by third parties on our platform.

  • If our security measures are breached, or if our products and services are subject to attacks involving our systems or data, some of which contain personal information, or that degrade or deny the ability of users to access our products and services, our products and services may be perceived as not being secure, Redditors and advertisers may curtail or stop using our products and services, and our reputation, business, results of operations, financial condition, and prospects could be harmed.

  • Redditor growth and engagement depends upon effective interoperation with operating systems, networks, devices, web browsers, online application stores, regulations, and standards that we do not control. Changes in our products or to those operating systems, networks, devices, web browsers, online application stores, regulations, or standards may harm Redditor retention, growth, and engagement, which could harm our business, results of operations, financial condition, and prospects.

  • Our business is subject to increasingly complex and evolving laws, rules, regulations, industry standards, and other legal obligations regarding content, consumer protection, competition, privacy, and other matters. Failure to comply with such laws, rules, regulations, industry standards, and other legal obligations could harm our business.

  • Interest in our Class A common stock from retail and other individual investors, for reasons unrelated to our underlying business or macro or industry fundamentals, could result in increased volatility in the market price of our Class A common stock.

  • The multi-class structure of our common stock has the effect of concentrating voting control with those stockholders who held our capital stock prior to the listing of our Class A common stock on the NYSE, including our directors, executive officers, and 5% stockholders, and their respective affiliates. This ownership will limit or preclude your ability to influence corporate matters, including the election of directors, amendments of our organizational documents, and any major corporate transaction requiring stockholder approval, including change of control transactions.

  • Our amended and restated certificate of incorporation and the governance agreement we entered into with our principal stockholder grant our principal stockholder certain rights with respect to the control and management of our business, which may prevent us from taking actions that may be beneficial to us and our other stockholders.

Risks Related to Our Business

We face intense competition, and if we fail to grow or retain our user base or maintain user engagement, our business, results of operations, financial condition, and prospects could be adversely affected.

The size of our user base and their level of engagement are critical to our success. Our financial performance has been, and will continue to be, significantly determined by our success in growing our user base so that we add Redditors, and those Redditors become more active users—more specifically, daily active uniques (“DAUq”). We define a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a 24-hour period as a DAUq. DAUq is a user metric utilized by our management team. While it may be used to gauge usage of our platform, it may not correlate to revenue. We also measure weekly active uniques (“WAUq”) to help us understand the reach of our platform. We may not be successful in our strategies to convert monthly users or WAUq into more DAUq.

The absolute number of our DAUq and our DAUq growth rate has decreased in the past and may fluctuate or decrease in one or more markets from time to time due to various factors, especially after periods of high growth, such as we have experienced. For example, although we saw increased growth in our user base during the COVID-19 pandemic, we experienced lower levels of DAUq growth and declining DAUq as the effects of the COVID-19 pandemic subsided. DAUq has also declined in the past in periods following usage peaks surrounding certain worldwide events, such as the onset of the conflict between Russia and Ukraine in the three months ended March 31, 2022, and cultural trends, including video game releases, such as Elden Ring in the three month

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Item 5. Other Information

(c)

Rule 10b5-1 Trading Plans

During the three months ended March 31, 2025, none of our directors or “officers” (as defined in Rule 16a-1(f) under the Exchange Act) adopted, modified, or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K, except as follows:

On March 11, 2025, our Chief Accounting Officer, Michelle Reynolds, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) for the sale of up to 25,276 shares of our Class A common stock. The actual number of shares subject to the Rule 10b5-1 trading arrangement is expected to be different due to: (i) our withholding of certain shares to satisfy tax withholding obligations in connection with the vesting of restricted stock units and (ii) the possible earlier sale of shares under predecessor Rule 10b5-1 trading arrangements before this trading arrangement goes into effect. The trading plan will terminate at the earlier of the execution of all trading orders pursuant to the plan or November 30, 2025.

On March 14, 2025, our Chief Financial Officer, Andrew Vollero, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) for the sale of up to 30,000 shares of our Class A common stock. The trading plan will terminate at the earlier of the execution of all trading orders pursuant to the plan or August 15, 2025.

Item 6. Exhibits

Exhibit NumberExhibit DescriptionIncorporated by ReferenceFiled Herewith
FormFiling DateNumber
3.1Amended and Restated Certificate of Incorporation8-K3/25/20243.1
3.2Amended and Restated Bylaws8-K3/25/20243.2
4.1Reference is made to Exhibits 3.1 and 3.2
4.2Form of Class A Common Stock CertificateS-1/A3/11/20244.2
4.3Form of Class B Common Stock CertificateS-83/21/20244.6
4.4Amended and Restated Investors’ Rights Agreement, dated September 1, 2021, by and among the Registrant and the investors listed thereinS-12/22/202410.1
31.1Certification of Principal Executive Officer Pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002X
31.2Certification of Principal Financial Officer Pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002X
32.1Certifications of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002X
101.INSInline XBRL Instance Document – the instance document does not appear in the Interactive Data File because XBRL tags are embedded within the Inline XBRL documentX
101.SCHInline XBRL Taxonomy Extension Schema DocumentX
101.CALInline XBRL Taxonomy Extension Calculation Linkbase DocumentX
101.DEFInline XBRL Taxonomy Extension Definition Linkbase DocumentX
101.LABInline XBRL Taxonomy Extension Label Linkbase DocumentX
101.PREInline XBRL Taxonomy Extension Presentation Linkbase DocumentX
104.0Cover Page Interactive Data File (embedded within the Inline XBRL document)X

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

REDDIT, INC.
Dated: May 1, 2025By:/s/ Andrew Vollero
Name:Andrew Vollero
Title:Chief Financial Officer (Principal Financial Officer)