Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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The Common Stock of the Company is listed on the New York Stock Exchange and is traded on the Philadelphia, Chicago and Boston Exchanges under the symbol ROL. The high and low prices of the Company's common stock and dividends paid for each quarter in the years ended December 31, 2012 and 2011 were as follows:

**STOCK PRICES AND DIVIDENDS **Rounded to the nearest $.01

Stock PriceDividends Paid Per ShareStock PriceDividends Paid Per Share
2012HighLow2011HighLow
First Quarter$23.04$19.30$0.08First Quarter$20.31$18.29$0.07
Second Quarter$22.48$20.03$0.08Second Quarter$21.19$18.87$0.07
Third Quarter$24.41$22.08$0.08Third Quarter$21.60$16.51$0.07
Fourth Quarter$23.80$21.42$0.20Fourth Quarter$23.74$17.30$0.07

As of January 31, 2013, there were 2,056 holders of record of the Company's common stock. However, a large number of our shareholders hold their shares in "street name" in brokerage accounts and, therefore, do not appear on the shareholder list maintained by our transfer agent.

On January 23, 2013 the Board of Directors approved a quarterly cash dividend per common share of $0.09 payable March 8, 2013 to stockholders of record at the close of business February 8, 2013. On October 23, 2012, the Board of Directors declared a special year-end dividend of $0.12 per share payable December 10, 2012 to stockholders of record at the close of business November 09, 2012. The Company expects to continue to pay cash dividends to the common stockholders, subject to the earnings and financial condition of the Company and other relevant factors.

Issuer Purchases of Equity Securities

During the years ended December 31, 2012 and 2011, the Company repurchased 0.8 million and 1.5 million shares at a weighted average price of $20.93 and $18.68, respectively. In total, there are 5.3 million additional shares authorized to be repurchased under prior Board approval. The repurchase program does not have an expiration date.

PeriodTotal Number of Shares PurchasedWeighted Average Price Paid per ShareTotal Number of Shares Purchased as Part of Publicly Announced Repurchase PlansMaximum Number of Shares that May Yet Be Purchased Under the Repurchase Plans
October 1 to 31, 2012—$——5,298,183
November 1 to 30, 2012—$——5,298,183
December 1 to 31, 2012—$——5,298,183
Total—$——5,298,183

There were no repurchases of the Company's common stock during the fourth quarter ended December 31, 2012.

**PERFORMANCE GRAPH **

The following graph sets forth a five year comparison of the cumulative total stockholder return based on the performance of the stock of the Company as compared with both a broad equity market index and an industry index. The indices included in the following graph are the S&P 500 Index and the S&P 500 Commercial Services Index.

*COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN **

Comparison of 5 Year Cumulative Total Return Assumes Initial Investment of $100 December 2012

GRAPHIC

Rollins, Inc., S&P 500 Index and peer group composite index

Cumulative Total Shareholder Return $ at Fiscal Year End200720082009201020112012
Rollins, Inc.100.0095.57103.59161.74184.46186.58
S&P 500100.0062.9979.6591.6493.57108.55
Peer Index100.0063.3878.4691.90103.00131.57

ASSUMES INITIAL INVESTMENT OF $100 *TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION

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