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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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The Common Stock of the Company is listed on the New York Stock Exchange and is traded on the Philadelphia, Chicago and Boston Exchanges under the symbol ROL. The high and low prices of the Company’s common stock and dividends paid for each quarter in the years ended December 31, 2014 and 2013 were as follows:

STOCK PRICES AND DIVIDENDS Rounded to the nearest $.01

DividendsDividends
Stock PricePaidStock PricePaid
2014HighLowPer Share2013HighLowPer Share
First Quarter$30.70$27.01$0.11First Quarter$25.61$22.34$0.09
Second Quarter$31.49$29.32$0.11Second Quarter$26.09$22.46$0.09
Third Quarter$30.61$27.98$0.11Third Quarter$27.99$24.09$0.09
Fourth Quarter$33.93$27.62$0.21Fourth Quarter$30.63$26.12$0.18

As of January 31, 2015, there were 2,135 holders of record of the Company’s common stock. However, a large number of our shareholders hold their shares in “street name” in brokerage accounts and, therefore, do not appear on the shareholder list maintained by our transfer agent.

On January 27, 2015, the Board of Directors at its quarterly meeting authorized a three-for-two stock split of the Company’s common shares by the issuance on March 10, 2015 of one additional common share for each two common shares held of record at February 10, 2015. The stock split will increase the Company’s outstanding shares from approximately 145,783,052 to 218,674,578 shares. Our historical outstanding shares will be recast upon distribution.

On January 27, 2015 the Board of Directors approved a quarterly cash dividend per common share of $0.12 payable March 10, 2015 to stockholders of record at the close of business February 10, 2015. On October 28, 2014, the Board of Directors declared a special year-end dividend of $0.10 per share payable December 10, 2014 to stockholders of record at the close of business November 10, 2014. The Company expects to continue to pay cash dividends to the common stockholders, subject to the earnings and financial condition of the Company and other relevant factors.

Issuer Purchases of Equity Securities

During the years ended December 31, 2014 and 2013, the Company repurchased on the open market 1.0 million and 0.3 million shares at a weighted average price of $29.19 and $24.56, respectively. In total, there remain 4.0 million additional shares authorized to be repurchased under prior Board approval. The repurchase program does not have an expiration date.

PeriodTotal Number of Shares Purchased (1)Weighted Average Price Paid per ShareTotal Number of Shares Purchased as Part of Publicly Announced Repurchase Plans (2)Maximum Number of Shares that May Yet Be Purchased Under the Repurchase Plans
October 1 to 31, 2014—$——3,952,205
November 1 to 30, 201453727.68—3,952,205
December 1 to 31, 2014———3,952,205
Total537$27.68—3,952,205
(1)Includes repurchases from employees for the payment of taxes on vesting of restricted shares in the following amounts: October 2014: 0; November 2014: 537; and December 2014: 0.
(2)The Company has a share repurchase plan adopted in 2012, to repurchase up to 5.0 million shares of the Company’s common stock. The plan has no expiration date.
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PERFORMANCE GRAPH

The following graph sets forth a five year comparison of the cumulative total stockholder return based on the performance of the stock of the Company as compared with both a broad equity market index and an industry index. The indices included in the following graph are the S&P 500 Index and the S&P 500 Commercial Services Index.

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*

(LINE GRAPH)

Rollins, Inc., S&P 500 Index and peer group composite index

Cumulative Total Shareholder Return $ at Fiscal Year End200920102011201220132014
Rollins, Inc.100.00156.24178.33180.38252.24280.61
S&P 500100.00115.06117.49136.30180.44205.14
Peer Index100.00117.14131.28167.69219.29245.61

ASSUMES INITIAL INVESTMENT OF $100

*TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS

NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION

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