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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

The Common Stock of the Company is listed on the New York Stock Exchange and is traded on the Philadelphia, Chicago and Boston Exchanges under the symbol ROL. The high and low prices of the Company’s common stock and dividends paid for each quarter in the years ended December 31, 2017 and 2016, were as follows:

STOCK PRICES AND DIVIDENDS

Rounded to the nearest $.01

Dividends Paid Per ShareDividends Paid Per Share
Stock PriceStock Price
2017HighLow2016HighLow
First Quarter$37.29$32.82$0.12First Quarter$29.11$23.69$0.10
Second Quarter$43.75$35.82$0.12Second Quarter$29.27$26.21$0.10
Third Quarter$46.22$39.90$0.12Third Quarter$29.71$27.29$0.10
Fourth Quarter$48.29$42.82$0.22Fourth Quarter$34.24$28.00$0.20

As of January 31, 2018, there were 2,496 holders of record of the Company’s common stock. However, a large number of our shareholders hold their shares in “street name” in brokerage accounts and, therefore, do not appear on the shareholder list maintained by our transfer agent.

On January 23, 2018 the Board of Directors approved a 21.7% increase in the Company's quarterly cash dividend per common share to $0.14 payable March 9, 2018 to stockholders of record at the close of business February 9, 2018. On October 24, 2017, the Board of Directors declared its regular $0.115 per share as well as a special year-end dividend of $0.10 per share both payable December 11, 2017 to stockholders of record at the close of business November 10, 2017. The Company expects to continue to pay cash dividends to the common stockholders, subject to the earnings and financial condition of the Company and other relevant factors.

Issuer Purchases of Equity Securities

During the years ended December 31, 2017, the Company did not repurchase shares on the open market compared to 0.8 million shares at a weighted average price of $27.19 in 2016. In total, there remain 5.1 million additional shares authorized to be repurchased under prior Board approval. The repurchase program does not have an expiration date.

PeriodTotal Number of Shares Purchased (1)Weighted Average Price Paid per ShareTotal Number of Shares Purchased as Part of Publicly Announced Repurchase Plans (2)Maximum Number of Shares that May Yet Be Purchased Under the Repurchase Plans
October 1 to 31, 2017—$——5,073,611
November 1 to 30, 2017———5,073,611
December 1 to 31, 20171,16746.53—5,073,611
Total1,167$46.53—5,073,611
(1)Includes repurchases from employees for the payment of taxes on vesting of restricted shares in the following amounts: October 2017: 0; November 2017: 0; and December 2017: 1,167.
(2)The Company has a share repurchase plan adopted in 2012, to repurchase up to 7.5 million shares of the Company’s common stock. The plan has no expiration date.

PERFORMANCE GRAPH

The following graph sets forth a five year comparison of the cumulative total stockholder return based on the performance of the stock of the Company as compared with both a broad equity market index and an industry index. The indices included in the following graph are the S&P 500 Index and the S&P 500 Commercial Services Index.

rol-123117x_chartx08348.jpg

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*

Rollins, Inc., S&P 500 Index and peer group composite index
Cumulative Total Shareholder Return $ at Fiscal Year End201220132014201520162017
Rollins, Inc.100.00139.85155.55185.54246.31344.05
S&P 500100.00132.39150.51152.59170.84208.14
Peer Index100.00130.77146.46159.68185.38227.58

ASSUMES INITIAL INVESTMENT OF $100

*TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS

NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION

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