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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

The Common Stock of the Company is listed on the New York Stock Exchange and is traded on the Philadelphia, Chicago and Boston Exchanges under the symbol ROL.

As of January 31, 2019, there were 3,502 holders of record of the Company’s common stock. However, a large number of our shareholders hold their shares in “street name” in brokerage accounts and, therefore, do not appear on the shareholder list maintained by our transfer agent.

Issuer Purchases of Equity Securities

During the years ended December 31, 2018 and 2017, the Company did not repurchase shares on the open market. In total, there remain 7.6 million additional shares authorized to be repurchased under prior Board approval. The repurchase program does not have an expiration date.

Total number of sharesMaximum number of
Total numberWeightedpurchased as part ofshares that may yet be
of sharesaverage pricepublicly announcedpurchased under the
Periodpurchased (1)paid per sharerepurchase plans (2)repurchase plans
October 1 to 31, 2018—$——7,610,416
November 1 to 30, 2018———7,610,416
December 1 to 31, 2018———7,610,416
Total—$——7,610,416
(1)Includes repurchases from employees for the payment of taxes on vesting of restricted shares in the following amounts: October 2018: 0; November 2018: 0; and December 2018: 0.
(2)The Company has a share repurchase plan adopted in 2012, to repurchase up to 11.25 million shares of the Company’s common stock. The plan has no expiration date.
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PERFORMANCE GRAPH

The following graph sets forth a five year comparison of the cumulative total stockholder return based on the performance of the stock of the Company as compared with both a broad equity market index and an industry index. The indices included in the following graph are the S&P 500 Index and the S&P 500 Commercial Services Index.

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*

Rollins, Inc., S&P 500 Index and S&P 500 Commercial Services & Supplies composite index

Cumulative Total Shareholder Return $ at Fiscal Year End201320142015201620172018
Rollins, Inc.100.00111.17132.63176.07245.82289.79
S&P 500100.00113.69115.26129.05157.22150.33
S&P 500 Commercial Services & Supplies100.00114.86111.07139.68168.82169.65

ASSUMES INITIAL INVESTMENT OF $100

*TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS

NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION

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