Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
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Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
SHAREHOLDER INFORMATION
MARKET INFORMATION AND DIVIDEND POLICY
Starbucks common stock is traded on NASDAQ, under the symbol "SBUX."
The following table shows the quarterly high and low sale prices per share of Starbucks common stock as reported by NASDAQ for each quarter during the last two fiscal years and the quarterly cash dividend declared per share of our common stock during the periods indicated, as adjusted to give effect to the two-for-one stock split discussed in Note 1, Summary of Significant Accounting Policies, included in Item 8 of Part II of this 10-K:
| High | Low | Cash Dividends Declared | |||||||||
| Fiscal 2016: | |||||||||||
| Fourth Quarter | $ | 58.84 | $ | 52.90 | $ | 0.25 | |||||
| Third Quarter | 61.64 | 54.01 | 0.20 | ||||||||
| Second Quarter | 61.79 | 52.63 | 0.20 | ||||||||
| First Quarter | 64.00 | 54.81 | 0.20 | ||||||||
| Fiscal 2015: | |||||||||||
| Fourth Quarter | $ | 59.32 | $ | 42.05 | $ | 0.20 | |||||
| Third Quarter | 54.75 | 46.28 | 0.16 | ||||||||
| Second Quarter | 49.60 | 39.28 | 0.16 | ||||||||
| First Quarter | 42.10 | 35.39 | 0.16 |
As of November 11, 2016, we had approximately 18,100 shareholders of record. This does not include persons whose stock is in nominee or "street name" accounts through brokers.
Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our operating performance, financial condition, capital expenditure requirements and other factors that the Board of Directors considers relevant.
ISSUER PURCHASES OF EQUITY SECURITIES
The following table provides information regarding repurchases of our common stock during the quarter ended October 2, 2016:
| Total Number of Shares Purchased | Average Price Paid per Share | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs(2) | Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs(3) | ||||||||||
| Period(1) | |||||||||||||
| June 27, 2016 — July 24, 2016 | — | $ | — | — | 125,119,308 | ||||||||
| July 25, 2016 — August 21, 2016 | 4,660,655 | 55.92 | 4,660,655 | 120,458,653 | |||||||||
| August 22, 2016 — October 2, 2016 | 2,609,092 | 55.43 | 2,609,092 | 117,849,561 | |||||||||
| Total | 7,269,747 | $ | 55.74 | 7,269,747 |
| (1) | Monthly information is presented by reference to our fiscal months during the fourth quarter of fiscal 2016. |
| (2) | Share repurchases are conducted under our ongoing share repurchase program announced in September 2001, which has no expiration date. |
| (3) | This column includes the total number of shares authorized for repurchase under the Company's ongoing share repurchase program and includes the additional 100 million shares authorized for repurchase as announced on April 21, 2016. Shares under our ongoing share repurchase program may be repurchased in open market transactions, including |
pursuant to a trading plan adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, or through privately negotiated transactions. The timing, manner, price and amount of repurchases will be determined at the Company's discretion, and the share repurchase program may be suspended, terminated or modified at any time for any reason.
Performance Comparison Graph
The following graph depicts the total return to shareholders from October 2, 2011 through October 2, 2016, relative to the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index and the Standard & Poor’s 500 Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base of 100 as of October 2, 2011, and assume an investment of $100 on that date and the reinvestment of dividends paid since that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.

| Oct 2, 2011 | Sep 30, 2012 | Sep 29, 2013 | Sep 28, 2014 | Sep 27, 2015 | Oct 2, 2016 | ||||||||||||||||||
| Starbucks Corporation | $ | 100.00 | $ | 137.95 | $ | 213.36 | $ | 210.33 | $ | 328.99 | $ | 311.36 | |||||||||||
| S&P 500 | 100.00 | 130.20 | 155.39 | 186.05 | 184.91 | 213.44 | |||||||||||||||||
| NASDAQ Composite | 100.00 | 131.89 | 163.47 | 195.96 | 202.60 | 234.66 | |||||||||||||||||
| S&P Consumer Discretionary | 100.00 | 136.64 | 180.14 | 201.34 | 227.88 | 249.84 |
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