Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities

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Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities

SHAREHOLDER INFORMATION

MARKET INFORMATION AND DIVIDEND POLICY

Starbucks common stock is traded on NASDAQ, under the symbol “SBUX.”

The following table shows the quarterly high and low sale prices per share of Starbucks common stock as reported by NASDAQ for each quarter during the last two fiscal years and the quarterly cash dividend declared per share of our common stock during the periods indicated:

HighLowCash Dividends Declared
Fiscal 2017:
Fourth Quarter$59.66$52.58$0.30
Third Quarter64.8757.380.25
Second Quarter59.0053.810.25
First Quarter59.5450.840.25
Fiscal 2016:
Fourth Quarter$58.84$52.90$0.25
Third Quarter61.6454.010.20
Second Quarter61.7952.630.20
First Quarter64.0054.810.20

As of November 10, 2017, we had approximately 18,100 shareholders of record. This does not include persons whose stock is in nominee or “street name” accounts through brokers.

Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our operating performance, financial condition, capital expenditure requirements and other factors that the Board of Directors considers relevant.

ISSUER PURCHASES OF EQUITY SECURITIES

The following table provides information regarding repurchases of our common stock during the quarter ended October 1, 2017:

Total Number of Shares PurchasedAverage Price Paid per ShareTotal Number of Shares Purchased as Part of Publicly Announced Plans or Programs(2)Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs(3)
Period(1)
July 3, 2017 — July 30, 20172,168,233$58.032,168,23393,238,695
July 31, 2017 — August 27, 20174,804,97053.874,804,97088,433,725
August 28, 2017 — October 1, 20178,116,31454.418,116,31480,317,411
Total15,089,517$54.7615,089,517
(1)Monthly information is presented by reference to our fiscal months during the fourth quarter of fiscal 2017.
(2)Share repurchases are conducted under our ongoing share repurchase program announced in September 2001, which has no expiration date.
(3)This column includes the total remaining number of shares authorized for repurchase under the Company's ongoing share repurchase program. Shares under our ongoing share repurchase program may be repurchased in open market transactions, including pursuant to a trading plan adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, or through privately negotiated transactions. The timing, manner, price and amount of repurchases will be

determined at the Company's discretion, and the share repurchase program may be suspended, terminated or modified at any time for any reason.

Performance Comparison Graph

The following graph depicts the total return to shareholders from September 30, 2012 through October 1, 2017, relative to the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index and the Standard & Poor’s 500 Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base of 100 as of September 30, 2012, and assume an investment of $100 on that date and the reinvestment of dividends paid since that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.

sbux-1012017_charta04.jpg

Sep 30, 2012Sep 29, 2013Sep 28, 2014Sep 27, 2015Oct 2, 2016Oct 1, 2017
Starbucks Corporation$100.00$154.67$152.47$238.48$225.70$227.92
S&P 500100.00119.34142.89142.02163.93194.44
NASDAQ Composite100.00123.38148.79154.52178.82220.25
S&P Consumer Discretionary100.00131.84147.36166.78182.85209.40

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