Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
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Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
SHAREHOLDER INFORMATION
MARKET INFORMATION AND DIVIDEND POLICY
Starbucks common stock is traded on NASDAQ, under the symbol “SBUX.”
As of November 8, 2019, we had approximately 18,000 shareholders of record. This does not include persons whose stock is in nominee or “street name” accounts through brokers.
Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our operating performance, financial condition, capital expenditure requirements and other factors that the Board of Directors considers relevant.
ISSUER PURCHASES OF EQUITY SECURITIES
The following table provides information regarding repurchases of our common stock during the quarter ended September 29, 2019:
| Total Number of Shares Purchased | Average Price Paid per Share | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs (2) | Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs (3) | ||||||||||
| Period (1) | |||||||||||||
| July 1, 2019 - July 28, 2019 | 10,925,000 | $ | 89.32 | 10,925,000 | 41,773,146 | ||||||||
| July 29, 2019 - August 25, 2019 | 8,267,159 | 95.61 | 8,267,159 | 33,505,987 | |||||||||
| August 26, 2019 - September 29, 2019 | 4,339,988 | 94.68 | 4,339,988 | 29,165,999 | |||||||||
| Total | 23,532,147 | $ | 92.52 | 23,532,147 |
| (1) | Monthly information is presented by reference to our fiscal months during the fourth quarter of fiscal 2019. |
| (2) | Share repurchases are conducted under our ongoing share repurchase program announced in September 2001, which has no expiration date. |
| (3) | This column includes the total number of shares available for repurchase under the Company's ongoing share repurchase program. Shares under our ongoing share repurchase program may be repurchased in open market transactions, including pursuant to a trading plan adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, or through privately negotiated transactions. The timing, manner, price and amount of repurchases will be determined at our discretion, and the share repurchase program may be suspended, terminated or modified at any time for any reason. |
Performance Comparison Graph
The following graph depicts the total return to shareholders from September 28, 2014 through September 29, 2019, relative to the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index and the Standard & Poor’s 500 Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base of 100 as of September 28, 2014, and assume an investment of $100 on that date and the reinvestment of dividends paid since that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.

| Sep 28, 2014 | Sep 27, 2015 | Oct 2, 2016 | Oct 1, 2017 | Sep 30, 2018 | Sep 29, 2019 | ||||||||||||||||||
| Starbucks Corporation | $ | 100.00 | $ | 156.42 | $ | 148.03 | $ | 149.49 | $ | 161.87 | $ | 256.48 | |||||||||||
| S&P 500 | 100.00 | 99.39 | 114.72 | 136.07 | 160.44 | 167.27 | |||||||||||||||||
| NASDAQ Composite | 100.00 | 104.00 | 121.08 | 149.75 | 187.44 | 188.43 | |||||||||||||||||
| S&P Consumer Discretionary | 100.00 | 113.18 | 124.09 | 142.10 | 188.34 | 192.78 |
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