Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
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Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
SHAREHOLDER INFORMATION
MARKET INFORMATION AND DIVIDEND POLICY
Starbucks common stock is traded on NASDAQ, under the symbol “SBUX.”
As of November 6, 2020, we had approximately 18,000 shareholders of record. This does not include persons whose stock is in nominee or “street name” accounts through brokers.
Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our operating performance, financial condition, capital expenditure requirements and other factors that the Board of Directors considers relevant.
ISSUER PURCHASES OF EQUITY SECURITIES
Shares under our ongoing share repurchase program may be repurchased in open market transactions, including pursuant to a trading plan adopted in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, or through privately negotiated transactions. The timing, manner, price and amount of repurchases will be determined at our discretion, and the share repurchase program may be suspended, terminated or modified at any time for any reason. On April 8, 2020, we announced a temporary suspension of our share repurchase program. Repurchases pursuant to this program were last made in March 2020. During the fourth fiscal quarter ended September 27, 2020, there was no share repurchase activity.
Performance Comparison Graph
The following graph depicts the total return to shareholders from September 27, 2015 through September 27, 2020, relative to the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index and the Standard & Poor’s 500 Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base of 100 as of September 27, 2015, and assume an investment of $100 on that date and the reinvestment of dividends paid since that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.

| Sep 27, 2015 | Oct 2, 2016 | Oct 1, 2017 | Sep 30, 2018 | Sep 29, 2019 | Sep 27, 2020 | ||||||||||||||||||||||||||||||
| Starbucks Corporation | $ | 100.00 | $ | 94.64 | $ | 95.57 | $ | 103.49 | $ | 163.98 | $ | 159.64 | |||||||||||||||||||||||
| S&P 500 | 100.00 | 115.43 | 136.91 | 161.43 | 168.30 | 193.80 | |||||||||||||||||||||||||||||
| NASDAQ Composite | 100.00 | 116.42 | 144.00 | 180.24 | 181.19 | 255.40 | |||||||||||||||||||||||||||||
| S&P Consumer Discretionary | 100.00 | 109.64 | 125.56 | 166.41 | 170.33 | 219.55 |
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