10-K comparison

Ulta Beauty (ULTA) 10-K risk factor changes: FY2023 vs FY2022

The 2024-02-03 10-K against the 2023-01-28 one, compared heading by heading and sentence by sentence.

Item 1A32 rewritten2 added17 removed228 unchanged

All filing items392 rewritten1,109 added936 removed1,053 unchanged

Read the changesGo to Item 1A

Ulta Beauty Form 10-K, every itemFY2023, filed 26 March 2024, against FY2022, filed 24 March 2023FY2023 on sec.govFY2022 on sec.govRead this filingJSON

Summary

counted, not written

New Item 1A headings (0)

No risk factor heading in this filing is absent from FY2022.

Removed Item 1A headings (1)

  1. The COVID-19 pandemic continues to negatively affect our business, financial condition, profitability, cash flows and supply chain.
Reworded Item 1A headings (3)
  1. Any significant interruption in the operations of our [removed: distribution and] [added: distribution,] fast [added: fulfillment, and market] fulfillment centers could disrupt our ability to deliver merchandise to our stores [added: and guests] in a timely manner, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  2. The capacity of our distribution and order fulfillment infrastructure and the performance of our distribution [removed: centers and] [added: centers,] fast fulfillment [added: centers, and market fulfillment] centers may not be adequate to support our future growth, which could prevent the successful implementation of these plans or cause us to incur excess costs to expand this infrastructure, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  3. [removed: Future epidemics,] [added: Epidemics,] pandemics, natural disasters, or other catastrophes or crises could have a material adverse effect on our business, financial condition, profitability, and cash flows.

A heading is new when no FY2022 heading matches it after ignoring case and punctuation, and reworded when it shares at least 60 percent of its words with one that went away. All current risk factor headings.

Sentences by item

25 items, with every count and a link to each item that changed

Underlined words on a shaded ground are new in FY2023; struck-through words were in FY2022. Sentences that are wholly new or wholly gone are labelled rather than marked.

Item 1A. Risk Factors

32 rewritten, 2 added, 17 removed, 228 unchanged

Rewritten

Our continued and future growth largely depends on our ability to implement our long-range strategic, operational and financial plans and successfully open and operate new stores [removed: on a profitable basis.][added: profitably.]

Rewritten

| | ● | translate market trends into appropriate, saleable [removed: product,] [added: product] and service offerings in our stores and salons in advance of our competitors; |

Rewritten

Any significant interruption in the operations of our [removed: distribution and] [added: distribution,] fast [added: fulfillment, and market] fulfillment centers could disrupt our ability to deliver merchandise to our stores [added: and guests] in a timely manner, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Rewritten

We are a retailer carrying [removed: over] [added: approximately] 25,000 beauty products that change on a regular basis in response to beauty trends, which makes the success of our operations particularly vulnerable to disruptions in our distribution infrastructure.

Rewritten

[removed: Any significant interruption in the operation of our supply chain infrastructure, such as disruptions in our information systems, disruptions in operations due to fire, natural disasters, or other catastrophic] events, labor disagreements, inventory availability, or shipping and transportation problems, could drastically reduce our ability to receive and process orders and provide products and services to our stores and guests, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Rewritten

[added: Our sourcing operations may also be hurt by health] concerns regarding infectious diseases in countries in which our merchandise is produced, adverse weather conditions or natural disasters that may occur overseas, or acts of war or terrorism, to the extent these acts affect the production, shipment, or receipt of merchandise.

Rewritten

We have no long-term supply agreements with brand [removed: partners and,] [added: partners, and] therefore, our success depends on maintaining good relationships with our brand partners.

Rewritten

During fiscal [removed: 2022] [added: 2023] and fiscal [removed: 2021,] [added: 2022,] merchandise supplied to Ulta Beauty by our top ten brand partners accounted for approximately [removed: 56%] [added: 55%] and [removed: 54%] [added: 56%] of our net sales, respectively.

Rewritten

The capacity of our distribution and order fulfillment infrastructure and the performance of our distribution [removed: centers and] [added: centers,] fast fulfillment [added: centers, and market fulfillment] centers may not be adequate to support our future growth, which could prevent the successful implementation of these plans or cause us to incur excess costs to expand this infrastructure, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Rewritten

We currently operate four [added: regional] distribution centers, which house the distribution operations for Ulta Beauty retail stores together with the order fulfillment operations of our e-commerce platform, [removed: and] two fast fulfillment centers (e-commerce [removed: only).][added: only), and one market fulfillment center (with a second one expected to open in fiscal 2024), which focuses on our most productive products and supports e-commerce and retail stores.]

Rewritten

Customer traffic and demand for our merchandise are influenced by our advertising, [removed: marketing] [added: marketing,] and promotional activities.

Rewritten

We use marketing, [removed: advertising] [added: advertising,] and promotional programs to attract customers through various media, including social media, websites, mobile applications, email, and print.

Rewritten

[removed: Negative] [added: Given the pervasive use of social media platforms, including blogs, social media websites, and other forms of internet-based and mobile communications, negative] commentary regarding us or the products we sell may be [removed: posted on social media platforms and similar devices at any time and may be] adverse to our reputation or business.

Rewritten

Competition for this type of personnel is intense, [removed: especially in light of the labor pressures resulting from the COVID-19 pandemic,] and we may not be successful in attracting, assimilating, and retaining the personnel required to grow and operate our business profitably.

Rewritten

We have [removed: a $1.0 billion] [added: an $800.0 million] secured revolving credit facility with a term expiring in March [removed: 2025.][added: 2029.]

Rewritten

Macroeconomic conditions, including inflation, [removed: rising] [added: elevated] interest rates and recessionary concerns, as well as [removed: ongoing] [added: continuing] labor cost pressures, [added: and] transportation and shipping cost pressures, [removed: and the COVID-19 pandemic,] have had, and may continue to have, a negative impact on our business, financial condition, profitability, and cash flows.

Rewritten

We expect [added: the impact of] inflationary cost pressures to continue in [removed: 2023] [added: 2024,] and we continue to closely monitor macroeconomic conditions, including customer behavior, and the impact of these factors on customer demand.

Rewritten

Continuing or worsening inflation, recessionary concerns and/or [removed: supply chain and labor challenges, as well as the current turmoil in the banking industry,] [added: cost pressures,] may have a material adverse impact on our business, financial condition, profitability, and/or cash flows.

Rewritten

Although we do not have any operations outside the United States, geopolitical events, including the ongoing [removed: conflict between Russia and] [added: conflicts in] Ukraine and the [removed: related economic sanctions by Western governments on Russia, has] [added: Middle East, have] caused greater uncertainty in the global economy and exacerbated the inflation situation.The health of the economy may affect consumer purchases of discretionary items such as beauty products and salon services, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Rewritten

We appeal to a wide demographic consumer profile and offer an extensive selection of beauty products sold directly to retail [added: consumers and premium salon services.]

Rewritten

[removed: Additionally, volatility and disruption to the capital and credit markets may have a] significant, adverse impact on global economic conditions, resulting in inflationary or recessionary pressures and declines in consumer confidence and economic growth, which, in turn, may lead to declines in consumer spending.

Rewritten

We compete against a diverse group of retailers, both small and large, including regional and national department stores, specialty retailers, drug stores, mass merchandisers, high-end and discount salon chains, locally owned beauty retailers and salons, online capabilities of national retailers, pure-play e-commerce companies, [added: online marketplaces,] catalog retailers, and direct response television, including television home shopping retailers and infomercials.

Rewritten

Customer traffic to these shopping areas may be adversely affected by the closing of such destination retailers or anchor stores, or by a reduction in traffic to such stores resulting from a regional or global economic downturn, [removed: an outbreak of flu or other viruses,] a [added: public health crisis, a] general downturn in the local area where our store is located, or a decline in the desirability of the shopping environment of a particular power center.

Rewritten

[removed: Future epidemics,] [added: Epidemics,] pandemics, natural disasters, or other catastrophes or crises could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Rewritten

Epidemics, pandemics, or other public health crises, natural disasters, such as hurricanes, tornados, wildfires, earthquakes, and mudslides, as well as acts of violence or terrorism, have resulted in the temporary closure of our stores and, in the future, could also result in physical damage to our properties, the temporary [removed: reclosing] [added: closing] of our stores, the temporary closing of our [removed: distribution and] [added: distribution,] fast [added: fulfillment, and market] fulfillment centers, the temporary lack of an adequate work force, the temporary or long-term disruption in the supply of products (or a substantial increase in the cost of those products) from domestic or foreign suppliers, the temporary disruption in the delivery of goods both to and from our [removed: distribution and] [added: distribution,] fast [added: fulfillment, and market] fulfillment centers (or a substantial increase in the cost of those deliveries), the temporary reduction in the availability of products in our stores and/or the temporary reduction in visits to stores by customers.

Rewritten

In addition, concern about climate change and greenhouse gases may result in new or additional legal, legislative, and/or regulatory requirements to reduce or mitigate the effects of climate change on the [added: environment.]

Rewritten

There is also increased focus, including by investors, guests, and other stakeholders, on climate change and other environmental, social, governance [removed: (ESG)] and sustainability matters, including single use plastic, energy, waste and worker safety.

Rewritten

Concern about climate change might cause consumer preferences to change, including moving away from products or ingredients considered to have high climate change impact and towards products that are more sustainably made, and we expect to incur additional costs in connection with our [removed: ESG and sustainability initiatives.][added: initiatives in this area.]

Rewritten

Despite the security measures we have in place and continual vigilance in regard to the protection of sensitive information, our systems and those of our third-party service providers may be vulnerable to security breaches, denial-of-service [removed: attacks ,] [added: attacks,] break-ins, phishing attacks, social engineering, acts of vandalism, computer viruses, misplaced or lost data, human errors, or other similar events.

Rewritten

We are subject to risks relating to our information technology systems, and any failure to adequately protect our critical information technology systems, successfully upgrade our information technology [removed: systems] [added: systems,] or any material disruption of our information systems could negatively impact financial results and materially adversely affect our business operations, particularly during the holiday season.

Rewritten

As the importance of our website, mobile applications, and e-commerce operations to our business continues to grow, we are increasingly vulnerable to [added: downtime and other technical failures.]

Rewritten

Our failure to comply with federal, state, or local requirements when we advertise our products (including prices) or services, or engage in other promotional activities, in digital (including social media), television, or print may result in enforcement actions and imposition of penalties or otherwise harm the distribution and sale of our [removed: products.​][added: products.]

New in FY2023

Any significant interruption in the operation of our supply chain infrastructure, such as disruptions in our information systems, disruptions in operations due to fire, natural disasters, or other catastrophic

New in FY2023

Additionally, volatility and disruption to the capital and credit markets may have a

Dropped from FY2022

| --- | --- | --- |

Dropped from FY2022

Our sourcing operations may also be hurt by health

Dropped from FY2022

There has been a substantial increase in the use of social media platforms, including blogs, social media websites, and other forms of internet-based and mobile communications, which allow individuals access to a broad audience of consumers and other interested persons.

Dropped from FY2022

​

Dropped from FY2022

For instance, we were negatively impacted in fiscal 2022 by persistent cost pressures, including supply chain and labor costs.

Dropped from FY2022

consumers and premium salon services.

Dropped from FY2022

The COVID-19 pandemic continues to negatively affect our business, financial condition, profitability, cash flows and supply chain.

Dropped from FY2022

Since the first quarter of 2020, there has been a worldwide impact from the COVID 19 pandemic.

Dropped from FY2022

Government authorities have taken measures to try to contain the virus, such as limiting or closing business activities, transportation and person-to-person interactions, resulting in the temporary closing of all of our stores across the U.S. on March 19, 2020.

Dropped from FY2022

As a result of this decision, we experienced a significant reduction in customer traffic and demand which resulted in our sales and results of operations being negatively impacted in fiscal 2020.

Dropped from FY2022

While we have reopened all stores and resumed our in-store services, the potential of temporary restrictions in operating hours, in-store services or reclosing of certain stores in the future is possible.

Dropped from FY2022

Global trade conditions and customer trends that originated during the pandemic continue to persist and may also have a long-lasting adverse impact on us independently of the progress on the pandemic.

Dropped from FY2022

For example, the COVID-19 pandemic and its various impacts changed consumer behavior and consumption of beauty products, at least temporarily, due to the closures of offices, retail stores and other businesses and the significant decline in social gatherings, and also resulted in inflationary pressures on wages, transportation and shipping costs, and wholesale costs, recessionary concerns and other evolving macroeconomic conditions.

Dropped from FY2022

The COVID 19 pandemic has had, and could continue to have, a negative impact on our business, financial condition, profitability, cash flows, and supply chain, although the full extent is still uncertain and cannot be predicted.

Dropped from FY2022

environment.

Dropped from FY2022

downtime and other technical failures.

Dropped from FY2022

| | ● | dividing our Board of Directors into three classes serving staggered three-year terms; |

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

109 rewritten, 38 added, 35 removed, 269 unchanged

Rewritten

Key aspects of our business include: a differentiated assortment of [removed: more than] [added: approximately] 25,000 beauty products across a variety of categories and price points as well as a variety of beauty services, including salon services, in more than 1,350 stores predominantly located in convenient, high-traffic locations; engaging digital experiences delivered through our website, Ulta.com, and our mobile applications; our best-in-class loyalty program that enables members to earn points for every dollar spent on products and beauty services and provides us with deep, proprietary customer insights; and our ability to cultivate human connection with warm and welcoming guest experiences across all of our channels.

Rewritten

The continued growth of our business and any future increases in net sales, net income, and cash flows is dependent on our ability to execute our strategic priorities: 1) drive breakthrough and disruptive growth through an expanded definition of All Things Beauty; 2) evolve the omnichannel experience through connected physical and digital ecosystems, All In Your World; 3) expand and deepen our presence across the beauty journey, [removed: solidifying] [added: positioning] Ulta Beauty at the Heart of the Beauty Community; 4) drive operational excellence and optimization; 5) protect and cultivate our world-class culture and talent; and 6) expand our environmental and social impact.

Rewritten

Although we do not believe inflation had a material impact on our sales during fiscal [removed: 2022,] [added: 2023,] continued pressure from inflation or other evolving macroeconomic conditions could have an adverse impact on consumer spending and could lead to a recession.

Rewritten

In addition, inflation could [removed: materially increase] [added: cause] the interest rates on any future [removed: debt.][added: debt to remain at an elevated level or increase.]

Rewritten

[added: |] Comparable sales [added: | ​ | ​ | 5.7% | ​ | ​ | 15.6% | ​ | ​ | 37.9% |]

Rewritten

[added: Comparable sales] include retail sales, salon services, and e-commerce.

Rewritten

| | ● | shipping and handling [removed: costs;] [added: costs for e-commerce orders;] |

Rewritten

Selling, general and administrative [added: (SG&A)] expenses include:

Rewritten

Interest [removed: income] [added: (income) expense] represents interest from cash [removed: equivalents and short-term] [added: equivalents, which include highly liquid] investments [added: such as money market funds and certificates of deposit] with [removed: maturities] [added: an original maturity] of [removed: twelve] [added: three] months or less from the date of purchase.

Rewritten

Our credit facility interest is based on a variable interest rate structure which can result in increased cost in periods of rising [added: or elevated] interest rates.

Rewritten

The Company’s fiscal years ended [added: February 3, 2024 (fiscal 2023),] January 28, 2023 (fiscal 2022), [added: and] January 29, 2022 (fiscal [removed: 2021), and January 30, 2021 (fiscal 2020)] [added: 2021)] were [removed: all 52-week years.][added: 53, 52, and 52 week years, respectively.]

Rewritten

As of [removed: January 28, 2023,] [added: February 3, 2024,] we operated [removed: 1,355] [added: 1,385] stores across 50 states.

Rewritten

| ​ | ​ | [removed: January 28,] [added: February 3,] | | ​ | January [removed: 29,] [added: 28,] | | ​ | January [removed: 30,] [added: 29,] | |

Rewritten

| (Dollars in thousands) | ​ | [removed: 2023] [added: 2024] | | | [removed: 2022] [added: 2023] | | | [removed: 2021] [added: 2022] | |

Rewritten

| Net sales | ​ | $ | [removed: 10,208,580] [added: 11,207,303] | ​ | $ | [removed: 8,630,889] [added: 10,208,580] | ​ | $ | [removed: 6,151,953] [added: 8,630,889] |

Rewritten

| Cost of sales | ​ | ​ | [removed: 6,164,070] [added: 6,826,203] | ​ | ​ | [removed: 5,262,335] [added: 6,164,070] | ​ | ​ | [removed: 4,202,794] [added: 5,262,335] |

Rewritten

| Gross profit | ​ | ​ | [removed: 4,044,510] [added: 4,381,100] | ​ | ​ | [removed: 3,368,554] [added: 4,044,510] | ​ | ​ | [removed: 1,949,159] [added: 3,368,554] |

Rewritten

| Selling, general and administrative expenses | ​ | ​ | [removed: 2,395,299] [added: 2,694,561] | ​ | ​ | [removed: 2,061,545] [added: 2,395,299] | ​ | ​ | [removed: 1,583,017] [added: 2,061,545] |

Rewritten

| Pre-opening expenses | ​ | ​ | [removed: 10,601] [added: 8,510] | ​ | ​ | [removed: 9,517] [added: 10,601] | ​ | ​ | [removed: 15,000] [added: 9,517] |

Rewritten

| Operating income | ​ | ​ | [removed: 1,638,610] [added: 1,678,029] | ​ | ​ | [removed: 1,297,492] [added: 1,638,610] | ​ | ​ | [removed: 236,820] [added: 1,297,492] |

Rewritten

| Interest (income) expense, net | ​ | ​ | [removed: (4,934)] [added: (17,622)] | ​ | ​ | [removed: 1,663] [added: (4,934)] | ​ | ​ | [removed: 5,735] [added: 1,663] |

Rewritten

| Income before income taxes | ​ | ​ | [removed: 1,643,544] [added: 1,695,651] | ​ | ​ | [removed: 1,295,829] [added: 1,643,544] | ​ | ​ | [removed: 231,085] [added: 1,295,829] |

Rewritten

| Income tax expense | ​ | ​ | [removed: 401,136] [added: 404,646] | ​ | ​ | [removed: 309,992] [added: 401,136] | ​ | ​ | [removed: 55,250] [added: 309,992] |

Rewritten

| Net income | ​ | $ | [removed: 1,242,408] [added: 1,291,005] | ​ | $ | [removed: 985,837] [added: 1,242,408] | ​ | $ | [removed: 175,835] [added: 985,837] |

Rewritten

| Number of stores end of year | ​ | ​ | [removed: 1,355] [added: 1,385] | ​ | ​ | [removed: 1,308] [added: 1,355] | ​ | ​ | [removed: 1,264] [added: 1,308] |

Rewritten

| (Percentage of net sales) | ​ | [removed: 2023] [added: 2024] | | | [removed: 2022] [added: 2023] | | | [removed: 2021] [added: 2022] | |

Rewritten

| Cost of sales | ​ | ​ | [removed: 60.4%] [added: 60.9%] | ​ | ​ | [removed: 61.0%] [added: 60.4%] | ​ | ​ | [removed: 68.3%] [added: 61.0%] |

Rewritten

| Gross profit | ​ | ​ | [removed: 39.6%] [added: 39.1%] | ​ | ​ | [removed: 39.0%] [added: 39.6%] | ​ | ​ | [removed: 31.7%] [added: 39.0%] |

Rewritten

| Selling, general and administrative expenses | ​ | ​ | [removed: 23.5%] [added: 24.0%] | ​ | ​ | [removed: 23.9%] [added: 23.5%] | ​ | ​ | [removed: 25.7%] [added: 23.9%] |

Rewritten

| Pre-opening expenses | ​ | ​ | 0.1% | ​ | ​ | 0.1% | ​ | ​ | [removed: 0.2%] [added: 0.1%] |

Rewritten

| Operating income | ​ | ​ | [removed: 16.1%] [added: 15.0%] | ​ | ​ | [removed: 15.0%] [added: 16.1%] | ​ | ​ | [removed: 3.9%] [added: 15.0%] |

Rewritten

| Interest [removed: (income) expense,] [added: income,] net | ​ | ​ | [removed: 0.0%] [added: (0.2%)] | ​ | ​ | 0.0% | ​ | ​ | [removed: 0.1%] [added: 0.0%] |

Rewritten

| Income before income taxes | ​ | ​ | [removed: 16.1%] [added: 15.1%] | ​ | ​ | [removed: 15.0%] [added: 16.1%] | ​ | ​ | [removed: 3.8%] [added: 15.0%] |

Rewritten

| Income tax expense | ​ | ​ | [removed: 3.9%] [added: 3.6%] | ​ | ​ | [removed: 3.6%] [added: 3.9%] | ​ | ​ | [removed: 0.9%] [added: 3.6%] |

Rewritten

| Net income | ​ | ​ | [removed: 12.2%] [added: 11.5%] | ​ | ​ | [removed: 11.4%] [added: 12.2%] | ​ | ​ | [removed: 2.9%] [added: 11.4%] |

Rewritten

The [removed: increase] [added: decrease] in gross profit margin was primarily due to:

Rewritten

[removed: Selling, general and administrative (SG&A)] [added: SG&A] expenses increased $333.8 million, or 16.2%, to $2.4 billion in fiscal 2022 compared to $2.1 billion in fiscal 2021.

Rewritten

The increase in net income was primarily due to a $676.0 million increase in gross profit, partially offset by a $333.8 million increase in SG&A expenses and [added: a] $91.1 million increase in income taxes.

Rewritten

[removed: Fiscal] [added: Fiscal] year [removed: 2021] [added: 2023] versus fiscal year [removed: 2020][added: 2022]

Rewritten

The total comparable sales increase of [removed: 37.9%] [added: 5.7%] in fiscal [removed: 2021,] [added: 2023,] compared to [removed: a decrease] [added: an increase] of [removed: 17.9%] [added: 15.6%] in fiscal [removed: 2020,] [added: 2022,] was driven by a [removed: 30.0%] [added: 7.4%] increase in transactions and a [removed: 6.0% increase] [added: 1.5% decrease] in average ticket.

New in FY2023

The overall beauty market expanded in 2022 and in 2023, supported by healthy consumer engagement with the

New in FY2023

beauty category.

New in FY2023

In fiscal years with 53 weeks, the 53rd week of comparable sales is included in the calculation.

New in FY2023

In the year following a 53-week year, the prior year period is shifted by one week to compare similar calendar weeks.

New in FY2023

​

New in FY2023

Net sales increased $998.7 million, or 9.8%, to $11.2 billion in fiscal 2023 compared to $10.2 billion in fiscal 2022.

New in FY2023

The net sales increase was primarily due to increased comparable sales, strong new store performance, an increase of $68.3 million in other revenue and the benefit of an extra week of sales in fiscal 2023.

New in FY2023

Net sales for the 53rd week of fiscal 2023 were approximately $181.9 million.

New in FY2023

Gross profit increased $336.6 million, or 8.3%, to $4.4 billion in fiscal 2023, compared to $4.0 billion in fiscal 2022.

New in FY2023

| | ● | 80 basis points of deleverage in merchandise margins driven by higher promotional activity and category mix, as well as lapping of benefits from price increases; and |

New in FY2023

| | ● | 40 basis points of deleverage in inventory shrink; partially offset by |

New in FY2023

| | ● | 50 basis points of leverage in other revenue primarily due to credit card income growth, an increase in royalty income from our partnership with Target, and higher loyalty point redemptions; and |

New in FY2023

SG&A expenses increased $299.3 million, or 12.5%, to $2.7 billion in fiscal 2023 compared to $2.4 billion in fiscal 2022.

New in FY2023

| | ● | 60 basis points of deleverage of corporate overhead primarily due to strategic investments; |

New in FY2023

| | ● | 10 basis points of deleverage of store expenses due to ongoing inflationary pressures; and |

New in FY2023

Pre-opening expenses decreased $2.1 million, or 19.7%, to $8.5 million in fiscal 2023 compared to $10.6 million in fiscal 2022.

New in FY2023

Net interest income was $17.6 million in fiscal 2023 compared to $4.9 million in fiscal 2022, due to higher average interest rates on cash balances.

New in FY2023

The lower income tax rate is primarily due to a decrease in state income taxes compared to fiscal 2022 and a tax benefit from the income tax accounting for stock-based compensation.

New in FY2023

Net income increased $48.6 million to $1.3 billion in fiscal 2023 compared to $1.2 billion in fiscal 2022.

New in FY2023

| Operating lease obligations (1) | ​ | $ | 2,289,652 | ​ | $ | 351,517 | ​ | $ | 755,334 | ​ | $ | 545,888 | ​ | $ | 636,913 |

New in FY2023

| Purchase obligations | ​ | ​ | 55,587 | ​ | ​ | 39,954 | ​ | ​ | 15,633 | ​ | ​ | — | ​ | ​ | — |

New in FY2023

| Total (2) | ​ | $ | 2,345,239 | ​ | $ | 391,471 | ​ | $ | 770,967 | ​ | $ | 545,888 | ​ | $ | 636,913 |

New in FY2023

The decrease in net cash provided by operating activities in fiscal 2023 compared to fiscal 2022 is mainly due to the timing of accrued liabilities, accounts payable, receivable collections, prepaid income taxes, and prepaid expenses and other current assets and a larger increase in merchandise inventories in fiscal 2023, partially offset by the increase in net income and non-cash lease expense.

New in FY2023

| | ● | $13 million increase in distribution center inventory primarily due to the opening of the new market fulfillment center in Greer, SC. |

New in FY2023

| --- | --- | --- |

New in FY2023

The increase in non-cash lease expense was primarily due to an increase in tenant allowances.

New in FY2023

| ​ | ​ | 2024 | ​ | 2023 | ​ | 2022 |

New in FY2023

The 2022 Share Repurchase Program did not have an expiration date but provided for suspension or discontinuation at any time.

New in FY2023

| ​ | ​ | February 3, | | ​ | January 28, | | ​ | January 29, | |

New in FY2023

On March 12, 2024, the Board of Directors authorized a new share repurchase program (the 2024 Share Repurchase

New in FY2023

Program) pursuant to which the Company may repurchase up to $2.0 billion of the Company’s common stock.

New in FY2023

The 2024

New in FY2023

Share Repurchase Program authorization revokes the previously authorized but unused amounts from the 2022 Share

New in FY2023

Repurchase Program.

New in FY2023

discontinued at any time.

New in FY2023

receivables.

New in FY2023

Recent accounting pronouncements not yet adopted

New in FY2023

See Note 2 to our consolidated financial statements, “Summary of significant accounting policies – Recent accounting pronouncements not yet adopted.”

Dropped from FY2022

Impact of COVID-19

Dropped from FY2022

We closely monitor the continuing impact of COVID-19 on all facets of our business.

Dropped from FY2022

While operations during fiscal 2022 did not appear to be negatively impacted, the COVID-19 pandemic and the conditions and trends that originated during the pandemic could have negative impacts in the future.

Dropped from FY2022

The extent of the impact of the pandemic and the conditions and trends that originated during the pandemic on our future business and financial results will depend on, among other things, the potential of temporary restrictions on operating hours, in-store services or reclosing of certain stores or other facilities of ours or our brand partners and other suppliers, supply chain disruptions, increased transportation and shipping costs, higher wholesale costs, increased labor costs, and the duration, timing and severity of the impact of the foregoing on consumer spending.

Dropped from FY2022

However, the COVID-19 pandemic and its various impacts changed consumer behavior and consumption of beauty products, at least temporarily, due to the closures of offices, retail stores, and other businesses and the significant decline in travel, entertainment and social gatherings.

Dropped from FY2022

The overall beauty market declined in 2020, stabilized in 2021, and expanded in 2022, as consumers resumed in-person shopping while maintaining some of their online shopping behaviors.

Dropped from FY2022

Impairment, restructuring and other costs include long-lived asset impairment charges, restructuring costs associated with store closings, costs associated with the suspension of our Canadian expansion, and employee related severance costs.

Dropped from FY2022

Interest (income) expense, net includes both interest income and expense.

Dropped from FY2022

| Impairment, restructuring and other costs | ​ | ​ | — | ​ | ​ | — | ​ | ​ | 114,322 |

Dropped from FY2022

| Comparable sales | ​ | ​ | 15.6% | ​ | ​ | 37.9% | ​ | ​ | (17.9%) |

Dropped from FY2022

| Impairment, restructuring and other costs | ​ | ​ | 0.0% | ​ | ​ | 0.0% | ​ | ​ | 1.9% |

Dropped from FY2022

Interest expense represents interest on borrowings and fees related to the credit facility.

Dropped from FY2022

Net sales increased $2.5 billion, or 40.3%, to $8.6 billion in fiscal 2021 compared to $6.2 billion in fiscal 2020.

Dropped from FY2022

The net sales increase was primarily due to the favorable impact from stronger consumer confidence, government stimulus payments, and the easing of COVID-19 restrictions, and an increase of $15.1 million in other revenue.

Dropped from FY2022

Gross profit increased $1.4 billion, or 72.8%, to $3.4 billion in fiscal 2021, compared to $1.9 billion in fiscal 2020.

Dropped from FY2022

| | ● | 190 basis points of improvements in merchandise margins driven by lower promotional activity and cost optimization efforts; |

Dropped from FY2022

| | ● | 140 basis points of leverage due to favorable channel mix shifts; and |

Dropped from FY2022

| | ● | 100 basis points of leverage in salon expenses attributed to the impact of higher sales. |

Dropped from FY2022

SG&A expenses increased $0.5 billion, or 30.2%, to $2.1 billion in fiscal 2021 compared to $1.6 billion in fiscal 2020.

Dropped from FY2022

| | ● | 180 basis points of leverage of corporate overhead due to higher sales; |

Dropped from FY2022

| | ● | 80 basis points of deleverage due to less employee retention credits received under the Coronavirus Aid, Relief and Economic Security Act (CARES Act); and |

Dropped from FY2022

Impairment, restructuring and other costs

Dropped from FY2022

There were no impairment, restructuring and other costs recognized in fiscal 2021 compared to $114.3 million for fiscal 2020, which consisted of $41.9 million due to the impairment of tangible long-lived assets and operating lease assets associated with certain retail stores, $29.1 million related to the suspension of the planned expansion to Canada, $27.5 million related to the permanent closure of 19 stores, and $15.8 million of severance charges.

Dropped from FY2022

Pre-opening expenses decreased $5.5 million, or 36.6%, to $9.5 million in fiscal 2021 compared to $15.0 million in fiscal 2020 due to current year real estate activity and stores expected to open in the first quarter of fiscal 2022 compared to the first quarter of fiscal 2021.

Dropped from FY2022

Interest expense, net was $1.7 million in fiscal 2021 compared to $5.7 million of interest expense, net in fiscal 2020.

Dropped from FY2022

Interest income results from short-term investments.

Dropped from FY2022

The higher income tax expense is primarily due to higher operating income compared to fiscal 2020.

Dropped from FY2022

Net income increased $810.0 million to $985.8 million in fiscal 2021 compared to $175.8 million in fiscal 2020.

Dropped from FY2022

| Operating lease obligations (1) | ​ | $ | 2,211,981 | ​ | $ | 342,680 | ​ | $ | 719,329 | ​ | $ | 564,184 | ​ | $ | 585,788 |

Dropped from FY2022

| Purchase obligations | ​ | ​ | 111,233 | ​ | ​ | 63,419 | ​ | ​ | 46,225 | ​ | ​ | 1,589 | ​ | ​ | — |

Dropped from FY2022

| Total (2) | ​ | $ | 2,323,214 | ​ | $ | 406,099 | ​ | $ | 765,554 | ​ | $ | 565,773 | ​ | $ | 585,788 |

Dropped from FY2022

The increase in net cash provided by operating activities in fiscal 2021 relative to fiscal 2020 was primarily due to the increase in net income and deferred revenue, partially offset by higher merchandise inventories, higher cash outflow from higher income taxes, and lower long-lived asset impairment charges compared to fiscal 2020.

Dropped from FY2022

| (Dollars in millions) | | 2023 | | ​ | 2022 | | ​ | 2021 | |

Dropped from FY2022

During fiscal 2020, we recognized $72.5 million of impairment of long-lived tangible and right-of-use assets which consisted of $41.9 million due to the carrying values of certain long-lived assets exceeding their respective fair values, $19.6 million related to the suspension of the planned expansion to Canada, and $11.0 million related to the permanent closure of 19 stores.

Dropped from FY2022

The estimated tax benefit of an uncertain tax position is

An excerpt. Shown here: 40 of 109 rewritten, all 38 added and all 35 removed. The counts are complete. For every sentence, read Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations in the FY2023 filing and the FY2022 filing.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

1 rewritten, 2 added, 0 removed, 6 unchanged

Rewritten

We did not have any outstanding borrowings on our credit facility as of [added: February 3, 2024,] January 28, 2023, [removed: January 29, 2022] or January [removed: 30, 2021.][added: 29, 2022.]

New in FY2023

We continually monitor this risk and may develop strategies to manage it.

New in FY2023

​

Item 1. Business

103 rewritten, 17 added, 23 removed, 249 unchanged

Rewritten

One-of-a-kind Assortment. We offer guests a differentiated assortment of [removed: more than] [added: approximately] 25,000 products from [removed: more than] [added: approximately] 600 [removed: well-established] [added: established] and emerging beauty brands across a variety of categories and price points.

Rewritten

We believe we offer the widest selection of beauty categories, [removed: including prestige and] [added: from] mass [added: to prestige price points, across] cosmetics, fragrance, haircare, [removed: prestige and mass] skincare, bath and body products, professional hair products, and salon styling tools.

Rewritten

In addition to our free-standing [removed: locations] [added: locations, through our partnership with Target Corporation] we have more than [removed: 350] [added: 500] Ulta Beauty at Target shop-in-shops which provide guests with a highly-curated, prestige beauty assortment in a unique and elevated presentation in 1,000 square feet of dedicated space within certain Target locations.

Rewritten

Leading Digital Experiences. Through our website, Ulta.com, and our mobile applications, we offer guests convenient, [removed: interactive] [added: interactive,] and personalized digital experiences.

Rewritten

Best-in-Class Loyalty Program. Our best-in-class loyalty program, [removed: Ultamate] [added: Ulta Beauty] Rewards, enables members to earn points for every dollar spent on products and beauty services at Ulta Beauty, through purchases on our private label and co-branded credit cards, and purchases at Ulta Beauty at Target.

Rewritten

We define our target consumer as a beauty enthusiast, a consumer who is passionate about the beauty category, uses beauty for self-expression, experimentation, and self-investment, and has high expectations for the [removed: shopping experience.]

Rewritten

Evolve the omnichannel experience through connected physical and digital ecosystems, All In Your World. Our guest insights and member data confirm that beauty enthusiasts prefer to transact in physical stores, where they can discover and [removed: interact] [added: engage] with products and other beauty enthusiasts.

Rewritten

To drive greater guest engagement across all channels, we intend to expand our physical footprint, continue to differentiate our service offerings, and [removed: grow] [added: expand] our [removed: buy anywhere, fill anywhere] [added: order fulfillment] capabilities while further enhancing our digital and mobile experiences and driving competitive advantage through digital innovation.

Rewritten

Expand and deepen our presence across the beauty journey, [removed: solidifying] [added: positioning] Ulta Beauty at the Heart of the Beauty Community. To understand longer-term shifts in consumer values, perceptions, and behaviors, as well as of-the-moment insights, we have developed a robust consumer research capability.

Rewritten

In addition, with more than 95% of total sales coming from our [removed: 40.2] [added: 43.3] million active [removed: Ultamate] [added: Ulta Beauty] Rewards loyalty program members, we have unique insights about customer preferences and behavior.

Rewritten

To expand Ulta Beauty’s reach, relevancy, and guest engagement, we [removed: intend to amplify] [added: are amplifying] our brand purpose; [removed: build] [added: building] a creator and content ecosystem to deliver compelling, relevant beauty entertainment; [removed: drive further innovation in our Ultamate Rewards program; and use] [added: using] our member data to increase personalization, drive conversion, and support our [removed: brands.][added: brands; and recently introduced further innovation in our Ulta Beauty Rewards program.]

Rewritten

[removed: Our vision is to] expand and deepen our presence across the beauty journey to [removed: increase] [added: drive] consumer acquisition and [removed: drive] [added: increase] guest engagement, loyalty, and share of wallet.

Rewritten

Drive operational excellence and optimization. Similar to other retailers, we are experiencing persistent cost pressures from macroeconomic trends, including [removed: rising] [added: higher] wage rates and [removed: higher] transportation and shipping costs.

Rewritten

[added: To mitigate the impact of these pressures and] support our future growth, we have developed a continuous improvement capability to identify and activate meaningful, cross-functional process optimization opportunities; we are upgrading our enterprise resource planning platform to increase efficiency and support future growth; [added: we are building a modern ecosystem for future analytics] and [added: data-driven decisioning capabilities; and] we are enhancing our supply chain network to increase agility, speed and cost-efficiency.

Rewritten

In [removed: 2022,] [added: 2023,] this market represented approximately [removed: $172] [added: $181] billion in sales, according to forecasted Euromonitor International and IBIS World Inc. In [removed: 2022,] [added: 2023,] the beauty products industry totaled approximately [removed: $104] [added: $112] billion and included cosmetics, haircare, fragrance, bath and body, skincare, salon styling tools, and other toiletries.

Rewritten

We estimate that Ulta Beauty had only a 9% share of the [removed: $104] [added: $112] billion beauty product industry.

Rewritten

In [removed: 2022,] [added: 2023,] the salon services industry totaled approximately [removed: $68] [added: $69] billion and included hair, skin, and nail services.

Rewritten

We have full-service hair salons in substantially every store and operate brow bars in most of our stores, as well as makeup [added: and ear piercing] services through our salons.

Rewritten

Our major competitors for prestige and mass products include traditional department stores, specialty stores, grocery stores, drug stores, mass merchandisers, and the online capabilities of national retailers and brands, as well as pure-play e-commerce [removed: companies.][added: companies and online marketplaces.]

Rewritten

We are committed to meeting guests where and how they want to shop and strive to offer guests a compelling, personalized shopping experience through our stores, digital [removed: platform,] [added: platforms,] and partnerships.

Rewritten

In our fiscal year ended [removed: January, 28, 2023] [added: February 3, 2024] (fiscal [removed: 2022),] [added: 2023),] 76% of our loyalty members transacted with us solely in one of our stores.

Rewritten

Our retail store concept, including physical layout, displays, lighting, and quality of finishes, has changed over time to reflect the [removed: rising expectations] [added: evolution] of [removed: our guests] [added: guest preferences] and our [removed: evolving] merchandising and operating strategies.

Rewritten

Our current Ulta Beauty store [removed: format] [added: prototype] includes an open and modern salon area, with most of our stores offering brow services on the salon floor.

Rewritten

We employ highly skilled, licensed professional stylists and estheticians who offer services as well as educational experiences, including consultations, styling lessons, makeup applications, skincare [removed: regimens,] [added: services,] and at-home care recommendations.

Rewritten

| ​ | | [removed: January 28,] [added: February 3,] | | January [removed: 29,] [added: 28,] | | January [removed: 30,] [added: 29,] |

Rewritten

| ​ | ​ | [removed: 2023] [added: 2024] | ​ | [removed: 2022] [added: 2023] | ​ | [removed: 2021] [added: 2022] |

Rewritten

| Total stores beginning of period | ​ | [removed: 1,308] [added: 1,355] | ​ | [removed: 1,264] [added: 1,308] | ​ | [removed: 1,254] [added: 1,264] |

Rewritten

| Stores opened | ​ | [removed: 47] [added: 33] | ​ | [removed: 48] [added: 47] | ​ | [removed: 30] [added: 48] |

Rewritten

| Stores closed | ​ | [removed: –] [added: (3)] | ​ | [removed: (4)] [added: –] | ​ | [removed: (20)] [added: (4)] |

Rewritten

| Total stores end of period | ​ | [removed: 1,355] [added: 1,385] | ​ | [removed: 1,308] [added: 1,355] | ​ | [removed: 1,264] [added: 1,308] |

Rewritten

| Total square footage | ​ | [removed: 14,200,403] [added: 14,515,593] | ​ | [removed: 13,770,438] [added: 14,200,403] | ​ | [removed: 13,291,838] [added: 13,770,438] |

Rewritten

| Average square footage per store | ​ | [removed: 10,480] [added: 10,481] | ​ | [removed: 10,528] [added: 10,480] | ​ | [removed: 10,516] [added: 10,528] |

Rewritten

| Stores remodeled | ​ | [removed: 20] [added: 18] | ​ | [removed: 9] [added: 20] | ​ | [removed: –] [added: 9] |

Rewritten

| Stores relocated | ​ | [removed: 12] [added: 7] | ​ | [removed: 7] [added: 12] | ​ | [removed: 5] [added: 7] |

Rewritten

Our real estate vision is to make Ulta Beauty accessible and convenient to more consumers across a variety of [removed: markets,] [added: markets] and is a key driver of how we plan to expand our market share over time.

Rewritten

The average investment required to open a new Ulta Beauty store is approximately [removed: $1.7] [added: $2.0] million, which includes capital investments, net of landlord contributions, pre-opening expenses, and initial inventory, net of payables.

Rewritten

[removed: In the new layout, categories] flow from prestige to mass with delineated fixturing showcasing each segment.

Rewritten

In addition, [removed: we are adding several] [added: this new layout] features [removed: including] elevated gondolas to showcase key, iconic, and service brands and new Beauty Bars that offer our brow and makeup [removed: services as well as supporting] [added: services, support] in-store [removed: events] [added: events,] and highlight beauty-in-action.

Rewritten

In fiscal [removed: 2022, 17%] [added: 2023, 18%] of our loyalty members shopped both in Ulta Beauty stores and through our digital platforms.

Rewritten

We continue to improve our order fulfillment capabilities with increased speed of delivery through existing distribution centers, fast fulfillment centers (e-commerce only), [added: market fulfillment centers,] and select retail stores, through more efficient processes designed for e-commerce order [removed: fulfillment, and starting in 2023, our first market fulfillment center.][added: fulfillment.]

New in FY2023

shopping experience.

New in FY2023

The COVID-19 pandemic and subsequent recovery drove unprecedented disruption which provided beauty enthusiasts the opportunity to develop new beauty regimens, many of which consumers are sustaining.

New in FY2023

Despite the disruption caused by the pandemic, beauty enthusiasts continue to demonstrate their commitment to the in-person shopping experience, while also embracing the use of online shopping to supplement discovery and convenience.

New in FY2023

At the same time, rising competitive pressures and a dynamic operating environment will require strong execution and continued investment and innovation to further our leadership position.

New in FY2023

Our vision is to

New in FY2023

In the new layout, categories

New in FY2023

As part of our digital store transformation, during fiscal 2023 we substantially completed a large-scale upgrade of our end-to-end e-commerce platform and migrated to a new modernized platform to enable a more seamless guest experience.

New in FY2023

maintain the beauty of our environment and minimize our impact on the world around us by offering sustainable packaging.

New in FY2023

of Stores, who in turn reports to the Chief Store Operations Officer, who in turn reports to the President and Chief Operating Officer, who in turn reports to the Chief Executive Officer.

New in FY2023

A critical way we achieve this is by educating all associates on the lived

New in FY2023

| ​ | ​ | ​ | ​ | ​ | ​ | ​ |

New in FY2023

| --- | --- | --- | --- | --- | --- | --- |

New in FY2023

In fiscal 2021, we began a multi-year strategic investment agenda to upgrade key elements of our technology infrastructure including upgrading our our enterprise resource planning platform and refreshing our POS system in all stores, driving our digital store transformation, and building a modern ecosystem for future analytics and data-driven decisioning capabilities.

New in FY2023

Collectively, these investments are aimed at providing a flexible and scalable operating environment allowing for greater business efficiency and enhancing the guest experience.

New in FY2023

Also see “Cybersecurity” included as part of Item 1C.

New in FY2023

of this Annual Report on Form 10-K.

New in FY2023

In addition, our filings with

Dropped from FY2022

Despite the unprecedented disruption and sustaining effects resulting from the COVID-19 pandemic, consumers demonstrated their commitment to beauty as they resumed in-person shopping with enthusiasm, while also maintaining some of their online shopping behaviors, however the operational and competitive landscape remains dynamic, and persistent cost pressures, including supply chain and labor costs, remain a challenge.

Dropped from FY2022

To mitigate the impact of these pressures and

Dropped from FY2022

community.

Dropped from FY2022

| ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ |

Dropped from FY2022

| --- | --- | --- | --- | --- | --- | --- | --- |

Dropped from FY2022

Our marketing program has been effective in communicating with our existing online, mobile, and retail guests in a targeted and relevant way.

Dropped from FY2022

focus on guest perspectives and reinforce key takeaways.

Dropped from FY2022

In fiscal 2022, associates participated in our Inclusion in Action training to reinforce inclusivity and address unconscious bias.

Dropped from FY2022

We depend on a variety of information systems and technologies (including cloud technologies) to maintain and improve our competitive position and to manage the operations of our growing store base.

Dropped from FY2022

We rely on computer systems to provide information for all areas of our business, including supply chain, merchandising, POS, e-commerce, marketing, finance, accounting, and human resources.

Dropped from FY2022

Our core business systems consist mostly of purchased software programs that integrate together and with our internally developed software solutions.

Dropped from FY2022

Our technology also includes a company-wide network that connects all corporate users, stores, and our distribution center infrastructure and provides communications for continual polling of sales and merchandise movement at the store level.

Dropped from FY2022

We manage data security and privacy at the highest levels.

Dropped from FY2022

Our Board of Directors is actively engaged in oversight of cybersecurity, and it is part of the charter of our Audit Committee.

Dropped from FY2022

Our Chief Information Officer and Chief Executive Officer keep the Board informed on cybersecurity and privacy matters throughout the year.

Dropped from FY2022

Our Security Operations Center constantly and proactively monitors our network and application landscape for threats and anomalies.

Dropped from FY2022

We have established processes for sharing data and performing third-party risk assessment and regular disaster recovery planning and response readiness testing.

Dropped from FY2022

Our security approach also includes multiple layers of defense and testing of controls.

Dropped from FY2022

We have strengthened our data protection capabilities through investments and training.

Dropped from FY2022

All Ulta Beauty associates have a role as stewards of company data, and we educate them on how to keep data safe.

Dropped from FY2022

As part of our annual code of business conduct training, we train associates on how to keep devices and data safe in public places; how to avoid security threats and phishing scams; how to maintain a secure workplace; and everyday practices that help maintain the security of corporate digital devices, data and systems.

Dropped from FY2022

In fiscal 2021, we began a multi-year upgrade of our enterprise resource planning platform which will provide a flexible and scalable operating environment allowing for greater business efficiency.

Dropped from FY2022

Fragrance (and design).

An excerpt. Shown here: 40 of 103 rewritten, all 17 added and all 23 removed. The counts are complete. For every sentence, read Item 1. Business in the FY2023 filing and the FY2022 filing.

Item 3. Legal Proceedings

1 rewritten, 0 added, 0 removed, 0 unchanged

Rewritten

See Note [removed: 10] [added: 9] to our consolidated financial statements, “Commitments and contingencies - General litigation,” for information on legal proceedings.

Cover and table of contents

39 rewritten, 5 added, 0 removed, 119 unchanged

Rewritten

For the fiscal year ended [removed: January 28, 2023][added: February 3, 2024]

Rewritten

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or [added: an] emerging growth company.

Rewritten

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to [removed: 240.10D-1(b).][added: §240.10D-1(b).]

Rewritten

The aggregate market value of the voting stock held by non-affiliates of the registrant, based upon the closing sale price of the common stock on July [removed: 29, 2022,] [added: 28, 2023,] as reported on the NASDAQ Global Select Market, was approximately [removed: $16,116,323,000.][added: $17,547,227,000.]

Rewritten

The number of shares of the registrant’s common stock, par value $0.01 per share, outstanding as of March [removed: 20, 2023] [added: 22, 2024] was [removed: 50,195,089] [added: 48,268,744] shares.

Rewritten

Information required in response to Part III of Form 10-K is hereby incorporated by reference from portions of the registrant’s Proxy Statement for the [removed: 2023] [added: 2024] Annual Meeting of Stockholders.

Rewritten

Such proxy statement will be filed with the Securities and Exchange Commission within 120 days of the registrant’s fiscal year ended [removed: January 28, 2023.][added: February 3, 2024.]

Rewritten

| [Forward Looking Statements](#Forward_looking_statements) | | | | [removed: 1] [added: 4] |

Rewritten

| [Item 1.](#Item1Business_571097) | ​ | [Business](#Item1Business_571097) | ​ | [removed: 2] [added: 5] |

Rewritten

| [Item 1A.](#Item1ARiskFactors_628368) | ​ | [Risk Factors](#Item1ARiskFactors_628368) | ​ | [removed: 14] [added: 17] |

Rewritten

| [Item 1B.](#Item1BUnresolvedStaffComments_655706) | ​ | [Unresolved Staff Comments](#Item1BUnresolvedStaffComments_655706) | ​ | [removed: 25] [added: 27] |

Rewritten

| [Item 2.](#Item2Properties_676325) | ​ | [Properties](#Item2Properties_676325) | ​ | [removed: 26] [added: 30] |

Rewritten

| [Item 3.](#Item3LegalProceedings_817269) | ​ | [Legal Proceedings](#Item3LegalProceedings_817269) | ​ | [removed: 27] [added: 31] |

Rewritten

| [Item 4.](#Item4MineSafetyDisclosures_491985) | ​ | [Mine Safety Disclosures](#Item4MineSafetyDisclosures_491985) | ​ | [removed: 27] [added: 31] |

Rewritten

| [Item 4A.](#Item4A) | ​ | [Executive Officers](#Item4A) | ​ | [removed: 27] [added: 31] |

Rewritten

| [Item 5.](#Item5MarketforRegistrantsCommonEquityRel) | ​ | [Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities](#Item5MarketforRegistrantsCommonEquityRel) | ​ | [removed: 28] [added: 33] |

Rewritten

| [Item 6.](#Item6_835160) | ​ | [\[Reserved\]](#Item6_Reserved) | ​ | [removed: 31] [added: 35] |

Rewritten

| [Item 7.](#Item7_651497) | ​ | [Management’s Discussion and Analysis of Financial Condition and Results of Operations](#Item7_651497) | ​ | [removed: 31] [added: 36] |

Rewritten

| [Item 7A.](#Item7AQuantitativeandQualitativeDisclosu) | ​ | [Quantitative and Qualitative Disclosures about Market Risk](#Item7AQuantitativeandQualitativeDisclosu) | ​ | [removed: 43] [added: 48] |

Rewritten

| [Item 8.](#Item8FinancialStatementsandSupplementary) | ​ | [Financial Statements and Supplementary Data](#Item8FinancialStatementsandSupplementary) | ​ | [removed: 43] [added: 49] |

Rewritten

| [Item 9.](#Item9ChangesinandDisagreementswithAccoun) | ​ | [Changes in and Disagreements with Accountants on Accounting and Financial Disclosure](#Item9ChangesinandDisagreementswithAccoun) | ​ | [removed: 43] [added: 79] |

Rewritten

| [Item 9A.](#Item9AControlsandProcedures_91034) | ​ | [Controls and Procedures](#Item9AControlsandProcedures_91034) | ​ | [removed: 43] [added: 79] |

Rewritten

| [Item 9B.](#Item9BOtherInformation_494278) | ​ | [Other Information](#Item9BOtherInformation_494278) | ​ | [removed: 44] [added: 79] |

Rewritten

| [Item 9C.](#_Item_9C._) | ​ | [Disclosure Regarding Foreign Jurisdictions that Prevent Inspections](#_Item_9C._) | ​ | [removed: 44] [added: 80] |

Rewritten

| [Item 10.](#Item10DirectorsExecutiveOfficersandCorpo) | ​ | [Directors, Executive Officers and Corporate Governance](#Item10DirectorsExecutiveOfficersandCorpo) | ​ | [removed: 44] [added: 80] |

Rewritten

| [Item 11.](#Item11ExecutiveCompensation_650349) | ​ | [Executive Compensation](#Item11ExecutiveCompensation_650349) | ​ | [removed: 44] [added: 80] |

Rewritten

| [Item 12.](#Item12SecurityOwnershipofCertainBenefici) | ​ | [Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters](#Item12SecurityOwnershipofCertainBenefici) | ​ | [removed: 45] [added: 80] |

Rewritten

| [Item 13.](#Item13CertainRelationshipsandRelatedTran) | ​ | [Certain Relationships and Related Transactions, and Director Independence](#Item13CertainRelationshipsandRelatedTran) | ​ | [removed: 45] [added: 80] |

Rewritten

| [Item 14.](#Item14PrincipalAccountantFeesandServices) | ​ | [Principal Accountant Fees and Services](#Item14PrincipalAccountantFeesandServices) | ​ | [removed: 45] [added: 80] |

Rewritten

| [Item 15.](#Item15ExhibitsandFinancialStatementSched) | ​ | [Exhibits and Financial Statement Schedules](#Item15ExhibitsandFinancialStatementSched) | ​ | [removed: 46] [added: 81] |

Rewritten

| [Item 16.](#Item16_10KSummary) | ​ | [Form 10-K Summary](#Item16_10KSummary) | ​ | [removed: 79] [added: 84] |

Rewritten

| [Signatures](#Signatures) | | | ​ | [removed: 80] [added: 85] |

Rewritten

| | ● | macroeconomic conditions, including inflation, [removed: rising] [added: elevated] interest rates and recessionary concerns, as well as [removed: ongoing] [added: continuing] labor cost pressures, [added: and] transportation and shipping cost pressures, [removed: and the COVID-19 pandemic,] have had, and may continue to have, a negative impact on our business, financial condition, profitability, and cash flows (including future uncertain impacts); |

Rewritten

| | ● | the ability to execute our operational excellence priorities, including continuous improvement, Project SOAR [removed: (our] [added: (the] replacement [added: of our] enterprise resource planning platform), and supply chain optimization; |

Rewritten

| | ● | the possibility of significant interruptions in the operations of our distribution [removed: and] [added: centers,] fast fulfillment [added: centers, and market fulfillment] centers; |

Rewritten

| | ● | changes in the good relationships we have with our brand [removed: partners] [added: partners, our ability to continue to obtain sufficient merchandise from our brand partners,] and/or our ability to continue to offer permanent or temporary exclusive products of our brand partners; |

Rewritten

| | ● | [removed: future] epidemics, pandemics or natural [removed: disasters] [added: disasters, which] could negatively impact sales; |

Rewritten

| | ● | a decline in operating results [removed: may] [added: which could] lead to asset impairment and store closure charges; and |

Rewritten

| | ● | other risk factors detailed in our public filings with the Securities and Exchange Commission (the SEC), including risk factors contained in Item 1A, “Risk Factors” of this Annual Report on Form 10-K for the year ended [removed: January 28, 2023,] [added: February 3, 2024,] as such may be amended or supplemented in our subsequently filed Quarterly Reports on Form 10-Q. |

New in FY2023

| [Item 1C.](#Item1CCybersecurity) | ​ | [Cybersecurity](#Item1CCybersecurity) | ​ | 27 |

New in FY2023

| ​ | ​ | ​ | ​ | ​ |

New in FY2023

| ​ | | | ​ | ​ |

New in FY2023

| | ● | our ability to effectively manage our inventory and protect against inventory shrink; |

New in FY2023

| --- | --- | --- |

Item 1C. Cybersecurity

0 rewritten, 41 added, 0 removed, 0 unchanged

New section this year

New in FY2023

We depend on a variety of information systems and technologies to maintain and improve our competitive position and to manage the operations of our business, including supply chain, merchandising, point of sale, e-commerce, marketing, finance, accounting, and human resources.

New in FY2023

Our core business systems consist mostly of purchased software programs that integrate together with our internally developed software solutions across a company-wide network that connects all corporate users, stores, and our distribution center infrastructure.

New in FY2023

We manage data security and privacy at the highest levels.

New in FY2023

The Company’s Board of Directors oversees an enterprise-wide approach to risk management (ERM), designed to support the achievement of organizational objectives, including strategic objectives, to improve long-term organizational performance and enhance stockholder value.

New in FY2023

Management is responsible for the Company’s day-to-day risk management activities and processes, and our Board’s role is to engage in informed oversight of, and provide guidance with respect to, such risk management activities and processes.

New in FY2023

The Company’s cybersecurity policies, standards, and practices are fully integrated into the Company’s ERM program and are based on recognized frameworks established by the National Institute of Standards and Technology, the

New in FY2023

International Organization for Standardization and other applicable industry standards.

New in FY2023

In general, the Company seeks to address cybersecurity risks through a comprehensive, proactive cross-functional approach that is focused on preserving the confidentiality, security, and availability of the information that the Company collects and stores by identifying, preventing, and mitigating cybersecurity threats and effectively responding to cybersecurity incidents if they occur.

New in FY2023

​

New in FY2023

Risk Management and Strategy

New in FY2023

As one of the critical elements of the Company’s overall ERM approach, the Company’s cybersecurity program is focused on the following key areas:

New in FY2023

Collaborative Approach. The Company has implemented a comprehensive, cross-functional approach to identifying, preventing, and mitigating cybersecurity threats and incidents, while also implementing controls and procedures that provide for the prompt identification and escalation of certain cybersecurity incidents so that decisions regarding the public disclosure and reporting of such incidents can be made by management in a timely manner.

New in FY2023

Technical Safeguards. The Company’s Security Operations Center, led by our Vice President IT Risk Management (Chief Information Security Officer), constantly and proactively monitors our network and application landscape for threats and anomalies.

New in FY2023

The Security Operations Center deploys technical safeguards that are designed to protect the Company’s information systems from cybersecurity threats, including firewalls, intrusion prevention and detection systems, anti-malware functionality and access controls, which are evaluated and improved through vulnerability assessments and cybersecurity threat intelligence.

New in FY2023

Incident Response Plan.

New in FY2023

The Company has established and maintains a comprehensive incident response plan that addresses the Company’s response to a cybersecurity incident.

New in FY2023

Third-Party Risk Management. The Company maintains a comprehensive, risk-based approach to identifying and overseeing cybersecurity risks presented by third parties, including vendors, service providers, and other external users of the Company’s systems, as well as the systems of third parties that could adversely impact our business in the event of a cybersecurity incident affecting those third-party systems.

New in FY2023

Training. All Ulta Beauty associates have a role as stewards of Company data, and we educate them on how to keep data safe.

New in FY2023

As part of the Company’s annual security awareness training and regular training around phishing, we train associates on how to keep devices and data safe in public places; how to avoid security threats and phishing scams; how to maintain a secure workplace; and everyday practices that help maintain the security of corporate digital devices, data and systems.

New in FY2023

The Company engages in the periodic assessment and testing of the Company’s policies, standards, processes, and practices that are designed to address cybersecurity threats and incidents.

New in FY2023

We assess ourselves against the National Institute of Standards and Technology Cybersecurity Framework, Payment Card Industry Data Security Standard and management’s defined technology controls to support internal controls over financial reporting.

New in FY2023

These efforts include a wide range of activities, including audits, assessments, tabletop exercises, threat modeling, vulnerability testing, and other exercises focused on evaluating the effectiveness of our cybersecurity measures and planning.

New in FY2023

The Company regularly engages third parties to perform assessments on our cybersecurity measures, including information security maturity assessments, audits, and independent reviews of our information security control environment and operating effectiveness, including network penetration assessments.

New in FY2023

The results of such assessments, audits, and reviews are reported to the Audit Committee of the Board and the Board of Directors, and the Company adjusts its cybersecurity policies, standards, processes, and practices as necessary based on the information provided by these assessments, audits, and reviews.

New in FY2023

In the last three fiscal years, the Company has not experienced any material cybersecurity incidents, and expenses incurred from cybersecurity incidents were immaterial.

New in FY2023

Cybersecurity threats, including as a result of any previous cybersecurity incidents, have not materially affected or are not reasonably likely to materially affect the Company, including its business strategy, results of operations or financial condition.

New in FY2023

Also see “Information Security, Cybersecurity, Data Privacy, Regulatory and Legal Risks” included as part of Item 1A.

New in FY2023

Risk Factors of this Annual Report on Form 10-K, which disclosures are incorporated by reference herein.

New in FY2023

Governance

New in FY2023

The Company’s Board of Directors is actively engaged in oversight of cybersecurity, and it is part of the responsibilities of our Audit Committee.

New in FY2023

The Company’s Chief Technology and Information Officer (CTIO) and Chief Executive Officer keep the Board informed on cybersecurity and privacy matters throughout the year, which address a wide range of topics including recent developments, evolving standards, vulnerability assessments, third-party and independent reviews, the threat environment, technological trends, and information security considerations arising with respect to the Company’s peers and third parties.

New in FY2023

The Board and the Audit Committee also receive prompt and timely information regarding any cybersecurity incident that meets established reporting thresholds, as well as ongoing updates regarding any such incident until it has been addressed.

New in FY2023

The Company’s cybersecurity risk management and strategy processes, which are discussed in greater detail above, are led by our CTIO and our Vice President IT Risk Management.

New in FY2023

The Company’s CTIO works collaboratively across the Company to implement a program designed to protect the Company’s information systems from cybersecurity threats and to promptly respond to any cybersecurity incidents in accordance with the Company’s incident response plans.

New in FY2023

To facilitate the success of the Company’s cybersecurity risk management program, we have a unified and centrally coordinated team, led by our Vice President IT Risk Management, that is responsible for implementing and maintaining centralized cybersecurity and data protection practices in close coordination with senior leadership and other teams across Ulta Beauty.

New in FY2023

Reporting to our Vice President IT Risk Management are a number of trained cybersecurity professionals.

New in FY2023

In addition to our extensive in-house cybersecurity capabilities, at times we also engage consultants, auditors, or other third parties to assist with assessing, identifying, and managing cybersecurity risks.

New in FY2023

The Company’s CTIO leads the core elements of Ulta Beauty’s IT and Digital functions, including IT infrastructure, systems and security, digital experience and operations, and consumer technology.

New in FY2023

He has served in various roles in information technology and information security for over 30 years, including serving as the Global Chief Technology Officer of a large public company prior to joining the Company.

New in FY2023

The Vice President IT Risk Management leads our information risk management organization responsible for overseeing the Company’s information security program.

An excerpt. Shown here: all 0 rewritten, 40 of 41 added and all 0 removed. The counts are complete. For every sentence, read Item 1C. Cybersecurity in the FY2023 filing.

Item 2. Properties

17 rewritten, 2 added, 1 removed, 39 unchanged

Rewritten

As of [removed: January 28, 2023,] [added: February 3, 2024,] we operated [removed: 1,355] [added: 1,385] retail stores across 50 states, as shown in the table below:

Rewritten

| Alabama | ​ | [removed: 24] [added: 25] | ​ | Montana | ​ | 6 |

Rewritten

| Arizona | ​ | [removed: 33] [added: 35] | ​ | Nevada | ​ | 16 |

Rewritten

| California | ​ | [removed: 168] [added: 170] | ​ | New Jersey | ​ | [removed: 44] [added: 45] |

Rewritten

| Colorado | ​ | [removed: 26] [added: 27] | ​ | New Mexico | ​ | 7 |

Rewritten

| Delaware | ​ | 4 | ​ | North Carolina | ​ | [removed: 43] [added: 45] |

Rewritten

| Florida | ​ | [removed: 92] [added: 99] | ​ | North Dakota | ​ | 4 |

Rewritten

| Georgia | ​ | 43 | ​ | Ohio | ​ | [removed: 45] [added: 46] |

Rewritten

| Kentucky | ​ | [removed: 15] [added: 16] | ​ | Tennessee | ​ | [removed: 29] [added: 31] |

Rewritten

| Louisiana | ​ | 18 | ​ | Texas | ​ | [removed: 126] [added: 131] |

Rewritten

| Massachusetts | ​ | [removed: 25] [added: 27] | ​ | Virginia | ​ | [removed: 32] [added: 33] |

Rewritten

| Minnesota | ​ | [removed: 19] [added: 20] | ​ | West Virginia | ​ | 7 |

Rewritten

| Mississippi | ​ | 12 | ​ | Wisconsin | ​ | [removed: 20] [added: 21] |

Rewritten

The general [removed: location and] [added: location,] approximate size, and lease expiration date for each distribution center (DC), fast fulfillment center (FFC) and market fulfillment center (MFC) at [removed: January 28, 2023,] [added: February 3, 2024,] are set forth below:

Rewritten

| Greer, South Carolina [removed: (1)] | ​ | MFC | ​ | 303,580 | ​ | May 31, 2033 |

Rewritten

| | (1) | Expected to open in fiscal [removed: 2023.] [added: 2024.] |

Rewritten

The corporate office is approximately [removed: 341,000] [added: 349,000] square feet with lease terms expiring in 2028.

New in FY2023

| ​ | ​ | ​ | ​ | Total | ​ | 1,385 |

New in FY2023

| Bolingbrook, Illinois (1) | ​ | MFC | ​ | 321,132 | ​ | July 31, 2033 |

Dropped from FY2022

| ​ | ​ | ​ | ​ | Total | ​ | 1,355 |

Item 4A. Executive Officers

13 rewritten, 6 added, 2 removed, 25 unchanged

Rewritten

The names of our executive officers, their ages and their positions [added: (as of February 3, 2024)] are shown below:

Rewritten

| David C. Kimbell | ​ | [removed: 56] [added: 57] | ​ | Chief Executive Officer and member of the Board of Directors |

Rewritten

| Scott M. Settersten | ​ | [removed: 62] [added: 63] | ​ | Chief Financial Officer, Treasurer and Assistant Secretary |

Rewritten

| Jodi J. Caro | ​ | [removed: 57] [added: 58] | ​ | General Counsel, Chief Risk & Compliance Officer and Corporate Secretary |

Rewritten

| Anita J. Ryan | ​ | [removed: 58] [added: 59] | ​ | Chief Human Resources Officer |

Rewritten

| Kecia L. Steelman | ​ | [removed: 52] [added: 53] | ​ | [added: President and] Chief Operating Officer |

Rewritten

Prior to joining Ulta Beauty, he served as Chief Marketing Officer and Executive Vice President at U.S. Cellular, Chief Marketing Officer [added: and Senior Vice President] of Seventh Generation, Vice President of Marketing at PepsiCo, and held a number of brand management roles in the Beauty Division of The Procter and Gamble [removed: Company from 1995 to]

Rewritten

Mr. Settersten oversees the company’s finance, accounting, tax, treasury, procurement, internal audit, [removed: loss prevention,] investor relations, and real estate teams, including the optimization of the company’s store fleet.

Rewritten

Ms. Caro oversees Ulta Beauty’s Legal, Risk & Governance Services team in delivering legal, governance, compliance, risk [removed: management] [added: management,] and [removed: property management services, as well as leading all Environmental, Social,] [added: environmental, health] and [removed: Governance efforts.][added: safety services.]

Rewritten

[removed: Ms. Caro] [added: She] is also Vice-Chair of the Retail Litigation Center and serves on the Chicago-Kent College of Law Board of Advisors as well as the [removed: board of directors] [added: Leadership Council] for Communities in Schools of Chicago.

Rewritten

Prior to [added: her more than 20-year career at] Ulta Beauty, Ms. Ryan began her career in the grocery industry [added: where she held numerous operations leadership roles] before transitioning to human resources.

Rewritten

_Kecia Steelman._ Ms. Steelman was named [added: President and] Chief Operating Officer in [added: September 2023, and Chief Operating Officer in] June 2021.

Rewritten

Ms. Steelman [removed: oversees] [added: has responsibility for corporate strategy, information technology,] store and services operations, supply chain, Ulta Beauty at Target, [added: loss prevention,] and enterprise-wide [added: transformation and] optimization efforts.

New in FY2023

Company from 1995 to 2001.

New in FY2023

Mr. Kimbell was appointed to the board of directors for Best Buy in 2023.

New in FY2023

Ms. Caro also leads the Company’s Environmental, Social, and Governance efforts, including responsilibity for the Ulta Beauty Charitable Foundation.

New in FY2023

Ms. Caro serves on the Advisory Board for Markaaz, Inc., a privately held financial services company.

New in FY2023

Ms. Ryan is responsible for Ulta Beauty’s Human Resources strategy and innovation, including oversight of the Company’s people success business partner team and centers of excellence in talent acquisition; associate care and support; leadership and organization development; diversity, equity, and inclusion; compliance; internal communications and training for the enterprise.

New in FY2023

Ms. Ryan currently serves on the board of directors of Skills for Chicagoland’s Future.

Dropped from FY2022

2001.

Dropped from FY2022

Ms. Ryan oversees all human resources activities, including talent acquisition, total rewards, DEI, associate relations, compliance, and training, as well as oversees all strategic internal communications.

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

14 rewritten, 9 added, 8 removed, 32 unchanged

Rewritten

The last reported sale price of our common stock on the NASDAQ Global Select Market on March [removed: 20, 2023] [added: 22, 2024] was [removed: $510.23] [added: $520.37] per share.

Rewritten

As of March [removed: 20, 2023,] [added: 22, 2024,] we had 27 holders of record of our common stock.

Rewritten

The following table sets forth repurchases of our common stock during the fourth quarter of [removed: 2022:][added: 2023:]

Rewritten

| Period | | Total numberof sharespurchased (1) | | Averageprice paidper share | | | Total numberof sharespurchased aspart of publiclyannouncedplans [removed: orprograms (2)] [added: orprograms] | | Approximatedollar value ofshares that may yetbe purchasedunder plans or programs(in [removed: thousands) (2)] [added: thousands)] | |

Rewritten

| (1) | There were [removed: 722,457] [added: 352,005] shares repurchased as part of our publicly announced share repurchase program during the [removed: 13] [added: 14] weeks ended [removed: January 28, 2023,] [added: February 3, 2024] and there were [removed: 526] [added: 493] shares transferred from employees in satisfaction of minimum statutory tax withholding obligations upon the vesting of restricted stock during the period. |

Rewritten

| (2) | On March 7, 2022, the Board of Directors authorized the 2022 share repurchase program pursuant to which the Company may repurchase up to $2.0 billion of the Company’s common stock. As of [removed: January 28, 2023,] [added: February 3, 2024,] the amount remaining available was [removed: $1.1 billion.] [added: $99.9 million. On March 12, 2024, the Board of Directors authorized the 2024 share repurchase program. For additional information on the 2024 share repurchase program see Note 19 to our consolidated financial statements, “Subsequent events.”] |

Rewritten

[removed: Securities] [added: ​Securities] authorized for issuance under equity compensation plans

Rewritten

The following table provides information about Ulta Beauty common stock that may be issued under our equity compensation plans as of [removed: January 28, 2023:][added: February 3, 2024:]

Rewritten

| (2) | Includes [removed: 324,410] [added: 307,424] shares issuable pursuant to the exercise of outstanding stock options, [removed: 221,045] [added: 140,004] shares issuable pursuant to restricted stock units, and [removed: 75,759] [added: 105,623] shares issuable pursuant to performance-based units. |

Rewritten

Set forth below is a graph comparing the cumulative total stockholder return on Ulta Beauty’s common stock with the S&P 500 and the S&P 500 [removed: Retailing] [added: Consumer Discretionary] (Industry Group, SP500-2550) for the period covering February [removed: 3, 2018] [added: 2, 2019] through the end of Ulta Beauty’s fiscal year ended [removed: January 28, 2023.][added: February 3, 2024.]

Rewritten

The graph assumes an investment of $100 made at the closing of trading on February [removed: 3, 2018] [added: 2, 2019] in (i) Ulta Beauty’s common stock, (ii) the stocks comprising the S&P 500 and (iii) the stocks comprising the S&P 500 [removed: Retailing] [added: Consumer Discretionary] (Industry Group, SP500-2550).

Rewritten

[removed: ![Graphic](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128x10k005.jpg)][added: ![Graphic](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203x10k005.jpg)]

Rewritten

| ​ | ​ | February [removed: 3, | | ​ | February] 2, | | ​ | February 1, | | ​ | January 30, | | ​ | January 29, | | ​ | January 28, | | [added: ​ | February 3, | |]

Rewritten

| Company / Index | | [removed: 2018 | | |] 2019 | | | 2020 | | | 2021 | | | 2022 | | | 2023 | | [added: | 2024 | |]

New in FY2023

| October 29, 2023 to November 25, 2023 | ​ | 102,295 | ​ | $ | 397.66 | ​ | 102,261 | ​ | $ | 219,154 |

New in FY2023

| November 26, 2023 to December 30, 2023 | ​ | 97,384 | ​ | ​ | 476.60 | ​ | 97,384 | ​ | ​ | 173,180 |

New in FY2023

| December 31, 2023 to February 3, 2024 | ​ | 152,819 | ​ | ​ | 485.11 | ​ | 152,360 | ​ | ​ | 99,933 |

New in FY2023

| 14 weeks ended February 3, 2024 | ​ | 352,498 | ​ | ​ | 457.38 | ​ | 352,005 | ​ | ​ | 99,933 |

New in FY2023

| Equity compensation plans approved by security holders (1) | | 553,051 | ​ | $ | 303.47 | | 2,280,721 |

New in FY2023

| Ulta Beauty | ​ | $ | 100.00 | | $ | 91.95 | | $ | 96.02 | | $ | 123.16 | | $ | 173.56 | | $ | 173.44 |

New in FY2023

| S&P 500 | ​ | ​ | 100.00 | ​ | ​ | 119.18 | ​ | ​ | 137.23 | ​ | ​ | 163.75 | ​ | ​ | 150.40 | ​ | ​ | 183.21 |

New in FY2023

| S&P 500 Consumer Discretionary | ​ | ​ | 100.00 | ​ | ​ | 119.51 | ​ | ​ | 167.91 | ​ | ​ | 176.76 | ​ | ​ | 145.13 | ​ | ​ | 202.14 |

New in FY2023

​

Dropped from FY2022

| October 30, 2022 to November 26, 2022 | ​ | 164,683 | ​ | $ | 426.90 | ​ | 164,657 | ​ | $ | 1,357,800 |

Dropped from FY2022

| November 27, 2022 to December 24, 2022 | ​ | 557,912 | ​ | ​ | 462.24 | ​ | 557,800 | ​ | ​ | 1,099,966 |

Dropped from FY2022

| December 25, 2022 to January 28, 2023 | ​ | 388 | ​ | ​ | 484.68 | ​ | — | ​ | ​ | 1,099,966 |

Dropped from FY2022

| 13 weeks ended January 28, 2023 | ​ | 722,983 | ​ | ​ | 454.20 | ​ | 722,457 | ​ | ​ | 1,099,966 |

Dropped from FY2022

| Equity compensation plans approved by security holders (1) | | 621,214 | ​ | $ | 260.34 | | 2,424,824 |

Dropped from FY2022

| Ulta Beauty | ​ | $ | 100.00 | | $ | 131.44 | | $ | 120.63 | | $ | 125.96 | | $ | 161.56 | | $ | 227.68 |

Dropped from FY2022

| S&P 500 | ​ | ​ | 100.00 | ​ | ​ | 95.76 | ​ | ​ | 114.23 | ​ | ​ | 131.53 | ​ | ​ | 156.95 | ​ | ​ | 144.15 |

Dropped from FY2022

| S&P 500 Retailing | ​ | ​ | 100.00 | ​ | ​ | 107.55 | ​ | ​ | 125.27 | ​ | ​ | 176.00 | ​ | ​ | 185.28 | ​ | ​ | 152.12 |

Item 8. Financial Statements and Supplementary Data

0 rewritten, 984 added, 1 removed, 0 unchanged

New in FY2023

ULTA BEAUTY, INC.

New in FY2023

​

New in FY2023

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

New in FY2023

​

New in FY2023

​

New in FY2023

| ​ | ​ |

New in FY2023

| --- | --- |

New in FY2023

| [Reports of Independent Registered Public Accounting Firm](#ReportofIndependentRegisteredPublicAccou) (PCAOB ID: 42) | 50 |

New in FY2023

| [Consolidated Balance Sheets](#Consol_Balance_Sheets) | 54 |

New in FY2023

| [Consolidated Statements of Income](#Consol_Stmnts_Income) | 55 |

New in FY2023

| [Consolidated Statements of Comprehensive Income](#Consolidated_Statements_of_Comprehensive) | 56 |

New in FY2023

| [Consolidated Statements of Cash Flows](#Consol_Stmnts_Cash_Flows) | 57 |

New in FY2023

| [Consolidated Statements of Stockholders’ Equity](#Consol_Stmnts_Stockhldrs_Equity) | 58 |

New in FY2023

| [Notes to Consolidated Financial Statements](#Notes_to_Consol_Fin_Statements) | 59 |

New in FY2023

| [Schedule II – Valuation and Qualifying Accounts](#Schedule_II) | 78 |

New in FY2023

​

New in FY2023

Report of Independent Registered Public Accounting Firm

New in FY2023

The Stockholders and the Board of Directors of Ulta Beauty, Inc.

New in FY2023

Opinion on the Financial Statements

New in FY2023

We have audited the accompanying consolidated balance sheets of Ulta Beauty, Inc. (the Company) as of February 3, 2024 and January 28, 2023, the related consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows for each of the three years in the period ended February 3, 2024, and the related notes and financial statement schedule listed in the Index at Item 15(a) (collectively referred to as the “consolidated financial statements”).

New in FY2023

In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at February 3, 2024 and January 28, 2023, and the consolidated results of its operations and its cash flows for each of the three years in the period ended February 3, 2024, in conformity with U.S. generally accepted accounting principles.

New in FY2023

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company's internal control over financial reporting as of February 3, 2024, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated March 26, 2024 expressed an unqualified opinion thereon.

New in FY2023

Basis for Opinion

New in FY2023

These financial statements are the responsibility of the Company’s management.

New in FY2023

Our responsibility is to express an opinion on the Company’s financial statements based on our audits.

New in FY2023

We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

New in FY2023

We conducted our audits in accordance with the standards of the PCAOB.

New in FY2023

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.

New in FY2023

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks.

New in FY2023

Such procedures include examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.

New in FY2023

Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements.

New in FY2023

We believe that our audits provide a reasonable basis for our opinion.

New in FY2023

Critical audit matter

New in FY2023

The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex judgments.

New in FY2023

The communication of the critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

New in FY2023

| ​ | ​ |

New in FY2023

| --- | --- |

New in FY2023

| ​ | Loyalty Program |

New in FY2023

| Description of the matter | The Company maintains a loyalty program, Ulta Beauty Rewards, which offers members the ability to earn and redeem points on purchases of products and services. As described in Note 2 to the consolidated financial statements, revenue from the loyalty program is recognized when members redeem points or points expire. The Company estimates the amount of revenue to defer using the standalone selling price of the points earned and the expected redemption percentage. The Company evaluates its estimated standalone selling price quarterly based on the value of products or services purchased using points. The expected redemption percentage is based on historical redemption patterns in conjunction with current information and trends. ​ Auditing the Company’s estimate of loyalty deferred revenue was complex as the calculation involved management’s assumptions, such as the standalone selling price and expected redemption rate, which drive the revenue deferral. In particular, the estimate is sensitive to these significant assumptions, which are affected by expectations about future customer behavior. ​ |

New in FY2023

| How we addressed the matter in our audit | We obtained an understanding, evaluated the design, and tested the operating effectiveness of the Company’s estimation process and controls supporting the measurement and recognition of the amount of loyalty revenue deferred. This included testing controls over management’s review of the assumptions and other inputs used in the estimation, the completeness and accuracy of issuance, redemption, and expiration data used in the calculation, and controls over the assignment of membership levels based on customer spending patterns. ​ Our audit procedures included, among others, evaluating the methodology used, analyzing the significant assumptions discussed above, and testing the accuracy and completeness of the underlying data used in management’s calculation. To test the standalone selling price per point, we validated that the price per point for each membership level was appropriate based on products or services purchased by loyalty members. In addition, we tested the value of points redeemed was complete and accurate. To audit the redemption rate, we tested the issuance and redemption activity and compared the results of that testing to the redemption rate used by management in its estimate. We also considered recent trends in redemption activity and the impact on the redemption rate. In addition, we performed sensitivity analyses of significant assumptions to evaluate the change in the deferral amounts. |

Dropped from FY2022

See the index, consolidated financial statements, and notes to consolidated financial statements included under Item 15, “Exhibits and Financial Statement Schedules.”

An excerpt. Shown here: all 0 rewritten, 40 of 984 added and all 1 removed. The counts are complete. For every sentence, read Item 8. Financial Statements and Supplementary Data in the FY2023 filing and the FY2022 filing.

Item 9A. Controls and Procedures

5 rewritten, 2 added, 6 removed, 6 unchanged

Rewritten

Based on management’s evaluation as of [removed: January 28, 2023,] [added: February 3, 2024,] our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) are effective to ensure that the information required to be disclosed by us in our reports that we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Rewritten

Under the supervision and with the participation of our principal executive officer and our principal financial officer, management evaluated the effectiveness of our internal control over financial reporting as of [removed: January 28, 2023,] [added: February 3, 2024,] based on [added: the criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO).]

Rewritten

Based on this evaluation, our principal executive officer and principal financial officer concluded that our internal controls over financial reporting were effective as of [removed: January 28, 2023.][added: February 3, 2024.]

Rewritten

Ernst & Young LLP, the independent registered public accounting firm that audited our financial statements included in this Annual Report on Form 10-K, has audited the effectiveness of our internal control over financial reporting as of [removed: January 28, 2023] [added: February 3, 2024] and has issued the attestation report included in Item [removed: 15] [added: 8] of this Annual Report on Form 10-K.

Rewritten

[removed: Except as described above, there] [added: There] were no changes to our internal controls over financial reporting during the [removed: 13] [added: 14] weeks ended [removed: January 28, 2023] [added: February 3, 2024] that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

New in FY2023

Item 9B. Other Information

New in FY2023

During the 14 weeks ended February 3, 2024, no director or Section 16 officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408 of Regulation S-K.

Dropped from FY2022

the criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO).

Dropped from FY2022

In the fourth quarter of 2022, we implemented a new payroll system.

Dropped from FY2022

This implementation resulted in changes to our internal control over financial reporting by automating and accelerating payment processing, reducing the risk of errors, and simplifying payroll management.

Dropped from FY2022

Implementation of the new payroll system was part of the next phase in a multi-year rollout to upgrade our internal systems.

Dropped from FY2022

Additional phases of the project will continue to be implemented over the next few years.

Dropped from FY2022

We will continue to monitor our internal control over financial reporting, including evaluating the operating effectiveness of related key controls.

Item 10. Directors, Executive Officers, and Corporate Governance

1 rewritten, 0 added, 0 removed, 4 unchanged

Rewritten

The information required by this item with respect to our executive officers is set forth in Part I, Item 4A of this Annual Report on Form 10-K under the caption “Executive Officers.” The additional information required by this item is included under the captions “Corporate Governance – Code of Business Conduct,” “Corporate Governance – Nomination Process – Qualifications,” “Corporate Governance – Proposal One – Election of Directors,” “Corporate Governance – Information About Our Director Nominees,” “Corporate Governance – Information About Our Directors Continuing in Office” and “Corporate Governance – Audit Committee” in our definitive Proxy Statement for our [removed: 2023] [added: 2024] Annual Meeting of Stockholders (the Proxy Statement) and is hereby incorporated herein by reference.

Item 11. Executive Compensation

1 rewritten, 0 added, 1 removed, 0 unchanged

Rewritten

The information required by this item is included under the captions “Compensation Discussion and Analysis,” “Corporate Governance – Compensation Committee,” “Corporate Governance – Report of the Compensation Committee [added: of the Board of Directors,” and “Corporate Governance – Non-Employee Director Compensation for Fiscal 2023” in the Proxy Statement and is hereby incorporated herein by reference.]

Dropped from FY2022

of the Board of Directors,” and “Corporate Governance – Non-Executive Director Compensation for Fiscal 2022” in the Proxy Statement and is hereby incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

1 rewritten, 0 added, 0 removed, 1 unchanged

Rewritten

The information required by this item with respect to compensation plans under which our equity securities are authorized for issuance as of [removed: January 28, 2023] [added: February 3, 2024] is set forth in Item 5 of this Annual Report on Form 10-K under the caption “Securities authorized for issuance under equity compensation plans.”

Item 14. Principal Accountant Fees and Services

1 rewritten, 0 added, 0 removed, 1 unchanged

Rewritten

The information required by this item is included under the caption “Corporate Governance – Proposal [removed: Six] [added: Two] – Ratification of Appointment of Independent Registered Public Accounting Firm – Fees to Independent Registered Public Accounting Firm” in the Proxy Statement and is hereby incorporated by reference.

Item 15. Exhibits and Financial Statement Schedules

41 rewritten, 1 added, 841 removed, 31 unchanged

Rewritten

[removed: | (a) |] The following documents are filed as a part of this Form 10-K: [removed: |]

Rewritten

| [Reports of Independent Registered Public Accounting Firm](#ReportofIndependentRegisteredPublicAccou) (PCAOB ID: 42) | [removed: 47] [added: 50] |

Rewritten

| [Consolidated Balance Sheets](#Consol_Balance_Sheets) | [removed: 51] [added: 54] |

Rewritten

| [Consolidated Statements of Income](#Consol_Stmnts_Income) | [removed: 52] [added: 55] |

Rewritten

| [Consolidated Statements of Comprehensive Income](#Consolidated_Statements_of_Comprehensive) | [removed: 53] [added: 56] |

Rewritten

| [Consolidated Statements of Cash Flows](#Consol_Stmnts_Cash_Flows) | [removed: 54] [added: 57] |

Rewritten

| [Consolidated Statements of Stockholders’ Equity](#Consol_Stmnts_Stockhldrs_Equity) | [removed: 55] [added: 58] |

Rewritten

| [Notes to Consolidated Financial Statements](#Notes_to_Consol_Fin_Statements) | [removed: 56] [added: 59] |

Rewritten

| [Schedule II – Valuation and Qualifying Accounts](#Schedule_II) | [removed: 76] [added: 78] |

Rewritten

[removed: Exhibits] [added: | (a) | Financial Statements] and [removed: Financial Statement Schedules (Continued)][added: Schedules |]

Rewritten

[removed: (c)] [added: (b)] Exhibits

Rewritten

| 3.1 | ​ | [Certificate of Incorporation of Ulta Beauty, [removed: Inc.](http://www.sec.gov/Archives/edgar/data/1403568/000119312517022507/d336813dex31.htm)] [added: Inc., as amended through June 1, 2023](https://www.sec.gov/Archives/edgar/data/1403568/000155837023010870/ulta-20230601xex3d1.htm)] | ​ | ​ | ​ | 8-K | ​ | | 3.1 | ​ | 001-33764 | ​ | [removed: 1/30/2017] [added: 6/07/2023] |

Rewritten

| 3.2 | ​ | [Bylaws of Ulta Beauty, Inc., as amended through June [removed: 3, 2020](https://www.sec.gov/Archives/edgar/data/1403568/000155837020007347/ulta-20200603xex3d2.htm)] [added: 1, 2023](https://www.sec.gov/Archives/edgar/data/1403568/000155837023010870/ulta-20230601xex3d3.htm)] | ​ | ​ | ​ | 8-K | ​ | [removed: 3.2] [added: 3.3] | | ​ | 001-33764 | ​ | [removed: 6/8/2020] [added: 6/07/2023] |

Rewritten

| 4 | ​ | [Description of Ulta Beauty, Inc.’s [removed: Securities](https://www.sec.gov/Archives/edgar/data/1403568/000155837020003272/ex-4.htm)] [added: Securities](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex4d4.htm)] | ​ | [removed: ​] [added: X] | ​ | [removed: 10-K] [added: ​] | ​ | [removed: 4] [added: ​] | | ​ | [removed: 001-33764] [added: ​] | ​ | [removed: 3/27/2020] [added: ​] |

Rewritten

| 10.2 | ​ | [removed: [Second] [added: [Amendment No. 3 to Second] Amended and Restated [removed: Loan] Agreement, dated [removed: as of August 23, 2017,] [added: March 13, 2024,] among Ulta Beauty, Inc., Ulta Salon, Cosmetics & Fragrance, Inc., the subsidiaries of Ulta Beauty signatory thereto, [added: the lenders party thereto, and] Wells Fargo Bank, National Association, [removed: JPMorgan Chase Bank, N.A.] [added: as administrative agent] and [removed: PNC Bank, National Association](http://www.sec.gov/Archives/edgar/data/1403568/000119312517266839/d444687dex10.htm)] [added: collateral agent for the lenders](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex10d2.htm)] | ​ | [removed: ​] [added: X] | ​ | [removed: 8-K] [added: ​] | ​ | [removed: 10.0] [added: ​] | | ​ | [removed: 001-33764] [added: ​] | ​ | [removed: 8/24/2017] [added: ​] |

Rewritten

| [removed: 10.4] [added: 10.3] | ​ | [Ulta Beauty, Inc. Second Amended and Restated Restricted Stock Option Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000095013707012546/c16047a1exv10w7.htm) | ​ | ​ | ​ | S-1 | ​ | 10.7 | | ​ | 333-144405 | ​ | 8/17/2007 |

Rewritten

| [removed: 10.5] [added: 10.4] | ​ | [Amendment to Ulta Beauty, Inc. Second Amended and Restated Restricted Stock Option Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000095013707012546/c16047a1exv10w7xay.htm) | ​ | ​ | ​ | S-1 | ​ | 10.7(a) | | ​ | 333-144405 | ​ | 8/17/2007 |

Rewritten

| [removed: 10.6] [added: 10.5] | ​ | [Ulta Beauty, Inc. 2007 Incentive Award Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000095013707014758/c16047a2exv10w10.htm) | ​ | ​ | ​ | S-1 | ​ | 10.10 | | ​ | 333-144405 | ​ | 9/27/2007 |

Rewritten

| [removed: 10.7] [added: 10.6] | ​ | [Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000119312516548224/d101608ddef14a.htm) | ​ | ​ | ​ | DEF 14A | ​ | Appendix A | | ​ | 001-33764 | ​ | 4/20/2016 |

Rewritten

| [removed: 10.8] [added: 10.7] | ​ | [Form of Restricted Stock Unit Award Agreement—Performance Shares under the 2011 Incentive Award Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000119312515114430/d898526dex101.htm) | ​ | ​ ​ | ​ | 8-K | ​ | 10.1 | | ​ | 001-33764 | ​ | 3/31/2015 |

Rewritten

| [removed: 10.9] [added: 10.8] | ​ | [Ulta Salon, Cosmetics & Fragrance, Inc. Non-qualified Deferred Compensation Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000095013709002518/c50340exv10w17.htm) | ​ | ​ | ​ | 10-K | ​ | 10.17 | | ​ | 001-33764 | ​ | 4/2/2009 |

Rewritten

| [removed: 10.10] [added: 10.9] | ​ | [Letter Agreement dated January 6, 2014 between Ulta Inc. and David Kimbell*](http://www.sec.gov/Archives/edgar/data/1403568/000119312515213217/d914024dex101.htm) | ​ | ​ | ​ | 10-Q | ​ | 10.1 | | ​ | 001-33764 | ​ | 6/4/2015 |

Rewritten

| [removed: 10.11] [added: 10.10] | ​ | [Form of Option Agreement under the 2011 Incentive Award Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000119312517099261/d329810dex1013.htm) | ​ | ​ | ​ | 10-K | ​ | 10.13 | | ​ | 001-33764 | ​ | 3/28/2017 |

Rewritten

| [removed: 10.12] [added: 10.11] | ​ | [Form of Restricted Stock Unit Award Agreement under the 2011 Incentive Award Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000119312517099261/d329810dex1014.htm) | ​ | ​ | ​ | 10-K | ​ | 10.14 | | ​ | 001-33764 | ​ | 3/28/2017 |

Rewritten

| [removed: 10.13] [added: 10.12] | ​ | [Letter Agreement dated August 3, 2015 between Ulta Inc. and Jodi J. Caro*](http://www.sec.gov/Archives/edgar/data/1403568/000119312517099261/d329810dex1015.htm) | ​ | ​ | ​ | 10-K | ​ | 10.15 | | ​ | 001-33764 | ​ | 3/28/2017 |

Rewritten

| [removed: 10.14] [added: 10.13] | ​ | [Ulta Beauty, Inc. Executive Change in Control and Severance Plan*](http://www.sec.gov/Archives/edgar/data/1403568/000119312517099261/d329810dex1016.htm) | ​ | ​ | ​ | 10-K | ​ | 10.16 | | ​ | 001-33764 | ​ | 3/28/2017 |

Rewritten

| [removed: 10.15] [added: 10.14] | ​ | [New Form of Restricted Stock Unit Award Agreement—PSUs—under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837021003654/ulta-20210325xex10d1.htm) | ​ | ​ | ​ | 8-K | ​ | 10.1 | | ​ | 001-33764 | ​ | 3/30/2021 |

Rewritten

| [removed: 10.16] [added: 10.15] | ​ | [New Form of Stock Option Agreement under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837021003654/ulta-20210325xex10d2.htm) | ​ | ​ | ​ | 8-K | ​ | 10.2 | | ​ | 001-33764 | ​ | 3/30/2021 |

Rewritten

| [removed: 10.17] [added: 10.16] | ​ | [Alternative Form of Restricted Stock Unit Award Agreement—PSUs—under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837022004330/ulta-20220129xex10d25.htm) | ​ | ​ | ​ | 10-K | ​ | 10.25 | | ​ | 001-33764 | ​ | 3/25/2022 |

Rewritten

| [removed: 10.18] [added: 10.17] | ​ | [Alternative Form of Stock Option Agreement under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837022004330/ulta-20220129xex10d26.htm) | ​ | ​ | ​ | 10-K | ​ | 10.26 | | ​ | 001-33764 | ​ | 3/25/2022 |

Rewritten

| [removed: 10.19] [added: 10.18] | ​ | [Alternative Form of Restricted Stock Unit Award Agreement under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837022004330/ulta-20220129xex10d27.htm) | ​ | ​ | ​ | 10-K | ​ | 10.27 | | ​ | 001-33764 | ​ | 3/25/2022 |

Rewritten

| [removed: 10.20] [added: 10.19] | ​ | [2023 Form of Restricted Stock Unit Award Agreement—PSUs—under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex10d20.htm) | ​ | [removed: X |] ​ | ​ | [removed: ​] [added: 10-K] | ​ | [added: 10.20] | [removed: ​] | ​ | [removed: ​] [added: 001-33764] | ​ | [added: 3/24/2023 |]

Rewritten

| [removed: 10.21] [added: 10.20] | ​ | [2023 Form of Stock Option Agreement under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex10d21.htm) | ​ | [removed: X |] ​ | ​ | [removed: ​] [added: 10-K] | ​ | [added: 10.21] | [removed: ​] | ​ | [removed: ​] [added: 001-33764] | ​ | [added: 3/24/2023 |]

Rewritten

| [removed: 10.22] [added: 10.21] | ​ | [2023 Form of Restricted Stock Unit Award Agreement under the Amended and Restated Ulta Beauty, Inc. 2011 Incentive Award Plan*](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex10d22.htm) | ​ | [removed: X |] ​ | ​ | [removed: ​] [added: 10-K] | ​ | [added: 10.22] | [removed: ​] | ​ | [removed: ​] [added: 001-33764] | ​ | [added: 3/24/2023 |]

Rewritten

| 21 | ​ | [List of Significant [removed: Subsidiaries](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex21.htm)] [added: Subsidiaries](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex21.htm)] | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

Rewritten

| 23 | ​ | [Consent of Independent Registered Public Accounting [removed: Firm](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex23.htm)] [added: Firm](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex23.htm)] | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

Rewritten

| 31.1 | ​ | [Certification of the Chief Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to section 302 of the Sarbanes-Oxley Act of [removed: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex31d1.htm)] [added: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex31d1.htm)] | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

Rewritten

| 31.2 | ​ | [Certification of the Chief Financial Officer pursuant to Rules 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to section 302 of the Sarbanes-Oxley Act of [removed: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex31d2.htm)] [added: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex31d2.htm)] | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

Rewritten

| 32.1 | ​ | [Certification of the Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of [removed: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex32d1.htm)] [added: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex32d1.htm)] | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

Rewritten

| 32.2 | ​ | [Certification of the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of [removed: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837023004581/ulta-20230128xex32d2.htm)] [added: 2002](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex32d2.htm)] | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

New in FY2023

| 97 | ​ | [Ulta Beauty, Inc. Senior Leadership Clawback Policy](https://www.sec.gov/Archives/edgar/data/1403568/000155837024003941/ulta-20240203xex97.htm) | ​ | X | ​ | ​ | ​ | ​ | | ​ | ​ | ​ | ​ |

Dropped from FY2022

| --- | --- |

Dropped from FY2022

| ​ | ​ |

Dropped from FY2022

Report of Independent Registered Public Accounting Firm

Dropped from FY2022

The Stockholders and the Board of Directors of Ulta Beauty, Inc.

Dropped from FY2022

Opinion on the Financial Statements

Dropped from FY2022

We have audited the accompanying consolidated balance sheets of Ulta Beauty, Inc. (the Company) as of January 28, 2023, and January 29, 2022, the related consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows for each of the three years in the period ended January 28, 2023, and the related notes and financial statement schedule listed in the Index at Item 15 (collectively referred to as the “consolidated financial statements”).

Dropped from FY2022

In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at January 28, 2023 and January 29, 2022, and the consolidated results of its operations and its cash flows for each of the three years in the period ended January 28, 2023, in conformity with U.S. generally accepted accounting principles.

Dropped from FY2022

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company's internal control over financial reporting as of January 28, 2023, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated March 24, 2023 expressed an unqualified opinion thereon.

Dropped from FY2022

Basis for Opinion

Dropped from FY2022

These financial statements are the responsibility of the Company’s management.

Dropped from FY2022

Our responsibility is to express an opinion on the Company’s financial statements based on our audits.

Dropped from FY2022

We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

Dropped from FY2022

We conducted our audits in accordance with the standards of the PCAOB.

Dropped from FY2022

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.

Dropped from FY2022

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks.

Dropped from FY2022

Such procedures include examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.

Dropped from FY2022

Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements.

Dropped from FY2022

We believe that our audits provide a reasonable basis for our opinion.

Dropped from FY2022

Critical audit matter

Dropped from FY2022

The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex judgments.

Dropped from FY2022

The communication of the critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Dropped from FY2022

| ​ | Loyalty Program |

Dropped from FY2022

| Description of the matter | The Company maintains a loyalty program, Ultamate Rewards, which offers members the ability to earn and redeem points on purchases of products and services. As described in Note 2 to the consolidated financial statements, revenue from the loyalty program is recognized when members redeem points or points expire. The Company estimates the amount of revenue to defer using the standalone selling price of the points earned and the expected redemption percentage. The Company evaluates its estimated standalone selling price quarterly based on the value of products or services purchased using points. The expected redemption percentage is based on historical redemption patterns in conjunction with current information and trends. ​ Auditing the Company’s estimate of loyalty deferred revenue was complex as the calculation involved management’s assumptions, such as the standalone selling price and expected redemption rate, which drive the revenue deferral. In particular, the estimate is sensitive to these significant assumptions, which are affected by expectations about future customer behavior. ​ |

Dropped from FY2022

| How we addressed the matter in our audit | We obtained an understanding, evaluated the design, and tested the operating effectiveness of the Company’s estimation process and controls supporting the measurement and recognition of the amount of loyalty revenue deferred. This included testing controls over management’s review of the assumptions and other inputs used in the estimation, the completeness and accuracy of issuance and redemption data used in the calculation, and controls over the assignment of membership levels based on customer spending patterns. ​ Our audit procedures included, among others, evaluating the methodology used, analyzing the significant assumptions discussed above, and testing the accuracy and completeness of the underlying data used in management’s calculation. To test the standalone selling price per point, we validated that the price per point for each membership level was appropriate based on products or services purchased by loyalty members. To audit the redemption rate, we tested redemption activity and compared the results of that testing to the redemption rate used by management in its estimate. In addition, we tested the value of points redeemed was complete and accurate. We also considered recent trends in redemption activity and the impact on the redemption rate. In addition, we performed sensitivity analyses of significant assumptions to evaluate the change in the deferral amounts. |

Dropped from FY2022

/s/ Ernst & Young LLP

Dropped from FY2022

We have served as the Company’s auditor since 1997.

Dropped from FY2022

Chicago, Illinois

Dropped from FY2022

March 24, 2023

Dropped from FY2022

Report of Independent Registered Public Accounting Firm

Dropped from FY2022

The Stockholders’ and the Board of Directors Ulta Beauty, Inc.

Dropped from FY2022

Opinion on Internal Control over Financial Reporting

Dropped from FY2022

We have audited Ulta Beauty, Inc.’s internal control over financial reporting as of January 28, 2023, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria).

Dropped from FY2022

In our opinion, Ulta Beauty, Inc. (the Company) maintained, in all material respects, effective internal control over financial reporting as of January 28, 2023, based on COSO criteria.

Dropped from FY2022

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated balance sheets of the Company as of January 28, 2023 and January 29, 2022, the related consolidated statements of income, comprehensive income, stockholders’ equity and cash flows for each of the three years in the period ended January 28, 2023, and the related notes and financial statement schedule listed in the Index at Item 15 and our report dated March 24, 2023 expressed an unqualified opinion thereon.

Dropped from FY2022

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s annual report on internal control over financial reporting.

Dropped from FY2022

Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

Dropped from FY2022

We conducted our audit in accordance with the standards of the PCAOB.

Dropped from FY2022

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.

Dropped from FY2022

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.

Dropped from FY2022

We believe that our audit provides a reasonable basis for our opinion.

An excerpt. Shown here: 40 of 41 rewritten, all 1 added and 40 of 841 removed. The counts are complete. For every sentence, read Item 15. Exhibits and Financial Statement Schedules in the FY2023 filing and the FY2022 filing.

Item 16. Form 10-K Summary

13 rewritten, 0 added, 0 removed, 37 unchanged

Rewritten

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Bolingbrook, State of Illinois, on March [removed: 24, 2023.][added: 26, 2024.]

Rewritten

| /s/ David C. Kimbell | ​ | Chief Executive Officer and | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Scott M. Settersten | ​ | Chief Financial Officer, Treasurer | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Michelle L. Collins | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Kelly E. Garcia | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Catherine Halligan | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Patricia A. Little | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Michael R. MacDonald | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ George Mrkonic | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Lorna E. Nagler | ​ | Non-Executive Chair of the Board of Directors | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Heidi G. Petz | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Gisel Ruiz | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Rewritten

| /s/ Michael C. Smith | ​ | Director | ​ | March [removed: 24, 2023] [added: 26, 2024] |

Item 9B. Other Information

0 rewritten, 0 added, 1 removed, 0 unchanged

Dropped this year

Dropped from FY2022

None.