Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
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Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
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MARKET INFORMATION
Our common stock is traded on the New York Stock Exchange, or the NYSE, under the symbol WSM. The closing price of our common stock on the NYSE on March 22, 2020 was $36.37.
STOCKHOLDERS
The number of stockholders of record of our common stock as of March 22, 2020 was 305. This number excludes stockholders whose stock is held in nominee or street name by brokers.
PERFORMANCE GRAPH
This graph compares the cumulative total stockholder return for our common stock with those of the NYSE Composite Index and S&P Retailing, our peer group index. The cumulative total return listed below assumed an initial investment of $100 and reinvestment of dividends. The graph shows historical stock price performance, including reinvestment of dividends, and is not necessarily indicative of future performance.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
Among Williams-Sonoma, Inc., the NYSE Composite Index,
and S&P Retailing

| * | $100 invested on 2/1/15 in stock or index, including reinvestment of dividends. Fiscal year ending February 2, 2020. |
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| 2/1/15 | 1/31/16 | 1/29/17 | 1/28/18 | 2/3/19 | 2/2/20 | ||||||||||||||||||||
| Williams-Sonoma, Inc. | 100.00 | 67.37 | 63.72 | 73.87 | 77.06 | 102.95 | |||||||||||||||||||
| NYSE Composite Index | 100.00 | 93.70 | 112.69 | 139.56 | 129.47 | 146.66 | |||||||||||||||||||
| S&P Retailing | 100.00 | 118.07 | 140.98 | 203.43 | 210.40 | 253.71 |
- Notes:
| A. | The lines represent monthly index levels derived from compounded daily returns that include all dividends. |
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| B. | The indices are re-weighted daily, using the market capitalization on the previous trading day. |
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| C. | If the monthly interval, based on the fiscal year-end, is not a trading day, the preceding trading day is used. |
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STOCK REPURCHASE PROGRAMS
During fiscal 2019, we repurchased 2,341,931 shares of our common stock, of which 16,368 shares were designated as treasury stock, at an average cost of $63.55 per share and a total cost of $148,834,000. During fiscal 2018, we repurchased 5,373,047 shares of our common stock at an average cost of $54.96 per share and a total cost of $295,304,000. During fiscal 2017, we repurchased 4,050,697 shares of our common stock at an average cost of $48.43 per share and a total cost of $196,179,000.
The following table summarizes our repurchases of shares of our common stock during the fourth quarter of fiscal 2019 under our stock repurchase program:
| Fiscal period | Total Number of Shares Purchased 1 | Average Price Paid Per Share | Total Number of Shares Purchased as Part of a Publicly Announced Program 1 | Maximum Dollar Value of Shares That May Yet Be Purchased Under the Program | ||||||||||||||
| November 4, 2019 | – December 1, 2019 | 160,918 | $ 69.90 | 160,918 | $ 599,853,000 | |||||||||||||
| December 2, 2019 | – December 29, 2019 | 158,780 | $ 70.85 | 158,780 | $ 588,604,000 | |||||||||||||
| December 30, 2019 | – February 2, 2020 | 183,262 | $ 74.33 | 183,262 | $ 574,982,000 | |||||||||||||
| Total | 502,960 | $ 71.81 | 502,960 | $ 574,982,000 |
| 1 | Excludes shares withheld for employee taxes upon vesting of stock-based awards. |
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Stock repurchases under our program may be made through open market and privately negotiated transactions at times and in such amounts as management deems appropriate. The timing and actual number of shares repurchased will depend on a variety of factors including price, corporate and regulatory requirements, capital availability and other market conditions. The stock repurchase program does not have an expiration date and may be limited or terminated at any time without prior notice.
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